CIO Press Release
Research Conducted by CIO Highlights CIO/CMO Relationship Gaps and Misconceptions to Be Addressed at CIO/CMO Agenda Event
FRAMINGHAM, MA–(Marketwired – Apr 30, 2013) - CIO‘s 2013 CIO/CMO Partnership survey digs into the CIO/CMO relationship from how these executives view each other, to future IT spending. Overall, the results stress that CIOs and CMOs must work together now to ensure investments for automating marketing align with enterprise architecture for maximum business results. The growing need for collaboration and alignment between the CIO and CMO for technology solution adoption — highlighted in the survey — has sparked the launch of the CIO/CMO Agenda event, produced by CIO in partnership with The CMO Club.
CIO and CMO Perceptions
The majority of CIOs and CMOs (82% and 77% respectively) describe their relationship with the other as excellent/good and 40% of CIOs and 27% of CMOs believe that the relationship will continue to improve over the next year. One reason for this positive view of the relationship is that respondents most often characterized each other as a consultant or strategic player in technology decisions. However, 14% of CMOs see CIOs as a road block and an additional 19% view CIOs as a risk assessor. One-quarter of CIOs view CMOs as a rogue player (view chart). Adoption of cloud solutions without IT’s approval was also highlighted in IDG Enterprise’s CITE research, including employee use of consumer services (41%) and file sharing tools (31%). To benefit the enterprise, CIOs and CMOs believe that collaboration, agility, innovation, customer insight and influence with the CEO are key to developing a closer relationship, which is necessary for results.
By, Michael Friedenberg
Exhibit A: I was driving up Silicon Valley’s Route 101 in northern California last month when I noticed a strange-looking SUV in front of me. On its roof was a tripod structure topped with a spinning cylinder. Out of curiosity, I sped up and pulled even with the driver’s side. Inside I saw a man in the driver’s seat, kicked back and relaxing with a People magazine. I realized this was one of Google’s self-driving cars, which were being tested in the area.
Exhibit B: Home sick with the flu one day, I was watching The Daily Show with Jon Stewart and his guest was Missy Cummings, an associate professor of aeronautics and astronautics at MIT. She was talking about how drones are changing the future of battle. They’re not only more effective, but also cheaper to build and fly. Organizations that use drones can also save a ton of money by not putting resources towards “an expensive pilot that costs millions of dollars to train.” The professor noted that within a few years, the technology will likely move into the commercial space, where companies such as UPS and FedEx might use drones to ship packages across the United States.
Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013. However, as many IT marketers are discovering, content marketing is a complex practice that requires insights not just into what type of content to develop and deliver, but when and how to deliver these assets to ensure maximum engagement.
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The goal of the IDG Enterprise Mobility survey was to explore how organizations are investing in mobile technology – now and in the future – as well as the important challenges or barriers to implementing mobile solutions, and factors used to evaluate technologies. It also looked at how IT is addressing management and support of mobile devices and platforms, and how the proliferation of mobile technologies is effecting organizations on a company-wide scale, and within the IT organization.
Key Findings Include:
- Almost half (48%) of the respondents reported that mobile technology investments are being driven by business strategy, rather than shaping it.
- Gaining productivity advantages (86%) and improving customer support or services are the top drivers of investment in mobile technology.
For the complete list of findings and sample slides click here
Framingham, Mass. – IDG Enterprise—the media company comprising of Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld—releases the results from the 2012 IDG Enterprise Big Data research which delves into big data strategies and challenges as adoption increases. The research highlights big data initiatives as a high/critical priority for 59% of enterprise organizations (1,000+ employees) and 48% of small/medium (SMB) organizations (<1,000 employees). As a new technology trend, challenges are anticipated, in fact 60% of IT executives believe big data integration will be very/extremely challenging.
For the full release click here
IDG News Service (Boston Bureau)
A career path that began with studying infectious diseases and led to analyzing terabytes of game data may seem a circuitous route. For Brendan Burke, though, the applied math skills he picked up as an undergraduate biology and political science major, the programming skills he added as a bioengineering graduate student, and his use of the two as a research scientist led to a job in the booming IT field of data science.
“A lot of the skill set I developed very specifically for biology could be applied in very commercially viable ways,” says Burke, who earned both of his degrees from Stanford University and worked at the California school as a scientist. As head of player science at Playnomics, a Silicon Valley company that uses game data to develop player analytics, the math and computer science skills he used to determine how many touch points a virus requires to spread across a population now help him understand how people interact with games. “Something in data science gets your creative juices flowing when you see something that you built for an entirely different purpose can be used in all of these other ways,” he says.