Technology Marketing Blog
Content is King: Be a source of value for your buyers, even if your content strays from your product offering
|05/20/2013 - 05/27/2013||New York City NY|
|05/23/2013||New York City NY|
|06/04/2013||San Francisco CA|
|06/12/2013 - 06/13/2013||New York City NY|
|06/24/2013 - 06/26/2013||San Francisco CA|
|07/15/2013 - 07/17/2013||Dana Point Ca|
|07/23/2013||Los Angeles CA|
|07/25/2013||Los Angeles CA|
Technology Marketing Blog
Wall Street Journal
BARCELONA—Here are two stories that sum up the state of the phone industry as revealed at last week’s Mobile World Congress, the annual gathering of the mobile phone business. Firstly, what was the buzz of the show?
It wasn’t a top-end, LTE-enabled, quad-core processor smartphone—it was the Nokia NOK1V.HE +1.60% 105, a €15 phone. Its most notable feature—apart from its price—is its 35-day standby time. The second comes from the experiences of The Wall Street Journal. To save the blushes of one particular handset maker we won’t name the company, but it took us 12 takes to shoot a video review of one of its products. In the end we failed. Why? It took three takes only to discover we had filmed the wrong phone. It then took another nine to try to review the correct one. Every time we tried there was some button that was pushed by mistake, or we hit the wrong thing on the screen and it didn’t do what we thought it would. In the end we gave up. What do the two stories tell us? That real consumer benefits, like a monthlong standby, are valued by consumers. They also show that one phone looks a lot like an other and that adding extra functions to a device isn’t always the path to a good user experience.
Apple CEO Tim Cook says tech innovation is moving from PCs to tablets and smartphones. Slowly, magazine publishing is following.
Speaking at a Goldman Sachs conference in San Francisco, Cook said there’s a “sea change” taking place in the PC industry as development shifts from PCs to mobile devices. “But we’re in the early innings of this game,” he added.
Not too early for magazine publishers to start shifting resources toward their tablet strategies. A new study from NPD Group found that more than one-third of consumers are transitioning some of their content consumption from PCs to tablets and smartphones. Combine consumption and engagement trends with rapidly growing tablet sales – Apple shipped 23 million tablets in the fourth quarter alone, and lower-priced, 7-inch tablets are rapidly gaining share while creating a mass market – and the stage is set for a significant uptick in sales of digital content, including magazines.
Last week’s magazine circulation report from the Alliance for Audited Media shows the gains digital editions are making – but also the untapped opportunity. Digital replica editions among the titles reporting to the AAM more than doubled over the second half of 2012 from a year earlier, accounting for nearly 8 million digital replicas. That number is still just 2.4% of total circulation, however. And just 65% of magazines in the AAM report reported digital circulation; several large titles did not, including Better Homes and Gardens, Barron’s, AARP, TV Guide, and Time Inc’s major titles such as Time, Sports Illustrated and Southern Living. This suggests even higher sales of digital editions.
Computerworld - Dell’s buyout deal should give the company renewed business flexibility and stealth, but its customers need to know if Dell will be in the PC market for the long haul.
“Now, Dell will be able to better compete with HP, Lenovo, IBM and Cisco,” said Patrick Moorhead, an analyst with Moor Insights & Strategy. “They can do what they want without the scrutiny of Wall Street and the SEC, and do it under the radar, making it harder for competitors to guess at Dell’s next moves and then making defensive moves to thwart them.”
However, whether Dell, the third-largest PC maker in the world, plans to continue to be a major player in the PC business is an open question. That question has customers – both enterprises and consumers – concerned.
“It’s too early to tell how much Dell wants to remain in PCs,” said Moorhead. “They could more easily reduce or exit the business as a private company… Dell customers, specifically business PC customers and channels, could be a little edgy until Dell announces it’s in the PC business for the long haul.”
Hewlett-Packard, which has been barely hanging on to its number one position in the PC market, used the news of Dell’s buyout announcement to take a jab at its competitor.
“Dell has a very tough road ahead,” HP said in a released statement. “The company faces an extended period of uncertainty and transition that will not be good for its customers. And with a significant debt load, Dell’s ability to invest in new products and services will be extremely limited. Leveraged buyouts tend to leave existing customers and innovation at the curb.”
Doing business in India is tough, but that has never stopped great entrepreneurs from building great companies in the past. And it will not stop them from doing so in the future.
Over the past year, those outside India have read headlines such as “Farewell to Incredible India”, “India’s economy: A BRIC hits the wall” and “Indian banks: Hold your nose”. But what about those from within the country? To gain perspective from inside India itself, IDG Connect asked 185 IT & Business professionals based in India if they thought the country was failing, and the reasoning behind their answer. As of now, a majority (56.8%) say “No”. This spotlight provides unique insight from professionals on the ground, and shows how much faith locals have in their economy and where they think things can be improved.Please login or create an account in order to access this content.
The dirty secret of BYOD is that employees are giving up their personal privacy in exchange for the convenience of choosing their own phone and conducting life on a single device.
It’s all well and good to have that freedom, but there are ways to balance employee personal privacy with the needs of the company says, Apperian’s CTO Carlos Montero-Luque.
Montero-Luque says employees face two main challenges when they accept the BYOD bargain, and they might not even realize it.