World Tech Update – 5/16/13
IDG News Service
Coming up on WTU this week sending cash via Gmail and more at Google IO, BBM coming to iOS and Android and Windows Blue to restore some missed features.
Upcoming Events
| Event | Date | Location |
|---|---|---|
| 05/20/2013 | New York NY | |
| 05/27/2013 - 05/28/2013 | New York NY | |
| 06/02/2013 - 06/04/2013 | San Francisco CA |
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IDG Research Survey Exposes Pent-Up Demand For Consumable Big Data To Make It Rapidly Actionable
Manual, time-consuming data aggregation is a fact of life for 81 percent of respondents; Most report only lukewarm success, yet Big Data projects are poised to double in 12 months
News release
PALO ALTO, Calif– Organizations can’t gather business insights from Big Data fast enough. Kapow Software, a leading Big Data solution provider, today announced findings from a survey conducted in partnership with IDG Research Services. The results, which represent over 200 business and IT leaders at large organizations, reveal there’s a perception that Big Data projects require significant time and resources to deliver value and a new enterprise trend emerging: the consumerization of Big Data so workers can act on key insights more quickly.
More than 85 percent of business and IT leaders agree that Big Data offers substantial value in its ability to make more informed business decisions and foster a data-driven organization. Top-ranking business outcomes include staying ahead of market trends, competitive advantage, improved customer satisfaction, increased employee productivity and improved information security or compliance.
Despite the perceived business benefits, more than half of respondents (52 percent) rate Big Data project success so far as lukewarm (somewhat successful), and only 23 percent of them perceive Big Data projects to be a success. The inability to automate structured and unstructured data quickly and effectively is among the biggest challenges with 60 percent of respondents noting that Big Data projects typically take at least 18 months to complete. More than half say these projects typically require consultants and other third-party experts to complete.
US Data Privacy Laws: Legal and Marketing Professionals’ Views
Our increasingly social world is raising concerns over the safety of our personal data. So what do the professionals working with data privacy legislation think? Aiming to address how the two professions feel about the current state of US data privacy law, IDG Connect presents exclusive insight into whether there is a conflict between the personal views and professional experiences of marketers and legal professionals with privacy laws, and the disparity between US and EU privacy law.
Android and iOS Combine for 92.3% of All Smartphone Operating System Shipments in the First Quarter While Windows Phone Leapfrogs BlackBerry
IDC Press Release
FRAMINGHAM, Mass. May 16, 2013 – Android and iOS, the number one and number two ranked smartphone operating systems (OS) worldwide, combined for 92.3% of all smartphone shipments during the first quarter of 2013 (1Q13) as Windows Phone crept past BlackBerry for 3rd place. According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, Android smartphone vendors and Apple shipped a total of 199.5 million units worldwide during 1Q13, up 59.1% from the 125.4 million units shipped during 1Q12.
For the full release click here
Use Mobile to Give Sales Teams a ‘Pocket Army’
IDG Global Solutions
To be a successful btob company, you need to combine marketing, sales, and mobile tools. That’s Digitas Senior VP/BtoB Global Practice Lead Dennis Reilly’s opinion as he explained to IDG Global Solutions Director Howard Sholkin. During a BtoB Digital conference in March 2013, O’Reilly was asked to describe what the best companies are doing…..
Digitas: Unleash the Power of Your Content
IDG Global Solutions
How do you put content in front of the right audience, at the right time, in the right context? Dennis Reilly from Digitas provided answers in an interview with IDG Global Solutions Director Howard Sholkin at a BtoB Digital conference in March 2013. Reilly also discussed key marketer issues around digital, content distribution, mobile, and social…
An Interview with Petra Neiger: How Cisco Drives Social Media
IDG Global Solutions
For the past four years, Cisco Systems has been a winner or runner up in the annual BtoB Social Media Marketing awards program.
Then in 2009, Cisco introduced MyPlanNet game that won BtoB’s Best Integrated Tech category and best tech social marketing program.
Cisco’s social media training program is available at:http://bit.ly/Yq1ALR
Click video for full screen option (recommended)
CHI2013: World Tech Update- 5/2/13
IDG News Service
Coming up on WTU this week we check research at the Computer Human Interaction conference in Paris where Microsoft Research shows the future of gaming, electricity zaps muscles for force feedback gaming and more.
Worldwide Tablet Market Surges Ahead on Strong First Quarter Sales
IDC Press Release
SAN MATEO, Calif.– Worldwide tablet shipments continue to surge, growing 142.4% year over year in the first quarter of 2013 (1Q13), according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker. Tablet shipments totaled 49.2 million units in 1Q13, surpassing that of the entire first half of 2012. With growth fueled by increased market demand for smaller screen devices, tablets have shown no sign of slowing down.
For the full release click here
CIOs and CMOs Must Collaborate for Business Results
CIO Press Release
Research Conducted by CIO Highlights CIO/CMO Relationship Gaps and Misconceptions to Be Addressed at CIO/CMO Agenda Event
FRAMINGHAM, MA–(Marketwired – Apr 30, 2013) - CIO‘s 2013 CIO/CMO Partnership survey digs into the CIO/CMO relationship from how these executives view each other, to future IT spending. Overall, the results stress that CIOs and CMOs must work together now to ensure investments for automating marketing align with enterprise architecture for maximum business results. The growing need for collaboration and alignment between the CIO and CMO for technology solution adoption — highlighted in the survey — has sparked the launch of the CIO/CMO Agenda event, produced by CIO in partnership with The CMO Club.
CIO and CMO Perceptions
The majority of CIOs and CMOs (82% and 77% respectively) describe their relationship with the other as excellent/good and 40% of CIOs and 27% of CMOs believe that the relationship will continue to improve over the next year. One reason for this positive view of the relationship is that respondents most often characterized each other as a consultant or strategic player in technology decisions. However, 14% of CMOs see CIOs as a road block and an additional 19% view CIOs as a risk assessor. One-quarter of CIOs view CMOs as a rogue player (view chart). Adoption of cloud solutions without IT’s approval was also highlighted in IDG Enterprise’s CITE research, including employee use of consumer services (41%) and file sharing tools (31%). To benefit the enterprise, CIOs and CMOs believe that collaboration, agility, innovation, customer insight and influence with the CEO are key to developing a closer relationship, which is necessary for results.
