Upcoming Events
Event Date Location

CIO Perspectives Boston 

08/06/2014 Boston MA

IT Roadmap Conference & Expo

08/06/2014 New York NY

OMMA mCommerce

08/07/2014 New York New York

CIO 100 Symposium & Awards

08/17/2014 - 08/19/2014 Rancho Palos Verdes CA

Mobile Insider Summit

08/17/2014 - 08/20/2014 LAKE TAHOE CA

Social Media Insider Summit

08/20/2014 - 08/23/2014 LAKE TAHOE CA

iMedia Agency Summit (Malaysia)

08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

The 6th annual Mobile World

08/28/2014 Seoul

iMedia Brand Summit (Australia)

09/01/2014 - 09/03/2014 Gold Coast Australia

iMedia Brand Summit (India)

09/03/2014 - 09/05/2014 Adao Waddo, Salcette India

advertising-marketing

Subscribe To Latest Posts
Subscribe

Companies Link for Success White Paper

 Companies Link for Success White Paper

Alliance marketing is becoming a critical component in successful technology companies. Often formed to promote a new device, unified solution or concept, alliances can give companies greater market presence in areas that, alone, they may face more competition. Given the growing importance of alliance marketing efforts, IDG Enterprise sponsored research across the B2B Technology Marketing Community on LinkedIn to help marketers benchmark their efforts against those of their peers. The results of that research, plus insights from leading alliance marketers, have been combined into a white paper designed to help elevate your alliance marketing efforts.

This white paper will provide insight into:

  • Key ingredients for strong alliance partnerships.
  • Common challenges faced within alliances.
  • Common tactics used and how are those executed.
  • How success is measured.

Please or in order to access this content.

Computerworld Recognizes Organizations Achieving Business Benefits through Big Data with Data+ Editors’ Choice Awards

 Computerworld Recognizes Organizations Achieving Business Benefits through Big Data with Data+ Editors’ Choice Awards

IDG Enterprise—the leading enterprise technology media company composed of Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, ITworld, CFOworld and CITEworld—announces the 2014 Computerworld Data+ Editors’ Choice Award honorees. Recognizing 20 innovative big data initiatives that have delivered significant business value, the awards ceremony will take place at the Data+ conference being held September 7-9, 2014 at the Hyatt Regency in Phoenix, Arizona.

“We are pleased to announce the 2014 Data+ Editors’ Choice Awards honorees,” said Scot Finnie, editor in chief, Computerworld. “This year’s honorees have clearly demonstrated how their innovative strategies use data and analytics to make better business decisions, streamline processes and, in some cases, generate new revenue by tapping into new markets and/or creating ancillary data-based services.”

In addition to recognizing the Data+ Editors’ Choice Awards honorees, the Data+ conference will cover key technology topics involved in a data strategy, from making data available quickly, efficiently and affordably to cleansing and connecting it to selected analytics and visualization tools, then driving new business insights and products from those efforts. The Data+ Editors’ Choice honorees will join business leaders and IT decision-maker peers at the Data+ conference. The full conference agenda can be viewed here: Data+ conference agenda.

“The Data+ Editors’ Choice Awards honorees are not only innovative in their use of big data analytics, but also show real-world results and help establish best practices for other IT practitioners in a rapidly expanding technology area,” said Adam Dennison, SVP, publisher, IDG Enterprise. “It’s exciting to honor organizations that are effectively using data to predict business trends and monetize this information. We look forward to hearing more from these organizations as they lead discussions and share case studies with attendees.”

2014 Data+ Editors’ Choice Award Honorees:

  • AstraZeneca
  • Blue Cross Blue Shield of Tennessee
  • Center for Tropical Agriculture
  • Cisco
  • Colorado Department of Public Safety (Division of Homeland Security & Emergency Management)
  • Emory University
  • Google
  • HealthTrust Technology Innovation (Division of HCA Information Technology & Services)
  • Idaho National Laboratory
  • Intel Corporation
  • Keller Williams Realty
  • Kennesaw State University
  • Kisters
  • Los Angeles Clearinghouse
  • Merck & Co.
  • Persistent Systems
  • Point Defiance Zoo & Aquarium
  • Shine Technologies
  • Texas Children’s Hospital
  • ThomsonReuters

The Data+ Editors’ Choice Awards honorees and their achievements will also be highlighted in a special September feature on Computerworld.com.

Sponsors
Current Data+ sponsors include: Information Builders, Neudesic, Saxon Global Inc.,ThoughtSpot Inc., and TIBCO Software Inc.For more information regarding sponsorship opportunities, please contact Adam Dennison, SVP, publisher, IDG Enterprise atadennison@idgenterprise.com.

Registration Information
To learn more about the conference, view the agenda, or to register visit:www.dataplusconference.com, call 800.355.0246 or email seminars@nww.com.

About Computerworld’s Data+ Editor’s Choice Awards
The Computerworld Data+ Editors’ Choice awards program was launched in 2013 by IDG’s Computerworld editorial team to recognize organizations that are mining big data to analyze and predict business trends and monetize this information. Organizations were asked to complete questionnaires detailing their big data projects, which were then reviewed by the Computerworld editorial team. From those questionnaires, honorees were selected for their ability to achieve business benefits through big data, and demonstrate real-world results and best practices. View the 2013 winners on Computerworld.com.

About IDG Enterprise
IDG Enterprise, an International Data Group (IDG) company, brings together the leading editorial brands (Computerworld, InfoWorld, Network World, CIO, CSO, ITworld, CFOworld and CITEworld) to serve the information needs of our technology and security-focused audiences.  As the premier hi-tech B2B media company, we leverage the strengths of our premium owned and operated brands, while simultaneously harnessing their collective reach and audience affinity. We provide market leadership and converged marketing solutions for our customers to engage IT and security decision-makers across our portfolio of award-winning websites, events, magazines, products and services. IDG’s DEMO conferences provide a platform for today’s most innovative and eye-opening technologies to publically launch their solutions.

Company information is available at www.idgenterprise.com
Follow IDG Enterprise on Twitter: @IDGEnterprise #DataPlus
Join IDG Enterprise on LinkedIn
Like IDG Enterprise on Facebook: www.facebook.com/IDG.Enterprise

###

Contact
Whitney Cwirka
Marketing Specialist
IDG Enterprise
wcwirka@idgenterprise.com
Office: 508.935.4414

IDG Enterprise 2014 Role and Influence White Paper

 IDG Enterprise 2014 Role and Influence White Paper

New IDG Enterprise research looks at the evolving role of content in marketing strategies and the IT purchase process — and how making the right moves directly impact its success. As technology becomes central to business growth for organizations across all industries, more IT projects are being driven —and funded — by the business, than ever before. Some see this shift as a threat to the CIO and the rest of the IT team. Although some budgets may be shifting, the IT team’s influence on, and involvement in, technology purchases remains strong.

Download the IDG Enterprise 2014 Mapping the Customer Journey white paper

CIO Tech Poll Provides Actionable Insight into Tech Spending, Budgets & Objectives

 CIO Tech Poll Provides Actionable Insight into Tech Spending, Budgets & Objectives

IDG’s CIO—the executive-level IT media brand providing insight into business technology leadership— reveals the CIO Tech Poll: IT Economic Outlook results for May 2014. The research indicates that the majority of organizations (87%) are increasing or maintaining IT budgets in the coming year, with an average budget increase of 4.9%. Technology budgets will be distributed across core and edge technologies, including mobile, social, CRM and marketing automation.
Edge Technologies Still Gaining Momentum 
Core technologies, from infrastructure to network and storage, still receive the largest allocation of technology budgets, however in the past year spending on edge technology has increased by 5% to 32%. This increase is short of the 2012 estimate, where IT leaders anticipated edge spending would hit 39% in the next 1-3 years. One area that is seeing growth is applications. More than half of organizations are increasing spending on applications, which is a 6% increase year over year. Mobile investments are strong, with 47% of IT executives increasing spending followed by outsourced IT services, including cloud, at 40%.
Understanding the Budget Breakdown
New projects and emerging technology trends continue to impact the division of IT spending.  In the coming year, 47% of IT leaders will increase spending on new projects. The focus on new projects aligns with overall business goals, with 36% allocating budget to projects that directly contribute to increasing topline revenue at their organization. Enterprises, organizations with 1,000+ employees, are more likely to focus new spending on customer interactions and experience compared to SMB organizations, organizations with less than 1,000 employees. 

“Enterprises are not only spending on new projects to help advance their organizations’ goals, they are investing in solutions from new technology companies at a much higher rate than SMBs,” said Adam Dennison, SVP and publisher, CIO. “Enterprises are looking for the best solution and are not worried that those solutions are coming from new companies that could potentially be acquired. This provides new vendors a great opportunity to showcase their agile and innovate technology solutions to help exceed business results.”  

IT in Purchase Process Across Organizations
No matter what department is driving the technology investment, 98% of CIOs surveyed reported IT involvement in technology purchases. When the purchase is funded outside of the IT budget, nearly a quarter of respondents categorize IT as the driver for identifying the business need and brings their recommendations to line of business (LOB). Forty-five percent of CIOs say that LOB identifies the technology opportunity and reaches out to IT for feedback and recommendations. It is extremely rare that IT receives zero contact until a problem arises (5%).

To schedule a meeting to review the full results, contact Adam Dennison, SVP/Publisher, CIO atadennison@cio.com.

About CIO Tech Poll: IT Economic Outlook Research
The CIO Tech Poll: IT Economic Outlook Research is conducted once a year, among heads of IT, to gauge how current economic conditions are impacting IT spending. The current CIO Tech Poll: IT Economic Outlook was conducted between April 9, 2014 and May 4, 2014 through the CIO Forum on LinkedIn and the CIO customer database. Results are based on 178 respondents who indicated they are the top IT executive at their company or business unit. 

About CIO

CIO is the premier content and community resource for information technology executives and leaders thriving and prospering in this fast-paced era of IT transformation in the enterprise.  The award-winning CIO portfolio—CIO.com, CIO magazine (launched in 1987), CIO executive programs, CIO custom solutions, CIO Forum on LinkedIn, CIO Executive Council and CIO primary research—provides business technology leaders with analysis and insight on information technology trends and a keen understanding of IT’s role in achieving business goals. Additionally, CIO provides opportunities for IT solution providers to reach this executive IT audience. CIO is published by IDG Enterprise, a subsidiary of International Data Group (IDG), the world’s leading media, events, and research company. Company information is available athttp://www.idgenterprise.com/.

Follow CIO on Twitter:@CIOmagazine and @CIOonline 
Follow IDG Enterprise on Twitter:@IDGEnterprise
Follow CIO on LinkedIn:http://www.linkedin.com/today/cio.com
Follow CIO on Facebook: www.facebook.com/CIOfacebook

###
Contact:
Lynn Holmlund
Sr. Marketing & PR Manager
IDG Enterprise
lholmlund@idgenterprise.com
Office: 508.935.4526

CIO.com Enhances Design and Functionality for a Consistent Visitor and Advertiser Experience Across Smartphones, Tablets and Desktops

IDG News Service

 IDG Enterprise—the leading enterprise technology media company composed of Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, ITworld, CFOworld and CITEworld—reveals an enhanced design and greater functionality for CIO.com.  The award-winning site incorporates responsive design technology to scale editorial and advertising content to the user’s screen size, whether they are accessing CIO.com with a smartphone, tablet or desktop. 
“Technology decision-makers are mobile and want the flexibility to search for information no matter what tools they have access to at that moment,” said Matthew Yorke, CEO, IDG Enterprise. “This consistent experience allows our visitors to get the information they need from CIO.com to keep their businesses agile, no matter when or where a question arises.”
Website Enhancements Include: 

  • CIO.com enhanced through use of responsive design, including HTML5 and CSS3, to ensure usability and consistency for visitors using smartphones, tablets or desktops.    
  • High-quality content remains the key focus, while further showcasing the author. Additionally, hand-curated content pages will be incorporated on trending technologies such as Healthcare and Consumer Tech.
  • Visually enticing design with more prominent graphics and less pagination for a smoother reading experience, while maintaining ad impression impact.
  • Increased integration of social sharing tools for enhanced community building.
  • New navigation tools to optimize reader time-onsite, including lists showing what’s trending at the moment, a drop-down menu showcasing what other visitors are reading, and the top stories as selected by CIO editors.
  • Single, searchable “Resource Library” supporting all types of lead-generation content.
  • Shared functionality across IDG Enterprise sites for seamless execution of banner ads, lead generation and native advertising, making promotions more effective.

CIO.com’s editorial voice, content and design remains unique to the brand, while functionality has been aligned across IDG Enterprise sites including back-end capabilities enhancing search functionality and digital asset management for displaying more images and video content.  Navigation has migrated to a menu icon, next to the website logo, where visitors can navigate to key sections. Ads and promotional units are highlighted in a “deconstructed” right rail optimizing effectiveness and native advertising will be threaded intuitively throughout the site.

“The recent changes support the goals of CIO.com in that it is now more of a community for our readers to engage with our award-winning content as well as with their peers & industry leaders socially,” said Brian Carlson, editorial director/editor in chief, CIO.com. “The new site emphasizes our trusted, expert writers who our audience looks to when investigating technologies for their day-to-day needs.”   

IDG Enterprise’s Computerworld and CSO Go Digital-Only

Folio

IDG Enterprise is closing the U.S. print editions of Computerworld and CSO. The group, which also publishes InfoWorld, CIO and Network World, among others, plans to keep the brands on a digital and event-centric publishing model.

June CSO and the June 23rd Computerworld, a biweekly, will be the final print issues. CSO has a circulation of 27,000 and Computerworld is 165,000.

The digital audiences are comparably larger—Computerworld averages 2.9 million uniques and CSO averages 228,000.

As it stands, the brands’ current model is  a mix of sponsor and ad revenue along with events, marketing services and data programs, says IDG Enterprise CEO Matthew Yorke.

“Readers can get access to additional premium content by registering for a free Insider membership,” he says. “We are developing new models, which incorporate sponsor/ad revenues as well as a paid model for exclusive content and resources (in addition to the premium content that anyone will be able to access. The entire site will not require a paid subscription).

According to Yorke, there will be no staff reductions related to the change. “Resources will be re-allocated to the premium Insider content and that strategy.”

IDG, and other tech-oriented publishers, have been pursuing this model for years now, gradually shutting down print magazines and transitioning the brands to digital and live event models, while simultaneously building out their marketing services groups.

IDG Enterprise’s InfoWorld transitioned to a digital-only model in 2007. More recently, Network World followed that same path. PC World, which isn’t part of the IDG Enterprise division, also went digital-only in 2013.

Yorke remarked at the recent Folio: Growth Summit that the company manages print for profit—and if there is none, then it’s either treated as a marketing expense or transitioned out of the model.

CIO is the only other IDG Enterprise brand that still has a print component.

 

CIO Hall of Fame to Induct Six New Members Who Used Technology to Advance Business

CIO

IDG Enterprise’s CIO—the executive-level IT media brand providing insight into business technology leadership— is proud to announce the 2014 inductees to the CIO Hall of Fame. This prestigious award honors the men and women whose work has profoundly shaped the IT/business landscape, demonstrating both creative vision and practical leadership in information technology.

“Entrance into the CIO Hall of Fame is the mark of a distinguished, highly respected career in IT, and the men and women chosen for this honor are carefully vetted by our alumni judges,” says Maryfran Johnson, editor in chief, CIO magazine & events. “Since our first class of honorees in 1997, each new group represents IT leadership at its very best. The six outstanding CIOs chosen this year are transforming their businesses with technology, collaborating across the C-Suite and demonstrating the kind of innovative spirit that inspires us all.”

Joining the CIO Hall of Fame are:

  • Thaddeus Arroyo, CIO, AT&T
  • Elizabeth Hackenson, SVP Global Business Services and CIO, The AES Corp.
  • Christopher Hjelm, SVP and CIO, Kroger Co.
  • David Thompson, EVP Global Operations and CIO, Western Union
  • Raymond Voelker, CIO, Progressive Insurance
  • Peter Weis, Global CIO and VP Supply Chain, Matson Navigation

The six will be honored during a special presentation at the 27th annual CIO 100 Symposium & Awards Ceremony, being held August 17-19, 2014 at the Terranea Resort in Rancho Palos Verdes, California.

Click to read more

NetworkWorld.com Enhances Visitor and Advertiser Experience through Responsive Design Relaunch

 NetworkWorld.com Enhances Visitor and Advertiser Experience through Responsive Design Relaunch

IDG Enterprise—the leading enterprise technology media company composed of Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, ITworld, CFOworld and CITEworld—releases the enhanced and device agnostic design for NetworkWorld.com. The award winning site uses responsive design technology to scale editorial and advertising content to the user’s screen size, whether they are accessing Network World with a smartphone, tablet or desktop.

“Technology decision-makers are seeking content in a variety of formats during the purchase process, from articles and videos to social media; and the use of mobile devices to conduct this research is growing,” said Matthew Yorke, CEO, IDG Enterprise. “Living in a world of constant digital disruption requires innovation and evolution, we are excited to have Network World use responsive design to benefit visitors and advertisers.”

Website Enhancements Include:

  • NetworkWorld.com enhanced through use of responsive design, including HTML5 and CSS3, to ensure usability and consistency for visitors using smartphones, tablets or desktops.
  • Bold design with more prominent graphics and less pagination for a smoother reading experience, while maintaining ad impression impact.
  • New navigation tools to optimize reader time-onsite, including lists showing what’s trending at the moment, a drop down menu showcasing what other visitors are reading, and the top stories as selected by Network World editors.
  • Single, searchable “Resource Library” supporting all types of lead generation content.
  • Insights from top industry observers through our Twitter stream.
  • Shared functionality across IDG Enterprise sites for seamless execution of banner ads, lead generation and native advertising, making promotions more effective.

Network World’s editorial voice, content and design remains unique to the brand, while functionality has been aligned across IDG Enterprise sites including back end capabilities enhancing search functionality and digital asset management for displaying more images and video content. Navigation has migrated to a menu icon, next to the website logo, where visitors can navigate to key sections as well as trending content, editorial highlights and “parity bits” of interesting figures and facts. Ads and promotional units are highlighted in a “deconstructed” right rail optimizing effectiveness and native advertising will be threaded intuitively throughout the site.

Continue reading

Screen Shot 2014 06 04 at 10.20.31 AM NetworkWorld.com Enhances Visitor and Advertiser Experience through Responsive Design Relaunch

CIO 100 Symposium & Awards Celebrate Business Value Through IT Innovation

 CIO 100 Symposium & Awards Celebrate Business Value Through IT Innovation

IDG Enterprise’s CIO—the executive-level IT media brand providing insight into business technology leadership— is proud to announce the 2014 CIO 100 Award winners. The 27th annual awards program recognizes 100 organizations that have distinguished themselves by creating business value through the innovative use of IT. The winners will be honored during a gala awards dinner and ceremony at the CIO 100 Symposium, being held August 17-19, 2014 at the Terranea Resort in Rancho Palos Verdes, California.

“For nearly three decades, our CIO 100 Awards have celebrated the innovative use of technology to deliver genuine business value,” said Maryfran Johnson, editor in chief ofCIO magazine & events. “Our 2014 winners are yet another outstanding example of the transformative power of IT to drive everything from revenue growth to competitive advantage.”

Award Winning IT Initiatives and Beyond
In addition to honoring and hearing from the 2014 CIO 100 Award recipients, more than 300 CIOs and senior IT executives will discuss proven strategies and best practices with other leaders, shaping their business agendas, IT strategy and executive career path for the year to come. Woven into sessions throughout the three day symposium are discussions on enterprise mobility, big data/analytics, risk management, cloud, social/collaboration tools, and disruptive technologies. Collaboration across the C-suite and the challenge of transitioning to a digital enterprise will have a special focus at this year’s event, which also features opening keynotes by Tom Davenport, author of “big data @ work,” and Forrester Research’s Ted Schadler, author of “The Mobile Mind Shift.” The symposium concludes with an awards ceremony recognizing the 2014 CIO 100 winners. The full 2014 CIO 100 Symposium & Awards Ceremony agenda can be viewed here.

“Disruptive technologies are drastically changing the technology landscape and CIOs are challenged to continue to drive business value and competitive advantage utilizing these technologies. The CIO 100 winners continue to impress me with their innovative vision and ability to execute,” said Adam Dennison, senior vice president & publisher of CIO. “CIO 100 attendees come to the CIO 100 event to learn from their peers and find solutions to drive their own innovations. CIO 100 sponsors find this a valuable environment to congratulate their customers, and to showcase a robust portfolio of solutions that can help bring technology vision to reality, solidifying and creating strategic partnerships.”

Click to see the full list of 2014 CIO 100 Honorees

A Complete Data Picture of the Data+ Attendee

 A Complete Data Picture of the Data+ Attendee

The Data+ infographic presents a complete picture of the Data+ attendee – from their level of IT influence to their data challenges and their search for solutions. Data+, a conference providing a holistic view on how to manage and analyze data to predict business outcomes, is uniquely positioned to help address the needs of both attendees and sponsors by providing unmatched event content and exclusive networking opportunities, while connecting IT and Line of Business decision-makers to solution providers, technical experts, and successful practitioners.  The statistics included come from IDG Enterprise’s 2014 Big Data Study as well as the 2013 Data+ event profile.

Click to view the full infographic:

Screen Shot 2014 05 30 at 1.24.16 PM A Complete Data Picture of the Data+ Attendee