The Cloud may invoke images of effervescence that leaves no trace, but in reality the Cloud means just another data center, along with the accompanying Carbon Footprint. The issue of being Green has never been higher on the agenda, but how do professionals feel about Green IT, and how does this vary either side of the Atlantic? This paper compares the enthusiasm for Green IT between the US and Europe.
A recent report, The Cloud Begins With Coal, calculated that the ICT ecosystem now approaches 10% of world electricity generation. “The zettabyte era already uses about 50% more energy than global aviation.” While in recent years, we’ve seen Greenpeace release the “How Clean Is Your Cloud?” & “How Dirty Is Your Data?” reports, along with a feature-length article in the New York Times entitled “Power, Pollution and the Internet”, which includes the startling quote, “A single data center can take more power than a medium-size town.”
Whether for or against, Green IT has gradually become a major topic within IT in recent years. But has a once passionate and polarised audience become apathetic after years of intense media attention? How does feeling on the subject vary either side of the Atlantic, and do those within IT feel enough is being done to promote the subject? To gauge the levels of enthusiasm and apathy towards Green IT, we surveyed 149 business & IT professionals from Europe and the US and compared the results. Interestingly, the number of US participants proved far lower than European, due to far less enthusiasm for partaking in the survey.
Business card information or the download of digital content is often times not enough to judge the quality of a prospect. If you can determine a person’s Budget, Authority, Need, and Timing (BANT) then a marketer delivers a truly qualified prospect to sales.
In an interview with IDG Communications Director Howard Sholkin, IDG Connect General Manager Andrew Sambrook explained the value of skilled telephone qualification and how BANT can help turn a lead into a customer….
Speaking at Toucon 2013, Forrester & KPMG discuss ways around calculating the ROI of Enterprise Social Networking, and why instead you should focus on use cases.
“We’re accountants, we like numbers.” At KMPG, the bottom line is usually the most important. So what happens when they try to justify the value of something as intangible as the value of social collaboration to a bunch of accountants?
Speaking at Tucon 2013, Rob Koplowitz, Vice President, Principal Analyst at Forrester research was joined by Alex Chapel, Global Internal Social Collaboration Lead for KPMG to talk about the business value of Enterprise Social Networking (ESN) and how best to get people to understand what it can bring to a company.
Forrester has done some interesting research on the subject; according to Koplowitz’s research, it’s actually Baby Boomers, not Gen Y, that are driving demand for social collaboration. On an organizational level, 41% of the companies he talked to had implemented or were expanding their ESN system, 12% were planning on doing so in the next year, and another 12% in more than a year. However you cut it, ESN is hot news right now. But how to define where it adds value, pinpointing hard figures is still the hardest part of the puzzle.
Though many often compare the website of a business to a virtual storefront, a great website should actually perform more like a sales force. Beyond displaying your brand, services and products, your website should effectively increase the bottom line. The goal of your website should not only be to attract visitors but also to drive more sales and more revenue.
Traditionally, there are two solutions to an underperforming website:
Bring more traffic
Convert more of your traffic into customers or users
People tend to turn to tactics such as A/B testing to find out which version of a page converts best. They test out colors, copy and buttons. Some turn to paid channels to increase traffic but budgets can cause limiting and ineffective results. These methods definitely have value, but there is much more that you can do.
One extremely effective approach is web personalization.
Reach the Right Person with the Right Message at the Right Time
Web personalization involves monitoring the behaviors and actions of those on your site to determine what needs and wants each of them has. Once you have this data, it is used to customize and personalize the messages they see while they are on your site.
The Content Marketing Report 2013 shows that 82% of organisations are planning on increasing their content production over the next 12 months, whilst Content Marketing is becoming one of the biggest buzz words today. But what does it all really mean for businesses and how can Charles Dickens help today’s marketers tap into an escalating demand?
Put simply, Content Marketing is the art of using really good information to promote brands, products and services. Yet beneath this neat wrapper it is not so simple…
Content Marketing is truly disruptive, flying in the face of conventional smash ‘n’ grab advertising and demanding different skillsets and longer term nurturing techniques to prove successful. And the challenge is growing, because as escalating volumes of content floods online, it is becoming ever more difficult to produce premium quality content that that stands out in a saturated space. Today, truly engaging an audience requires creative storytelling, journalistic fact checking, all coupled the promotional wiles employed by most marketers.
The Brazilian mobile device market is booming – mobile phone penetration levels are reported to be well over 100%. This might not be the full story though – a 2011 Nielsen report into global youth mobile ownership shows the country has a high level of multiple subscriptions among the younger generation, which have skewed the true figures. Despite the size of the market and the popularity of mobile devices, mobility in the workplace is yet to be investigated. To rectify this, IDG Connect interviewed a select group of IT and business professionals to gain an insight into business mobile use in Brazil.
While the large majority of the Western World has access to the internet – whether from mobile, laptop, library or school – things are very different in regions such as Latin America. The UN estimates that 50% of the world has little or no access to a computer, while in Mexico almost 70% of the population lack access to the web. Though Latin America may be a growing market, it still suffers high levels of inequality, and with it comes a severe lack of access to technology and the benefits it can bring. To test feeling around the issue of the Digital Divide, we surveyed 66 local business & IT professionals, asking if they felt the Digital Divide across Latin America was improving. Though the majority agreed that it was indeed getting smaller, a significant number felt that no progress is being made on the issue.
The rise of consumer technology has taken the healthcare industry by storm. The explosion of new apps, tablet adoption and social media use is changing the way we are communicating about our health. So how is this impacting the patient-doctor relationship? This research paper from IDG Connect examines how consumer technology is radically transforming healthcare. It looks at the numerous benefits and opportunities it offers, as well as the unease surrounding its place in healthcare.
Our increasingly social world is raising concerns over the safety of our personal data. So what do the professionals working with data privacy legislation think? Aiming to address how the two professions feel about the current state of US data privacy law, IDG Connect presents exclusive insight into whether there is a conflict between the personal views and professional experiences of marketers and legal professionals with privacy laws, and the disparity between US and EU privacy law.
This infographic is based on a sample of 727 IT and business professionals form every continent in the world. Outside of the industry news we discovered that IT and business professionals most like to read news commentary and blogs. They also highly rate infographic summaries and interviews with industry professionals. Professionals are most dissatisfied to receive email content that is more than 18-months old. More people use LinkedIn for work than any other social network, but the numbers are still low. Perhaps surprisingly, 53% never use Twitter for work.