IDG News Service (London Bureau) — Enterprises buying new mobile devices and investing in security and storage management will give IT spending a boost in 2013. Worldwide IT spending is projected to total US$3.7 trillion in 2013, a 4.2 percent increase from 2012 spending of $3.6 trillion, according to research firm Gartner, which is becoming a bit more optimistic about the global economy.
The company divides IT spending into five segments: devices, data center systems, enterprise software, IT services and telecom services.
All five segments will grow in 2013, but devices and enterprise software are the two segments that will see the biggest increases in spending during the next twelve months, according to Gartner.
Microsoft is rolling out a series of new ad units to support the more than $8.4 billion that marketers spend quarterly on online media ads. The units, ranging in size and function, will assist marketers with multichannel advertising strategies across PC, tablet, Xbox, Skype and mobile.
MediaPost/video insider, 4/21/11
Contrary to popular belief, mobile video inventory is now far outstripping the demand from advertisers — and many players in the ecosystem have an incentive to present mobile inventory as being constrained. (BrightRoll noticed a similar dynamic as the online video advertising business matured.) Well, the jig is up.
As Ray Kurzweil says, we tend to think linearly but information technology scales exponentially. The confluence of three factors have driven this massive growth in mobile video inventory: