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2014 B2B Content Marketing Report

 2014 B2B Content Marketing Report

IDG Enterprise partnered with the B2B Technology Marketing Community on LinkedIn to conduct the annual B2B Content Marketing Survey to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.

Key findings include:

  • Lead generation is by far the number one goal of content marketing, followed by thought leadership and market education. Brand awareness is now the third most mentioned goal, taking the place of last year’s number three goal: customer acquisition. (Click to Tweet)
  • Companies with a documented content strategy are much more likely to be effective than those without a strategy. Only 30 percent of companies have a formally documented content strategy. (Click to Tweet)
  • The most mentioned content marketing challenge is finding enough time and resources to create content. The next biggest content marketing challenge is producing enough content, followed by producing truly engaging content to serve the needs of marketing programs. (Click to Tweet)
  • Content marketing ROI remains difficult to measure. Only a minority of respondents consider themselves at least somewhat successful at tracking ROI. (Click to Tweet)
  • LinkedIn tops the list of the most effective social media platforms for distributing content marketing. The runner ups are Twitter (moving up one rank compared to last year) and YouTube (moving down from second to third place). (Click to Tweet)

This new Content Marketing Report is based on over 600 survey responses from marketing professionals.

View the slides now… 

2014 Tech Insights To Prepare For 2015

 2014 Tech Insights To Prepare For 2015

The 2014 ITworld Tech Insights research was completed with the goal of showcasing the IT spending priorities and influence of the ITworld audience.

Highlights include:

  • 64% of organizations expect spending to increase over the next 12 months.
  • IT leaders remain in charge of much of the purchase process for technology products and services, but when it comes to the role of evaluating technology for purchase, it’s all hands on deck.
  • IT buyers trust those they know when it comes to advice on upcoming technology product and service purchases and continue to most likely look to their peers/colleagues for guidance. They typically consult peers in their professional network on a weekly basis.

Download the research now… 

Or, click here to view slides…

Cloud Computing Adoption Continues Accelerating In The Enterprise

Forbes

A recent study by IDG found that 69% of enterprises have either applications or infrastructure running in the cloud today, up 12% from 2012.  The IDG Enterprise Cloud Computing Study 2014 found that cloud investments have increased by 19% in large-scale enterprises (1,000+ employees) spending on average $3.3M MMM -0.96% a year.  In 2015, 24% of IT budgets will be allocated to cloud solutions, with the highest percentage being allocated to SaaS models.

These and other findings are from the IDG Enterprise Cloud Computing Study 2014 published earlier this month. You can download the study and methodology here (PDF, no opt in).

Additional key take-aways from the study include the following:

  • 69% of enterprises have at least one application or a portion of their computing infrastructure in the cloud, up from 57% of enterprises in 2012. 18% plan to use cloud-based applications and/or computing infrastructure via the cloud in the next 12 months, and 13% are planning to use cloud-based applications and/or computing infrastructure via the cloud within 1 to 3 years.  The graphic below compares three years of survey data:

cloud adoption business staple Cloud Computing Adoption Continues Accelerating In The Enterprise

  • Enterprise investment in cloud computing have increased 19% since 2012, with the average investment of large-scale enterprises (+1,000 employees) reaching $3.33M in 2014. Mid- and smaller scale enterprises with less than 1,000 employees spent $400K this year on cloud solutions and technologies.  The following graphic shows the spending breakouts by size of companies:

cloud spending Cloud Computing Adoption Continues Accelerating In The Enterprise

 

Continue reading… 

DEMO Fall 2014 Conference Wraps Day Two of Launching New Startups — and Crowned DEMO Gods

 DEMO Fall 2014 Conference Wraps Day Two of Launching New Startups — and Crowned DEMO Gods

Technology Innovators and Venture Capitalists Like Matt Rogers, Keith Rabois, Steve Papa Share Knowledge at Tech Launchpad Event

SAN JOSE, CA–(Marketwired – Nov 20, 2014) – DEMO Fall 2014 (www.DEMO.com) today welcomed the launch of another 20 technology products and services focused on solving real-life problems. The conference showcased a hand-selected group of entrepreneurs demonstrating new technologies in the areas of Bitcoin and personal finance, cloud, messaging and the Internet of Things, and setting the pace for future technology. Executives, founders, engineers and investors all gathered at the San Jose Convention Center in San Jose to crown the DEMO Gods.

DEMO God Award™ Winners
The Fall DEMO God Awards are presented to the DEMO Fall companies that exhibit exceptional potential to thrive in the market while inspiring and stimulating the DEMO audience. Congratulations to the following companies that were honored with Fall DEMO God Awards during DEMO Fall 2014:

The Work Cloud: Student Loans (www.goslb.com)
Wearables & Hardware: Curb (www.energycurb.com)
Mobile: PathSense (www.pathsense.com)
Smart Data: Celect (www.celect.net) and Ghostery (www.ghostery.com)
Traction Showcase Winner: Templafy (www.templafy.com)

“We traveled the world, meeting with promising startups to look for solutions that harness emerging technology to tackle big problems,” said DEMO executive producer Erick Schonfeld. “The core concept of creativity is looking at problems in new ways, and that is what we celebrated onstage at DEMO Fall.”

Speaker highlights of day two included key executives as well as “founder judges” who provided critiques and feedback to each demonstrating company:

continue reading… 

Infographic: Cloud Computing Adoption and Opportunities in the Enterprise

 Infographic: Cloud Computing Adoption and Opportunities in the Enterprise

The 2014 IDG Enterprise Cloud Computing infographic highlights research on today’s cloud computing trends that technology decision-makers are faced with.

Learn more about the study and view sample slides here: http://bit.ly/idgecloud2014

IDG Enterprise’s 2014 Cloud Computing Survey was conducted across more than 1,600 IT and security decision-makers at a variety of industries that visit IDG Enterprise brands (CIO, Computerworld, CSO, InfoWorld, ITworld and Network World), IDG UK brands (CIO, Computerworld, Techworld), or IDG Sweden brands (CIO, Cloud Magazine, Computer, IDG, InternetWorld, TechWorld).

246109036 IDG Enterprise Cloud Computing Infographic 2014 copy Infographic: Cloud Computing Adoption and Opportunities in the Enterprise

2014 U.S. State of Cybercrime Infographic

 2014 U.S. State of Cybercrime Infographic

U.S. organizations are still losing the cyberwar to hackers according to the 2014 U.S. State of Cybercrime survey, recently conducted by CSO, PwC, the U.S. Secret Service, and the CERT Division of Software Engineering Institute at Carnegie Mellon University.

The U.S. State of Cybercrime infographic illustrates the results from this survey as well as the continuing upheaval organizations face combatting cybercrime and the effects it is having and will continue to have on U.S. organizations.

For more information on the study, click here

cybercrime copy 2014 U.S. State of Cybercrime Infographic

ITworld Relaunches Site with Responsive Design Technology and Functionality Enhancements

 ITworld Relaunches Site with Responsive Design Technology and Functionality Enhancements

Framingham, Mass. – October 15, 2014 – IDG Enterprise—the leading enterprise technology media company composed of CIO, Computerworld, CSO, DEMO, InfoWorld, ITworld, and Network World —reveals an enhanced design and greater functionality for ITworld.com, the IT problem-solving network. The redesigned site creates a universal experience with the use of responsive design technology to scale editorial, user-generated, and advertising content to the user’s screen size, whether they are accessing ITworld.com with a smartphone, tablet or desktop (Click to Tweet).

“Technology in the enterprise is transforming business at a rapid rate. IT professionals are charged with executing strategies to keep the business advancing and ITworld continues to be the top source for IT professionals looking for news and trends impacting their business environment and as a place to get experienced peer advice,” said Peter Longo, CEO, U.S. Media, IDG Communications. “We are excited to relaunch the site using responsive design to create a consistent experience that allows visitors to gain the knowledge they need to help keep the business moving forward.”

Continue reading…

2014 U.S. State of Cybercrime Survey

Screen Shot 2014 09 19 at 3.23.49 PM  2014 U.S. State of Cybercrime Survey

CSO and PwC teamed-up with the CERT® Division of the Software Engineering Institute at Carnegie MellonUniversity and the United States Secret Service to conduct the annual survey to gain a better understanding of cybercrime trends within U.S. organizations.

The 2014 research found that the number of security incidents continue to surge as well as the cost associated with them. Additionally, organizations are still playing catch-up to combat cyber criminals.

Key Findings Include:

  • The state of cybercrime is not good. U.S. organizations are failing to keep up with the persistence, technical expertise or the tactical skillset of their adversaries.
  • Security for mobile devices is inadequate and poses elevated risks beyond phones and tablets. A large barrier for CSO’s is that mobile devices are viewed as employee devices and businesses are reluctant to push policies to personal devices.
  • Insider threats are not sufficiently addressed and while awareness training would address the most common insider threats, most businesses don’t do awareness training.
  • Insiders who commit cybercrimes typically exhibited pre-cursor characteristics including committing violations of IT security practices and the misusing of organizational resources.
  • There is a significant disparity between SMB (less than 1,000 employees) & Enterprise organizations (1,000+ employees) with differences arising in both practices and types of cyber attacks.

To view slides on this research, click here

InfoWorld.com Site Relaunch Leads to Enhanced Reader and Advertiser Experience

 InfoWorld.com Site Relaunch Leads to Enhanced Reader and Advertiser Experience

Usability and consistency across mobile devices ensured through responsive design

Framingham, Mass. – Sept. 17, 2014 – IDG Enterprise—the leading enterprise technology media company composed of Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, ITworld and CITEworld—announces the enriched design and functionality of InfoWorld.com. The award-winning site, known for its early identification of essential tech trends, now incorporates responsive design technology to scale editorial and advertising content to the users’ screen size, whether they are accessing InfoWorld.com from a smartphone, tablet or desktop (Click to Tweet).

“As mobile continues to grow as a leading content access tool, technology decision-makers search for information on whatever device is presently available,” said Peter Longo, CEO, U.S. Media, IDG Communications.  “The innovation of the new design allows our audience to stay up-to-date on recent trends, be in the know on new developments and engage with expert tech contributors, as well as provide a platform for tech marketers to engage this audience anytime, anywhere.”

Website Enhancements Include:

  • The use of responsive design, including HTML5 and CSS3, to ensure usability and consistency for visitors using smartphones, tablets or desktops.
  • Bold design with more prominent graphics and less pagination for a smoother reading experience and deeper engagement.
  • Vastly improved navigation for InfoWorld’s trademark mix of enterprise tech analysis, product reviews and thought leadership presented through new site sections.
  • Increased exposure for InfoWorld’s expert authors to flag tech trends early.
  • New site-wide promos for important news and trends tailored to InfoWorld’s technically savvy audience.
  • Single, searchable “Resource Library” supporting all types of lead generation content.
  • Shared functionality across IDG Enterprise sites for seamless execution of banner ads, lead generation and native advertising, making promotions more effective.

Continue reading… 

Macworld to end print edition

New York Post

Peter Longo, just tapped to be the CEO of a newly formed US Media at International Data Group, is making some sweeping changes that appear to be turning the company’s longtime model on its head.

After 30 years, Macworld is ending its print publication with the November issue. It laid off the bulk of its editorial staffers Wednesday. It will survive only as a digital and expo business in the US, although print editions will still be produced overseas.

The changes are part of a bigger restructuring being put in place by Longo, who is based in New York. His Manhattan base is a big change for the company that has always centered its US publications around Boston and San Francisco.

There were also apparently cutbacks at PC World, TechHive and Greenbot — other digital publications published by IDG, which still counts Boston as its worldwide HQ.

Longo had been the CEO of IDG TechNetwork as well as chief digital officer of the overall IDG. Under his umbrella will be publications including CIO, CSO, Computerworld, Greenbot, InfoWorld, ITWorld, Macworld, Network World, PC World and TechHive.

Macworld was one of the last print titles in the stable. PC World had gone all-digital a year ago. Currently, only CIO is still publishing a print edition in the US.

While editorial was hit Sept. 10, it appears sweeping changes will affect the ad sales force as well in a big consolidation.

“We will transition the IDG Enterprise media sales organization from a brand-based to a geography-based structure to make it simpler for our clients to do business with us,” the company said in a statement.

Continue reading…

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IDG Outlines Plans Following Restructuring

New CEO talks leadership changes, sales strategy, role of print.

Folio

The dust is still settling on a major overhaul of IDG’s U.S. portfolio—a collection of consumer and B2B brands, a burgeoning ad network, more than 100 events and a nascent video unit, chief among its holdings—but its new top exec, Peter Longo, says the company is now better positioned to take advantage of its strengths.

The group also appears to be significantly leaner however. While initial reports noted that editorial staff, including several in leadership roles, would be leaving the company, C-level positions were also impacted. Matt Yorke, CEO of the company’s B2B division, IDG Enterprise, and Bob Melk, CEO of IDG Consumer & SMB, were not among a list of executives for the newly-formed U.S. Media Group provided by the company. IDG would not confirm the departures of any individual employees though.

Screen Shot 2014 09 16 at 12 52 31 PM Macworld to end print edition

Longo noted that the editorial cuts came from both the consumer and B2B sides, though he wouldn’t provide a headcount. A separate industry source says layoffs extended to sales, custom content and events departments, as well.

The moves come as IDG found itself increasingly trapped in a web of legacy processes—a position not unique to IDG, Longo notes. Readers and advertisers moved toward digital platforms, and new products were adopted to meet the evolving demand, but, despite efforts to shift away from print over the years, a structure originally built to handle printed content and direct sales stood in the way of efficiency.

“We’ve had a number of different sales organizations—some direct, some programmatic, some divided by brand—and we felt like moving our owned and operated brands closer toward programmatic and exchange-based solutions was going to benefit them,” Longo says. “One of the immediate changes was moving the consumer properties—Macworld, PC World, Greenbot and TechHive—into our network environment where our network salespeople could continue to represent those properties on a direct basis, but so we’d also make that inventory available on a programmatic basis.”

Continue reading…