| Event | Date | Location |
|---|---|---|
| 06/24/2013 - 06/26/2013 | San Francisco CA | |
| 09/12/2013 | New York NY |
MediaPost
The five new formats — Filmstrip, Slider, Adhesion Banner, Full Page and Push — for mobile advertising that the IAB has chosen as “Rising Stars” isn’t an overnight project, and it won’t be a matter of running the five digital advertising formats up a flagpole and announcing them as new standards. It’s been a long road, and the process will continue for several more months.
IAB news release
MIAMI BEACH, FL — The Interactive Advertising Bureau (IAB) today announced the launch of the IAB Advertising Technology Council, a new IAB body to coalesce the burgeoning, but fragmented, advertising technology sector toward the goal of developing technical standards and operating best practices.
IAB news release
New Web Resource Demystifies Online Advertising and Helps Industry Professionals Better Understand the Ever-Changing & Growing Advertising Marketplace
MIAMI BEACH, FL — The Interactive Advertising Bureau (IAB) has launched “Data Driven Advertising” (www.iab.net/data), a web site designed to be the definitive resource for advertising professionals on how data is used to serve ads to consumers. Unveiled today at the fifth IAB Annual Leadership Meeting “Ecosystem 2.0: Beyond Time and Space” at the Fontainebleau Hotel in Miami Beach, the site provides a step-by-step look at where consumer data comes from, and how it moves through the digital marketing ecosystem to help marketers reach their goals and ensure that consumers get the most from their online experiences. The resource launches on the heels of the Digital Advertising Alliance’s (DAA) release of its new “Your AdChoices” campaign for consumers.
Digiday
Recently, I sat down with a group of industry professionals to hammer out a pressing issue facing the advertising industry. Creative and technical leaders from digital and traditional agencies came together with other mobile experts to judge submissions to the Interactive Advertising Bureau’s Mobile Rising Stars competition. What was clear is, we on the advertising side are already playing catch up.
Digiday
Recently, I sat down with a group of industry professionals to hammer out a pressing issue facing the advertising industry. Creative and technical leaders from digital and traditional agencies came together with other mobile experts to judge submissions to the Interactive Advertising Bureau’s Mobile Rising Stars competition. What was clear is, we on the advertising side are already playing catch up.
Business Insider
It seems simple, but if you really think about it, what is an ad impression anyway? The Interactive Advertising Bureau (IAB) defines an ad impression as “a measurement of responses from an ad delivery system to an ad request from the user’s browser, which is filtered from robotic activity and is recorded at a point as late as possible in the process of delivery of the creative material to the user’s browser — therefore closest to actual opportunity to see by the user”.
Media pioneer Bob Carrigan, of IDG Communications and the Interactive Advertising Bureau, explains why new media is the most optimistic part of the economy.
by Art Kleiner
What is the Internet’s role in revitalizing economic growth? In some circles, it is considered a disruptive destroyer of value. In others, new media is seen as a specialized industry, with little relevance to other sectors. But to people like Bob Carrigan, CEO of IDG Communications (the publishing, media, and events division of the International Data Group), the Internet is now a major source of business innovation for every sector. Thanks to the continued growth of the marketing and media ecosystem — the confluence of broadband, social media, online advertising, mobile Internet, cloud computing, online lead generation, and e-commerce — we are all media companies now.
Carrigan is one of the leading proponents of change in this sector, both as a spokesperson on new media, and as a decision maker at IDG, putting into practice new ideas about online publication and marketing innovation. He began his career at IDG in publishing and sales in the 1980s, when the company was primarily known for its technology magazines (CIO, Computerworld, PCWorld, InfoWorld, Macworld, and GamePro were some of its main titles). During the early dot-com era, he moved to a popular music startup, Spinner.com; then moved to AOL, which purchased it; then moved back to IDG in 2005, taking a series of executive positions. By that time, IDG had begun to evolve into its current form, as a new media pioneer, producer of events and expositions (including the well-known Macworld expo, where Apple has announced new products over the years), innovator in mobile Internet publishing, and developer of new forms of advertising and lead generation. Carrigan has been chief executive of IDG Communications since 2008, with a particular focus on innovation.
iMedia Connection
Recent conversations regarding the “Making Measurement Make Sense” (3MS) initiative indicate that advertisers recognize the shortcomings of campaigns focused on impressions or post-impression attribution, and with campaigns optimized for clicks. In explaining the genesis of the 3MS initiative, the Interactive Advertising Bureau’s (IAB) website states that “while consumers have embraced digital media and continue to adopt new media behaviors, the marketing and media businesses have yet to create the tools necessary to keep up with consumers’ behavioral changes.”
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IAB news release
Survey of Nearly 200 Advertising and Marketing Industry Thought Leaders Showcases Emerging Data Approaches & Identifies Key Challenges to Widespread Adoption
NEW YORK, NY — Continuing to demystify the myriad of digital data now available to marketers and online publishers, the Interactive Advertising Bureau (IAB) teamed with strategic consulting firm Winterberry Group to create a new study titled “From Information to Audiences: The Emerging Marketing Data Use Cases.” The white paper reveals new practices in data aggregation, management and deployment and spotlights barriers to widespread adoption. Its findings are based on research results from a survey of nearly 200 industry thought leaders and influencers, as well as Winterberry Group’s own quantitative and qualitative research.
eConsultancy
Research from the Internet Advertising Bureau (IAB) launched today suggests that consumers see tablets as the perfect device for late evening use when in front of the TV.
The study from research company Sparkler in partnership with panel providers On Device Research, found that 51% of all tablet uses occurred in front of the TV. In fact, tablet owners are 50% more likely to use their tablet in this situation than their mobile (35%) or PC (33%).