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Agenda 15

03/30/2015 - 04/01/2015 Amelia Island FL

tech-business-marketing

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CIOs Lead Collaborative Team in Growing Big Data & Analytics Initiatives

 CIOs Lead Collaborative Team in Growing Big Data & Analytics Initiatives

IDG Enterprise’s 2015 Big Data and Analytics research highlights momentum behind big data deployment, investments areas and challenges

Framingham, Mass.—March 9, 2015—IDG Enterprise— the leading enterprise technology media company composed of CIO, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World—announces the release of the 2015 Big Data and Analytics research, which spotlights an increase in the number of deployed data-driven projects over the past year and reveals that many organizations are still planning implementations, as 83% of organizations categorize structured data initiatives as a high or critical priority. IT decision-makers (ITDMs) also provided insight into organizational data and analytics purchase plans, security concerns and the top vendor attributes when evaluating solutions in 2015.

Big Data – A Year Later
Deployment of data-driven projects has increased by 125% in the past year (Click to Tweet), with 27% of organizations already in deployment. The momentum continues with an additional 42% of organizations still planning implementation. As more ITDMs deploy data initiatives, it provides clarity into the amount of data that needs to be managed. Similar to 2014, organizations are currently managing an average of 167.3TB of data, and this amount is expected to increase by 48% over the next 12 to 18 months. The largest contributors to this data growth are customer databases (63%), emails (61%), and transactional data (53%) (View Infographic).

In 2014, with big data showing the potential to create cross-function business opportunities, CEOs were the leading supporter of data-driven initiatives and CIOs were taking the strategic lead. Today, the CEO is still involved however, many individuals collaborate during the decision process, including the CIO (52%), CEO (43%), IT/networking staff (37%), CFO (36%), and IT steering committee (35%). At the end of the day, the CIO still takes the strategic lead and is in charge of data-driven decisions. Even with the CEO’s support, organizations are facing challenges with their big data initiatives, from limited budget (47%), to legacy issues (40%), and limited skilled employees that can analyze data (38%).

“Big data and analytics continues to be a priority and a growth area for organizations. CIOs are deploying data-driven tools that help advance the business through strategic and timely decision-making,” said Brian Glynn, chief revenue officer of IDG Enterprise. “As deployment moves towards mainstream, tech vendors have the opportunity to elevate their customers’ initiatives and potentially alleviate organizational and staffing challenges by providing solutions that integrate into legacy systems and provide an ease of use.”

Continue reading… 

2015 Big Data and Analytics Survey

Infographic: Emotionally Charged B2B Marketing

IDG Connect 0811 Infographic: Emotionally Charged B2B Marketing

Large buying teams and mixed constituencies make it more difficult to sell effectively. Buyers are people first, buying team members second which causes emotion-based goals influence buying decisions.

IDG Connect’s emotional and buyer personas research has found that emotion plays a critical role in the decision making process.

This infographic outlines:

  • The 3 distinct persona types in buying teams
  • Why it pays to arm to the advocates
  • 4 Steps to leverage emotion in your persona pursuit

EmotionalMarketing Infographic: Emotionally Charged B2B Marketing

Download full infographic here…

Video: IT Mergers & Acquisitions (M&A) Across The 3rd Platform

IDC PMS4colorversion 1 Video: IT Mergers & Acquisitions (M&A) Across The 3rd Platform

How are vendors, IT enterprises, and investors making decisions with 3rd Platform technologies? Since 2012, M&A deals have been skyrocketing in both deal volume and value. In 2014, total IT disclosed deal volume jumped to $476 billion and had almost 1,300 deals associated with cloud, mobile, social, and big data technologies.

IDC’s Vendor Watch Service provides expert guidance on smaller, private tech vendors before they hit the public radar.

Click here to watch IDC Tech Talk videos: https://www.youtube.com/user/IDCTechTalk

IDC’s TechTalk highlights the latest industry trends for IT Executives, brought to you by IDC’s leading analysts. Browse topics from Cloud Computing, Mobility, Social Business, Big Data and more

IDG Enterprise: 2015 Big Data and Analytics Research

 IDG Enterprise: 2015 Big Data and Analytics Research

Framingham, Mass.—March 9, 2015—IDG Enterprise— the leading enterprise technology media company composed of CIO, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World—announces the release of the 2015 Big Data and Analytics research, which spotlights an increase in the number of deployed data-driven projects over the past year and reveals that many organizations are still planning implementations, as 83% of organizations categorize structured data initiatives as a high or critical priority. IT decision-makers (ITDMs) also provided insight into organizational data and analytics purchase plans, security concerns and the top vendor attributes when evaluating solutions in 2015.

 

2015 Big Data and Analytics Survey

 

2015 Big Data and Analytics Infographic

Infographic: Does Social Media Really Influence Consumer Behavior?

Social Media Today

content marketing sales funnel Infographic: Does Social Media Really Influence Consumer Behavior?

Continue Reading…

Digital Marketing Budgets Increase and Social Media Postings

IDG Connect 0811 Digital Marketing Budgets Increase and Social Media Postings

This week I will be looking at the increase in digital marketing budgets and the most effective times to post content.

80% of Companies Plan to Increase their Digital Marketing Budgets

As more companies see the importance of digital marketing, it’s expected that 80% of companies are planning to increase their budgets in the next 12-18 months according to Mondo’s recent study, The Future of Digital Marketing. It is foreseen that in the next three – five years company revenue driven by marketing will increase by 30%.

Over the past 15 years this dramatic shift from traditional to digital media has caused changes in consumer behaviour. This has lead marketing to rethink its positioning and adopt a digital mindset to meet this shift as 98% of marketers see the role of the traditional marketer continuing to change.

According to study, the main forces that have caused this change are the increased number of channels to reach the audiences, innovative ways to think about customer engagement and the challenge of breaking through the noise of the target audiences.

This has driven a change in marketer’s skillset as more organisations are moving away from the traditional skills. Mondo found marketing departments skill are made up of digital/social (54%), content creation (44%), big data/analytics (33%) and mobile strategy (30%).

All this goes to show, the evolution of marketing and technology has weakened the traditional marketer’s role as more companies align themselves with the digital age.

Read More… 

Infographic: Tech Marketing Spend & Programmatic Trends

According to IDG Research’s 2014 Tech Marketing Priorities study, technology marketing spend is on the rise. Digital marketing accounts for 1/3 of all marketing expenditures on average and the research suggests that a data-driven focus drives more digital spending. This infographic also dives into programmatic trends.

Click here for another infographic and video created from IDG Research’s study.

Tech Marketing Priorities final Infographic: Tech Marketing Spend & Programmatic Trends

Infographic: What is Content Marketing?

IDC PMS4colorversion 1 Infographic: What is Content Marketing?

If you looked away for a split second you may have missed the rise of Content Marketing from “buzz word” to “must have”. In fact, at the beginning of 2014 CMOs at the largest technology companies reported that “Building out content marketing as an organizational competency” was the 2nd most important initiative, only behind measuring ROI. Since then, they have responded by putting more budget, staff, and energy into the area, yet there is still confusion around the topic. What exactly is Content Marketing? Is it a type of marketing asset? Is it a process or a technique? Or something else?

IDC’s CMO Advisory Service, has seen this issue first hand and to help remedy the situation the group has  published a document, What Is Content Marketing? IDC Defines One of Marketing’s Most Critical New Competencies. Included within is a formal definition for Content Marketing.

 

Read more on clear guidelines and processes on how to execute new and exciting practices like Content Marketing
Marketing Assets Final Infographic: What is Content Marketing?

Infographic: What Marketers Talked About Most in 2014 CRM, analytics and lots of mobile

Adweek

According to data from Salesforce, 86 percent of top marketers say building a holistic marketing approach is a top priority, but only 29 percent of companies say they actually have the structure in place.

The data point is one of several findings compiled from the ad-tech vendor this year. In terms of tactics: email, social media and mobile continue to grow for brands.

But despite the growing interest in mobile marketing, only 51 percent of survey participants said they expect mobile to have a return on investment. Thirty percent of marketers use location-based technology, and 47 percent have an app.

Meanwhile, 68 percent of marketers polled said email is a key piece of their strategies. But a sizable chunk of marketers aren’t just blasting out emails—64 percent of respondents said their companies send out 1 million or fewer emails per year.

So, what keeps CMOs up at night? Per Salesforce’s findings, that includes data and analytics; new customer service roles; and lining up a company’s internal functions.

Check out Salesforce’s infographic below. (Click to expand for improved readability.)

salesforce infographic 01 2014 Infographic: What Marketers Talked About Most in 2014 CRM, analytics and lots of mobile

Infographic: Cloud Computing Adoption and Opportunities in the Enterprise

 Infographic: Cloud Computing Adoption and Opportunities in the Enterprise

The 2014 IDG Enterprise Cloud Computing infographic highlights research on today’s cloud computing trends that technology decision-makers are faced with.

Learn more about the study and view sample slides here: http://bit.ly/idgecloud2014

IDG Enterprise’s 2014 Cloud Computing Survey was conducted across more than 1,600 IT and security decision-makers at a variety of industries that visit IDG Enterprise brands (CIO, Computerworld, CSO, InfoWorld, ITworld and Network World), IDG UK brands (CIO, Computerworld, Techworld), or IDG Sweden brands (CIO, Cloud Magazine, Computer, IDG, InternetWorld, TechWorld).

246109036 IDG Enterprise Cloud Computing Infographic 2014 copy Infographic: Cloud Computing Adoption and Opportunities in the Enterprise