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InfoWorld.com Site Relaunch Leads to Enhanced Reader and Advertiser Experience

 InfoWorld.com Site Relaunch Leads to Enhanced Reader and Advertiser Experience

Usability and consistency across mobile devices ensured through responsive design

Framingham, Mass. – Sept. 17, 2014 – IDG Enterprise—the leading enterprise technology media company composed of Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, ITworld and CITEworld—announces the enriched design and functionality of InfoWorld.com. The award-winning site, known for its early identification of essential tech trends, now incorporates responsive design technology to scale editorial and advertising content to the users’ screen size, whether they are accessing InfoWorld.com from a smartphone, tablet or desktop (Click to Tweet).

“As mobile continues to grow as a leading content access tool, technology decision-makers search for information on whatever device is presently available,” said Peter Longo, CEO, U.S. Media, IDG Communications.  “The innovation of the new design allows our audience to stay up-to-date on recent trends, be in the know on new developments and engage with expert tech contributors, as well as provide a platform for tech marketers to engage this audience anytime, anywhere.”

Website Enhancements Include:

  • The use of responsive design, including HTML5 and CSS3, to ensure usability and consistency for visitors using smartphones, tablets or desktops.
  • Bold design with more prominent graphics and less pagination for a smoother reading experience and deeper engagement.
  • Vastly improved navigation for InfoWorld’s trademark mix of enterprise tech analysis, product reviews and thought leadership presented through new site sections.
  • Increased exposure for InfoWorld’s expert authors to flag tech trends early.
  • New site-wide promos for important news and trends tailored to InfoWorld’s technically savvy audience.
  • Single, searchable “Resource Library” supporting all types of lead generation content.
  • Shared functionality across IDG Enterprise sites for seamless execution of banner ads, lead generation and native advertising, making promotions more effective.

Continue reading… 

Responsive Design: Not One-Size-Fits-All

NetNewsCheck

While responsive design can promote usability and accessibility for sites, the downside is a sense of monotony and plainness. Icreon’s Devanshi Garg: “RWD opens up a lot of exciting opportunities for the publishing industry — and is a strong step forward for the Web. However, from a business perspective, developing responsively is still far from being a forgone conclusion for many publishers.”

Read more…

55% of businesses now have a mobile optimised site: report

Econsultancy
More than half of companies (55%) now have mobile optimised websites, according to our new Reducing Customer Struggle Report.

The data also shows that 44% of companies have iPhone apps while a third (33%) have Android apps and a quarter have one for iPad (26%).The survey of 500 business professionals, published in partnership with IBM Tealeaf, found that just 22% of companies still don’t have any kind of mobile presence.When asked how they optimise the mobile experience, just under half (46%) of companies surveyed indicated they use responsive design (client-side), while only a fifth (22%) use adaptive design (server-side).

Only a third of companies (33%) indicated that they have built their mobile products using HTML5.

Mobile Optimization For Email Marketers [Infographic]

Social News Daily

The number of smartphone owners using mobile Internet shot up 45 percent from 2010 to 2012. You don’t need to be a business mogul to see the growth there, and you probably don’t need to be told that the trend shows no signs of slowing down.

For email marketers, this means that mobile optimization needs to happen now. The sooner, the better. An infographic put together by email marketing firm GetResponse illustrates the importance of mobile optimization sooner rather than later, offering some crucial demographic data and quick tips to painless implementation.

A few highlights from the infographic…

mobile business infographic Mobile Optimization For Email Marketers [Infographic]

HTML5: 10 Provocative Predictions For The Future


ReadWrite

For HTML5 developers and decision makers, the most important technologies right now are HTML, JavaScript, CSS, mobile platforms and devices and evolving HTML platforms (browsers and operating systems). But what does that mean in the real world? It means these 10 things in 2013:

1. Rise Of HTML5 Mobile Platforms

HTML5 has played an increasingly important role building cross-platform apps for mobile devices. So far that has primarily been done using native “wrappers,” such as Cordova, which allow HTML and JavaScript to power apps on other native platforms (such as iOS and Android). This technique is called “hybrid” app development.

This year, though, a wave of emerging platforms will support HTML5 apps as a first-class citizen – no wrapper required! The biggest players will be Chrome OS, which is about to get much more attention from Google; Firefox OS, already scheduled to start shipping on low-end ZTE and TCL devices in Europe; Tizen, a new HTML-focused platform backed by many industry heavyweights, including Intel and Samsung; Ubuntu Phone, which brings the most popular flavor of Linux to phones, again with a HTML-centered ap strategy; BlackBerry 10, which puts HTML and JavaScript at the center of its next-gen app strategy; and Windows 8, which introduced a new HTML and JavaScript development model for it’s “Windows 8 style” apps.   One (or more) of these platforms is bound to succeed in 2013. My money is on Chrome OS and Tizen. With the backing of Google, a revamped developer and consumer push, and the broadest platform strategy (spans mobile and desktop), Chrome OS is very well positioned.

Continue reading… 

IDG Consumer & SMB Sees Ad Performance Rise With Redesigned HTML5/Responsive Sites

Business Wire

PCWorld, Macworld, and TechHive, get a big boost in click-through rates with high-impact ad placements

SAN FRANCISCO—   Two months after the launch of redesigned HTML5/responsive websites, IDG Consumer & SMB is seeing encouraging results from its changes to PCWorld.com and Macworld.com, along with newly launched site TechHive.com. Overall, ad placements are delivering an average click-through rate (CTR) around 80% higher than pre-redesign levels.

IDG Consumer & SMB’s sites are also performing well against industry benchmarks. Ad units scheduled as run-of-site are delivering an average 0.38% click-through rate, compared to the tech industry average of 0.11% (MediaMind Global Benchmarks 2012). All three sites have better than average click performance with content and user targeting as well.

“We’re very pleased with these metrics,” notes IDG Consumer & SMB Chief Revenue Officer Brian Gleason. “We focused our redesign efforts on giving users visually-rich and intuitive websites that work across devices. We also wanted to make sure our advertising partners had a prominent place among our content. We’ve hit the mark for both readers and marketers.”

InCaseHero Macworld 0912 300x281 IDG Consumer & SMB Sees Ad Performance Rise With Redesigned HTML5/Responsive Sites         SamsungHero TechHive 0912 300x285 IDG Consumer & SMB Sees Ad Performance Rise With Redesigned HTML5/Responsive Sites

Continue reading… 

Marketers: Overworked But Overjoyed

Direct Marketing News

Marketers are an optimistic lot. More than a third (34%) of the 2,620 marketing pros responding to a survey fielded by theAmerican Marketing Association andAquent said their levels of job satisfaction increased in 2012. But–all praise Lennon and McCartney–things appear to be getting better all the time for members of the marketing tribe. Forty-four percent of them expect the situation at the office to become even rosier next year.

Faced with mounting pressure to make better use of advanced data analytics and to adapt to rapidly growing channels such as mobile, one could well assume that the marketer’s lot was one of stress and drudgery. But these new challenges may have had a rousing effect instead. “Big changes like this can often cause people to be invigorated in their jobs. Marketers are now able to use data to predict customer behavior instead of just making guesses,” says Nelson Rodriguez, VP of global marketing for Aquent, an agency that provides companies with temporary marketing talent. “They feel they’ll be learning new skills, and that can be exciting.”

Aquent joined the AMA to sponsor the online survey, conducted last November, which sought to discover salary levels, strategies, and trends in the marketing community. A quarter of the respondents worked at agencies, with the remainder representing industries including healthcare, financial services, and retail.  They ranged from entry-level marketers to senior-level executives.

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HTML5 Vs. Native Mobile Apps: Myths and Misconceptions

Forbes

The explosion of the mobile Web has sparked a debate over the best approach for developing applications that give consumers and employees what they have come to expect: access to whatever form of content they want, whenever and wherever they want it. In fact, 2012 may be remembered as the year HTML5 – the catch-all term used for the latest protocols that define the content, layout, and navigation of Web pages through browsers – took the Internet by storm. Yet concerns surrounding HTML5’s architecture linger, along with a debate concerning the use of native mobile apps versus apps developed for the mobile Web.

Why should anyone care? Because as consumers spend more time on their smartphones surfing the Web, downloading apps, playing games and streaming movies, app creators must determine how best to create richer and more functional experiences across an ever-growing number of device platforms.  The wrong choice can result in considerable extra expense, or in users being dissatisfied with poor quality and lack-luster performance.

Compared to previous versions of HTML, HTML5 makes it easier to create feature-rich Web-based applications that can be updated remotely with new functionality without requiring users to download and install an update each time. Generally speaking, HTML5 helps reduce the functionality gap between mobile websites and apps.

Read more… 

World Tech Update – 11/15/12

IDG News Service

Coming up on WTU this week Steven Sinofsky leaves Microsoft, Wii U readies for launch, Microsoft acknowledges Surface problems and Chrome helps you jam with friends.

How HTML5 Will Take Over Mobile Apps

Business Insider

HTML5 is a new technology that allows developers to build rich web-based apps that run on any device via a standard web browser. Many think it will save the web, rendering native platform-dependent apps obsolete.

So, which will win? Native apps or HTML5?

A recent report from BI Intelligence explains why we think HTML5 will win out, and what an HTML future will look like for consumers, developers, and brands.

Continue reading…