Strategic market analysis, research and information for high tech business-to-business professionals. Providing online advertising, marketing, social media and industry event intelligence, plus statistics and strategies critical to success in a dynamic technology marketplace.
Mark Wilson has overseen a major ramp up in content production at Sybase. He talked about the impact of content marketing, social, and mobile at a BtoB Digital conference in March 2012 in San Francisco. Wilson was asked by IDG Strategic Marketing Services Director Howard Sholkin about his content marketing operation ….
Intuit Small Business decided it needed to improve its blog to make it more visually interesting and enable visitors to share content with their social networks. The rebuilt site won a Best of Blog award in the third annual BtoB Social Media Marketing Awards program. Intuit’s JayBadenhope said the blog not only exceeded expectations but also generated enough revenue to cover the costs of the site. IDG Strategic Marketing Services Director Howard Sholkin interviewedBadenhope at BtoB’s digital conference and awards ceremony in March 2012 …
To read what the BtoB judges said about the Intuit blog go to
How can marketers appeal to the growing number of buying team members? IDG Connect’s Bob Johnson says marketers need to both understand their audiences and develop appropriate content. Johnson spoke with IDG Strategic Marketing Services Director Howard Sholkin….
Future marketing plans will need to include mobile devices. That’s the view of an increasing number of marketers. At an IDG mobile marketing panel discussion in September 2011, Anna Bager, who leads mobile initiatives at the Internet Advertising Bureau (IAB), was asked by IDG Strategic Marketing Services Director, Howard Sholkin, where should mobile fit in a promotional campaign? Click to see her answer…
Late in the year we are inundated with holiday advertising and with Christian nativity plays in celebration of Christmas. The three ever-present wise men visited baby Jesus bearing gifts, so it seems like a good time to talk about three game-changing developments in the media and marketing worlds that also bear gifts.
Each development on its own is having a significant impact on media and marketing, but when all three are combined and interconnected they make for a transformation.
Let’s Get Down to Social Business
I have posted commentaries about the social Web for the past 18 months. In that time, social has moved from being dismissed as a consumer fad to being accepted as a mainstream form of communication without a place in business or b2b marketing, to a development with profound social and business implications.
Custom mini websites known as microsites allow advertisers to make available much more content, in a range of media types, than could ever fit into a digital ad.
But IDG Strategic Marketing Services is trying to change that with its new Nanosite offering. Using ClickTurn, the advertising technology arm of Widgetbox, IDG SMS has shrunk the microsite concept down to the size of an ad unit — without losing those multimedia capabilities or breadth of content.
Jeremy Rueb, VP-program development for IDG SMS, a unit of IDG Communications, said, “The Nanosite has a lot of the functionality you would have with a microsite on a landing page, but we’re delivering it through an ad banner placement.”
Title: President-IDG Strategic Marketing Services
Company: International Data Group
Comment: With his entrepreneurial background, Yorke has been a tireless innovator at IDG as he and his team have led the company into marketing services, social media and mobile marketing.
Matt Yorke was trained as a barrister in his home city of London, but he never practiced law. The robe and powdered wig weren’t for him.
Digital spend led the way in marketing last year as the economy dragged down most advertising. IDC’s Karsten Weide found that countries outside the US helped boost the digital numbers while the US decline was understandable given the economy. IDG Strategic Marketing Services Director Howard Sholkin spoke with Karsten about last year and what marketers can expect for 2010. Listen to the interview