Content Marketing Inst.
As 2012’s halfway point approaches, I’d like to share a simple, seven-step checklist to help you evaluate your 2012 content marketing success. Granted, many large firms, and those who serve them, already have content marketing monitoring and tracking systems in place. These, however, are often aimed at measuring response to specific articles, blog posts, and sign-up incentives.
My goal, however, is to encourage a wider spectrum of businesses and self-employed professionals to take a fresh look at their content marketing from a broader, long-term perspective.
For the past few years, at my direction, Accenture has studied usage of technology by consumers to identify major trends that might assist our corporate clients. Our most recent survey of 19 different technologies across users in 10 countries revealed four major trends that we believe will be crucial over the next several years. They are:
–Consumers are reaching a state of “hypermobility,” rapidly adopting mobile technologies and downloading applications that keep them connected anywhere, anytime.
–Consumers are increasingly reaching into the network and modifying their behaviors as they rely on cloud services.
–Consumers’ use of electronics is increasingly more dependent on the exploding number of applications now within their reach.
–Emerging markets lead in usage and spending growth of many consumer technologies.
“Digital marketing is all about reading signals and mapping patterns. And it has to matter right now or it doesn’t matter.” So said Brad Rencher, Adobe Systems’ senior vice president and general manager, Digital Marketing Business Unit, Wednesday morning, as he kicked off the company’s Digital Marketing Summit 2012, taking place this week in Salt Lake City. Rencher, playing to a full house at the Salt Palace, told attendees that Big Data is getting bigger, while the details are getting smaller—but it’s those details that drive success.
Given the unstable economy, B2B companies are looking for every opportunity to drive sales and increase profitability. Significant performance improvements can come from applying best-practice lead generation, lead qualification, and lead nurturing processes. Recent research from advisory services firm SiriusDecisions shows marketing and sales teams that apply such processes outperform average teams by a margin of 5:1, growing both year-over-year revenues as well as profits. Following are nine marketing and sales best practices that support these exponential gains.
The term “big data” is used to describe datasets so large that they become challenging to work with using traditional data management software. New technologies make managing and analyzing big data easier and more cost effective than ever before, and this shift is changing the very nature of marketing. In fact, IT industry analyst firm Forrester reports that marketing departments now drive more than 45 percent of big data initiatives. Let’s consider the implications:
Intel Corp. earlier this month rolled out its largest ad campaign in nearly a decade, designed to show how Intel-inspired ultrabook computers provide faster, more engaging experiences for users.
The campaign, “A New Era of Computing,” was created by Venables, Bell & Partners, San Francisco, and includes TV, print, online and out-of-home ads, as well as a website (www.intel.com/ultrabook).
PCWorld news release
SAN FRANCISCO—Mobile internet service is a major monthly expense for most American consumers, and a very big business for U.S. wireless companies. The marketing machines of those companies are now in high gear, touting their services as the industry transitions from 3G service to the much faster 4G. Problem is, everybody’s service is “4G”, “most reliable”, “biggest”, “fastest” and “best,” if you believe all the names and claims flying about on TV, radio, print media and the Web.“We only hope that the competition eventually translates into better performance and better value for consumers.”
That’s why PCWorld has once again hit the road to measure the real-world performance of the four major wireless services on America’s streets and in its coffee shops. During February and March of this year, PCWorld measured the speeds of the major U.S. carriers’ 3G and 4G wireless services from 130 locations in 13 major U.S. cities.