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Agenda 15

03/30/2015 - 04/01/2015 Amelia Island FL

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IDC Introduces Russia ICT Market Outlook

IDC PMS4colorversion 1 IDC Introduces Russia ICT Market Outlook

IDC launched Russia ICT Market Outlook, a new quarterly service tracking the supply and consumption of IСT products and services in the country in the context of recent dramatic economic and political events.

Since the 1990s, suppliers to Russia have had to deal with several periods of instability. However, market declines have always reversed quickly, and it became rather easy to take a stoic view of Russia’s volatility. The situation changed in 2014: The Russian economy, and subsequent IT demand, are now in what looks like a lengthy period of contraction. According to the latest IDC data, the overall IT market in Russia declined 16% in 2014 and an even more dramatic decline is forecast for 2015.

In 2015, Russian ICT consumers will be forced to readjust their spending in the light of the new economic reality. Business customers will be reviewing all aspects of their current spending, including supplier contracts, choice of supplier, and IT consumption models. In the state and state-owned sectors of the economy, additional regulations covering IT procurement and measures favoring local suppliers can be expected.

“Commerce has become politicized, and it’s clear that both market structure and the potential value of deals have been negatively impacted,” says Robert Farish, Vice President of IDC Russia/CIS. “For the last two decades, suppliers to Russia have had to deal with many operational challenges but this has always been within the context of a growing and modernizing economy gradually opening and integrating with the rest of the world,but from 2014, it looks like these long-term processes are stalling or even beginning to reverse.”

With this in mind, IDC today introduced its Russia ICT Market Outlook, designed to address challenges faced by ICT suppliers in re-assessing the situation in Russia and quantifying how ongoing changes are likely to impact demand in the coming quarters. The new service covers the key developments that strongly influence the outlook for Russia in the short and medium terms, including:

• The impact of sanctions against Russia in terms of IT investment

• New government polices introduced as a response to these sanctions

• Currency devaluation and what the overall financial turbulence means for IT demand

• What to expect in different customer segments in 2015

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IDC Provides Guidance for Thriving in the Digital Economy as New and Reinvented Competitors Disrupt Industry Leaders

IDC PMS4colorversion  IDC Provides Guidance for Thriving in the Digital Economy as New and Reinvented Competitors Disrupt Industry Leaders

FRAMINGHAM, Mass., March 18, 2015 – By 2018, one third of the top twenty market share leaders in most industries will be significantly disrupted by new competitors (and “reinvented” incumbents) that use the 3rd Platform to create new services and business models. Aside from rapid technological change, businesses will have to cope with geopolitical, economic, and environmental disruptions—some predictable, but many not. To help companies weather such disruptions effectively, International Data Corporation (IDC) has published a new report, IDC MaturityScape: Digital Transformation (DX) (Doc #254721). Digital Transformation (DX) will drive changes in enterprise business models and ecosystems by leveraging digital competencies. The report identifies the stages, dimensions, outcomes, and actions required for businesses to digitally transform themselves.

  • ClicktoTweet: #New & #Reinvented #Competition will Rattle Industry Leaders – @IDC provides framework for thriving in #DX

IDC’s MaturityScape Digital Transformation (DX) Stage Overview

 IDC Provides Guidance for Thriving in the Digital Economy as New and Reinvented Competitors Disrupt Industry Leaders Figure 1

Business leaders are challenged to move their enterprises to the next level, that of digital business transformation, employing digital technologies coupled with organizational, operational, and business model innovation to create new ways of operating and growing businesses.

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As Tablets Slow and PCs Face Ongoing Challenges, Smartphones Grab an Ever-Larger Share of the Smart Connected Device Market Through 2019

IDC PMS4colorversion 1 As Tablets Slow and PCs Face Ongoing Challenges, Smartphones Grab an Ever Larger Share of the Smart Connected Device Market Through 2019

According to a new forecast from the International Data Corporation (IDC) Worldwide Quarterly Smart Connected Device Tracker, the combined total market of smartphones, tablets plus 2-in-1s, and PCs is set to grow from 1.8 billion units in 2014 to 2.5 billion units in 2019. During that time, smartphones will grow to represent the overwhelming majority of total smart connected device (SCD) shipments, dwarfing both tablets and PCs in terms of shipment volumes.

To read the full press release, which includes a data table showing shipments, market share, and year-over-year growth for the worldwide SCD market in 2014 and 2019, please click here. 

Follow-up questions can be directed toward these IDC analysts:

Tom Mainelli (tmainelli@idc.com and 650-350-6455)

Melissa Chau (melissachau@idc.com and +65-6829-7713)

Ryan Reith (rreith@idc.com and 650-350-6242)

Tablet Adoption in Commercial Segment to Drive Growth in Western Europe

IDC PMS4colorversion  Tablet Adoption in Commercial Segment to Drive Growth in Western Europe

According to figures published by International Data Corporation (IDC), the commercial tablet market will reach more than 11 million units by 2019 in Western Europe, achieving more than 130% growth (2014–2019) (IDC EMEA Tablet Tracker Forecast, 4Q14, February 2015). Tablets continue to represent a significant opportunity for device makers in the coming years.

Since their launch in 2010, tablets have been strong in the consumer segment and have benefited from early adopters in enterprises. The introduction of tablets contributed to an ever-growing number of computing devices increasingly differentiated in terms of screen size and product features as demand is influenced by end users’ differing mobility needs. Among other things, innovation has brought new product designs, with devices becoming lighter and better connected, and with greater input options, including keyboards. With traditional PC vendors expanding their offerings to include tablets, devices are increasingly coming with the features requested by IT departments (security, for example), while Apple and Samsung have been promoting some of their features for enterprise use.

Based on IDC’s latest survey of tablets in enterprises, their adoption rate is expected to double between 2014 and 2015 and to grow significantly until the end of the forecast period. “Tablets are used in companies of all sizes,” said Chrystelle Labesque, research manager, IDC EMEA Personal Computing. “While the first perception might have been that tablets were entering enterprises mostly as employees were bringing in their own devices, the reality is that more than two-thirds of the enterprises surveyed in France, Germany, and U.K. have already deployed tablets.” (For more information, see IDC’s Western European multiclient study Tablets in Enterprise: The Big Opportunity.)

While the volume of sales remained limited in 2014, IDC expects the market to thrive in 2015, benefiting from continuous price erosion and innovation. In addition, with 2-in-1s meeting productivity needs similar to notebook and providing longer battery life, their penetration in the corporate and SMB areas is expected to increase. The launch of Windows 10 will also facilitate the integration of the device as a notebook replacement, additional mobile device, or computing device in the new era of digital processing. Interestingly, Apple announced in 2014 a partnership with IBM to meet demand from the commercial sector, and earlier this year Google introduced Android for Work, which is expected to increase the relevance and integration of Android in the enterprise area.

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Ethernet Switch Market Increased 3.8% Year-Over-Year in Fourth Quarter of 2014

IDC PMS4colorversion no shadow Ethernet Switch Market Increased 3.8% Year Over Year in Fourth Quarter of 2014

The worldwide Ethernet switch market (Layer 2/3) revenues reached a record $6.2 billion in the fourth quarter of 2014 (4Q14), representing an increase of 3.8% year over year and 3.6% over the previous quarter. For the full year 2014, the market expanded by 3.9% over 2013. Meanwhile, the worldwide total router market reversed recent year-over-year declines, growing 2.5% year over year and 5.6% sequentially. However, the router market contracted -0.6% for the full year 2014, according to the preliminary results published in the International Data Corporation (IDC) Worldwide Quarterly Ethernet Switch Trackerand the Worldwide Quarterly Router Tracker.

From a geographic perspective, the 4Q14 results saw a break in recent trends with the Ethernet switch market seeing its highest growth in Latin America, which increased at a strong 13.8% year over year and 24.4% on a sequential basis. The Europe, Middle East, and Africa (EMEA) region also performed well, growing 7.0% year over year and 8.8% sequentially. North America grew more modestly at 2.5% year over year, while contracting -1.8% sequentially. On the other hand, the Asia/Pacific region, including Japan (APJ), was essentially flat year over year (increasing 0.7%), but was more in line with global results sequentially (up 4.1%).

“Despite precipitous price erosion, 10Gb Ethernet is the primary growth driver of the Ethernet switching market, with 40Gb Ethernet growing in stature quickly, as datacenters seek greater capacity to deliver a feverishly proliferating ecosystem of enterprise and cloud applications,” said Rohit Mehra, Vice President, Network Infrastructure at IDC. “The 1Gb Ethernet market remains important to the enterprise campus network, although price declines will potentially challenge market growth.”

10Gb Ethernet switch (Layer 2/3) revenue increased 5.2% year over year to reach $2.3 billion while 10Gb Ethernet switch port shipments grew a robust 24.4% year over year to reach nearly 6.8 million ports shipped in 4Q14 as average selling prices continue to fall. 40Gb Ethernet continues to rapidly grow as a stand-alone segment and now accounts for more than $520 million in revenue per quarter with year-over-year growth of more than 100%. 10Gb and 40Gb Ethernet continue to be the primary drivers of the overall Ethernet switch market.

 

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IDC: Android and iOS accounted for 96.3% of global smartphone shipments in 2014

VentureBeat

Android and iOS accounted for 96.3 percent of all smartphone shipments in Q4 2014, and coincidentally, 96.3 percent for all of last year as well. That means the duopoly grew 0.6 percentage points compared to the same period last year (95.7 percent in Q4 2013) and 2.5 percentage points on an annual basis (93.8 percent in 2013).

The latest figures come from IDC, which puts together these estimates every quarter. Here is the breakdown for the full year:

idc smartphones os 2014 IDC: Android and iOS accounted for 96.3% of global smartphone shipments in 2014

Above: Volume units are in millions.

Google’s mobile operating system remained the clear leader in 2014, pushing past the 1 billion unit mark for the first time. This was a significant milestone in itself, but also because it meant that total Android volumes in 2014 beat total smartphone shipments in 2013. Samsung retained the leadership position “by a wide margin,” shipping more than the next five vendors combined, but its total volumes for the year remained essentially flat as Asian vendors (including Huawei, Lenovo and its subsidiary Motorola, LG Electronics, Xiaomi, and ZTE) took up the task of fueling growth for Android.

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With Numerous Product Launches, India Tablet Market Grows Steadily In Q4 2014: IDC

IDC PMS4colorversion 1 With Numerous Product Launches, India Tablet Market Grows Steadily In Q4 2014: IDC

After witnessing strong growth in the festive third quarter, the India tablet market posted further growth in Q4 2014, ending the year on a positive note. According to International Data Corporation (IDC), the India tablet market reported shipments of 0.96 million units in Q4, a quarter-on-quarter gain of 3.6%. Strong performance by local vendors as well as increasing interest among PC OEMs in the tablets space contributed to the expansion of the market over Q3. The share of PC OEMs in the market has more than doubled from one year ago. Despite the gains in the second half of the year, shipments for all of 2014 declined -15% year over year at nearly 3.5 million units.

Click To Tweet: With Numerous Product Launches, India Tablet Market Grows Steadily In Q4 2014: IDC

“The market saw a correction after the introduction of BIS regulation in July 2013. Unbranded tablets were wiped off from the market, thereby contracting the bubble of growth witnessed in 1H 2013 and hence resulting in year-on-year decline in growth,” said Tanvi Mann, Market Analyst, Client Devices IDC India.

Form Factor Highlights: 7 inch tablets in the less than $150 price band populated the market and will continue to do so in the foreseeable future. While Android still has majority of the pie, we do see vendors exploring the 8-9 inch segment.

“Consumers are driving the wave of adoption of low-cost tablets as a preferred mobility solution. We are also witnessing a higher inclination of consumers towards online buying platforms and vendors are keeping up with the trend,” said Kiran Kumar, Research Manager, Client Devices IDC India.

 With Numerous Product Launches, India Tablet Market Grows Steadily In Q4 2014: IDC Figure 1

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The future of ‘everywhere ergonomic’ technology

IDG Connect 0811 The future of ‘everywhere ergonomic’ technology

It’s difficult to avoid adverts or news stories about the amazing technological feats the modern ‘intelligent car’ can perform. One of the most impressive is that a vehicle can now ‘know’ its position on the road, sense when it may be veering into another lane and transmit a warning vibration through the seat to jolt a drowsy driver into attention.

This type of technological innovation that makes our lives safer and easier to navigate is set to extend to the workplace. Already, there are smart chairs that measure our posture and how long we’ve been sitting, as well as smart work surfaces that know when we’re present.

In a recent interview with the Economist Intelligence Unit on ‘The Future of Work’, (sponsored byRicoh Europe), Alan Hedge, Director of the Human Factors and Ergonomics Laboratory at Cornell University, points out that this type of technology is just the start, “we are at the very beginning of a revolution in ‘active’ objects and products that have sensors built into them.”

Professor Hedge terms this interaction between people and design technology ‘everywhere ergonomics’. While smart chairs and surfaces may not have made their way to all workplaces just yet, many people will already be using everywhere ergonomics at home. It’s only a matter of time before the boom in wearable devices begins to have a transformative effect on the workplace. Think back to how the widespread adoption of smartphones kick-started the shift to mobile working promised by portable computers years earlier. I believe this boom could be bigger.

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Customer Experience Tops Asia/Pacific CMOs’ Investment Agenda

IDC PMS4colorversion 1 Customer Experience Tops Asia/Pacific CMOs Investment Agenda

Singapore and Hong Kong, February 16, 2015 – International Data Corporation (IDC) announces today that this year customer experience will become the number one customer-related priority for organizations in Asia Pacific (excluding Japan) or APEJ. However, the CMO and CIO will need to partner and align their goals to guarantee success.

“Today, being first to market, having the lowest price, or being the best does not necessarily help. Businesses need to be agile and give customers what they want 24/7. Customers may buy your products or services, but what keeps them coming back is the experience,” says Daniel-Zoe Jimenez, Senior Program Manager, Big Data, Analytics, Enterprise Applications & Social Lead IDC Asia/Pacific.

He advises marketers to become savvier about the business, data, and customers to address the “empowered buyer” needs. CMOs are expected to lead the enterprise transformation around customer experience. In fact, IDC Asia/Pacific CMO Barometer shows that 31% of CMO roles are expanding to include customer experience and support.

Jimenez notes, “The CMO role is evolving to incorporate new responsibilities. In other regions, we have seen organizations completely replacing this role with a Customer Experience Head.”

There is no denying there has been a lot of hype around customer experience and many organizations still struggle with the concept, since there are many moving pieces and intangibles. However, customer experience is far from being just today’s buzzword; it is a top priority for CMOs in 2015.

“If you are not already thinking about this then you are not listening to your customers. The idea of delivering greater experiences is not new; but what is different now is that organizations are increasingly focused on ensuring these initiatives are tracked and are using metrics that are closely aligned to the business,” says Jimenez.

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