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10/21/2014 - 10/22/2014 Chicago IL

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2015 International CES

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Infographic: Everyday Big Data

Vouchercloud

Scientists and businesses often encounter difficulties in analysing huge data sets, otherwise known as “Big Data”. Its size is forever changing across many landscapes, with the amount of data created each day constantly increasing – now four times faster than the world economy. Every day we create 2.5 quintillion bytes of data, which is enough to fill 10 million Blu-Ray discs, which in turn is enough to make a stack the size of 4 Eiffel Towers. Big doesn’t seem to be quite ‘big’ enough a word to describe how data is evolving.

The most astonishing thing about Big Data is the speed at which it is increasing. 90% of the world’s data, for example, was created in the last 2 years alone. The number of people with access to the internet today is equal to the world’s entire population in 1960 (3 billion). Global communication has never been easier and it might not come as much of a shock that there are 204 million emails sent per minute. But there are also 216,000 Instagram posts and 217,000 tweets. This is social and business conversation at its best.

The data collected through all these interactions is helping to shape the way we live our lives. As you can see below in the data graphic by vouchercloud it is helping us to save money (comparison websites, reducing energy bills, monitoring our fuel consumption and tailored coupons based on our previous spending habits). It is helping us to get around more efficiently – urban transport is improved using real time data capture and managing traffic hotspots by changing bus routes or traffic light sequences to ease congestion. Even more topical and important, it is helping us to save lives; streaming patient data to recognise outbreaks of illnesses and disease, identifying those at risk and managing the costs of treating patients.

Data is improving and expanding across mobile, digital media and social media, and Big Data is innovating the future ahead of us.

Big Data GRAPHIC1 e1413817382616 Infographic: Everyday Big Data

Should publishers take Web design cues from print?

Digiday

With the relaunch of Bloomberg Politics this week, Bloomberg is extending Businessweek’s polarizing design aesthetic further into the Web. With splashy homepage visuals, Businessweek-esque pull quotes and a continuous scrolling feature that mimics page turning, the new site feels less like a purely digital site and more like a digital version of the Businessweek print magazine itself.

And Bloomberg is not alone. Publishers across the Web are taking more digital-design cues from their print brethren. Yahoo, for example, calls its tech, food and travel sites “magazines,” and Flipboard also leans heavily on print cues by mimicking page-flipping and by letting readers curate their own custom magazines — covers and all. It’s an approach that Apple also took with its own Newsstand and iBooks apps, which also try to replicate the experience of reading off paper.

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IDG Corporate Video 2014

idg logo1 IDG Corporate Video 2014

IDG is the world’s leading media, events, and research company reaching over 280 million technology buyings in 97 countries.

IDG Communications (a subsidiary of IDG) is the largest global technology media, data and services company. It delivers personalized and contextual-based experiences for the most powerful tech buyers.

From millennial tech enthusiasts to senior executives, IDG understands and reaches them all.

Where’s the best place to work in IT in 2015?

cw bp horizontal 2015 300x47 Wheres the best place to work in IT in 2015?

Computerworld is seeking to identify the 100 top workplaces for IT professionals for our 22d annual Best Places to Work in IT list. We invite Computerworld readers, HR and PR professionals and other interested parties to nominate organizations, in any industry, that they think are providing great working environments for IT employees, including challenging work, fair pay and ample training opportunities. Nominate a company now through Dec. 14, 2014: https://response.questback.com/idg/bpnoms15/

Mobile Infographic Video: Millennials vs. Generation X

IDG GlobalSolutions Color Mobile Infographic Video: Millennials vs. Generation X

A global content revolution is upon us. These days practically every piece of con- tent we discover, share or engage with comes as a stream of digital information – real-time search results, social media feeds or swathes of rich media ads and advertorial experiences.

Nearly all respondents aged 18 to 34 owned a smartphone, and 91% of 18- to 24-year-olds and 85% of 25- to 34-year-olds used social networking sites and apps on their smartphone. Only 38% of 18- to 24-year-olds owned a tablet, however. Tablet ownership jumps to 55% among 25- to 34-year-olds, and 65% report using another device or screen, primarily television (83%) at the same time as their tablet.

To download the 2014 IDG Global Mobile Survey white paper and view other infographics, CLICK HERE

Take the IT Salary Survey and Discover your Earning Power!

cw ss horizontal 2015 300x69 Take the IT Salary Survey and Discover your Earning Power!

Computerworld’s 2015 IT Salary Survey: What’s your earning power?  How does your salary compare with your IT peers? Computerworld’s 29th Annual IT Salary Survey will feature the latest IT salary trends and advice on where to find the best-paying jobs. This year’s survey participants can enter a drawing to win one of 3 American Express Gift cards for $500! The drawing is open to legal U.S. residents, age 18 or older.

Take our annual Salary Survey today!

http://tinyurl.com/k5dszeo

Roughly 75% of mobile app ads are just promoting other apps

CNN Money

Have a look at your smartphone apps. Notice anything peculiar about the ads? In the majority of cases, the only things they’re advertising are … other apps.

Estimates vary, but analysts say a significant majority of ads in mobile apps simply promote other apps. Karsten Weide, an analyst with IDC, pegs the total at between 60% and 75%; mobile ad company Fiksu says it’s between 50% and 85%, depending on the time of year.

What does all this mean for the future of the app business? If most of the advertising dollars are coming from within the industry, is this a bubble about to burst?

Quite the opposite, industry experts say — the numbers show app makers and advertisers simply haven’t yet figured out how to tap this promising business.

Mobile apps overtook desktop browsers earlier this year as the dominant means by which Americans access the Internet.

Read on…

Enterprise Networking Market in India to Remain Strong and Grow

IDC PMS4colorversion no shadow 300x98 Enterprise Networking Market in India to Remain Strong and Grow

According to International Data Corporation (IDC), the Networking market in India witnessed growth due to huge investments in 2Q2014 Q-o-Q as well as Y-oY. According to IDC’s APeJ Quarterly Switch and Router tracker, the Ethernet Switch market  stood strong at USD 128.4 million in terms of customer revenue during Q2 2014 growing 19.2% Q-o-Q and  29.1% Y-o-Y. The router market, however, witnessed sharp decline from previous  quarter that had a spike due to various reasons, by 17.4%. However, the market garnered a total of USD 68.4 M, a 12.3% growth Y-o-Y. Cisco retained its dominance in the Switch & Router market winning deals primarily in the telecom vertical. 2Q 2014 was also attributed to the various announcements and framing of tenders for the government projects that are due to be executed in the coming quarters. Further growth is expected in the coming quarters as well. Large to midsized deals were also visible in the government vertical. SMB segment also witnessed deals in various verticals specially the tier II & tier III banks. Manufacturing, utility and banking were the fastest growing verticals in 2Q and are expected to continue with their spending pattern in the coming quarters as well.

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China’s social media adspend to triple

Warc

HONG KONG: Advertising expenditure on social media in China is forecast to triple over the next five years, overtaking Japan to become the region’s largest market, new figures have shown.

Data from analyst Forrester Research indicate that spending by advertisers in this channel will grow from $535m in 2014 to $1.7bn in 2019. In comparison, spending in Japan will double over the same period, from $864m to $1.6bn.

“Chinese consumers are addicted to social media,” Wang Xiaofeng, Forrester Research analyst, told the South China Morning Post, as she estimated that upwards of 95% of metropolitan internet users were on social networks.

Accordingly, marketers are following them onto the various domestic platforms that have sprung up, although sites such as Sina Weibo, QQ and Renren have been in danger of falling out of fashion as messaging apps like WeChat gain in popularity.

They have reacted with new initiatives and new focus. Thus, for example, Renren made a strategic shift earlier this year to focus on college students and the younger generation, while Weibo looked to integrate itself with TV shows and live events.

Read on…

Programmatic Ad Buying to Reach $21 Billion

The Wall Street Journal

Machines are taking on a much bigger role in advertising buying round the world, according to a new study.

Automated ad buying, in which marketers use computerized systems to target users based on consumer data and Web-browsing histories, is expected to jump 52% this year to $21 billion globally, according to a study scheduled to be released Monday by Magna Global, the research and ad-buying arm of Interpublic Group.

Such “programmatic buying” would represent about 42% of global display-related ad business, the company said.

Automated buying is a major departure from the traditional ad-buying process, which involves calling or emailing salespeople to do deals.

About $9.3 billion of the expected automated ad spending this year, Magna said, will be through real-time bidding, in which advertisers use machines to automatically bid for inventory that meets their ad specifications, within milliseconds of it becoming available.

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