IDG’s TechSignals looks to tap Big Data for advertisers
Media Business
IDG launched its TechNetwork (IDGTN) four years ago, creating a vertical ad network that allowed marketers to cost effectively reach carefully vetted technology sites and blogs beyond IDG’s owned and operated properties. Early last year, IDGTN took another innovative step by embracing the real-time-bidding trend with the rollout of its Tech Media Exchange. With the debut of Tech-Signals in late September, IDGTN is again innovating by using cutting-edge Big Data technologies to offer display advertisers enhanced targeting capabilities coupled with a wide reach across a technology-focused network of 500 direct network sites, 2,000 affiliate sites and additional sites in the exchange.
“We’re bringing site-level targeting to a network-scale audience,” said Pete Longo, CEO of IDGTN. “We are using the depth of knowledge about audiences and technology that comes from IDG and overlaying that on all the inventory that’s available to us. The impressions we have at our disposal are in multiple billions.”