Upcoming Events
Event Date Location

FLURRY : SOURCE14

04/22/2014 San Francisco CA

Game Marketing Summit

04/23/2014 San Francisco CA

WWW.AMA.ORG : WEB & DIGITAL ANALYTICS – CHICAGO

04/24/2014 Chicago IL

Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

E3

06/10/2014 - 06/12/2014 Los Angeles CA

Digiday Agency Innovation Camp

06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

digital-media

Subscribe To Latest Posts
Subscribe

World Tech Update- April 17, 2014

IDG News Service

Coming up on WTU this week Google buys drone maker Titan Aerospace, NHK shows off 8K television and we go inside the world’s most powerful X-ray laser.

 

Welcome to the Connected Age

IDC PMS4colorversion 1 Welcome to the Connected Age

An IDC study present’s the first forecast and analysis of the cellular machine-to-machine (M2M) market in Asia/Pacific (excluding Japan), or APEJ. The total number of cellular M2M connections in APEJ will grow from 26.8 million connections in 2012 to 72.4 million in 2017, a 22% compound annual growth rate (CAGR). M2M spending will grow from US$3 billion in 2012 to US$6.7 billion in 2017, a CAGR of 17.3%.

Another IDC study analyzes the worldwide opportunity for the burgeoning “Internet of Things” (IoT) market. It provides a market outlook for 2013–2020 and sets the forecast within the context of the IoT ecosystem including intelligent systems, connectivity services, platforms, analytics, and vertical applications in addition to the security and professional services required to build out a complete picture. The study discusses the key market trends contributing to the growth of the IoT on a worldwide basis. A forecast of installed “things” and revenue is included.

IDC has published an infographic titled Welcome to the Connected Age which can be viewed here.

Screen Shot 2014 04 18 at 2.27.52 PM Welcome to the Connected Age

 

5 Behaviors of Digital Performance

CIO Dashboard

In our 2014 Digital IQ survey of almost 1,500 business and technology executives, only 20% of respondents are highly confident in their organization’s Digital IQ—a company’s acumen in understanding, valuing and weaving technology throughout the enterprise.

How can a company raise its Digital IQ and harness the full power of technology to advance their business performance? Top performers—companies that reside in the top quartile for revenue growth, profitability, and innovation—point the way.

We analyzed the responses of top performers to understand what they do differently to fuse business and technology. For top performers, digital isn’t window dressing or corporate speak. Digital is a way of life. Following are five key best practices that top performers employ to outdo the competition:

1. CEO is the Digital Leader

81% of top performers say their CEO is an active champion of using information technology to achieve business goals, compared with 68% of other companies. Executives tell us that CEO involvement in shaping strategy provides them with a competitive advantage. Once the company determines its digital strategy, the CEO must define clear roles, accountability, and governance for how the strategy is executed. The scope should address who is responsible, and how the functional or business unit leaders will work together—for example, what the CMO is responsible for in a customer initiative, what the CIO does, and together what they will deliver and when.

2. CMO and CIO are Collaborative Partners

The CIO and CMO relationship is critical to success because many digital technology initiatives are driven by marketing needs. 70% of top performers say their CIO and CMO have a strong relationship, compared with just 45% of the pack. The growth in digital marketing spending, often independent of IT, has led to debate among industry analysts about whether the marketing organization will soon yield more spending power than the IT department.

Click to continue reading the five key best practices

IT Spending by UAE Businesses to Top $4.6 Billion in 2014

IDC PMS4colorversion 1 IT Spending by UAE Businesses to Top $4.6 Billion in 2014

Business IT spending in the UAE is expected to increase 8.3% year on year in 2014 to total $4.63 billion, according to the latest figures released today by International Data Corporation. Referencing its recently released United Arab Emirates Vertical Markets 2013–2017 IT Spending Forecast (IDC#ZV11V), IDC anticipates healthy growth over the 2013–2017 forecast period as the governments of Abu Dhabi and Dubai continue to spend on upgrading the country’s infrastructure.

The public sector, which includes government, education, and healthcare organizations, will account for most of the business IT spending in 2014. Organizations in this vertical are predicted to invest $1.12 billion in IT and account for 24.3% of the spending, driven primarily by government-led initiatives to bring more public services to online and mobile platforms. Government-backed projects to increase the use of ICT in educational institutions, together with regulations in the healthcare sector that mandate a reduction in paper-based processes, are other major factors driving IT spending in this sector.

‘Combined Finance’ is the second-biggest vertical in the UAE with respect to business IT spending. Organizations in this vertical, which includes banking, insurance, and securities services providers, are predicted to invest $719.77 million in IT in 2014. The rapid expansion of branch and ATM networks, investments in online and mobile banking channels, and the need for better regulatory compliance are the primary drivers of ICT investments in the banking sector.

Consumer IT spending in the UAE is expected to account for 30.5% of total IT spending in 2014, though it will contract 8.4% year on year. This decrease in spending is a result of the stagnating PC market, which is being cannibalized by the growing demand for tablets.

Continue reading… 

The Largest Content Event Is Back!

Screen Shot 2014 03 11 at 11.26.58 AM The Largest Content Event Is Back!

Content Marketing World, the largest content marketing event on the planet, is coming back to the United States for a fourth year.

Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. Register today for the best price (and save)!

Already confirmed 2014 speakers include such brands as Kraft Foods, Microsoft, Facebook, SAP, Cisco Systems, Coca-Cola Braziland more than 100 content marketing experts from around the globe. SPECIAL ANNOUNCEMENT: Actor, Director, Producer Kevin Spacey to be closing keynote speaker.

Click here for Content Marketing World Fact Sheet

Young people wary about the downsides of technology

Marketing Week

Download the full infographic here

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.

Most young people are cautious or cynical about the role that technology plays in their lives, new research suggests, with the vast majority (94 per cent) agreeing or somewhat agreeing that ‘people spend too much time looking at their phones and not enough time talking to each other’.

The Youth Tech report by youth research agency Voxburner and YouGov, seen exclusively by Marketing Week, also shows that 82 per cent of young people agree or somewhat agree that ‘it’s great to take a break from technology every now and again for a few days or more’. Voxburner surveyed over 1,500 UK adults aged 18 to 24 between December 2013 and January 2014 on a range of technology-related issues (see Methodology, below).

Technology addiction

The findings call into question the idea that young people are addicted to technology and inseparable from their devices. Elsewhere, the research reveals that while 40 per cent of respondents say they are ‘very interested’ in technology, only 9 per cent say they are ‘obsessed’.

“I think young people feel conflicted in their relationship with technology,” says Luke Mitchell, head of insight at Voxburner. “They love the convenience and empowerment that it brings to their everyday lives, but they also resent the fact that they feel enslaved by it.”

Mitchell notes that because technology is deeply ingrained in young people’s lives, they take it for granted and do not necessarily enjoy using it. He argues that brands should focus on how they can improve people’s lives, rather than the technology itself.

For example, he praises the dating app Tinder for helping people connect for dates in a simple and functional way. “On the Tinder home page there’s a video that explains what it does,” notes Mitchell. “Rather than labouring over the various features of the app, it shows how people don’t always have the courage to ask for a date and how Tinder can help.”

Continue reading…

Innovation lessons from an industry pioneer

eMedia Vitals

Last week’s passing of Pat McGovern, founder of tech publisher IDG, feels like the end of an era. Over a span of five decades, McGovern brought a passionate spirit and a culture of innovation to B2B publishing – qualities that too often are absent from today’s B2B media companies.

I met with Pat a few times during my time at IDG from 2004 to 2006, and each interaction left an impression, similar to the times I spent with another tech publishing legend, Bill Ziff, who led IDG rival Ziff-Davis through the mid-1990s. Both were larger-than-life yet surprisingly humble leaders who balanced strong business instincts with a passion for journalism – and the people who produce it.

Here are three lessons B2B media leaders can (and should) take from McGovern’s approach to publishing.

Find & cultivate new markets

McGovern was a big thinker who saw great promise in emerging markets for technology news and information, not just in the U.S. but internationally. Just five years after launching Computerworld in the U.S. in 1967, McGovern launched Shukan Computer in Japan, kicking off a long string of global licensing deals and other partnerships that built IDG into a global powerhouse. In 1980, McGovern forged one of the first joint ventures in China by a U.S. business. In 1992, he established IDG Technology Ventures, one of the first venture capital firms in China.

Continue reading…

The CIO’s Role in the Internet of Things

CIO Dashboard

In our soon-to-be-released Digital IQ survey of over 1,400 business and technology executives, 20% of respondents say they plan to invest in sensors. We feel confident in predicting that the Internet of Things (IoT) or the Internet of Everything will finally begin to take off this year, as futurists have forecasted for years. What remains to be seen is whether or not CIOs will win their rightful place in product design planning and the development of business instrumentation strategy.

Slowly but surely businesses and governments will use sensors to digitize droves of everyday devices and extract infinite amounts of information and insights to gain a competitive edge and garner deeper relationships with customers. Here are a handful of examples we expect to materialize this year:

  • Mobile devices will interact with the digital data that surrounds them, giving users the benefits of a true digital assistant
  • Low cost sensors will track shopping traffic patterns to enable retailors to improve customer service, streamline operations and lower costs
  • Motion and weight sensors will direct drivers to open parking spaces
  • Manufacturers will track everything in their supply chains to streamline operations
  • City governments will use gunfire locators to sense when a gun is fired and notify authorities

Continue reading…

Adobe, Microsoft Push Security Updates

Krebs on Security, Brian Krebs

March 11, 2014

Adobe and Microsoft today each released software updates to fix serious security flaws in their products. Adobe pushed an update that plugs a pair of holes in its Flash Player software. Microsoft issued five updates, including one that addresses a zero-day vulnerability inInternet Explorer that attackers have been exploiting of late.

Microsoft’s five bulletins address 23 distinct security weaknesses in Microsoft Windows, Internet Explorer and Silverlight. The Internet Explorer patch is rated critical for virtually all supported versions of IE, and plugs at least 18 security holes, including a severe weakness in IE 9 and 10 that is already being exploited in targeted attacks.

Microsoft notes that the exploits targeting the IE bug seen so far appear to perform a check for the presence of Microsoft’s Enhanced Mitigation Experience Toolkit (EMET); according to Microsoft, the exploits fail to proceed if EMET is detected. I’ve recommended EMET on several occasions, and would encourage any Windows users who haven’t yet deployed this tool to spend a few minutes reading this post and consider taking advantage of it to further harden their systems. The latest version — 4.1 — is available at this link and requires Microsoft’s .NET Framework 4 platform. For those of you who don’t mind beta-testing software, Microsoft has released a preview version of the next generation of EMET — EMET 5.0 Technical Preview.

Continue reading

An intelligent look at the new generation of business intelligence

CITEworld

The biggest high-concept trends in technology right now — Big Data, the quantified self, the social graph — all have something in common. They’re all about taking huge amounts of data and making them into something that helps us tease out insight into our businesses, our selves, and our relationships. But for all the brilliant work done on the back-end that allows for ever-faster access of larger and larger chunks of data, it’s been hard to find tools that let you actually do anything with it.

That may finally be changing. A new breed of cloud-based data analytics product is on the rise, all of which take different routes to the same goal: Making better business intelligence (BI) available more quickly to a much broader range of business functions.

When it’s laid out in black and white like that, it seems pretty straightforward. But there are so many vendors on the market, all promising the same thing — better, faster, more actionable insights from all your data — that it becomes incredibly difficult to know exactly what you need. Here’s how to think about better intelligence.

Read more…