Upcoming Events
Event Date Location

CIO Perspectives Boston 

08/06/2014 Boston MA

IT Roadmap Conference & Expo

08/06/2014 New York NY

OMMA mCommerce

08/07/2014 New York New York

CIO 100 Symposium & Awards

08/17/2014 - 08/19/2014 Rancho Palos Verdes CA

Mobile Insider Summit

08/17/2014 - 08/20/2014 LAKE TAHOE CA

Social Media Insider Summit

08/20/2014 - 08/23/2014 LAKE TAHOE CA

iMedia Agency Summit (Malaysia)

08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

The 6th annual Mobile World

08/28/2014 Seoul

iMedia Brand Summit (Australia)

09/01/2014 - 09/03/2014 Gold Coast Australia

iMedia Brand Summit (India)

09/03/2014 - 09/05/2014 Adao Waddo, Salcette India

advertising-marketing

Subscribe To Latest Posts
Subscribe

Study: Twitter actually is helping your TV campaign

Digiday

Twitter’s pitch that its ads amplify brands’ messages beyond TV is now supported by agency-backed research.

The company, in conjunction with Starcom Mediavest Group, released on Tuesday the results of a six-month study into the effectiveness of pairing TV and Twitter ads, the upshot of which is that Twitter users are more receptive to advertising than the typical TV viewer and that pairing Twitter and TV makes for some powerful brand advertising.

Twitter-supported TV campaigns deliver a 50 percent greater ROI than TV-only campaigns, SMG’s Kate Sirkin said. Brand awareness was 6.9 percent higher among audiences to such campaigns while households exhibited a 4 percent increase in sales versus TV alone. Favorability rose 6 percent for users who interacted with a promoted tweet, meanwhile.

Curiously, Twitter president of global revenue Adam Bain was not using the study as evidence for why brands need to transition their ad dollars from TV to digital. Rather, the study should entice some brands to migrate “underperforming” digital dollars to TV (and Twitter).

“When you run both TV and Twitter together, we actually think budgets can go from the digital side to TV,” Bain told Digiday on Tuesday in Cannes. “Spending on Twitter makes your digital outcomes go farther, but your TV outcomes go farther as well.”

Bain positioning Twitter as the “bridge” between digital and TV makes it an alluring ad platform for brands looking to test whether their TV budgets might be better spent than solely on TV spots.

But that message is also integral for Twitter’s ad business, and thus the health of its business in general going forward. Twitter’s response to Wall Street worries about its decelerating user growth has been to emphasize that Twitter’s influence extends far beyond Twitter itself. That may well be true for celebrities taking selfies, but a promoted tweet is not as likely to generate the same kind of press coverage. And perhaps more damning was when an NBC exec said this April that Twitter had no effect on boosting ratings.

Continue reading

Screen Shot 2014 07 08 at 1.32.26 PM Study: Twitter actually is helping your TV campaign

Infographic: The Mobile Executive

IDG GlobalSolutions Color Infographic: The Mobile Executive

For senior executives, smartphones are a critical business tool. The majority of senior executives (92%) own a smartphone used for business, with 77% reporting they use their smartphone to research a product or service for their business. While the majority (93%) go on to purchase that product via the Internet using a laptop or desktop, 50% of these executives have purchased IT products for business using their smartphone, with 13% reporting making a purchase between $1,000 to $4,999 (£600–2,999; €700–3,499).

Security concerns (45%) and having a website not mobile enabled (43%) were the most common reasons for this audience not to purchase a product via smartphone. Like mainstream consumers, senior executives want an omni-channel purchase environment to seamlessly move between devices to make IT purchases.

To download the 2014 IDG Global Mobile Survey white paper and to view other infographics, click here

mobile excutive Infographic: The Mobile Executive

Mobile Infographic: Millennials vs. Generation X

IDG GlobalSolutions Color Mobile Infographic: Millennials vs. Generation X

A global content revolution is upon us. These days practically every piece of con- tent we discover, share or engage with comes as a stream of digital information – real-time search results, social media feeds or swathes of rich media ads and advertorial experiences.

Nearly all respondents aged 18 to 34 owned a smartphone, and 91% of 18- to 24-year-olds and 85% of 25- to 34-year-olds used social networking sites and apps on their smartphone. Only 38% of 18- to 24-year-olds owned a tablet, however. Tablet ownership jumps to 55% among 25- to 34-year-olds, and 65% report using another device or screen, primarily television (83%) at the same time as their tablet.

To reach these audiences, tech marketers are now competing with mainstream brands on Facebook or trying to grab their audience’s attention during television programs. B2B brands investing in quality social content or video with high production values comparable to television are most likely to engage young influencers and stimulate social media shares.

To download the 2014 IDG Global Mobile Survey white paper and view other infographics, click here

millenials vs genx final Mobile Infographic: Millennials vs. Generation X

Infographic: Are You Concerned About Your Online Identity?

IDG Connect 0811 300x141 Infographic: Are You Concerned About Your Online Identity?

Are you concerned about your online identity? Check out this infographic for research on digital privacy:

online identity infographic Infographic: Are You Concerned About Your Online Identity?

2014 B2B Technology Content Marketing Trends: Budget, Outsourcing, Challenges

Content Marketing Institute/ Marketing Profs/ International Data Group (IDG) 

Looking for insight into how technology marketers are using content marketing? Check out Content Marketing Institute’s newest research report, 2014 B2B TECHNOLOGY CONTENT MARKETING TRENDS — BUDGETS, BENCHMARKS, AND TRENDS, NORTH AMERICA, sponsored by International Data Group (IDG).

This infographic video focuses on budget, insourcing vs. out sourcing and the challenges tech marketers face with content marketing.

For the full report, click here

Click here to view an INFOGRAPHIC on this research

A Complete Data Picture of the Data+ Attendee

 A Complete Data Picture of the Data+ Attendee

The Data+ infographic presents a complete picture of the Data+ attendee – from their level of IT influence to their data challenges and their search for solutions. Data+, a conference providing a holistic view on how to manage and analyze data to predict business outcomes, is uniquely positioned to help address the needs of both attendees and sponsors by providing unmatched event content and exclusive networking opportunities, while connecting IT and Line of Business decision-makers to solution providers, technical experts, and successful practitioners.  The statistics included come from IDG Enterprise’s 2014 Big Data Study as well as the 2013 Data+ event profile.

Click to view the full infographic:

Screen Shot 2014 05 30 at 1.24.16 PM A Complete Data Picture of the Data+ Attendee

Infographic: How Tech Marketers Are Using Content Marketing

Content Marketing Institute/ Marketing Profs/ International Data Group (IDG)

Below, is an infographic pulled from CMI’s B2B Content Marketing:  2014 Benchmarks, Budgets, and Trends, North America research.

This report highlights key areas of difference between the most effective technology marketers and their less effective peers. This infographic specifically focuses on content marketing volume, effectiveness, metrics and goals for technology marketers.

To download the original report, click here

CMI goals and effectiveness Infographic: How Tech Marketers Are Using Content Marketing

Infographic: How To Engage Millennials Who Visit Tech Sites

ResearchLogoBLACK no 2nd IDG Infographic: How To Engage Millennials Who Visit Tech Sites

Knowing how to engage with Millennials who visit technology sites can be tricky. IDG Research Services conducted a survey of Millennials (18-34 years old) who have an interest in technology: tech marketers, tech buyers, and consumers in both B2C and B2B. The survey reveals which tech topics Millennials are most interested in, their top reasons for visiting websites, and which sources they rely on most for tech-related information. View the Millennials infographic now…

Click to view a related infographic on this research, How Millennials Feel About Data Targeting and Online Privacy

Mills what they consume Edited Infographic: How To Engage Millennials Who Visit Tech Sites

Cloud Infographic: Big Data Investments

CloudTweaks

We have covered the evolution of Big Data several times over the years and have more recently discussed new areas of interest such as big data in filmsadvertising and even sports. With the growing interest in this area there is certain to be considerable interest and investments being made. Included as an excellent infographic provided by the team at BigData-Startups which jumps right into the topic of investments.

View infographic

Welcome to the Connected Age

IDC PMS4colorversion 1 Welcome to the Connected Age

An IDC study present’s the first forecast and analysis of the cellular machine-to-machine (M2M) market in Asia/Pacific (excluding Japan), or APEJ. The total number of cellular M2M connections in APEJ will grow from 26.8 million connections in 2012 to 72.4 million in 2017, a 22% compound annual growth rate (CAGR). M2M spending will grow from US$3 billion in 2012 to US$6.7 billion in 2017, a CAGR of 17.3%.

Another IDC study analyzes the worldwide opportunity for the burgeoning “Internet of Things” (IoT) market. It provides a market outlook for 2013–2020 and sets the forecast within the context of the IoT ecosystem including intelligent systems, connectivity services, platforms, analytics, and vertical applications in addition to the security and professional services required to build out a complete picture. The study discusses the key market trends contributing to the growth of the IoT on a worldwide basis. A forecast of installed “things” and revenue is included.

More IDC infographics can be viewed here.

welcome to connected age Welcome to the Connected Age