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Worldwide Cloud IT Infrastructure Market Growth Expected to Accelerate to 21% in 2015, Driven by Public Cloud Datacenter Expansion

IDC

According to the International Data Corporation (IDC) Worldwide Quarterly Cloud IT Infrastructure Tracker, total cloud IT infrastructure spending (server, disk storage, and ethernet switch) will grow by 21% year over year to $32 billion in 2015, accounting for approximately 33% of all IT infrastructure spending, which will be up from about 28% in 2014.

Private cloud IT infrastructure spending will grow by 16% year over year to $12 billion, while public cloud IT infrastructure spending will grow by 25% in 2015 to $21 billion.

For the full year 2014, cloud IT infrastructure spending totaled $26.4 billion, up 18.7% year over year from $22.3 billion; private cloud spending was just under $10.0 billion, up 20.7% year over year, while public cloud spending was $16.5 billion, up 17.5% year over year.

For this second quarterly release of IDC’s Cloud IT market forecast, IDC has expanded its worldwide coverage to include detail for eight regions: Asia/Pacific (excluding Japan), Canada, Central & Eastern Europe, Japan, Latin America, Middle East & Africa, USA, and Western Europe. In 2015, Western Europe is expected to have the highest growth in cloud IT infrastructure spending at 32%, followed by Latin America (23%), Japan (22%), and the US (21%).

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IDC: Serial Analysis of “Internet Plus” and Transformation of Traditional Industry – Media Industry is Experiencing Disruptive Transformation

IDC PMS4colorversion 1 IDC: Serial Analysis of “Internet Plus” and Transformation of Traditional Industry – Media Industry is Experiencing Disruptive Transformation

Beijing, March 25, 2015 – In the recent two years, IDC visited more than 30 traditional enterprises and industry clusters proceeding from the emerging mode of Internet such as e-commerce, and obtained a deep insight into the impact of Internet on traditional industry transformation and upgrade. Yolanda Zhang, Research Manager of IDC China believes that, “in the Two Sessions (the National Peoples’ Congress and Chinese People’s Political Consultative Conference), Internet Plus is among the hottest vocabularies. The State for the first time encourages and supports the development of Internet as a strategic emerging industry. It can be foreseen that Internet will play a significant role in promoting industry upgrade and leading the new economic development of the whole country.”

In the upgrading process of traditional industries, advertising and media is the first industry impacted by the wave of Internet. In recent years, with the value of Internet media increasingly accepted by the market, the proportion of spending on Internet advertising has expanded steadily.

IDC analysts believe that, the impact of “Internet Plus” on the transformation and upgrading of media advertising is mainly reflected in the following four aspects:

1. Expand media resources and increase media forms: The development of Internet applications, for instance in e-commerce, has expanded the channel resources of traditional media communications. New media platforms are formed such as Web portals, e-commerce platforms, APP clients, and social media platforms, which are able to provide advertisements in the form of page ads, implanted ads, and ad search alliance.

2. Deliver ads more precisely: The traditional advertising models seek to improve  brand awareness by delivering ads on mass media platforms such as China Central Television (CCTV) and leveraging the maximum range of “bombardment”, so as to foster consumer trust and boost sales revenue growth. Advertising models based on E-commerce ecosystem tend to first filter out potential target customers through accurate analysis of user data, and then deliver ads to the targeted customers. Compared to traditional advertising models, they are more accurate and cost effective.

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Are Smartphones Taking Over?

IDC PMS4colorversion 1 Are Smartphones Taking Over?

According to a new forecast from the International Data Corporation (IDC) Worldwide Quarterly Smart Connected Device Tracker, the combined total market of smartphones, tablets plus 2-in-1s, and PCs is set to grow from 1.8 billion units in 2014 to 2.5 billion units in 2019. During that time, smartphones will grow to represent the overwhelming majority of total smart connected device (SCD) shipments, dwarfing both tablets and PCs in terms of shipment volumes.

As recently as 2010, PCs still made up the lion’s share of the total SCD device market, with the combined desktop and notebook categories accounting for about 52.5% of shipments versus 44.7% for smartphones and 2.8% for tablets. By 2014, smartphones had grown to represent 73.4% of total shipment, while PCs had slipped to 16.8% and tablets had increased to 12.5%. By 2019, IDC expects the distribution to be 77.8% smartphones, 11.6% PCs, and 10.7% tablets.

“Smartphone growth continues at an astounding pace, while growth in the PC and tablet markets is proving to be more challenging,” said Tom Mainelli, Program Vice President for Devices at IDC. “There are clearly some bright spots in both markets: Detachable 2-in-1s show strong growth potential in tablets, and convertible notebooks are beginning to gain traction in PCs. But ultimately, for more people in more places, the smartphone is the clear choice in terms of owning one connected device. Even as we expect slowing smartphone growth later in the forecast, it’s hard to overlook the dominant position smartphones play in the greater device ecosystem. And it’s not likely that anything—including wearables—will unseat it from this dominant position anytime soon.”

“Not all smartphone growth will be equal. Going forward, the future of smartphones lies in emerging markets, sub-US$100 price points, and phablets,” said Melissa Chau, Senior Research Manager for Mobile Devices. “In 2014, 73% of smartphones were shipped to emerging markets, 21% were priced below US$100, and 12% had screen sizes between 5.5 and <7 inches. By 2019, these categories will all increase – 80% of smartphones will be shipped to emerging markets, 35% will be priced below US$100, and 32% will have a 5.5–<7-inch screen size. So far the market has very much focused on premium models and brands, but emerging market consumers are looking for greater value from a single device.”

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IDC Introduces Russia ICT Market Outlook

IDC PMS4colorversion 1 IDC Introduces Russia ICT Market Outlook

IDC launched Russia ICT Market Outlook, a new quarterly service tracking the supply and consumption of IСT products and services in the country in the context of recent dramatic economic and political events.

Since the 1990s, suppliers to Russia have had to deal with several periods of instability. However, market declines have always reversed quickly, and it became rather easy to take a stoic view of Russia’s volatility. The situation changed in 2014: The Russian economy, and subsequent IT demand, are now in what looks like a lengthy period of contraction. According to the latest IDC data, the overall IT market in Russia declined 16% in 2014 and an even more dramatic decline is forecast for 2015.

In 2015, Russian ICT consumers will be forced to readjust their spending in the light of the new economic reality. Business customers will be reviewing all aspects of their current spending, including supplier contracts, choice of supplier, and IT consumption models. In the state and state-owned sectors of the economy, additional regulations covering IT procurement and measures favoring local suppliers can be expected.

“Commerce has become politicized, and it’s clear that both market structure and the potential value of deals have been negatively impacted,” says Robert Farish, Vice President of IDC Russia/CIS. “For the last two decades, suppliers to Russia have had to deal with many operational challenges but this has always been within the context of a growing and modernizing economy gradually opening and integrating with the rest of the world,but from 2014, it looks like these long-term processes are stalling or even beginning to reverse.”

With this in mind, IDC today introduced its Russia ICT Market Outlook, designed to address challenges faced by ICT suppliers in re-assessing the situation in Russia and quantifying how ongoing changes are likely to impact demand in the coming quarters. The new service covers the key developments that strongly influence the outlook for Russia in the short and medium terms, including:

• The impact of sanctions against Russia in terms of IT investment

• New government polices introduced as a response to these sanctions

• Currency devaluation and what the overall financial turbulence means for IT demand

• What to expect in different customer segments in 2015

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IDC Provides Guidance for Thriving in the Digital Economy as New and Reinvented Competitors Disrupt Industry Leaders

IDC PMS4colorversion  IDC Provides Guidance for Thriving in the Digital Economy as New and Reinvented Competitors Disrupt Industry Leaders

FRAMINGHAM, Mass., March 18, 2015 – By 2018, one third of the top twenty market share leaders in most industries will be significantly disrupted by new competitors (and “reinvented” incumbents) that use the 3rd Platform to create new services and business models. Aside from rapid technological change, businesses will have to cope with geopolitical, economic, and environmental disruptions—some predictable, but many not. To help companies weather such disruptions effectively, International Data Corporation (IDC) has published a new report, IDC MaturityScape: Digital Transformation (DX) (Doc #254721). Digital Transformation (DX) will drive changes in enterprise business models and ecosystems by leveraging digital competencies. The report identifies the stages, dimensions, outcomes, and actions required for businesses to digitally transform themselves.

  • ClicktoTweet: #New & #Reinvented #Competition will Rattle Industry Leaders – @IDC provides framework for thriving in #DX

IDC’s MaturityScape Digital Transformation (DX) Stage Overview

 IDC Provides Guidance for Thriving in the Digital Economy as New and Reinvented Competitors Disrupt Industry Leaders Figure 1

Business leaders are challenged to move their enterprises to the next level, that of digital business transformation, employing digital technologies coupled with organizational, operational, and business model innovation to create new ways of operating and growing businesses.

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As Tablets Slow and PCs Face Ongoing Challenges, Smartphones Grab an Ever-Larger Share of the Smart Connected Device Market Through 2019

IDC PMS4colorversion 1 As Tablets Slow and PCs Face Ongoing Challenges, Smartphones Grab an Ever Larger Share of the Smart Connected Device Market Through 2019

According to a new forecast from the International Data Corporation (IDC) Worldwide Quarterly Smart Connected Device Tracker, the combined total market of smartphones, tablets plus 2-in-1s, and PCs is set to grow from 1.8 billion units in 2014 to 2.5 billion units in 2019. During that time, smartphones will grow to represent the overwhelming majority of total smart connected device (SCD) shipments, dwarfing both tablets and PCs in terms of shipment volumes.

To read the full press release, which includes a data table showing shipments, market share, and year-over-year growth for the worldwide SCD market in 2014 and 2019, please click here. 

Follow-up questions can be directed toward these IDC analysts:

Tom Mainelli (tmainelli@idc.com and 650-350-6455)

Melissa Chau (melissachau@idc.com and +65-6829-7713)

Ryan Reith (rreith@idc.com and 650-350-6242)

Infographic: Emotionally Charged B2B Marketing

IDG Connect 0811 Infographic: Emotionally Charged B2B Marketing

Large buying teams and mixed constituencies make it more difficult to sell effectively. Buyers are people first, buying team members second which causes emotion-based goals influence buying decisions.

IDG Connect’s emotional and buyer personas research has found that emotion plays a critical role in the decision making process.

This infographic outlines:

  • The 3 distinct persona types in buying teams
  • Why it pays to arm to the advocates
  • 4 Steps to leverage emotion in your persona pursuit

EmotionalMarketing Infographic: Emotionally Charged B2B Marketing

Download full infographic here…

Tablet Adoption in Commercial Segment to Drive Growth in Western Europe

IDC PMS4colorversion  Tablet Adoption in Commercial Segment to Drive Growth in Western Europe

According to figures published by International Data Corporation (IDC), the commercial tablet market will reach more than 11 million units by 2019 in Western Europe, achieving more than 130% growth (2014–2019) (IDC EMEA Tablet Tracker Forecast, 4Q14, February 2015). Tablets continue to represent a significant opportunity for device makers in the coming years.

Since their launch in 2010, tablets have been strong in the consumer segment and have benefited from early adopters in enterprises. The introduction of tablets contributed to an ever-growing number of computing devices increasingly differentiated in terms of screen size and product features as demand is influenced by end users’ differing mobility needs. Among other things, innovation has brought new product designs, with devices becoming lighter and better connected, and with greater input options, including keyboards. With traditional PC vendors expanding their offerings to include tablets, devices are increasingly coming with the features requested by IT departments (security, for example), while Apple and Samsung have been promoting some of their features for enterprise use.

Based on IDC’s latest survey of tablets in enterprises, their adoption rate is expected to double between 2014 and 2015 and to grow significantly until the end of the forecast period. “Tablets are used in companies of all sizes,” said Chrystelle Labesque, research manager, IDC EMEA Personal Computing. “While the first perception might have been that tablets were entering enterprises mostly as employees were bringing in their own devices, the reality is that more than two-thirds of the enterprises surveyed in France, Germany, and U.K. have already deployed tablets.” (For more information, see IDC’s Western European multiclient study Tablets in Enterprise: The Big Opportunity.)

While the volume of sales remained limited in 2014, IDC expects the market to thrive in 2015, benefiting from continuous price erosion and innovation. In addition, with 2-in-1s meeting productivity needs similar to notebook and providing longer battery life, their penetration in the corporate and SMB areas is expected to increase. The launch of Windows 10 will also facilitate the integration of the device as a notebook replacement, additional mobile device, or computing device in the new era of digital processing. Interestingly, Apple announced in 2014 a partnership with IBM to meet demand from the commercial sector, and earlier this year Google introduced Android for Work, which is expected to increase the relevance and integration of Android in the enterprise area.

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Ethernet Switch Market Increased 3.8% Year-Over-Year in Fourth Quarter of 2014

IDC PMS4colorversion no shadow Ethernet Switch Market Increased 3.8% Year Over Year in Fourth Quarter of 2014

The worldwide Ethernet switch market (Layer 2/3) revenues reached a record $6.2 billion in the fourth quarter of 2014 (4Q14), representing an increase of 3.8% year over year and 3.6% over the previous quarter. For the full year 2014, the market expanded by 3.9% over 2013. Meanwhile, the worldwide total router market reversed recent year-over-year declines, growing 2.5% year over year and 5.6% sequentially. However, the router market contracted -0.6% for the full year 2014, according to the preliminary results published in the International Data Corporation (IDC) Worldwide Quarterly Ethernet Switch Trackerand the Worldwide Quarterly Router Tracker.

From a geographic perspective, the 4Q14 results saw a break in recent trends with the Ethernet switch market seeing its highest growth in Latin America, which increased at a strong 13.8% year over year and 24.4% on a sequential basis. The Europe, Middle East, and Africa (EMEA) region also performed well, growing 7.0% year over year and 8.8% sequentially. North America grew more modestly at 2.5% year over year, while contracting -1.8% sequentially. On the other hand, the Asia/Pacific region, including Japan (APJ), was essentially flat year over year (increasing 0.7%), but was more in line with global results sequentially (up 4.1%).

“Despite precipitous price erosion, 10Gb Ethernet is the primary growth driver of the Ethernet switching market, with 40Gb Ethernet growing in stature quickly, as datacenters seek greater capacity to deliver a feverishly proliferating ecosystem of enterprise and cloud applications,” said Rohit Mehra, Vice President, Network Infrastructure at IDC. “The 1Gb Ethernet market remains important to the enterprise campus network, although price declines will potentially challenge market growth.”

10Gb Ethernet switch (Layer 2/3) revenue increased 5.2% year over year to reach $2.3 billion while 10Gb Ethernet switch port shipments grew a robust 24.4% year over year to reach nearly 6.8 million ports shipped in 4Q14 as average selling prices continue to fall. 40Gb Ethernet continues to rapidly grow as a stand-alone segment and now accounts for more than $520 million in revenue per quarter with year-over-year growth of more than 100%. 10Gb and 40Gb Ethernet continue to be the primary drivers of the overall Ethernet switch market.

 

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