| Event | Date | Location |
|---|---|---|
| 06/24/2013 - 06/26/2013 | San Francisco CA |
Future marketing plans will need to include mobile devices. That’s the view of an increasing number of marketers. At an IDG mobile marketing panel discussion in September 2011, Anna Bager, who leads mobile initiatives at the Internet Advertising Bureau (IAB), was asked by IDG Strategic Marketing Services Director, Howard Sholkin, where should mobile fit in a promotional campaign? Click to see her answer…
New Media Age
IAB news release
NEW YORK, NY — ADTECH, MediaMind, PointRoll and VINDICO have pledged to complete implementation of the IAB Impression Exchange Solution (IES) by the end of Q2 2012, the Interactive Advertising Bureau (IAB) announced today. These four member companies join Google’s DoubleClick ad serving solutions, which has already rolled out IES to its client base, in the industry-wide effort to improve efficiency and accuracy in the invoicing and payment processes.
IAB news release
NEW YORK, NY — With brand marketers more frequently and more broadly leveraging cutting-edge rich media for their interactive campaigns, the Interactive Advertising Bureau (IAB) has updated its Rich Media Creative Guidelines for the first time since 2008. The result of nine months of work by a cross-industry group that balanced the requirements of advertisers and publishers with the need for positive consumer experiences, the revised guidelines were released today at the IAB Ad Operations Summit in New York City.
Mobile Marketer
New guidelines from the Interactive Advertising Bureau address the fragmentation in in-app advertising, with incompatible rich media ad formats in the marketplace from a variety of vendors.
The IAB has been working with the mobile industry to define a common application programming interface for mobile rich media advertisements and has just released the new guidelines. The goal is to establish a standard framework for these ads and help further growth in mobile advertising.
Groundbreaking Ad Formats Power Innovation and Brand-Building in Digital Display Advertising
IAB news release
Thirty-six top-tier advertisers—including GM, Home Depot, Kraft, Procter & Gamble, Unilever and Universal Pictures—have implemented one or more of the six new IAB Rising Stars ad units to tell their brand stories. This milestone was announced today by the Interactive Advertising Bureau (IAB) at the IAB Innovation Days @ Internet Week “The Future of Display” conference. These cutting-edge canvases, tailor-made to inspire creativity in digital brand advertising, have also gained traction in the ad sales community as major publishers—including AOL, CBS Interactive, Hearst, MSN, NBC and Ziff-Davis—have made them available on their sites, further cementing these ad units as industry standards.
“The speedy adoption of the Rising Stars by such an impressive roster of brand marketers confirms that these new ad units answer advertisers’ call for better, more exciting uses of display that bring into play rich, dynamic, immersive experiences, right there in the ad itself,” said Randall Rothenberg, CEO and President, IAB. “The six winning Rising Stars, unveiled just last February at the IAB Annual Leadership Meeting, bring together the full range of the latest interactive tools and technologies, drawing on the robust capabilities of the Internet to deliver sight, sound and motion, with social underpinnings—all at scale. Brands have wanted this to happen for a long time, and now it is.” Read more.
Min
There is a new ad unit in town. In fact, there are several, and they are big, bold, and a brand marketer’s dream. They are the Interactive Advertising Bureau “Rising Stars” – a series of cutting-edge branding ads designed by such leading technology firms as AOL/Pictela, Microsoft and Google/YouTube. The primary goal of these units is to allow the site visitor to engage with the brand without leaving the site (think rich media banners on steroids). The added benefit for publishers, advertisers and readers alike is the elimination of clutter since only one ad appears on a page, generating as much–if not more–revenue and value for all constituencies as the multiple ads they replaced. Read more
