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Who Are the Top 10 Influencers in Social Media?


Who are the top social media influencers? As the social web evolves rapidly it’s clear that some influencers have the same reach and pull as media outlets.  Individuals matter in a way that’s never been possible before. I’ve been discussing with personal data specialists PeekYou how we can understand this phenomenon better. PeekYou’s mission is to render the web into a gallery of identifiable people.  So instead of those well known but mostly obscure names out there, you start to get the real measure ofpeople. How influential are the people you deal with?

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Do Influencers Really Matter?

MediaBizBloggers, 11/11/10

If you have ever read Malcolm Gladwell’s, The Tipping Point, you will know what a perceptive and persuasive treatise on the viral power of social trends this book really is. Through an eclectic set of superbly chosen anecdotes, Gladwell engagingly unveils this phenomenon, from the retro rise of Hush Puppies footwear to the disturbing epidemic nature of teen suicides.

But do such findings really apply to a brand’s advertising and marketing? Can we see an outwardly perceptible relationship between the few, influencers who have the capacity to influence, and the many, general consumers of a brand or product. If so, can we readily quantify that relationship?

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