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72 Fascinating Social Media Marketing Facts and Statistics for 2012

July 23rd, 2012

Business 2 Community 

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And their competition. And…even social media itself.

View the stats

Categories: Social Media Blog, Social Media Research | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

B2B Social Media Wins with Inbound Marketing [Infographic]

November 1st, 2011

Social Media B2B

B2B social media becomes a winning approach when marketers change from expensive outbound marketing tactics to more cost-effective inbound marketing efforts like blogs, ebooks and webinars that provide value to prospects and customers. The content you create needs to be educational, entertaining and remarkable so your followers share it with their networks, thereby extending its reach.

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Categories: Lead Generation News | Tags: , , , , , , , , , , , , ,

Researchers To Marketers: Go Social, Mobile

June 6th, 2011

MediaPost

Two reports released Monday underscored the increasing importance of social media in the marketing scheme.

As part of its wide-ranging study, “Competitive Strategy In the Age of the Customer,” Forrester said that marketers should reallocate budgets from brand advertising to “useful content and interactive advertising.”

In particular, Forrester said that budgeting more for goal-driven social and mobile apps, as well as site content, and less for “one-way advertising,” would serve the purpose of creating content that drives inbound traffic. It suggested building mobile apps that engage customers, rather than building “knee-jerk” social apps and sending “advertising blasts.” Read more.

Categories: Digital Media News | Tags: , , , , , , ,

B2B Webinars: How HubSpot drew 25,000 sign-ups, almost 10,000 attendees, and more than 3,500 new leads

April 15th, 2011

Marketing Sherpa, 4/15/11

B2B marketers use webinars for many purposes: To provide customer information and product pitches; as live events that don’t require travel; and even simply to present material that might interest current and prospective customers. One inbound marketing company regularly utilizes webinars as an important part of its content marketing strategy. Read on to learn more about the marketing before, during and after a recent event that brought in nearly 25,000 registrants. Yes, you read that correctly — just short of 25K sign-ups.

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Categories: Advertising & Marketing News | Tags: , , , , , , , ,