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Snapchat rolls out non-‘creepy’ ads that still might get creepy

ComputerWorld

Ads are officially coming to Snapchat, in a form the company says is not “targeted,” but Snapchat’s own terms of service suggest it could do something very much like that.

The first ad will appear this weekend in the U.S., in the “recent updates” section of the app. That means it won’t be pushed to users like a personal message, and users can choose whether to open it or not. It will disappear after it is viewed or within 24 hours, the same way the “Stories” feature works, the company said Friday in a blog post.

The company did not say who the first advertiser would be, and a spokeswoman declined to comment further.

How Snapchat will determine which ads to show users is not clear. The company said its ads would not be “creepy” or “targeted,” probably an allusion to Facebook or Google. However, the best ads should promote “stuff that actually interests you,” Snapchat said in its announcement.

The spokeswoman declined to comment on whether the company will use any information about users to choose ads for them. But Snapchat does have a decent pot of data on some users that might be employed for targeting ads, even if the company doesn’t like the word “targeted.” According to its own terms of service, with users’ consent, Snapchat may collect users’ location data and information collected by cookie files and other tracking technologies.

Read on…

Apple revamps mobile ads with retargeting options

Digiday

Apple’s release of its new mobile operating system last month came with an overlooked gift for marketers: the ability to retarget ads based on users’ in-app browsing behaviors.

According to ad agencies, Apple is actively pitching the new capability as a way to effectively solve the mobile cookie problem.

Say, for example, a visitor to a retailer’s iPhone app adds a pair of shoes to his cart but ultimately decide not to buy it. In this scenario, the retailer will now be able to retarget that user with an ad for that exact pair — even in another app on his iPad. When tapped, the ad would direct him back to his abandoned checkout page and automatically add the shoes to his online shopping cart.

“One of the big limitations of not just iAd, but the entire iOS ecosystem, is that cookies don’t work,” said Eric Franchi, co-founder of cross-device ad network Undertone. IOS is the operating system on which Apple devices run. “If Apple can bring very advanced targeting combined with e-commerce, it will be incredibly powerful.”

E-commerce companies are a particular focus for the new feature as it enables them to retarget users across Apple devices based on items they have previously expressed interest in. E-commerce apps can also track the items shoppers add to their digital wishlists and send ads for those items when they go on sale, and target ads based upon a person’s shopping history.

Read on…

IDG’s Social Media Marketing Success Story

Media Shepard

IDG worked with Samsung late last year to promote the company’s 10.1 Galaxy Note tablet. For Samsung, the goals were clear: promote the product during the holiday season in order to reach the campaign’s target business audience. IDG’s job was to leverage its industry contacts and brand following to create awareness and engagement.

That job fell to Colin Browning, marketing services director at IDG, who heads the Performance Marketing group within IDG Strategic Marketing Services. Browning’s team is responsible for the implementation, management, analysis, and optimization of social media and lead generation programs for clients.

mediaShepherd asked Browning to explain how IDG designed and implemented an effective B2B social media campaign: platforms used, specific approaches, goals, strategies and results.

mediaShepherd: What were the goals of the campaign? How were you defining “success” both for your client and IDG?

Colin Browning: The overall campaign goal was to increase the IT leadership’s awareness of Samsung’s new 10.1 inch tablet as a superior device for use in the workplace. For the social component we wanted to get the target audience discussing the broader advantages and flexibility of tablets while including Samsung’s messaging.

mS: There is often a fine line between promotional and valuable content, especially with custom marketing campaigns. How did you ensure that you would be pushing out valuable content to your audiences to facilitate real engagement? (Did the survey(s) you conducted play a role in this?)

CB: The program content, including the Twitter chat topics, were designed to be thought leadership based. While these are all informative pieces and conversations, they were also aligned to the key value propositions of the Samsung Tablet. This enabled us to have broader audience conversations about the use of the tablet in the workplace and what IT’s needs are, without coming across as overly promotional.

Continue reading…

Smartphones Set the Pace as MEA Handset Sales Top 64 Million Units in Q2 2014

IDC PMS4colorversion  300x99 Smartphones Set the Pace as MEA Handset Sales Top 64 Million Units in Q2 2014

The Middle East and Africa (MEA) handset market grew to its largest size in ten quarters in Q2 2014, expanding 27% year on year to total 64 million units. The latest insights from global advisory and consulting services firm International Data Corporation (IDC) show that the majority of this growth was seen in the smartphone category, with a major shift underway in the composition of the market. Indeed, smartphone share of the overall MEA handset market jumped 13 percentage points year on year to reach 40% in Q2 2014, with that figure reaching as high as 75–80% in some of the region’s more developed countries.

Within Africa, Egypt and South Africa posted the largest year-on-year handset shipment growth, at 37% and 32%, respectively. In the Middle East, that honor was taken by the UAE and Qatar, with respective growth of 27% and 32%. “The growth seen in countries like Egypt is due to ongoing economic and political recovery, while for countries like the UAE and Qatar that are still benefiting from successful bids to host Expo 2020 and FIFA 2022, it is simply the result of increased consumer demand stemming from economic growth and tourism,” says Nabila Popal, research manager with IDC’s Systems and Infrastructure Systems Group.

The remaining MEA countries also posted growth over the same quarter in 2013, despite some — such as Iraq and Syria — experiencing extreme levels of instability. “This universal growth is unique to this technology segment,” continues Popal. “This is because phones are no longer simply a means of communication between people. Indeed, smartphones are becoming a way of expression and a window to the rest of the world, and this aspect is proving particularly important in lesser developed countries that are suffering from unrelenting political turmoil.”

Continue reading…

Infographic: Everyday Big Data

Vouchercloud

Scientists and businesses often encounter difficulties in analysing huge data sets, otherwise known as “Big Data”. Its size is forever changing across many landscapes, with the amount of data created each day constantly increasing – now four times faster than the world economy. Every day we create 2.5 quintillion bytes of data, which is enough to fill 10 million Blu-Ray discs, which in turn is enough to make a stack the size of 4 Eiffel Towers. Big doesn’t seem to be quite ‘big’ enough a word to describe how data is evolving.

The most astonishing thing about Big Data is the speed at which it is increasing. 90% of the world’s data, for example, was created in the last 2 years alone. The number of people with access to the internet today is equal to the world’s entire population in 1960 (3 billion). Global communication has never been easier and it might not come as much of a shock that there are 204 million emails sent per minute. But there are also 216,000 Instagram posts and 217,000 tweets. This is social and business conversation at its best.

The data collected through all these interactions is helping to shape the way we live our lives. As you can see below in the data graphic by vouchercloud it is helping us to save money (comparison websites, reducing energy bills, monitoring our fuel consumption and tailored coupons based on our previous spending habits). It is helping us to get around more efficiently – urban transport is improved using real time data capture and managing traffic hotspots by changing bus routes or traffic light sequences to ease congestion. Even more topical and important, it is helping us to save lives; streaming patient data to recognise outbreaks of illnesses and disease, identifying those at risk and managing the costs of treating patients.

Data is improving and expanding across mobile, digital media and social media, and Big Data is innovating the future ahead of us.

Big Data GRAPHIC1 e1413817382616 Infographic: Everyday Big Data

Should publishers take Web design cues from print?

Digiday

With the relaunch of Bloomberg Politics this week, Bloomberg is extending Businessweek’s polarizing design aesthetic further into the Web. With splashy homepage visuals, Businessweek-esque pull quotes and a continuous scrolling feature that mimics page turning, the new site feels less like a purely digital site and more like a digital version of the Businessweek print magazine itself.

And Bloomberg is not alone. Publishers across the Web are taking more digital-design cues from their print brethren. Yahoo, for example, calls its tech, food and travel sites “magazines,” and Flipboard also leans heavily on print cues by mimicking page-flipping and by letting readers curate their own custom magazines — covers and all. It’s an approach that Apple also took with its own Newsstand and iBooks apps, which also try to replicate the experience of reading off paper.

Continue reading…

IDG Corporate Video 2014

idg logo1 IDG Corporate Video 2014

IDG is the world’s leading media, events, and research company reaching over 280 million technology buyings in 97 countries.

IDG Communications (a subsidiary of IDG) is the largest global technology media, data and services company. It delivers personalized and contextual-based experiences for the most powerful tech buyers.

From millennial tech enthusiasts to senior executives, IDG understands and reaches them all.

Where’s the best place to work in IT in 2015?

cw bp horizontal 2015 300x47 Wheres the best place to work in IT in 2015?

Computerworld is seeking to identify the 100 top workplaces for IT professionals for our 22d annual Best Places to Work in IT list. We invite Computerworld readers, HR and PR professionals and other interested parties to nominate organizations, in any industry, that they think are providing great working environments for IT employees, including challenging work, fair pay and ample training opportunities. Nominate a company now through Dec. 14, 2014: https://response.questback.com/idg/bpnoms15/

Mobile Infographic Video: Millennials vs. Generation X

IDG GlobalSolutions Color Mobile Infographic Video: Millennials vs. Generation X

A global content revolution is upon us. These days practically every piece of con- tent we discover, share or engage with comes as a stream of digital information – real-time search results, social media feeds or swathes of rich media ads and advertorial experiences.

Nearly all respondents aged 18 to 34 owned a smartphone, and 91% of 18- to 24-year-olds and 85% of 25- to 34-year-olds used social networking sites and apps on their smartphone. Only 38% of 18- to 24-year-olds owned a tablet, however. Tablet ownership jumps to 55% among 25- to 34-year-olds, and 65% report using another device or screen, primarily television (83%) at the same time as their tablet.

To download the 2014 IDG Global Mobile Survey white paper and view other infographics, CLICK HERE

Take the IT Salary Survey and Discover your Earning Power!

cw ss horizontal 2015 300x69 Take the IT Salary Survey and Discover your Earning Power!

Computerworld’s 2015 IT Salary Survey: What’s your earning power?  How does your salary compare with your IT peers? Computerworld’s 29th Annual IT Salary Survey will feature the latest IT salary trends and advice on where to find the best-paying jobs. This year’s survey participants can enter a drawing to win one of 3 American Express Gift cards for $500! The drawing is open to legal U.S. residents, age 18 or older.

Take our annual Salary Survey today!

http://tinyurl.com/k5dszeo