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What Makes Effective Native Advertising

IDG Global Solutions

Native advertising is a new term but its roots are in advertorials, sponsored content, and the broader term of custom publishing. Former Network World CEO and long time editorial executive, John Gallant, provides guidelines for native content that attracts readers.

Gallant spoke with IDG Communications Director Howard Sholkin…….

International Data Group (IDG) Names Michael Friedenberg CEO of IDG Communications Worldwide

News Release

BOSTON, MA– International Data Group (IDG) announced today that Michael Friedenberg has been promoted to CEO of IDG Communications Worldwide from his current position as CEO of IDG Communications U.S.  Effective immediately, Friedenberg will oversee IDG’s media operations in 86 countries.

“In his eight years at IDG, Michael has consistently delivered outstanding business results,” said IDG Founder and Chairman Patrick J. McGovern. “I am delighted he is taking on these new global responsibilities to facilitate the rapid growth and continued success of IDG Communications media activities around the world.”

Named CEO of IDG Communications U.S. earlier this year, Friedenberg oversaw IDG’s U.S. B2B and consumer brands, as well as IDG TechNetwork (U.S.) and IDG World Expo. Previously, he was CEO and President of IDG Enterprise, an IDG Communications company that develops strategic media properties and peer advisory services. He transformed IDG Enterprise into a digital-centric business that became the largest and most profitable division of IDG Communications. Friedenberg joined IDG in 2005 as President and CEO of CXO Media.

With 20+ years in the information technology media industry, Friedenberg is widely regarded as a leader who understands the industry’s evolving needs. He joined IDG from UBM where he advanced from UBM sales management positions to Vice President and Publisher of InformationWeek and, later, Vice President and Group Publisher of the InformationWeek Media Network and Co-Founder of Optimize.  His career also includes work with Cardinal Business Media and ProPress.

“Right now our industry is in a place where there are unlimited growth opportunities,” said Friedenberg. “I look forward to collaborating with my colleagues to expand our global solutions and serve the 280 million technology buyers who turn to IDG Communications to help them acquire technology that drives personal and professional value.”

About International Data Group
International Data Group (IDG) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

 

IDG Communications’ global media brands include ChannelWorld®, CIO®, CITEworld, CSO®, Computerworld®, GamePro®, InfoWorld®, ITworld, Macworld®, Network World®, PCWorld®, TechHive and TechWorld®. IDG’s media network features 460 websites, 200 mobile sites and apps, and 180 print titles spanning business technology, consumer technology, digital entertainment and video games in 86 countries. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG’s media brands.
With expertise in branding, lead generation and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.
A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.
International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional and local expertise on technology and industry opportunities and trends in more than 110 countries.

Additional information about IDG, a privately held company, is available at http://www.idg.com.

IDG Communications Announces U.S. Promotions

Business Wire

IDG Communications U.S. CEO Michael Friedenberg has selected a chief digital officer and chief content officer across IDG media in the United States. Peter Longo assumes the new position of chief digital officer for IDG Communications U.S. He will be responsible for digital strategy and operations for IDG Enterprise, IDG Consumer & SMB, and IDG TechNetwork. In addition, Longo will continue in his role as CEO of IDG TechNetwork.

Longo, who joined IDG five years ago, has built IDG TechNetwork into the leading tech vertical ad network and exchange and has defined and led IDG’s data-driven strategy. As chief digital officer, Longo will oversee all digital operations in IDG’s U.S. media subsidiary, IDG Communications, including ad operations, development of creative systems and functionality, demand generation, branding, video, and mobile. To support the delivery of digital programs for technology marketing clients, he also leads the continuing development and implementation of technology and data capabilities.

Friedenberg assumes Longo’s CEO responsibilities for IDG Consumer & SMB brands (PCWorld, TechHive, and Macworld). In addition, Friedenberg remains CEO of IDG Enterprise, the position he held before his promotion to CEO, IDG Communications U.S., last month.

For the full release click here

Crain’s BtoB Announces Its Social Media Marketing Award Winners

Cisco Systems Wins Two awards; People’s Choice Online Voting Open Now

NEW YORK & FRAMINGHAM, MA – February 26, 2013–BtoB editors have selected 20 companies as winners or runners-up among 118 entries in BtoB’s fourth annual Social Media Marketing Awards program.

First-place honors go to the following 10 companies:

Integrated (technology): Adobe Systems; Integrated (non-technology): Aon;  Facebook: Emerson Climate Technologies; Twitter: GE Intelligent Platforms; LinkedIn: Dell Inc; Best Use of Pinterest: Constant Contact; Viral Video: Dun & Bradstreet; Mobile: Cisco Systems; Corporate Blog: Intel Corp.; and, Closed Community: Cisco Systems.

            Submissions were accepted last November into January 2013.  All the editors’ selections are online at http://bit.ly/13bx6vv, and will be reported on in the March 2013 BtoB print issue.  John Obrecht, editor of BtoB, said: “We’ve entered a new era of social marketing, The sophistication of programs has reached a new level as exemplified by our People’s Choice nominees.”

For the fourth consecutive year, IDG Communications is the Premier sponsor of the BtoB Social Media Marketing Awards.  “Marketers have come a long way since the first awards program where social might have been a small part of a campaign.  Now, marketers must include earned media exposure if they want to reach prospects who rely on social networks for information and purchase decisions,” said Matthew Yorke, president, IDG Global Solutions.  “We congratulate the winners and runners up who excelled in their use of social media marketing.”

 Online Voting for People’s Choice Awards Continues Through March 1
BtoB editors selected three entries from tech and non-tech categories for the People’s Choice awards.  Online voters can choose between tech entries: Adobe Systems:  “Metrics, Not Myths;” Deltek: “Connect More;” or, Dell: “LinkedIn Page.”  On the non-tech side the nominees are Aon: “Global Service Day;” New Cities Foundation: “DeusM Social Media Campaign;” or, Emerson Climate Technologies: “Painted Copeland Scroll Compressor Program.”

Online voting for the People’s Choice nominees is open until Friday, March 1 at 4 pm eastern.  Vote at http://bit.ly/URZPGs.

Awards Lunch at Digital Edge Live Conference
The People’s Choice awards, selected by online voters for tech and non-tech entries, will be announced on Wednesday, March 20 at the Nikko Hotel in San Francisco.  The category award honorees and runners-up will also be recognized at the lunch.

Speakers at the all day conference include executives from IBM, SAP, Intuit, Intel, Cisco Systems, USG, and IDC.

To register for the conference and awards lunch, please go to http://bit.ly/YU0Qe6

About BtoB
BtoB, a Crain Communications publication, is the magazine for marketing strategists. It is the only publication dedicated to all disciplines of business-to-business marketing. In print and electronically, BtoB delivers the latest trends, best practice case studies, research, and analysis that senior marketers need to develop a winning integrated marketing strategy.

About International Data Group
International Data Group (IDG) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

IDG Communications’ global media brands include ChannelWorld®, CIO®, CSO®, Computerworld®, GamePro®, InfoWorld®, Macworld®, Network World®, PCWorld®, TechHive, and TechWorld®. IDG’s media network features 460 websites, 200 mobile sites and apps and 200 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG’s media brands.

With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.

A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.
International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.

Additional information about IDG, a privately held company, is available at http://www.idg.com.

 

Contacts: For IDG:  Howard Sholkin, 508-766-5610, howard_sholkin@idg.com
For BtoB: John Olbrecht, 312-649-5326, jobrecht@crain.com

Trademarks and registered trademarks are owned by International Data Group, Inc.  All product and company names are trademarks of their respective companies.

 

 

IDG Communications’ Marketing Clients Earn Marketing Recognition

Market Wire

Five Awards Programs Cited Tech Companies for Their Digital Marketing Excellence

FRAMINGHAM, MA– Avaya, Dell, HP, and Research in Motion (RIM) have been singled out for superior digital marketing and information programs created with IDG Communications. The honors include a year-long multimedia content and social marketing program for the HP Enterprise CIO Forum, The New Fulcrum Point site sponsored by Dell, and The Avaya Thought Leadership Forum.

Web Marketing Association Honors The Web Marketing Association awarded Dell its B2B Standard of Excellence for the New Fulcrum Point produced through the collaboration of Dell, MediaCom, and IDG last year. The New Fulcrum Point tackled the challenge of information overload by putting the right content at the right time in the hands of IT decision-makers to give them “the power to do more.” IT decision-makers accessed a unique content navigation system that filtered and customized a wide range of technology content. Information produced by bloggers, IDG, Dell, and research/analyst firms could be customized based on a visitor’s company size, technology and business solutions of interest, and their vertical industry.

Social media interaction included a “Video Power Hour” built around questions from readers submitted via Twitter to a panel of experts, weekly Twitter chats, and social commentary related to a high-profile event for Dell at South by Southwest (SXSW) in Austin, TX in 2012.

Interactive Media Awards The Interactive Media Awards (IMA) also recognized The New Fulcrum Point with two awards in 2012: Outstanding Achievement B2B and Outstanding Achievement in Social Networking.

In late 2011, IMA recognized Avaya/IDG Thought Leadership Forum for Outstanding Achievement in the Computer Hardware category. The Avaya Thought Leadership Forum site focused on brand awareness and thought leadership. The campaign objectives were to increase brand awareness, perception, and purchase consideration by IT buyers. Avaya is a global leader in enterprise communications systems, software, and services covering unified communications, contact center, networking, and small business.

A key element of the Avaya campaign was the CIO Debate series featured in the Forum web site. IDG’s CIO Executive Council recruited IT executives and produced videos each month that related to Avaya strategy and industry issues. The Forum program was built around four components: timely buyer research, a multimedia content experience, IT executive participation, and extended engagement across the social web.

The Avaya Thought Leadership Forum also earned an Honoree designation by judges for the prestigious Webby Awards. It was recognized in the IT Hardware/Software category. And, the Media Industry Newsletter (Min) gave the Forum honorable mention in Custom Publishing in Min’s Integrated Marketing Awards program.

Wharton Honor for HP Last fall in the first Social Media Leadership Awards program at the Wharton School at the University of Pennsylvania, the HP CIO Enterprise Forum was a finalist in the Advertising/Marketing category. The Forum is designed to raise the awareness of HP as a provider of IT enterprise solutions and services and as an industry thought leader. The program includes web sites in the US, UK, Germany, China, and Japan which provide a forum for “CIOs Driving Transformation.” The sites were designed for IT executives to help them read about, discuss, and implement ways to succeed in business and government.

This peer-based Forum has now attracted more than 23,000 members who represent more than 70% of HP’s major customers worldwide.

RIM Recognized The Enterprise Mobile Hub (EMH) sponsored by RIM has been cited as a top 10 source for enterprise mobility news and information by the Mobile Device Management Solution Review. EMH joined established media sites such as Computerworld and CITEworld as top sources for mobile content. The EMH encourages IT pros and business leaders to discuss mobility issues, exchange ideas and collaborate with peers, experts, and market leaders.

IDG Marketing Services and the Social Web The campaigns are built around IDG’s core expertise in content marketing and services including creation, platform and prospect engagement optimization, and amplification of a marketer’s messages on the social web. “IDG has been at the forefront of marketing services built around paid, owned, and earned media tactics in a cohesive way to accelerate the impact for our technology clients,” said Charles Lee, senior vice president, Strategic Marketing Services & Custom Solutions, IDG Enterprise. “Our programs stimulate brand awareness, develop thought leadership credentials, and drive interactions with prospects across the web and social channels to unify marketers’ messages regardless of the media.”

About International Data Group International Data Group (IDG) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

IDG Communications’ global media brands include ChannelWorld(R), CIO(R), CSO(R), Computerworld(R), GamePro(R), InfoWorld(R), Macworld(R), Network World(R), PCWorld(R), TechHive, and TechWorld(R). IDG’s media network features 460 websites, 200 mobile sites and apps and 200 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG’s media brands.

With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.

A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.

International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.

Additional information about IDG, a privately held company, is available at http://www.idg.com

Trademarks and registered trademarks are owned by International Data Group, Inc. All product and company names are trademarks of their respective companies.

Contact:
Howard Sholkin
508-766-5610
Email Contact

SOURCE: IDG Communications

2012: A YEAR OF MOMENTUM

by Bob Carrigan – CEO, IDG Communications Worldwide

I see 2012 as a year of momentum for trends that came into focus during 2011.  First, the digital/interactive industry remains the fastest growing media segment.  Analysts expect that trend to continue this year.  In the United States alone, the Interactive Advertising Bureau reported that online advertising grew to almost $23 billion (US) through the first nine months of 2011 (that’s 23% higher than the same period in 2010).

Online revenue for all of 2011 is expected to far exceed the record $26 billion earned in 2010. An IDG Research survey completed late last year revealed that tech marketers expect to spend 50% on the digital channel alone. Long story short: despite reports of global economic malaise, the interactive industry is surging forward.

Social marketing became a key industry driver around 2009, and has since been joined by mobile and video marketing.  Use of mobile devices, particularly smartphones, is advancing at an unprecedented pace. IDC reported that smartphone shipments totaled 491.4 million units in 2011, up a strong 61.3% from the 304.7 million units in 2010.  Video viewership is also exploding.  In January, eMarketer predicted video ad spending will grow 55% in 2012. In your roles as multi-national marketers, you must understand how these new tools are being adopted in, and can be deployed in, different geographies.

Many Choices, Who Can Help?

Faced with more ways to spend your marketing dollars than ever before, media companies and marketers are grappling with this new world order.  PQ Media estimates that the number of media platforms available to marketers has increased from eight in the 1970’s to more than 100 today.  This fragmentation significantly complicates media choice, comparisons between media, and program metrics.

But despite the proliferation of media choices, marketers’ fundamental media planning questions remain the same.  Is the audience one that we are targeting?  Does the media partner produce trusted content?   Is the content available where we need it?   IDG Global Solutions can answer those questions across media and around the world.

High Quality Lead Generation

Return on investment has gained added importance with the measurement and reporting inherent in digital, interactive campaigns.  Lead generation is usually at the top of the list in any ROI discussion.  Audience quality and trust are paramount.  Any media database provider must earn permission from readers to provide them information or offer services and products from a marketer client.  If you give readers exactly what they want and you respect their preferences, they are willing to give more information about themselves.  Over time, more detailed information is collected that can be shared with marketers who want the most qualified prospects.  That’s how IDG has grown a global database (readers and event attendees) of millions of IT buyers.

Know Your Marketplace

In addition to connecting marketers with prospects, a media partner should have a deep understanding of your market.  IDG conducts research throughout the year to learn more about buyers to guide marketers.  One example is IGS research last summer that provided insight into mobile use and information preferences.  We also learn a lot from reaction to editorial and social media.  Social, editorial, and vendor content are building blocks for beneficial relationships.   Up to 10 percent of traffic to IDG media sites comes from social but there is more: The CIO LinkedIn Forum with more than 45,000 members is the largest social network of its kind.

SoLoMo

Mobile is poised to be the biggest development for communication and marketing.  Even though we are in the early stages of mobile, its use and advertising potential promises to far surpass the wired web.  Social, local, and mobile (SoLoMo) will lead to very different forms of interactivity where smartphones recognize where people are located, who they are connected with, and what is near them.

Add to the mix advertising technologies not dreamed of several years ago, vertical ad networks and exchanges such as the IDG TechNetwork, and the need to analyze massive amounts of data, and we all have a lot to learn and to apply at work.  IDG Global Solutions is at the intersection of media, marketing, communications, and technology and how those components will best serve both marketers and users.

About Bob Carrigan

Bob Carrigan is CEO of IDG Communications worldwide, IDG’s media and events subsidiary. He oversees IDG’s media operations, including online, print, and events in 97 countries around the world. Read more

Original article

The Thought Leader Interview: Bob Carrigan

Media pioneer Bob Carrigan, of IDG Communications and the Interactive Advertising Bureau, explains why new media is the most optimistic part of the economy.
by Art Kleiner

What is the Internet’s role in revitalizing economic growth? In some circles, it is considered a disruptive destroyer of value. In others, new media is seen as a specialized industry, with little relevance to other sectors. But to people like Bob Carrigan, CEO of IDG Communications (the publishing, media, and events division of the International Data Group), the Internet is now a major source of business innovation for every sector. Thanks to the continued growth of the marketing and media ecosystem — the confluence of broadband, social media, online advertising, mobile Internet, cloud computing, online lead generation, and e-commerce — we are all media companies now.

Carrigan is one of the leading proponents of change in this sector, both as a spokesperson on new media, and as a decision maker at IDG, putting into practice new ideas about online publication and marketing innovation. He began his career at IDG in publishing and sales in the 1980s, when the company was primarily known for its technology magazines (CIO, Computerworld, PCWorld, InfoWorld, Macworld, and GamePro were some of its main titles). During the early dot-com era, he moved to a popular music startup, Spinner.com; then moved to AOL, which purchased it; then moved back to IDG in 2005, taking a series of executive positions. By that time, IDG had begun to evolve into its current form, as a new media pioneer, producer of events and expositions (including the well-known Macworld expo, where Apple has announced new products over the years), innovator in mobile Internet publishing, and developer of new forms of advertising and lead generation. Carrigan has been chief executive of IDG Communications since 2008, with a particular focus on innovation.

Read more…

5Qs: IDG’s Bob Carrigan on the Web Closing the Gap with TV

In February, Bob Carrigan, CEO of IDG Communications, was named chairman of the Interactive Advertising Bureau, taking over for 24/7 Real Media founder David Moore. A veteran of the print and online media worlds, Carrigan previously served on the IAB’s board for the past five years. During his 15-year media career, he’s logged time at Spinner.com and AOL. Carrigan is actually in the midst of his second tenure at IDG, having logged seven years at PC World in sales early on after starting his career as a college intern at IDG’s Digital News.

You were named IAB chairmain during the organization’s annual meeting in February. What initiative or initiatives do you plan on focusing on?
There were four things I outlined in my speech. Number one, it’s important to me to tackle the mobile space and how significant that is. We launched a mobile marketing center of excellence, which is now a key initiative. We don’t have to beat that dead horse. Clearly mobile is our present and future. Second, we need to move in a direction that attracts brand marketers, which is part of the reason we launched the Making Measurement Make Sense initative. Three, the majority of our brands in the IAB are consumer-facing. There has been a tremendous amount of innovation in the B2B space, so I want to see more programming and leadership from that work. On June 13, we’re going to hold our first B2B committee meeting. Lastly, I want to address the need for traditional media companies to act more like pure-play [digital] media companies. They should be directly R&D, and development to digital, or at least thinking that way. We try and think Web-first with everything. Read more

5Qs: IDG’s Bob Carrigan on the Web Closing the Gap with TV

ClickZ

In February, Bob Carrigan, CEO of IDG Communications, was named chairman of the Interactive Advertising Bureau, taking over for 24/7 Real Media founder David Moore. A veteran of the print and online media worlds, Carrigan previously served on the IAB’s board for the past five years. During his 15-year media career, he’s logged time at Spinner.com and AOL. Carrigan is actually in the midst of his second tenure at IDG, having logged seven years at PC World in sales early on after starting his career as a college intern at IDG’s Digital News.

You were named IAB chairmain during the organization’s annual meeting in February. What initiative or initiatives do you plan on focusing on?
There were four things I outlined in my speech. Number one, it’s important to me to tackle the mobile space and how significant that is. We launched a mobile marketing center of excellence, which is now a key initiative. We don’t have to beat that dead horse. Clearly mobile is our present and future. Second, we need to move in a direction that attracts brand marketers, which is part of the reason we launched the Making Measurement Make Sense initative. Three, the majority of our brands in the IAB are consumer-facing. There has been a tremendous amount of innovation in the B2B space, so I want to see more programming and leadership from that work. On June 13, we’re going to hold our first B2B committee meeting. Lastly, I want to address the need for traditional media companies to act more like pure-play [digital] media companies. They should be directly R&D, and development to digital, or at least thinking that way. We try and think Web-first with everything. Read more

5Qs: IDG’s Bob Carrigan on the Web Closing the Gap with TV

Digiday

In February, Bob Carrigan, CEO of IDG Communications, was named chairman of the Interactive Advertising Bureau, taking over for 24/7 Real Media founder David Moore. A veteran of the print and online media worlds, Carrigan previously served on the IAB’s board for the past five years. During his 15-year media career, he’s logged time at Spinner.com and AOL. Carrigan is actually in the midst of his second tenure at IDG, having logged seven years at PC World in sales early on after starting his career as a college intern at IDG’s Digital News. Read more