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CSOonline.com and CITEworld.com Relaunch Incorporating Responsive Design

 CSOonline.com and CITEworld.com Relaunch Incorporating Responsive Design

Framingham, Mass. – April 4, 2014 – IDG Enterprise—the leading enterprise technology media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld—announces the release of enhanced site designs for both CSOonline.com and CITEworld.com. The new designs incorporate responsive technologies, optimizing the websites based on the user’s screen size, whether they are using a smartphone, tablet of desktop, to ensure usability and consistency for all users.

“The traffic to IDG Enterprise’s portfolio of websites from mobile devices continues to increase and now accounts for 14% of traffic. As a digital centric organization we constantly evaluate opportunities to improve the experience for our IT decision-maker readers and the tech marketers looking to engage them,” said Matthew Yorke, CEO of IDG Enterprise.

Website Enhancements Include:

  • Websites built with responsive design, including HTML5 and CSS3, to ensure usability and consistency for visitors using smartphones, tablets or desktops.
  • Navigation migrated to a menu icon, next to the website logo, where visitors can navigate to key sections.
  • Back end capabilities enhancing search functionality and digital asset management for displaying more images and video content.
  • Shared functionality across IDG Enterprise sites for seamless execution of banner ads, lead generation and native advertising, making promotions more effective.
  • Single, searchable “Resource Library” supporting all types of lead generation content.
  • Redefined article pages with less pagination for an improved reading experience, while maintaining ad impression impact.

Continue reading…

Consumerization of IT Continues to Cause Digital Disruption as New Technologies Enter the Market

 Consumerization of IT Continues to Cause Digital Disruption as New Technologies Enter the Market

Framingham, Mass. – March 24, 2014 – IDG Enterprise—the leading enterprise technology media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld—releases the findings from the 2014 Consumerization of IT in the Enterprise (CITE) research, highlighting the impact CITE adoption has on the enterprise; integration of cloud, apps and mobile device management; and the next wave of consumer technologies IT decision-makers need to consider.

CITE Adoption Results in New Policies and IT Purchases
The proliferation of personal devices being used for work purposes has required the majority of organizations (82%) to make changes, from creating policies on how corporate data can be shared and investing in mobile device management (MDM) solutions, to purchasing secure file sharing services. IT executives and their departments are leading the charge for integrating consumer devices into the organization. To support a culture of employees working in the office and at home, over the next two years more organizations will support employee owned smart phones and tablets and 83% of organizations will invest in mobile technologies. The approval of consumer devices in the workplace is well received by employees; CITE will have a positive impact on user satisfaction (69%), and user productivity (66%) over the next 12-18 months (check out the CITE infographic).

“Consumerization of IT in the enterprise has created significant digital disruption in the past year, and the opportunity to innovate continues with the introduction of new devices and services,” said Matthew Yorke, CEO, IDG Enterprise. “Organizations are working to mitigate risk and build security that enables employees and the businesses to use CITE technology to move the business into the digital era and create improved employee productivity and customer satisfaction.”

Continue reading…

Consumerization of IT Continues to Cause Digital Disruption as New Technologies Enter the Market

 Consumerization of IT Continues to Cause Digital Disruption as New Technologies Enter the Market

IDG Enterprise’s 2014 Consumerization of IT in the Enterprise Research Details Integration of Consumer Devices into the Enterprise and Adoption of Cloud, MDM and Mobile Apps

Framingham, Mass. – March 24, 2014 – IDG Enterprise—the leading enterprise technology media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld—releases the findings from the 2014 Consumerization of IT in the Enterprise (CITE) research, highlighting the impact CITE adoption has on the enterprise; integration of cloud, apps and mobile device management; and the next wave of consumer technologies IT decision-makers need to consider.

CITE Adoption Results in New Policies and IT Purchases
The proliferation of personal devices being used for work purposes has required the majority of organizations (82%) to make changes, from creating policies on how corporate data can be shared and investing in mobile device management (MDM) solutions, to purchasing secure file sharing services. IT executives and their departments are leading the charge for integrating consumer devices into the organization. To support a culture of employees working in the office and at home, over the next two years more organizations will support employee owned smart phones and tablets and 83% of organizations will invest in mobile technologies. The approval of consumer devices in the workplace is well received by employees; CITE will have a positive impact on user satisfaction (69%), and user productivity (66%) over the next 12-18 months (check out the CITE infographic).

“Consumerization of IT in the enterprise has created significant digital disruption in the past year, and the opportunity to innovate continues with the introduction of new devices and services,” said Matthew Yorke, CEO, IDG Enterprise. “Organizations are working to mitigate risk and build security that enables employees and the businesses to use CITE technology to move the business into the digital era and create improved employee productivity and customer satisfaction.”

Click here to continue reading press release

Click here to view sample slides

Screen Shot 2014 03 24 at 1.59.46 PM Consumerization of IT Continues to Cause Digital Disruption as New Technologies Enter the Market

Technology is Driving Business Innovation and IT Executives are Taking the Lead

 Technology is Driving Business Innovation and IT Executives are Taking the Lead

IDG Enterprise—the leading enterprise technology media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld—releases the results from the 2014 Role & Influence of the Technology Decision-Maker research. The study reveals the IT roles involved at each stage of the technology purchase process, the resources relied on to stay informed on new technologies as well as vendor engagement during the purchase process.

For more key findings and slide examples click here 

RI 2014 Infographic Technology is Driving Business Innovation and IT Executives are Taking the Lead

 

IDG Strategic Marketing Services Brings Together Talent and Innovation to Elevate Tech Marketing

 IDG SMS Logo IDG Strategic Marketing Services Brings Together Talent and Innovation to Elevate Tech Marketing

Converged Marketing Expertise Aligns with Premium Media Brands, Data Targeting Technology and Program Scale 

Framingham, Mass. –Today IDG announces that it is growing its marketing services capabilities and resources by uniting the marketing services teams within IDG Consumer & SMB, IDG Enterprise, and IDG TechNetwork into one US-based IDG Strategic Marketing Services® group. This group, specializing in converged marketing solutions and services, originally launched in 2009 across multiple markets worldwide.  IDG Strategic Marketing Services now brings together more than 50 employees across IDG, integrating key areas of marketing services expertise in content, design, platforms, audience, engagement and data optimization under one roof serving both B2C and B2B technology markets.

IDG Strategic Marketing Services builds upon IDG’s established history in leading the industry with marketing services across multiple media channels for the past 25 years. In 2009 IDG invested in social media innovation through the launch of its social media marketing group and IDG Amplify® portfolio. Continuing to lead with a market-first approach, IDG launched Mobile@IDG and Native@IDG in 2013, offering tech marketers solutions that embrace emerging media trends. 

“The combination of marketing services experience and expertise with our  premium media brands, online network and global footprint positions IDG Strategic Marketing Services as the tech media market’s most comprehensive marketing services organization,” said Charles Lee, senior vice president and general manager of IDG Strategic Marketing Services.  “Our ability to innovate, build and execute fully converged marketing solutions that skillfully balance paid, earned and owned channels and provide scale in reach or targeting is simply unparalleled.”

The IDG Strategic Marketing Services organization is structured around six areas of expertise:

  • Studio SIX: Innovation R&D, exploring and cultivating next-generation marketing services.
  • Product and Process Management: Portfolio development and execution of process integration.
  • Program Architecture: Client marketing programs strategy and architecture development.
  • Content Works: Shaping and managing content strategy and production.
  • Creative Labs: Building engaging user experiences through highly innovative design.
  • Performance Marketing: Program data analysis that drives performance optimization.

We are committed to driving innovation through new products and services that grow with the changing market and client demands,” said Matthew Yorke, CEO, IDG Enterprise.  “IDG Strategic Marketing Services will continue to explore and invest in products, services and platforms marketers need to be the most effective and efficient in executing on increasingly complex marketing and sales objectives.  We firmly believe that IDG’s culture and expertise is uniquely positioned to accomplish this.”

SMS infographic IDG Strategic Marketing Services Brings Together Talent and Innovation to Elevate Tech Marketing

About IDG Strategic Marketing Services:
IDG Strategic Marketing Services is the industry’s largest and most comprehensive media tech converged marketing programs and services organization serving B2B and B2C focused clients   A key hallmark of our group is our focus on driving leading-edge marketing services  innovation with first-to-market acceleration and integration into and beyond our  existing services.  Our strength is integrating high quality content, leading edge design and utility, and user experience with the ability to drive maximum performance, reach, precise targeting and global scale across all relevant media and marketing platforms, including IDG’s premium owned and operated media sites, data targeting technology and ad networks. 

About International Data Group

International Data Group (IDG) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

 

IDG Communications’ global media brands include ChannelWorld®, CIO®, CITEworld, CSO®, Computerworld®, GamePro®, InfoWorld®, ITworld, Macworld®, Network World®, PCWorld®, TechHive and TechWorld®. IDG’s media network features 460 websites, 200 mobile sites and apps, and 200 print titles spanning business technology, consumer technology, digital entertainment and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG’s media brands.

 

With expertise in branding, lead generation and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.

 

A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.

 

International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional and local expertise on technology and industry opportunities and trends in more than 110 countries.

 

Additional information about IDG, a privately held company, is available at http://www.idg.com.

 

IDG Strategic Marketing Services on Twitter: #IDGSMS

Follow IDG on Twitter: @IDGWorld

Follow IDG Consumer & SMB on Twitter: @IDGCSMB

Follow IDG Enterprise on Twitter: @IDGEnterprise

Follow IDG TechNetwork on Twitter: @IDGTechNetwork

Contact

Lynn Holmlund
Senior Marketing & PR Manager
IDG Enterprise
lholmlund@idgenterprise.com
Office: 508.935.4526
Mobile: 508.254.8336

 

Infographic: 2014 IDG Enterprise Big Data Research

IDG Enterprise

The 2014 IDG Enterprise Big Data research was completed with the goal of gaining a better understanding of organizations’ big data initiatives, investments and strategies.

A Couple Key Findings Include:

  • Organizations are seeing exponential growth in the amount of data managed with an expected increase of 76% within the next 12-18 months.
  • Companies are intensifying their efforts to derive value through big data initiatives with nearly half (49%) of respondents already implementing big data projects or in the process of doing so in the future; however, enterprise organizations are ahead of the curve in implementation plans compared to SMB organizations.

For more key findings and slide examples click here

Big Data Infographic IDGE copy Infographic: 2014 IDG Enterprise Big Data Research

2014 IDG Enterprise Big Data Research

IDGE 2014 IDG Enterprise Big Data Research

The 2014 IDG Enterprise Big Data research was completed with the goal of gaining a better understanding of organizations’ big data initiatives, investments and strategies.

Key Findings Include:

  • Organizations are seeing exponential growth in the amount of data managed with an expected increase of 76% within the next 12-18 months.
  • Companies are intensifying their efforts to derive value through big data initiatives with nearly half (49%) of respondents already implementing big data projects or in the process of doing so in the future; however, enterprise organizations are ahead of the curve in implementation plans compared to SMB organizations.
  • CEOs are focused on the value of big data and are partnering with IT executives who will purchase/manage/execute on the strategies.
  • Organizations are investing in developing or buying software applications, additional sever hardware, and hiring staff with analytics skills in preparation for big data initiatives.
  • Organizations are facing numerous challenges with big data initiatives and limited availability of skilled employees to analyze and manage data tops the list.
  • In the next 12-18 months, organizations plan to invest in skill sets necessary for big data deployments, including data scientists (27%), data architects (24%), data analysts (24%), data visualizers (23%), research analysts (21%), and business analysts (21%).
  • Half of respondents indicated there is no clear thought leader in the big data solution space.

For more information on this study and to view our sample slides, please click here.

 

Leading Prospects from Content to Sales

IDGE Leading Prospects from Content to Sales

Are you looking to create an impactful content marketing strategy that results in high levels of engagement? This white paper explores the evolving role of content in marketing strategies and the IT purchase process — and how making the right moves directly impacts success.

This white paper will provide insight into:

  • The role content consumption plays in the purchase process for major technology products and services.
  • Creating distinctive and high impact content marketing campaigns that create high levels of engagement with IT decision-makers, driving awareness, trust, and, most importantly, sales.

And more…!

Download Whitepaper

WP COVER Page 1 294x380 Leading Prospects from Content to Sales

Computerworld’s 2014 Premier 100 Awards Acknowledges Reinvention & IT Leadership

IDGE Computerworld’s 2014 Premier 100 Awards Acknowledges Reinvention & IT Leadership

100 IT Leaders will be recognized at annual Premier 100 IT Leadership Conference

Framingham, Mass—IDG’s Computerworld—the leading IT media brand dedicated to providing insight into enterprise innovation from core to edge technologies—reveals the 2014 Computerworld Premier 100 IT Leaders honorees, who will be recognized during the 15th annual Premier 100 IT Leadership Conference, co-produced by the CIO Executive Council. Honorees were selected for their demonstration of positive management strategies, innovation despite business challenges and effective use of information technology.

The Premier 100 honorees, along with their successes, will be featured in the February 27, 2014 issue of Computerworld, on Computerworld.com and during the Premier 100 IT Leadership Conference held March 2-4, 2014, at the JW Marriott Starr Pass Resort & Spa in Tucson, Arizona.

“The Premier 100 awards program, now in its 15th year, shines a well-deserved spotlight on a group of talented, creative and hard-working men and women. These IT executives are driving technology innovation in business, education and government across the country and around the world,” said Scot Finnie, editor in chief of Computerworld. “Technology advances quickly, and these leaders excel at keeping pace with the changing needs of customers and employees, and making fast technology decisions that map to their organizations’ top priorities. They have developed a deep bench of talented IT staffers at their organizations and managed to keep their own skills fresh by constantly mastering new technologies and processes. We are privileged to recognize the leadership and achievements of the 2014 Premier 100 honorees.”

IT and business decision-makers find themselves exploring innovative ways to incorporate technology to drive business results. Expertise from the honorees will be weaved into the 2014 agenda, providing attendees the opportunity to gain awareness on the best techniques to manage social media security, big data, enterprise risk management and much more. The full agenda can be viewed at www.premier100.com/agenda.

“The Premier 100 recognizes the business value that technology can bring to an organization and the individuals who execute projects from concept to reality,” said Adam Dennison, VP and publisher of Computerworld. “I am excited to have these honorees and a robust group of IT solution providers—including Cisco, Information Builders, NTT Data and OutSystems—come together to share how integrating edge technologies and concepts into technology strategy can build competitive advantage and accelerate organizational growth.”

Click here for the list of the 2014 Premier 100 Honorees…

Video and Social Media Use Growing in Connecting IT Buyers and Vendors

IDGE Video and Social Media Use Growing in Connecting IT Buyers and Vendors

 

IDG Enterprise’s 2013 Customer Engagement Research Details the Role Content Marketing and Social Media Play in the Technology Purchase Process and what Customers Expect from Vendors

Framingham, Mass. – September 18, 2013 – IDG Enterprise—the media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld —shares insights on how IT decision-makers (ITDMs) use and share content throughout the IT purchase process from the 2013 Customer Engagement research. The research also delves into ITDM’s vendor expectations, providing actionable data for tech marketers.

ITDMs Search, Read and Share Trusted Content
During the IT purchase process, ITDMs download an average of eight informational assets to help guide their purchase decision, from product reviews, product demos/literature, technology news and feature articles (see infographic). Additionally, ITDMs are turning to video at the beginning of the purchase process, watching IT news, interviews with industry experts and technology primers. During their content search, 86% of IT heads register for content and almost half appreciate content being delivered to them based on their search history. When beneficial content is found, ITDMs do not keep it to themselves, the majority (93%) share this content. Top methods for sharing useful content are email, in-person or phone conversations and sharing on LinkedIn. During the purchase process, ITDMs at enterprise organizations are most likely to share viewed or downloaded white papers, emails directly received and case studies.

 View the full release here

INFOGRAPHIC

 

To see a Marketing Charts report on the survey