IDG Communications announces Apollo, the only global content management system (CMS) built for deployment across media properties in 86 countries. By incorporating responsive technologies that optimize websites based on screen size — whether a smartphone, tablet or desktop — Apollo will provide the 124 million monthly visitors to IDG sites an unparalleled viewing experience on any device.
“Building a first rate CMS is essential to creating a personalized and contextual-based experience for our readers and advertisers worldwide,” said Michael Friedenberg, CEO of IDG Communications Worldwide. “With Apollo, IDG editors can easily integrate content assets such as video to create compelling editorial on an unprecedented global scale.”
Global Tool for Multimedia Storytelling
Built to support more than 2,000 journalists in 86 countries and the 15 IDG News Service Bureaus in 11 countries, Apollo is a global tool for multimedia storytelling. Features such as modern story management tools and “direct to social” capability ensure IDG’s fast- breaking news stories and analysis get to online and social audiences faster.
Apollo allows editors to easily access content databases, such as specifications on nearly 200,000 hardware products, and seamlessly integrate those assets into their stories. Fully scalable, Apollo is built to handle IDG’s extensive editorial contributor network. Its master taxonomy will keep things constant across brands, languages and countries.
Optimizes for Viewability
Given viewability is now a key component of digital advertising spend, IDG optimized its CMS for viewability. Apollo is also built to effectively handle the rapid expansion of user-generated content across IDG sites worldwide. With Apollo, IDG delivers a highly engaged audience that can be served content on any platform across multiple types of media.
Built For Explosive Growth in Digital Video
Reflecting IDG’s commitment to the fast moving digital video market, Apollo allows editors to easily integrate global video assets into their stories. IDG delivers over 100 million video streams per month, so Apollo ensures digital video advertising campaigns can scale globally.
“Around seven percent of IDG Communications’ U.S. revenue is currently derived from video,” said Friedenberg. “We’re seeing over 50% percent year over year growth in video so Apollo is optimized to serve one of our fastest-growing businesses.”
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