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Traditional banner ads ‘not up to standard’, say consumers

September 20th, 2012

BizReport

Rich media ads are three times more effective, according to Adform’s latest Quarterly Media Barometer report, as Internet users become ‘desensitized’ to traditional display ad formats. Adform’s latest report analyzed over 90 billion ad impressions across 18 countries. It revealed that Internet users are three times more likely to click on a rich media ad than traditional banner ads.

Between the first and second quarters of this year, the time consumers spent engaging with rich media ads went up by a massive 74%. At the same time, online video advertising playtime increased by 6%. To increase interaction with online campaigns, advertisers much recognize the importance of rich media and realize that traditional banner ads are considered by users to be old-hat and ‘not up to standard’.

Read more… 

Categories: Advertising & Marketing News, Advertising & Marketing Research, Innovation News, Innovation Research | Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

Demand for Mobile Impressions Through RTB Jumps During H1

August 21st, 2012

Marketing Charts

Advertiser and demand-side platform demand for mobile ad impressions (both in-app and otherwise) through real-time bidding (RTB) rose from 0.4 bids per impression request in January to 1.6 in June, with a peak of 1.7 in May, according to Please or in order to access this content. an August 2012 report from MoPub. That competition drove volatility in auction win rates early in the year, from a low of 18% in January to a high of 53% in February, stabilizing at 37-38% in the last two months of H1.

Comparing the major operating systems, the report finds that iOS commanded the higher eCPM over Android in Q2, with the former ranging between $0.80-$0.91, compared to the latter’s range of $0.39-$0.52. Relative to the average eCPM, iOS commanded between 17% and 23% above the average, compared to Android’s 33%-41% below-average.

Read more… 

Categories: Mobile News, Mobile Research | Tags: , , , , , , , , , , , , , , , , , ,

Mountain Lion grabs 3% share of OS X in first 48 hours- Apple mum on upgrade’s uptake

July 27th, 2012

Computerworld (US)

FRAMINGHAM  - Apple’s OS X Mountain Lion is off to a solid start in its first 48 hours and now powers more than 3% of all Macs, an online advertising network said today. Chitika, which regularly mines its ad impression data for trends in operating system and browser usage, reported Friday that two days after its introduction, OS X Mountain Lion accounted for 3.2% of all versions of Apple’s operating system. OS X 10.6, aka Snow Leopard, retained the top spot in Chitika’s ranking with a 45.5% share, while Lion, or version 10.7, accounted for 35%. In an email touting its findings, Chitika characterized Mountain Lion’s 3.2% as “rather impressive,” and predicted that the new OS would “do much better” than its 2011 predecessor, Lion.

Continue reading…

Categories: Tech Business & Marketing News | Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

Google report ranks content verticals, countries by ad impressions

May 29th, 2012

Gigaom

As report after report shows us, Google controls nearly half of the global online advertising market. So you can imagine that it has reams of data from which to extract insights. To give publishers a window into those vast stores of data, the tech giant today released the first of what it says will be a series of publications that mine information collected from across its display advertising properties, including DoubleClick for publishers, the DoubleClick ad exchange and the Google AdSense network. Using data sets containing tens of billions of impressions served by publishers around the world, the report ranks content verticals by ad impressions and CPM. It also looks at trends in mobile Web and video ad impressions, as well as geographic patterns.

For example, Google found that, in 2011, Arts & Entertainment was the top vertical in monetized impressions across AdSense and the Ad Exchange, followed by Online Communities and Games. However, Shopping, Sports, Pets & Animals and Auto & Vehicle sites were among the verticals to experience the fastest year-on-year growth. Despite its high impression ranking, Online Communities saw a double-digit decline, as did the Business & Industrial and Reference verticals.

Continue reading… 

Categories: Digital Media News | Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

Intuit Learns from and Makes Changes to its First Blog

May 2nd, 2012

IDG SMS

Intuit Small Business realized it needed to revamp its blog: More content, more video, and more ways to share information.  At a time when interest in blogs may be waning, Intuit took action and it simulated sales and produced 50 million impressions.  At the BtoB digital conference and awards ceremony in March 2012, IDG Strategic Marketing Services Director Howard Sholkin asked Intuit’s Jay Badenhope to summarize what changed from the first blog to the new one in 2010…..

To read what the BtoB judges said about the Intuit blog go to

http://bit.ly/JOQqcE

For a complete list of the social marketing award winners and runners up for 2012 go to

http://bit.ly/AyPowv

Categories: Social Media Video | Tags: , , , , , , , , , , , , , ,

See And Be Seen

May 2nd, 2012

MediaPost 

According to a new study from comScore and Pretarget, ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions. Pretarget Founder Keith Pieper opines “Your ad being seen matters more than your ad being clicked… what good is an ad that can’t be seen… It’s intuitive that… someone hovering and engaging with an ad might convert, even absent a click… “ The study analyzed 263 million impressions over nine months across 18 advertisers in numerous verticals. The study used used:

 Read more… 

Categories: Lead Generation News, Lead Generation Research | Tags: , , , , , , , , , , , ,

Click-Through Rates May Matter Even Less Than We Thought

April 25th, 2012

Ad Age

We already know that click-through rates on online display ads are abysmal. Now a study from the startup Pretarget and ComScore revealed that even when a user clicks on an ad, the correlation between that click and a conversion is virtually nonexistent.

Over nine months, Pretarget analyzed more than 260 million ad impressions across the campaigns of 18 advertisers, the company said, and tracked conversions ranging from filling out an online form to downloading software. In the analysis, Pretarget found that the Pearson correlation (a common correlation methodology) between clicks and a conversion was 0.01, the lowest correlation rate among metrics tracked in the study (a 0 result would mean there is absolutely no correlation, while 1.0 would signify the strongest possible correlation.)

Categories: Lead Generation News, Lead Generation Research | Tags: , , , , , , , , , , , , , , , , ,

Digital Ad Delivery Practices Examined

April 3rd, 2012

MediaPost

According to a recent comScore release of results from its U.S.-based vCE Charter Study involving online advertising campaigns from 12 premium national advertisers, a large portion of ad impressions are not delivered according to plan, and that the quality of ad delivery can vary greatly based on a variety of factors, including site, placement, creative and targeting strategy.

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Categories: Digital Media News, Digital Media Research | Tags: , , , , , , , , , , , , ,

Facebook Delivers Ads

May 16th, 2011

MediaPost

According to a comScore overview of the U.S. online display advertising market for Q1 2011, based on data from comScore Ad Metrix, nearly 1.11 trillion display ads were delivered to U.S. Internet users during the quarter. Facebook accounted for 346 billion impressions, nearly double the number it delivered in Q1 2010, and accounting for nearly one third of all display ad impressions delivered.

Jeff Hackett, comScore executive vice president, says “… the U.S. online display advertising market maintains its strong momentum… more than one trillion display ads delivered every single quarter and nearly 300 individual advertisers spending at least $1 million a quarter on display… (and) continued investment in compelling, high-quality creative… helps cultivate long-term brand equity… “ Read more

Categories: Digital Media News | Tags: , , , , , , , , , , , ,

Mobile Video Ad Impressions Up 36%

April 27th, 2011

MediaPost, 4/27/11

Mobile video ad impressions averaged 728 million a month in the first quarter of 2011, up 36% from the prior quarter, according to new data from mobile video ad network Rhythm NewMedia. More than 70 marketers ran campaigns during the quarter, about the same as in the fourth quarter.

The Rhythm data is based on ads served across the iPhone, iPod touch, iPad and Android and other mobile devices in the U.S. HBO, Kraft, Disney and Marriott, among other brands, use the company’s network to run pre-roll, tap-to-play and in-stream video ads on the apps and mobile sites of various publishers, including CBS, Fox, NBC, Discovery and AP.

Among the three ad types, the in-stream unit, which plays as a commercial break during full episodes or before video clips, had the highest completion rate: 87%. The pre-roll, which automatically plays when an app is launched or between game levels, had a 27% completion rate, and the tap-to-play ads, requiring a user to tap on a display ad to run, a 21% rate. (Unlike most pre-roll ads on the PC-based Web, viewers can skip the Rhythm pre-roll ads, contributing to the lower completion rate.)

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Categories: Digital Media News | Tags: , , , , , , , ,