Welcome to IDG’s Tech Marketing Priorities Survey. We are conducting this survey of senior marketing leaders to provide better insight into the state of marketing among technology marketers.Your answers are confidential and will be used only in combination with other survey respondents. The survey will take 15-20 minutes to complete. As a thank you for completing the survey, we will send you an executive summary of the research results so you can see how your company’s marketing priorities align with those of your peers. In addition, we will send the first 200 respondents a $20 Amazon.com gift card. Thank you in advance for your participation. Your opinion is extremely important to us and we appreciate your time.
To participate, simply click here or copy and paste the following URL into your browser:
Survey Finds Enterprise Organizations With Cross-Domain IPM Teams Are Successful at Mitigating Risks and Improving Business Agility
SAN JOSE, CA–(Marketwired – Oct 8, 2013) - Virtual Instruments, the leader in Infrastructure Performance Management (IPM) for physical, virtual and cloud computing environments, today announced the results of a survey from IDG Research Services. The survey was designed to understand the priority enterprise organizations place on IPM and how the structure of many IT departments is changing to more effectively manage the performance of their IT infrastructure. The findings show that 80 percent of senior-level IT leaders (director-level or higher) place a high or critical priority on IPM and that 79 percent have established a cross-domain team dedicated to managing the performance of their IT infrastructure.
The survey was completed by 152 IT director-level or higher employees across various industries, including financial services, manufacturing, and healthcare, at organizations with employees in the 5,000-50,000 range. Questions focused on the factors driving adoption of IPM solutions, which is defined as those that enable an enterprise to holistically monitor, report, trend and diagnose IT infrastructure performance.
According to the survey, senior-level IT leaders indicated that investments in IPM solutions are being driven by the transition to virtualization and/or the cloud (63 percent), a desire to reduce costs (61 percent) and the need to reduce infrastructure slowdowns (59 percent). In addition, 53 percent of respondents said that a growing mobile workforce and data center consolidation projects are driving their investments in IPM solutions.
IDG Research Services
This new global research from IDG Research Services provides tech marketers with information to help fine tune their marketing strategies and more effectively reach key target audiences. This infographic focuses on how B2B tech buyers leverage video to advance purchase behavior. Ninety-five percent of B2B tech buyers watch tech-related videos and video viewing positively correlates with purchase behaviors.
For other infographics related to this research click here
A new global research initiative by IDG Research Services to gain insight into tech marketers’ marketing/media spending plans and priorities for 2011 finds that 63% of marketing decision makers report a modest increase in media spending from 2010 to 2011. 6% expect a significant increase and only 10% report any contraction in spending in 2011. Global decision makers are significantly more likely to forecast an increase in spending than those with regional or local responsibilities.
39% of the respondents noted that their scope of decision making is global, covering multiple countries in more than one region, 31% have regional responsibilities, with involvement in multiple countries within a single region, and 30% have a local, single country focus. Annual media spending averages $6M (USD) among tech vendors surveyed and $10M (USD) among participating agencies.
IT buyers show a strong preference for trusted technology sites when they’re looking for product and services information. But one source often isn’t enough. These are some of the findings of an online survey conducted in September 2010. IDG Research Services VP/GM, Janet King, explains what buyers told us about what they value and why. http://youtu.be/yKuFu_eHlY8
The results are in and the RSA survey highlights potential problems related to personal mobile devices such as iPhones and iPads in use in businesses. Though most companies have policies restricting connection of personal devices to a corporate network, nearly 60 percent of IT and security professionals said unauthorized connections happen and 23 percent of the largest firms suffered a serious breach as a result.
RSA worked with IDG Research Services for a Market Pulse online survey of almost 400 CIO readers. RSA wrote a news release that generated stories in technology media.
A white paper on the findings was produced by the CIO Custom Solutions Group.
In less than three months, RSA received news breaking research and a white paper.
For more on IDG Research go to
IDG Research Services, December 2009
IT and technology-savvy business professionals have been among the largest group of early users of new media and social networks. To find out what they use most frequently for information and purchasing decisions, IDG Research in fall 2009 surveyed 1700 enterprise and prosumer online readers across IDG brands. While newsletters, product reviews, and search are at the top of your buyers lists, vendor content and communities are also important.
To learn more about the research results, click here…
• For more information please contact Bob Melk, Senior Vice President, Group Publisher,
• @ 2009 IDG Research