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Cloud Infrastructure Continues To Grow

According to the International Data Corporation (IDC) Worldwide Quarterly Cloud IT Infrastructure Tracker, total cloud IT infrastructure spending (server, disk storage, and ethernet switch) will grow by 21% year over year to $32 billion in 2015, accounting for approximately 33% of all IT infrastructure spending, which will be up from about 28% in 2014.

Private cloud IT infrastructure spending will grow by 16% year over year to $12 billion, while public cloud IT infrastructure spending will grow by 25% in 2015 to $21 billion.

For the full year 2014, cloud IT infrastructure spending totaled $26.4 billion, up 18.7% year over year from $22.3 billion; private cloud spending was just under $10.0 billion, up 20.7% year over year, while public cloud spending was $16.5 billion, up 17.5% year over year.

For this second quarterly release of IDC’s Cloud IT market forecast, IDC has expanded its worldwide coverage to include detail for eight regions: Asia/Pacific (excluding Japan), Canada, Central & Eastern Europe, Japan, Latin America, Middle East & Africa, USA, and Western Europe. In 2015, Western Europe is expected to have the highest growth in cloud IT infrastructure spending at 32%, followed by Latin America (23%), Japan (22%), and the US (21%).

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Middle East Buyer Behavior

In the first part of IDG Connect Asks research series, we look at buyer behaviour in the Middle East. We surveyed 495 IT professionals in Middle Eastern countries: Turkey, UAE, Saudi Arabia, Qatar and Bahrain.  372 respondents were from the non-tech industry while the further 107 were from the tech industry.  Respondents were asked a multiple choice question; “When you participate in a purchase decision as part of a buying team which of the following phrases best describes your approach?”.

IDG Connect Buyer Behaviour Regional Research – Middle East

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The State of Digital Marketing

Sitecore

Approaches to digital marketing in the Benelux

IDG Connect surveyed 53 people based in Belgium, Luxembourg and the Netherlands identifying themselves as marketing directors or mangers, chief marketing officers and vice presidents of marketing marketers, roughly of half of whom work at companies employing 1,000 or more people.

You can find the Infographic below, on this page and download the white paper that analyzes the survey results in detail.

Information technology never stands still, and whilst the pace of its evolution presents marketers with significant challenges it also opens up a wealth of opportunity for companies willing and able to exploit new information consumption trends and software tools to get targeted messages in front of their customers.

Digital marketing strategies can include disciplines as diverse as display and search ads, email marketing, SMS messages, digital events, company websites, search engine optimisation, mobile web and web applications, and social media marketing tools, the combination of which offers unparalleled scope to personalise content to attract new customers, keep old ones and improve conversion rates with timely and relevant offers.

Screen Shot 2015 04 27 at 1.54.14 PM The State of Digital Marketing

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The Power of Knowledge

The Power of Knowledge white paper takes a comprehensive look at the IDG Enterprise 2014 Customer Engagement research to better understand the preferences of the IT buyer. The results find that IT decision-makers do not need more content, but more reliable, credible and accurate information throughout the purchase process.

This white paper will:

  • Explain the challenges IT decision-makers have when it comes to finding useful information.
  • Provide a better understanding of timing, format and relevance of the content that your target audience is searching for.
  • Highlight key ways social sharing of content and social interactions help create a trustworthy brand, and how IT buyers better perceive these brands.
  • Show how technology marketers and sales can better integrate in order to ensure a smoother customer journey.

 

Screen Shot 2015 04 27 at 1.00.24 PM The Power of Knowledge

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Emerging Technological Trends

 Emerging Technological Trends

Business is evolving. The explosion of new tech is driving new demands on the enterprise and IT has the integral role of determining the appropriate tech adoptions and investments to drive business objectives. Our infographic, “Emerging Technologies Transforming Enterprise IT: Adoption, Integration, and Investments,” highlights Network World research on enterprise network IT and how they are responding to the challenges and opportunities presented by transformative technologies such as Internet of Things, Software-Defined Networking, and more.

Screen Shot 2015 04 27 at 12.48.30 PM Emerging Technological Trends

Download a full version of the infographic here

For additional information from the research studies featured in this infographic, check out:

Network World State of the Network Study, 2015

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IDC Survey Reveals Majority of Manufacturers Worldwide Using Public or Private Cloud

IDC PMS4colorversion 1 IDC Survey Reveals Majority of Manufacturers Worldwide Using Public or Private Cloud

While traditional IT spend is on the decline, manufacturers must update their cloud roadmaps to ensure their investments benefit the business

FRAMINGHAM, Mass., April 13, 2015 – The transition to “cloud also” or “cloud first” is well under way for manufacturers around the globe according to new survey results from IDC.  In fact, in the United States, 41% of manufacturing respondents indicated they are accessing IT resources via the public cloud, based on the IDC Global Technology and Industry Research Organization IT Survey, 2014.  This new IDC study, “Worldwide Cloud Adoption in the Manufacturing Industry,” (Document#MI255221) analyzes the current trends and future plans for cloud adoption among manufacturing enterprises worldwide, based on several IDC surveys including the 2014 IDC CloudView Survey.

  • ClicktoTweet #IDC Survey Reveals Majority of #Manufacturers Worldwide Using Public or Private #Cloud

The advantages of cloud computing for manufacturers are significant, as line of business leaders and their IT organizations increasingly rely on cloud to flexibly deliver IT resources at the cost and speed the business requires.  Traditional IT spend is clearly on the decline, and manufacturers must update their cloud roadmaps to ensure their investments benefit the business.  According to the IDC European Vertical Markets Survey, 2014, almost 50% of European manufacturing respondents noted they have adopted or will adopt ERP in the public cloud.  And in Asia Pacific, 49% of manufacturing respondents are using cloud – public or private – or intend to use cloud, based on the 2014 IDC Manufacturing Insights Asia Pacific Business and IT Priorities Survey.

 

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The Power Of Earned Media In Social Images

TechCrunch

Brands are spending large amounts of money on sponsorships, in particular in sports, which are seen as a unique way of engaging emotionally with fans. Ideally the brand will be featured prominently in an image of a star player scoring a key goal for the home side and reap the benefits of being connected to a moment of collective glory.

Anecdotally brands get “a lot” of exposure for their sponsorships of teams and athletes via images shared on social media, but up till now, no one has been able to quantify this valuable audience.

Luckily for brands, the convergence of existing computer vision technology and the recent advances in machine learning are changing the game. Large-scale analysis of social media images to identify brand logos and gather useful information about audience and engagement is now emerging as a credible approach to earned media measurement, especially for sport sponsorship. It is now possible to look inside the image to detect faces, objects and brand logos at a scale, speed and accuracy that was impossible a few years ago. These new approaches reveal huge audiences and high levels of engagement that were previously invisible. 

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5 habits of effective data-driven organizations

Venture Beat

Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston, where we’ll discuss how to merge creativity with technology to drive growth. Space is limited and we’re limiting attendance to CMOs and top marketing execs. Request your personal invitation here!


A senior banker – let’s call him Jack — was on a conference call attempting to close out an acquisition. The stakes were high. It was a multibillion-dollar deal and the negotiation of the final price hinged on the measurement of the target’s EBITDA, the Earnings Before Interest, Taxes, Depreciation, and Amortization. Jack argued that the EBITDA was lower; the opposite party asserted it was higher.

In the middle of the lengthy, convoluted discussion of the numbers, a junior associate realized that, in fact, the other side was right. She passed Jack a note letting him know this. Jack stared at the associate with contempt and proceeded to argue even more vehemently for the lower price. He literally just spoke louder than the other party, cutting them off at every opportunity. And he won. The other side just gave up. In the associate’s words, “I knew Jack was wrong. Jack knew Jack was wrong. The other side knew Jack was wrong, and Jack still won!”

How can we build teams and organizations that don’t succumb to the jerk who just yells more, argues louder? We all want to be data-driven instead of being driven by supposition, ego, and ideology

Over the last two years, I’ve had the opportunity to meet with analysts and leaders inside data-driven organizations as well as many that were not so data driven. Surprisingly, I’ve learned that being data driven has little correlation to size or geography and only a marginal correlation to industry. Data-driven companies range from small health care firms to large banks and even include mid-sized non-profits. And while the traditional categorizations of businesses have little to offer, I’ve observed a few common characteristics:

1. Size doesn’t matter, but variety does. You would think that a data-driven organization has a lot of data, petabytes of data, exabytes of data. In some cases, this is true. But in general, size matters only to a point. For example, I encountered a large technology firm with petabytes of data but only three business analysts. What really matters is the variety of the data. Are people asking questions in different business functions? Are they measuring cost and quality of service, instrumenting marketing campaigns, or observing employee retention by team? Just getting a report at month end on profits? You’re probably not data driven.

2. Everyone has access to some data. Almost no one has access to all of it. There are very few cultures where everyone can see nearly everything. Data breach threats and privacy requirements are top of mind for most data teams. And while these regulations certainly stunt the ability of the company to make data available, most data-driven companies reach a stage where they have developed clear business processes to address these issues.

3. Data is all over the place. One would think that the data is well organized and well maintained — as in a library, where every book is stored in one place. In fact, most data-driven cultures are exactly the opposite. Data is everywhere — on laptops, desktops, servers.

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B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS – NORTH AMERICA

Content Marketing Institute, Marketing Profs, IDG

Throughout this report, you’ll see how technology marketers have changed their content marketing practices over the last year and how they compare with the overall sample of B2B marketers who completed our annual content marketing survey. Among all groups we studied this year, technology marketers are the most likely to use content marketing. They’re also the group that is most focused on lead generation as the primary goal for their content marketing efforts. Producing engaging content continues to be a challenge for technology marketers; however, 73% are presently working on initiatives to improve in this area.

Download the 2015 B2B Tech Content Marketing Report

 Screen Shot 2015 03 26 at 8.52.05 AM B2B TECHNOLOGY CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS – NORTH AMERICA

Demographic and intent data solutions company Madison Logic Data rebrands as Bombora

Talking New Media

Bombora was created as a new entity to serve as the primary industry source for consolidated intent data for the B2B market

NEW YORK, NY – April 13, 2015 – Madison Logic Data, the premier provider of demographic and intent data solutions for leading B2B marketers worldwide, today announced that it has rebranded as Bombora. Bombora was created as a new entity to serve as the primary industry source for consolidated intent data for the B2B market.

Bombora’s growing database of interest areas for 245 million business decision makers and more than 2 million unique companies worldwide, creates efficiencies across all aspects of the B2B sales and marketing stacks, including email marketing, site personalization, inside sales, lead scoring, and content creation. With more than 1 billion business interactions each month, Bombora has become the B2B standard in providing scale for B2B applications.

bomboralogolgTestNew 300x85 Demographic and intent data solutions company Madison Logic Data rebrands as Bombora“Behavioral intent data has proven its worth as a vital targeting tool, but unfortunately, most B2B marketers’ access to that data is fragmented, making it more difficult to gain a holistic view of one’s customers and prospects,” said Bombora CEO Erik Matlick. “Bombora breaks down the data silos that cause that fragmentation, consolidating data to enable the entire B2B marketing industry to better understand what companies and individual end users are interested in at any given time.”

During its six-month incubation period as Madison Logic Data, Bombora has already provided an unrivaled volume of high-quality B2B intent data that enables marketers to improve efficiencies and boost engagement throughout the customer journey. Here is what partners and customers are saying about Bombora:

“Bombora allows us to offer granular interest-based targeting to our advertising partners, as well as next generation post campaign analytics,” says Ann Marionovich, Vice President, Advertising Strategy at Forbes Media.

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