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 CSO Perspectives on Data Protection and Privacy

09/23/2014 San francisco CA

OMMA Premium Display @ Advertising Week

09/30/2014 New York NY

OMMA RTB (Real-Time Buying) @ Advertising Week

10/02/2014 New York NY

The Hub Brand Experience Symposium

10/07/2014 - 10/08/2014 New York NY

OMMA RTB (Real-Time Buying)

10/14/2014 London

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

Ad Age Data Conference

10/28/2014 - 10/29/2014 New York NY

CIO Perspectives Houston

11/11/2014 San Jose CA

DEMO Fall 2014 

11/18/2014 - 11/20/2014 San Jose CA

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Media Advertising Sees Largest Growth in Over a Decade

IDG Connect 0811 300x141  Media Advertising Sees Largest Growth in Over a Decade

Media Advertising

Media advertising spending will see its largest growth in over a decade, according to Neustar’s Media Intelligence Report for Q2 2014. Companies are focusing more and more on the data that they can collect, and they are trying to use that data for their marketing. However, half of marketers reported that they’re still having trouble linking the data to actionable insights.  Some of the other areas of interest in the study were social, video, and mobile. Social is the only channel that performed above the indexed average for reach efficiency, and video and mobile are becoming a more normal buy. The three areas that Neustar advises marketers to work on for the upcoming year are mobile, video, and attribution.

Inbound Marketing

Ascend2’s Inbound Marketing Research Summary Report takes a look at what’s next for inbound marketing. Currently, 90% of companies are integrating social, search, and content for inbound marketing purposes, and most of them are doing it successfully. For the next year, the most important objectives for inbound are to increase conversion rates and improve lead quality. One of the challenges of inbound is the lack of an effective strategy, which will begin to change as more companies adopt inbound as a top marketing priority.

 

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EMEA mobile ad spend to quintuple by 2017, can publishers take advantage?

Media Briefing

Triple-digit growth percentages are guaranteed to get industry leaders grinning, so the latest figures predicting predicted mobile ad revenue will rise 543 percent per year to 2017 across the EMEA region will have many salivating. It’s should also come as at least some reassurance for publishers in EMEA (Europe, Middle East & Africa) who are seeing their audiences shift from desktop to mobile.

Most of the growth is set to come from Western Europe. where smartphone penetration is already at 42 percent. However, the Middle East and Africa are set to grow faster – if from a much smaller base – as those populations also snap up smartphones.

This tallies with predictions from earlier this weekwhich said mobile ad revenue – and especially that of location targeted ads – was set to rise to $15

This tallies with predictions from earlier this weekwhich said mobile ad revenue – and especially that of location targeted ads – was set to rise to $15 billion in the same time period. The simple fact that a quarter of the population of the EMEA already owns a smartphone, with that figure set to rise, certainly goes a long way to back up that claim.

And while at the moment countries like Western Europe makes up the vast majority of measurable ad impressions, as the smartphone saturation of the other EMEA regions increases, that should start to shift.

Continue reading…

Why most people aren’t downloading apps anymore

Quartz

In August, a widely reported report from comScore, a measurement firm, concluded that the majority of smartphone users in the United States download precisely zero apps in any given month.

 Why most people aren’t downloading apps anymore

“One possible explanation is that people just don’t need that many apps, and the apps people already have are more than suitable for most functions,” speculated Quartz’s Dan Frommer at the time. New datafrom Localytics, an app analytics firm which tracks 28,000 apps across 1.5 billion global devices, lends some evidence to this theory.

According to Localytics, the amount of time people spend within apps has shot up by a fifth over the past year, helping app use alone outpace all desktop computer use. Moreover, people are launching apps more often, up from 9.4 times to 11.5 times a month.

Driving this increase in use is the stickiness, to use a Silicon Valley term, of the apps people already use. It will surprise nobody that the categories with the most significant uptick in time used fall into categories of music, health and fitness, and social networking.

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How to choose between the iPhone 6, Plus, and iPad

CITEworld

 

Like a great many people, I’m planning to pre-order one of the new iPhones on Friday –which you could call both very early Friday morning or very late Thursday night since Verizon, AT&T, and Sprint will all begin taking pre-orders at or just after midnight Pacific a.k.a. 3 a.m. Eastern

I’m still on the fence about whether to order an iPhone 6 or 6 Plus.

I didn’t expect to be on the fence. With so many details known well in advance of Tuesday’s announcement, I’d already written the larger iPhone off as too bulky and ungainly to carry around. Even the size of the iPhone 6 seemed big to me after years with mostly four-inch smartphones. As I wrote earlier this year, I’d developed distinct use cases for my iPhone 5 and iPad mini and presumed two devices that really met my different needs was the way to go.

Then Apple did something unexpected (besides mucking up its live stream of the event). It delivered differing functionality between the two devices. Although most of the specs are the same — the iPad Plus has better camera hardware and, being bigger, sports a bigger battery — the user experience wasn’t.

Some features like Reachability — the ability to have content slide down with a double tap of the home button for easy one-handed operation — extended to both devices. But Apple has also developed ways for the iPhone 6 Plus to make better use of its extra screen real estate. Apple’s built-in apps display more information or content in landscape orientation. The homescreen rotates like on an iPad. Although both devices have a larger keyboard with added buttons for enhanced functionality, the iPhone 6 Plus has more of those added buttons.

Put simply, there is a user interface and user experience difference between the two and I was intrigued enough about the added perks of the iPhone 6 Plus to begin considering it.

Read on…

British marketers’ relevant mobile ads are well received: report

Mobile Marketer
As marketers in Britain continue to move away from broadly targeted mobile ad campaigns, consumers say they are more likely to find ads informative and helpful compared to last year, according to a new report from xAd and Telmetrics. 
 
The second annual UK Mobile Path-to-Purchase Study found that consumers are 76 percent more likely to find mobile ads informative and helpful than last year. Additionally, one-third of respondents reported clicking on at least one mobile ad in the last 30 days. 
 
“The big news is that consumers are really starting to becoming more open to advertising on their mobile devices,” said Sarah Ohle, director of marketing intelligence at xAd, New York. “Positive associations with mobile ads have risen 76 percent since this study was initially run in 2013.
“This is largely driven by the value that mobile ads are now delivering to consumers,” she said. “Value can really be anything from free content to time savings to locally relevant messages.
“This improved level of acceptance ultimately results in greater influence over a brand’s target audiences – and ultimately an increase in its bottom line.”
Of interest
The study reviewed what 2,000 consumers in Britain are doing via smartphones and tablets, capturing preferences and behaviors. 
Key findings include that one in three respondents reported they clicked on an ad because it was something they were interested in or looking for.

Android One: Google’s push to rule the smartphone world

CNET

Google just took an important step toward cementing its dominance over the world with its Android mobile operating system.

In the wee hours of the morning on Monday, almost 8,000 miles away from its headquarters in Mountain View, Calif., Google launched its Android One initiative in New Delhi, India. The project, originally announced at the company’s I/O conference in June, is essentially a way for Google to guide handset manufacturers in bringing affordable smartphones to emerging markets.

The initiative is designed both to reduce the ultimate price tag of Android smartphones, giving more budget-conscious consumers a chance to try out the devices, and to bring a more consistent Android experience, ensuring that those consumers are using Google services. That the Internet giant is making so much noise out of Android One underscores the importance of those markets, which are a critical source of future user growth — and where Google isn’t the only company looking to plant its flag.

Android One is first rolling out in India, then in Indonesia, the Philippines and South Asia by the end of the year. For the launch, Google has partnered with three Indian device makers — Micromax, Karbonn and Spice — to create three $100 smartphones, as well as teamed up with the wireless provider Bharti Airtel, the largest mobile carrier in India, with 40 percent of smartphone users in the country on that network.

Phones made under the Android One rubric will also run “stock” Android, an unmodified version of the software, without the technical and user interface flourishes that manufacturers such as Samsung or HTC typically add to make their smartphones stand out from the competition. The company has already designed its most current version of Android, called KitKat, to run on low-cost hardware.

Continue reading….

Macworld to end print edition

New York Post

Peter Longo, just tapped to be the CEO of a newly formed US Media at International Data Group, is making some sweeping changes that appear to be turning the company’s longtime model on its head.

After 30 years, Macworld is ending its print publication with the November issue. It laid off the bulk of its editorial staffers Wednesday. It will survive only as a digital and expo business in the US, although print editions will still be produced overseas.

The changes are part of a bigger restructuring being put in place by Longo, who is based in New York. His Manhattan base is a big change for the company that has always centered its US publications around Boston and San Francisco.

There were also apparently cutbacks at PC World, TechHive and Greenbot — other digital publications published by IDG, which still counts Boston as its worldwide HQ.

Longo had been the CEO of IDG TechNetwork as well as chief digital officer of the overall IDG. Under his umbrella will be publications including CIO, CSO, Computerworld, Greenbot, InfoWorld, ITWorld, Macworld, Network World, PC World and TechHive.

Macworld was one of the last print titles in the stable. PC World had gone all-digital a year ago. Currently, only CIO is still publishing a print edition in the US.

While editorial was hit Sept. 10, it appears sweeping changes will affect the ad sales force as well in a big consolidation.

“We will transition the IDG Enterprise media sales organization from a brand-based to a geography-based structure to make it simpler for our clients to do business with us,” the company said in a statement.

Continue reading…

 

3 mistaken assumptions about what Big Data can do for you

CITEworld

Big data is certainly all the rage. The Wall Street Journal recently ran a piece ondata scientists commanding up to $300,000 per year with very little experience. Clearly the era of embracing big data is here.

However, since the tools and best practices in this area are so novel, it’s important to revisit our assumptions about what big data can do for us – and, perhaps more importantly, what it can’t do. Here are three commonly held yetmistaken assumptions about what big data can do for you and your business.

Big Data Can’t Predict the Future

Big data – and all of its analysis tools, commentary, science experiments and visualizations – can’t tell you what will happen in the future. Why? The data you collect comes entirely from the past. We’ve yet to reach the point at which we can collect data points and values from the future.

We can analyze what happened in the past and try to draw trends between actions and decision points and their consequences, based on the data, and we might use that to guess that under similar circumstances, if a similar decision were made, similar outcomes would occur as a result. But we can’t predict the future.

Many executives and organizations attempt to glean the future out of a mass of data. This is a bad idea, because the future is always changing. You know how financial advisers always use the line, “Past performance does not guarantee future results?” This maxim applies to big data as well.

Instead of trying to predict the future, use big data to optimize and enhance what’s currently true. Look at something that’s happening now and constructively improve upon the outcomes for that current event. Use the data to find the right questions to ask. Don’t try to use big data as a crystal ball.

Big Data Can’t Replace Your Values – or Your Company’s

Big data is a poor substitute for values – those mores and standards by which you live your life and your company endeavors to operate. Your choices on substantive issues may be more crystallized, and it may be easier and clearer to sort out the advantages and disadvantages of various courses of action, but the data itself can’t help you interpret how certain decisions stack up against the standards you set for yourself and for your company.

Data can paint all sorts of pictures, both in the numbers themselves and through the aid of visualization software. Your staff can create many projected scenarios about any given issue, but those results are simply that – a projection. Your job as an executive, and as a CIO making these sorts of tools and staff available within your business, is to actually reconcile that data against your company’s values.

For instance, imagine you’re a car manufacturer. Your big data sources and tools tell you that certain vehicle models have a flaw that may cost a few cents to repair on vehicles yet to be manufactured, but would cost significantly more to repair in vehicles that have already been purchased by customers and are in production use. The data, and thus your data scientists on staff, might recommend fixing the issue on cars still on the assembly line but not bothering to fix the cars already out there in the world, simply because the data might have shown the cost exceeded the likelihood of damages across the board.

(Note that this scenario may sound familiar to you if you have been following theGeneral Motors ignition switch saga. However, this is only a hypothetical example, and further, there is no evidence big data played into the GM recall.)

Say your company has a value statement that quality is job 1 and safety is of paramount importance. Though the data suggests a recall isn’t worth it, you make the call as an executive to start the recall. You’re informed, but you’re not controlled by big data.

Above all, it’s vital to remember that sometimes the right answer appears to be the wrong one when viewed through a different lens. Make sure you use the right lens.

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