IAB Announces Industry Adoption of Impression Exchange Solution to Combat Billing Obstacles– ADTECH, MediaMind, PointRoll & VINDICO Join Google in Committing to IES Implementation
IAB news release
NEW YORK, NY — ADTECH, MediaMind, PointRoll and VINDICO have pledged to complete implementation of the IAB Impression Exchange Solution (IES) by the end of Q2 2012, the Interactive Advertising Bureau (IAB) announced today. These four member companies join Google’s DoubleClick ad serving solutions, which has already rolled out IES to its client base, in the industry-wide effort to improve efficiency and accuracy in the invoicing and payment processes.