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Understanding the Enterprise Developer

 Understanding the Enterprise Developer

InfoWorld’s “Rise of the Developer” Tech Persona highlights the rising influence of enterprise developers from strategic thinking to collaboration and decision-making

Framingham, Mass. – May 26, 2015 – IDG Enterprise’s InfoWorld—the technology media brand committed to keeping IT decision-makers ahead of the technology curve—releases“The Rise of the Developer,” the 2015 Tech Persona research revealing the skills, goals and influence of enterprises’ secret weapon for innovation, the developer. The persona of the developer was decoded through qualitative and quantitative research to gain a full understanding of their role. These collaborative individuals must possess both business and technical skills to be successful, from consulting with executives on development needs to understanding multiple programming languages to execute on those initiatives.

The Many Layers of the Developer
Seen as a strategic thinker for whom the context of their efforts must be understood, they are open to new solutions. Enterprise developers are responsible for resolving the evolving software needs of teams throughout their organization and facing “next level challenges.” These new solutions cannot be ready fast enough with 62% of developers saying software development within their organization is extremely/very/somewhat fast paced. Juggling multiple roles and projects is a normal day for developers, who primarily develop software applications (91%), modify/maintain software (53%), followed by testing (38%), researching (35%) and purchasing (23%). In a perfect world of balancing multiple projects, developers would like to spend more of their time developing software (44%), learning new programming languages or skills (42%) and researching new tools and solutions (41%). On the flip side, they would be okay reducing the amount of time spent on troubleshooting operations issues (35%).

“Developers are creating business advantage,” says Eric Knorr, editor-in-chief of InfoWorld. “Modern dev tools and methodologies enable them to respond much faster to business demands and develop applications that meet business goals through collaboration with all levels of the business, including executives. That increased interaction helps make developers vital to enterprise growth.”

Click to view the Infographic…

Developers Toolbox for Success
When juggling numerous projects for multiple teams, developers believe a more automated development process (41%), more positive interactions with the operations team (38%), accelerated time to production (38%), and the ability to improve the product they are responsible for (38%) would benefit their role. Additionally, to be more proficient in their roles, developers could use more training in cloud API expertise (34%), data analytics knowledge (33%), and security issues management/security knowledge (31%).

There is a strong correlation between skills needed and skills possessed. For example, 59% of developers say that problem solving/troubleshooting skills are the most important to be successful in their role, and 52% are confident in their skills. Other skills that are important for developers’ success include communication/collaboration (48%), industry knowledge on their organization’s industry (44%) and project management skills (39%). These skills also fall into the top five areas developers are most confident in. When challenges do arise however, developers have clear set plans of what to do which include seeking advice from peers and utilizing search engines. The most common challenges are doing more with less staff, keeping up with new technology advancements/changing skill requirements and uncontrolled growth in project requirements.

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CIO Tech Poll: Economic Outlook Reveals IT Budget Growth, Increased Spending on New IT Projects & IT Talent Concerns

 CIO Tech Poll: Economic Outlook Reveals IT Budget Growth, Increased Spending on New IT Projects & IT Talent Concerns

Increased Focus on External Customer Continues in Upcoming Year

Framingham, Mass. – May 27, 2015 – IDG’s CIO—the executive-level IT media brand providing insight into business technology leadership— reveals the CIO Tech Poll: IT Economic Outlook results for May 2015. The research indicates that half of organizations (50%) are increasing IT budgets within the next year, and overall IT budgets are increasing by 6.4%. As IT leaders look at their organizational needs, a majority (61%) will increase spending on new projects in the coming year. Edge technology spending, including mobile, social, CRM, M-commerce and marketing automation, continues to trend upward in the next one to three years.

Plans For New Project Spending Climbs Sharply
New or discretionary IT budget allocations have soared in the past year. In 2014, 47% of IT leaders said they would increase spending on new projects. This has jumped to 61% this year, which is the highest percentage since the question was first asked in 2009 (25%). Thirty-nine percent of new project spending will be on projects that help increase top line revenue. With one-third of IT budgets being spent on edge technologies, like the SMAC stack (Social, Mobile, Analytics, Cloud), organizations are looking to invest in new companies. Forty-six percent of CIOs surveyed plan to increase spending with new technology companies.

“Emerging technologies are the key to enterprise innovation. IT leaders are spending time learning about these new technologies, and the vendors creating them, and are allocating budget for technologies like the SMAC stack,” said Adam Dennison, SVP and publisher, CIO. “Enterprises are looking for the best solution and are not worried that those solutions are coming from ‘straight-to-the-enterprise start-ups.’ Emerging tech vendors should take this cue to showcase how their agile and innovative technology solutions can help businesses succeed.”

Increased Focus Continues on External Customer
External customers are a big focus for new IT projects. Nearly three-quarters (73%) believe IT is interacting with external customers more than two years ago while 37% will focus their new IT spending on external customer interaction, relationship or experience-related investments, up from 33% in 2013. Looking at the budget allocation, CIOs currently allocate 68% of their budget for core technologies like infrastructure, network, storage and 32% to newer “edge” technologies. However, in the next one to three years, the budget allocation for core technologies drops to 55% and the budget for edge technologies increases to 45% of their budgets.

IT Remains Involved in Technology Purchases Funded Outside of IT
Over three-quarters of IT leaders surveyed (76%) said they have a policy or process to ensure IT remains involved in tech purchases to reaffirm there is the right level of support and oversight from IT to keep problems at bay. When technology purchases are funded by other departments or functions, 58%say IT’s involvement varies depending on the individual department’s experience and expertise as well as on the scope of the project. In fact, 50% of IT leaders said line of business (LOB) counterparts identified their specific business need and came to IT for recommendations on technology and solution providers. For 21% of the CIOs we surveyed IT identifies the business need and makes recommendations regarding technology solutions or providers while 16% say LOB identifies the need and solution/provider then brings to IT for vetting. Just three percent say IT is not typically involved unless a problem arises and only one percent believe IT is not involved even if there’s a problem.

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Which Content Marketing Initiatives Are B2B Tech Marketers Working On?

Content Marketing Institute, Marketing Profs, IDG

Throughout this report, you’ll see how technology marketers have changed their content marketing practices over the last year and how they compare with the overall sample of B2B marketers who completed our annual content marketing survey. Among all groups we studied this year, technology marketers are the most likely to use content marketing. They’re also the group that is most focused on lead generation as the primary goal for their content marketing efforts. Producing engaging content continues to be a challenge for technology marketers; however, 73% are presently working on initiatives to improve in this area. View the infographic below to see which content marketing initiatives B2B tech marketers are working on today and tomorrow…

Download the full report here

WATCH A VIDEO on paid, owned, earned content marketing trends from this research

CMI Initiatives 19 Which Content Marketing Initiatives Are B2B Tech Marketers Working On?

New IDC Forecast Asserts Worldwide Internet of Things Market to Grow 19% in 2015, Led by Digital Signage

Screen Shot 2015 05 26 at 2.20.01 PM New IDC Forecast Asserts Worldwide Internet of Things Market to Grow 19% in 2015, Led by Digital Signage

19 May 2015

Spending projections include 25 use cases to provide insight on immediate opportunities for IoT technologies

FRAMINGHAM, Mass., May 19, 2015 – The worldwide Internet of Things (IoT) market is expected to grow 19% in 2015, led by digital signage, according to a new forecast from International Data Corporation (IDC). The second annual forecast focuses on growing IoT use in 11 vertical industries, including consumer, retail, healthcare, government, manufacturing, transportation, and other industries, while also sizing IoT opportunities for 25 vertical-specific use cases.

Unlike any other research in the industry, the new forecast specifically highlights worldwide spending across IoT use cases, including smart appliances, automated public transit, remote health monitoring, digital signage, connected vehicles, and air traffic monitoring, among others. The comprehensive spending model was designed to help vendors clearly understand the industry-specific opportunity for IoT technologies today.

  • ClicktoTweet,  @IDC Asserts Worldwide #InternetofThings Market to grow 19% in 2015, led by #Digitalsignage

Other key findings from the new forecast include:

  • The IoT market in manufacturing operations will grow from $42.2 billion in 2013 to $98.8 billion in 2018, a five-year compound annual growth rate (CAGR) of 18.6%. Growth will be driven by ongoing efforts to increase efficiency and link islands of automation.
  • Digital signage use in retail outlets will grow from $6.0 billion in 2013 to $27.5 billion in 2018, a 35.7% five-year CAGR, as retailers continue to digitize the consumer experience.
  • The hottest US market is in connected vehicles, with 34.8% year-over-year growth anticipated in 2015.

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CIOs put the Internet of Things in perspective

CITEworld

In the latest installment of CIO Quick Takes, three IT executives talk about the Internet of Things and the concerns that come with the opportunities offered by billions of connected devices.

When you hear the phrase Internet of Things (IoT), you are probably excited, confused, concerned or tired of hearing the buzzphrase — or maybe all of those things plus a few more. After all, the reality of digital devices acting on their own to capture, transmit and, in some cases, act on data affects everything from home appliances to telehealth is attention-getting.

Just how many “things” are are talking about? Gartner estimates that by 2020, the IoT will consist of 25 billion devices. Those devices, according to Cisco, will dominatethe Internet by 2018. Yep, dominate – meaning machines will communicate over the Internet more than we (i.e. humans) do. So if there’s a little fear, uncertainty and doubt mixed in among the excitement, it’s only natural.

gautam roy 1 100585688 small.idge CIOs put the Internet of Things in perspective

Gautam Roy, vice president of IT, Waste Management: ‘In the always-on world, the right data at the right time can help businesses to operate effectively and communicate with their customers to provide personalized solutions.’

 

And it’s not just consumer applications driving the technology. While consumer technology will account for the greatest number of connected things, according to Gartner, enterprises will drive the revenue. The research firm predicts that in 2020 the top industries will be utilities, manufacturing and government. The automotive sector is showing the greatest growth currently, Gartner says. 

And it’s not just consumer applications driving the technology. While consumer technology will account for the greatest number of connected things, according to Gartner, enterprises will drive the revenue. The research firm predicts that in 2020 the top industries will be utilities, manufacturing and government. The automotive sector is showing the greatest growth currently, Gartner says.

 

 
 
 
 
 

piddington ken 100585689 small.idge CIOs put the Internet of Things in perspective

Ken Piddington, CIO and Executive Advisor, MRE Consulting: ‘I believe that the biggest opportunities lie in the ability to collect, process and respond to data streams in real-time. ‘

To gain a little context on the IoT and business, we reached out to three IT executives, with the help of our friends at the CIO Executive Council, for a little perspective. As you’ll note, there is a common theme among the responses.

When you think about the IoT, what do you see as the biggest opportunities and the biggest areas of concern?

 

Gautam Roy, vice president of IT, Waste Management

As the physical and digital worlds integrate more closely, the IoT will enhance and evolve our ability to manage and process information. The IoT has the potential to transform industries and the way we live and work by turning data into collaborative experience.

 

In the always-on world, the right data at the right time can help businesses to operate effectively and communicate with their customers to provide personalized solutions and optimize supply chain cost. It could help government tackle socioeconomic issues through a better understanding of data.

Issues are plenty: Security, privacy, integration complexity, governance, standards and policies.

Ken Piddington, CIO and Executive Advisor, MRE Consulting

The IoT or better-stated, the Internet of Everything is creating unprecedented opportunities for organizations to achieve great value from a growing network of connected devices. I believe that the biggest opportunities lie in the ability to collect, process and respond to data streams in real-time. For example, the value proposition for supply chain optimization is tremendous.

The biggest challenge is security. With the number of network devices increasing so does the number of attack vectors. A proper balance between security and use must be found for the IoT to deliver all the value envisioned for it.

Continue reading… 

IDG Communications Launches ABM360™ for Comprehensive Account-Based Marketing

Business Wire

–World’s Leading Tech Media, Data and Services Company Will Provide Sophisticated Lead Generation, Engagement and Targeting Solutions for BtoB Marketers–

IDG Communications today announced the launch of ABM360, a powerful suite of account-based marketing solutions. ABM360 combines IDG’s industry-leading knowledge of the BtoB technology buying cycle with IDG’s 1st party intent data, account-based media, demand generation and marketing services to enable marketers to identify purchasing intent at the company and decision maker level.

“We’ve run dozens of campaigns using these tools, and they have proven to deliver a winning combination of innovation and most importantly, results.”

Technology marketers continue to be challenged by delivering the right message, at the right time, to the right buyer. ABM360 is the only truly global account-based marketing solution that leverages digital display, demand generation, and data solutions to help marketers identify purchasing intent.

“Mediacom has already come to rely upon IDG’s ABM solutions as an integral part of our clients’ campaigns,” said LaShena Huddleston, Media Director, Mediacom. “We’ve run dozens of campaigns using these tools, and they have proven to deliver a winning combination of innovation and most importantly, results.”

ABM360 reflects IDG’s core capabilities across all facets of technology marketing. By combining IDG’s 1st party personal and contextual data with its demand generation, media, and creative services, ABM360 gives marketers unprecedented global access to the companies and decision makers that matter most.

“IDG’s focus on delivering results has been a game-changer for HP Fortify,” said Majken Pullin, Americas Security Campaign Manager at Hewlett-Packard. “Our use of IDG Sonar, a component of ABM360, shows us that IDG understands the technology industry and buyer intent better than anyone.”

The comprehensive solutions in the ABM360 suite include:

  • Target Account Media – A media targeting solution that helps reach account lists at scale to drive awareness and interest
  • High Intent Media – A solution that applies intelligence to surround high intent accounts with targeted media
  • Creative Personalization – A creative solution that drives better engagement through the use of media that dynamically personalizes based on company data
  • Target Account Lead Generation – A lead generation solution that helps marketers focus on only the accounts with the greatest potential for their business
  • IDG Sonar– A data-enhanced demand generation program which provides actionable sales intelligence at the company and individual decision-maker levels. Sonar intelligence derives intent from IDG’s 1st party data combined with 3rd party data and validates that intent with a BANT-style qualification
  • Deep Media Nurturing – A content marketing program that uses highly-targeted, personalized media to nurture individuals through the purchasing cycle

“IDG knows the technology purchase process better than anyone,” said Michael Friedenberg, CEO, IDG Communications. “This expertise led us to create a suite of ABM products that specifically helps technology marketers identify company purchasing behavior and the people driving these decisions. IDG is the only company to leverage digital display, data and demand generation on a global basis to unlock revenue for marketers and deliver real ROI.”

In the coming months, IDG will be layering new products into the ABM360 suite that leverage predictive analytics and additional advanced data segments.

 

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IDG.tv to Unify Global Video Content

Yahoo! Finance

IDG Communications today announced strategic enhancements that will allow IDG.tv to give marketers unprecedented video reach, distribution and targeting in 97 countries and provide even more compelling video content to its audiences.

The company is unifying all of its video content from its tech media properties on a global basis, and recently launched IDG Studios, creating core content for its channels as well as original, episodic programming on IDG.tv for both enterprise and consumer technology audiences.

According to comScore Video Metrix, IDG was the #1 tech property in video in March 2015 with 9.93 million total unique viewers, thanks to its trusted and engaging insights, analysis and reviews from premium trusted media brands including CIO, NetworkWorld, MacWorld, PCWorld and outpacing its the nearest competitor AOL Tech by over 3.5 million unique viewers.

“IDG is a global, tech video content and distribution powerhouse. Our premium owned and operated brands and the broad reach of IDG TechNetwork, is a winning combination,” said Dina Roman, General Manager, IDG.tv. “Add to that a slate of original programming that offers unique sponsorships for marketers, and a unified, scaled global distribution platform that we can curate and control, IDG continues to provide a wide variety of targeting opportunities across an affluent, tech-savvy audience.”

As part of its new unified content strategy, IDG.tv will offer a consistent video programming calendar, with seasonal consumer and technology event-based themes, across all of its properties as well as on more than 500 sites in the IDG TechNetwork. IDG Studios’ new and original episodic programming will include original content for viewers, such as Hardcore HardwareBreakout Startups and WorldTech Update, as well as custom editorial series created on behalf of some of the world’s largest technology marketers.

Kyle Kramer, a proven digital video expert, was recruited from Vox Media to serve as IDG’s VP of Video Programming. Kramer served as Head of Production at Vox Media where he oversaw studio operations and award-winning production for all Vox Media properties, including The Verge, Polygon, SB Nation, Eater, Racked, Curbed & Vox.

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IDC: Industry Adoption of 3rd Platform Technologies Drive China’s ICT Markets

IDC PMS4colorversion  IDC: Industry Adoption of 3rd Platform Technologies Drive China’s ICT Markets

Shenzhen, April 24 2015 –2015 is the year of deepening reform, the last year of the “12th Five-Year Plan”, and the inaugural year of the “13th Five-Year Plan”. The policies and initiatives set by the Chinese government will have a tremendous impact on China’s economic development and global technology markets in the future. Amidst this macro situation, International Data Corporation (IDC) highlighted the key enterprise and consumer technology trends of the global and China’s ICT markets at IDC 2015 ICT Directions Conference in Shenzhen today. The roadshow will continue in Beijing (May 13), Shanghai (May 20), Guiyang (May 27) and end in Dalian (June 17). What are the key trends of the 3rd Platform supporting and accelerating technology and business innovation?  Below are some highlights from IDC 2015 ICT Directions event:

 

  • Everyone Needs an IoT Business Plan

The Internet of Things (IoT) is rapidly becoming reality for every business, as it enables new business models, creates low barriers to entry for competitors, and drives disruption in product development, while challenging the security and value of corporate data. According to Vernon Turner, Senior Vice President, Enterprise Infrastructure, Consumer, Network, Telecom and Sustainability Research (IDC), “ICT suppliers must align their traditional IT product road maps to include nontraditional markets in industry, government, and consumer.  Critical information and emerging industry standards must be shared to better develop supply chains, security data basis and predictive outcomes. Business outcomes will be driven by better connected IoT business plans shared by technology partners and their customers.”

 

 

  • The Next Wave of Mobile Devices

As mobility continues to change the way day-to-day activities are performed, so do the devices in which we interact with. According to Ryan Reith, Program Director, IDC’s WW Mobile Device Trackers (IDC), “As devices used for work and pleasure all migrate towards a more mobile world, device OEMs, IT buyers, consumers, and industry affiliates are all struggling to understand which form factor and platform will win out.”  The current landscape of consumer devices includes shifting dynamics within consumer buying trends, product pricing, platform wars, and hardware aesthetics for PC’s, tablets, detachables, smartphones, and wearables.

 

  • New Business Processes Drive New Workloads in the Digital Enterprise

According to Matt Eastwood, Group Vice President and General Manager, Enterprise Platforms (IDC), “The 3rd Platform brings new technologies together, while at the same time creating a perfect storm for business leaders looking to compete effectively in the market. Digital transformation is creating new workloads as organizations leverage mobile, social, cloud, and analytics to enhance customer engagement and improve business decision making. IDC believes that many companies will need to develop entirely new technology infrastructures with radical impacts on the IT department as well as the datacenter.” According to Matt Eastwood, Group Vice President and General Manager, Enterprise Platforms (IDC), “The 3rd Platform brings new technologies together, while at the same time creating a perfect storm for business leaders looking to compete effectively in the market. Digital transformation is creating new workloads as organizations leverage mobile, social, cloud, and analytics to enhance customer engagement and improve business decision making. IDC believes that many companies will need to develop entirely new technology infrastructures with radical impacts on the IT department as well as the datacenter.”

 

  • European Telecom Operators Must Capitalize on 3rd Platform Opportunities

According to Eric Owen, Group Vice President, EMEA Telecommunications & Networking Research (IDC), “The connectivity market in Europe has been in decline for several years now. However, as the ICT industry consolidates around the 3rd Platform, telecom operators are examining the opportunities this offers them in markets beyond connectivity.  Operators are looking at markets such as Cloud, Datacenter, Security and Mobility services to figure out where they can effectively compete.” Telecom operators cannot do this on their own and will need help from partners if they are to be successful in their transformation and their quest for revenue growth once again.

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The Transformation Equation

 The Transformation Equation

Digital business initiatives are illuminating the value of the enterprise infrastructure. At the same time, these business demands are increasing the pace at which IT must deploy new capabilities. In order to deliver, IT has to transform itself. The Transformation Equation explores how Enterprise IT is responding to this digital disruption. According to Network World’s 2015 State of the Network Survey, Network IT is already changing: 60% of technology and business professionals agree that collaborative teams are taking control of the network, especially at large companies.

Screen Shot 2015 05 18 at 12.01.12 PM 232x300 The Transformation Equation

This white paper will:

  • Provide a better understanding of how IT decision-makers are responding to digital disruption through integrating emerging technologies.
  • Present an in-depth look at the enterprise IT agenda, from cloud computing to mobile and security.
  • Show how software-defined networking (SDN) can add flexibility to the network.

Download the full white paper here

Matching Expectations In The Millennial Generation

IDG Connect 0811 Matching Expectations In The Millennial Generation

This is a contributed piece from Eneas Bernardo, Managing Director Brazil, RED

This article is the story of a conflict, between what the Millennial generation of IT staff is expecting, and what the business environment is demanding. It’s about what’s happening in Brazil – but it applies to some extent everywhere in the world.

Does IT matter?

The story starts a few years ago in 2003, when, in an article, Nicholas Carr stated, “IT doesn’t matter”. With this statement, Carr threw cold water over the industry. His article brought to light the darkest fear of the IT sector: that rather than be recognized as a business advantage, it was being seen mostly as a cost.

This fear had already been felt to some extent by the ‘mainframe generation’, also known as baby boomers. It might have been sensed, and probably ignored, by their younger cousins, the ‘Downsizers’ or ‘Generation X’.

But the youngest generation in the workforce, the ‘Netties’ or ‘Generation Y’, had grown up in a world where IT was all around and to them it was ever-present. Regardless of Carr’s predictions, IT continued to play a key role, at least for the time being.

Increasing pressures

Moving forward to the next scene in our story, we see the pressure over IT projects increasing on staff. And, as they struggle to gain the elusive benefits of IT that they still believe are there, many companies are spending more and more money on ERP and other buzzwords that promised competitive advantage and best practices – and the gold ticket for growth and profitability.

Cut to the next scene: the global financial crisis of the 2000s and 2010s. To respond, organisations kicked off a desperate pursuit for cost cutting, and strove to innovate in order to survive – let alone be profitable.

What it means for staff

What’s been the impact on staff of these recent trends?

With unemployment at the highest rates since the great depression, there are also more people to educate, more people to feed, and more people to employ. At the same time, businesses are looking for fewer employees.

Business targets and plans are also piling on the pressure. Projects are shortened, costs are reviewed, and staffing is reduced – so the people who remain need to handle more and more duties. Staff must take on more projects, deliverables and targets. They need to handle quality assurance, to consider new issues such as sustainability, and to evaluate information and data coming from many sources such as financials, manufacturing, human resources, customer relationship management and the supply chain.

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