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08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

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08/28/2014 Seoul

Data+: Analyze, Predict, Monetize

09/07/2014 - 09/09/2014 Phoenix AZ

iMedia Brand Summit: Marketing in an Always-On World

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Content Marketing World

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Video Insider Summit

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IAB Rising Stars Early Adopters Include Three Dozen Blue-Chip Brands & Dozens of Major Web Sites

Groundbreaking Ad Formats Power Innovation and Brand-Building in Digital Display Advertising

IAB news release

Thirty-six top-tier advertisers—including GM, Home Depot, Kraft, Procter & Gamble, Unilever and Universal Pictures—have implemented one or more of the six new IAB Rising Stars ad units to tell their brand stories. This milestone was announced today by the Interactive Advertising Bureau (IAB) at the IAB Innovation Days @ Internet Week “The Future of Display” conference. These cutting-edge canvases, tailor-made to inspire creativity in digital brand advertising, have also gained traction in the ad sales community as major publishers—including AOL, CBS Interactive, Hearst, MSN, NBC and Ziff-Davis—have made them available on their sites, further cementing these ad units as industry standards.

“The speedy adoption of the Rising Stars by such an impressive roster of brand marketers confirms that these new ad units answer advertisers’ call for better, more exciting uses of display that bring into play rich, dynamic, immersive experiences, right there in the ad itself,” said Randall Rothenberg, CEO and President, IAB. “The six winning Rising Stars, unveiled just last February at the IAB Annual Leadership Meeting, bring together the full range of the latest interactive tools and technologies, drawing on the robust capabilities of the Internet to deliver sight, sound and motion, with social underpinnings—all at scale. Brands have wanted this to happen for a long time, and now it is.” Read more.

Online Ad Spend Continued To Surge In Q1; Google Overtakes Yahoo In Display

Paidcontent

Following last year’s dramatic comeback in online ad spending, the industry was expecting things to cool down this year. So far, that hasn’t happened, judging by the Q1 spending figures released by the Interactive Advertising Bureau, which recorded a 23 percent increase in dollars over the same period last year, while IDC analyst Karsten Wiede reports that for the first time, Yahoo (NSDQ: YHOO) is no longer the online display advertising market leader—Google (NSDQ: GOOG) is. Read more

Will The New IAB Ads Really Be Rising Stars?

Min

There is a new ad unit in town. In fact, there are several, and they are big, bold, and a brand marketer’s dream. They are the Interactive Advertising Bureau “Rising Stars” – a series of cutting-edge branding ads designed by such leading technology firms as AOL/Pictela, Microsoft and Google/YouTube. The primary goal of these units is to allow the site visitor to engage with the brand without leaving the site (think rich media banners on steroids). The added benefit for publishers, advertisers and readers alike is the elimination of clutter since only one ad appears on a page, generating as much–if not more–revenue and value for all constituencies as the multiple ads they replaced. Read more

5Qs: IDG’s Bob Carrigan on the Web Closing the Gap with TV

In February, Bob Carrigan, CEO of IDG Communications, was named chairman of the Interactive Advertising Bureau, taking over for 24/7 Real Media founder David Moore. A veteran of the print and online media worlds, Carrigan previously served on the IAB’s board for the past five years. During his 15-year media career, he’s logged time at Spinner.com and AOL. Carrigan is actually in the midst of his second tenure at IDG, having logged seven years at PC World in sales early on after starting his career as a college intern at IDG’s Digital News.

You were named IAB chairmain during the organization’s annual meeting in February. What initiative or initiatives do you plan on focusing on?
There were four things I outlined in my speech. Number one, it’s important to me to tackle the mobile space and how significant that is. We launched a mobile marketing center of excellence, which is now a key initiative. We don’t have to beat that dead horse. Clearly mobile is our present and future. Second, we need to move in a direction that attracts brand marketers, which is part of the reason we launched the Making Measurement Make Sense initative. Three, the majority of our brands in the IAB are consumer-facing. There has been a tremendous amount of innovation in the B2B space, so I want to see more programming and leadership from that work. On June 13, we’re going to hold our first B2B committee meeting. Lastly, I want to address the need for traditional media companies to act more like pure-play [digital] media companies. They should be directly R&D, and development to digital, or at least thinking that way. We try and think Web-first with everything. Read more

5Qs: IDG’s Bob Carrigan on the Web Closing the Gap with TV

ClickZ

In February, Bob Carrigan, CEO of IDG Communications, was named chairman of the Interactive Advertising Bureau, taking over for 24/7 Real Media founder David Moore. A veteran of the print and online media worlds, Carrigan previously served on the IAB’s board for the past five years. During his 15-year media career, he’s logged time at Spinner.com and AOL. Carrigan is actually in the midst of his second tenure at IDG, having logged seven years at PC World in sales early on after starting his career as a college intern at IDG’s Digital News.

You were named IAB chairmain during the organization’s annual meeting in February. What initiative or initiatives do you plan on focusing on?
There were four things I outlined in my speech. Number one, it’s important to me to tackle the mobile space and how significant that is. We launched a mobile marketing center of excellence, which is now a key initiative. We don’t have to beat that dead horse. Clearly mobile is our present and future. Second, we need to move in a direction that attracts brand marketers, which is part of the reason we launched the Making Measurement Make Sense initative. Three, the majority of our brands in the IAB are consumer-facing. There has been a tremendous amount of innovation in the B2B space, so I want to see more programming and leadership from that work. On June 13, we’re going to hold our first B2B committee meeting. Lastly, I want to address the need for traditional media companies to act more like pure-play [digital] media companies. They should be directly R&D, and development to digital, or at least thinking that way. We try and think Web-first with everything. Read more

Online video is more than just views and clicks

eConsultancy

There’s a bit of a culture clash when it comes to online video advertising. The traditionally creativity-driven TV advertising industry seems tempered by the conservatism derived from the click-through culture of the online advertising industry.

Whilst IAB figures show that two thirds of UK marketers are “planning to” increase their online video ad spend in 2011, marketers require statistical proof that the formats work before they take the plunge.

However much they want something different, something creative, something unique – something “cool” – any innovations need to be reliable. The only thing that’ll prove reliability is numbers. That said, whilst the video advertising industry has made great strides in becoming more accountable, marketers are inexperienced in using this data because they’re faced with new metrics from a new format. Read more

5Qs: IDG’s Bob Carrigan on the Web Closing the Gap with TV

Digiday

In February, Bob Carrigan, CEO of IDG Communications, was named chairman of the Interactive Advertising Bureau, taking over for 24/7 Real Media founder David Moore. A veteran of the print and online media worlds, Carrigan previously served on the IAB’s board for the past five years. During his 15-year media career, he’s logged time at Spinner.com and AOL. Carrigan is actually in the midst of his second tenure at IDG, having logged seven years at PC World in sales early on after starting his career as a college intern at IDG’s Digital News. Read more

Surprising Growth for Standard Banner Ads

Plain old banner advertising eyed with renewed interest

eMarketer, 4/18/11

The 2010 online advertising industry numbers posted by the Interactive Advertising Bureau this month showcased an impressive increase in US online ad spending for the year.

Search marketing remained the largest ad spending contributor, its share down slightly to 46% of all US internet advertising dollars. Display advertising, which includes banner ads, rich media, video and sponsorships, increased its share, accounting for 38% of US online ad spending in 2010, up from 35.2% in 2009.

Read More

Audience Targeting, ROI Draw Advertisers to Digital Video

Audience and ROI both biggest draw and downside of online video advertising

eMarketer, 4/15/11

Digital video advertising is steadily gaining momentum within online marketing, with eMarketer estimating a 38.6% online video ad spending increase this year alone. And while Break Media indicates most advertisers (79%) will spend less than 25% of their online display budget on digital video advertising in 2011, the majority (70%) plan to increase digital video ad spend within the next 12 months.

Data from the Interactive Advertising Bureau (IAB) shows agencies and marketers are looking to take advantage of online video advertising for its audience targeting capabilities and higher return on investment (ROI).

Read More

Resolving ad-count discrepancies: Slow progress toward a standard

eMedia Vitals, 4/15/11

Two years after releasing functional requirements that define a standard method for resolving ad-count discrepancies between publishers and third-party ad servers, the Interactive Advertising Bureau has yet to finalize the standard – an indication, perhaps, of the intractable nature of the challenge.

The IAB’s Impression Exchange Standard was conceived as a way to improve the way buyers and sellers identify and resolve discrepancies in ad counts The discrepancies between publisher systems and third-party ad servers frequently lead to disputes over campaign pricing, and are so commonplace that publishers and media buyers often dedicate staff to reconciling billing differences.

Read More