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Innovation is a Core Competency of a Successful CMO!

March 22nd, 2013

IDC PMS4colorversion 1 Innovation is a Core Competency of a Successful CMO!

Technology Marketing Blog

And this was clearly evident as several CMOs shared their success stories at Mass Tech Leadership Council’s recent 2013 Marketing Summit.  CMO’s and other marketing executives shared valuable insight on how to do “more with less” – the theme of the event. Sure, as marketers we’ve been using that term at least since the Internet bust ~13 years ago; however, we’ve come a long way since then. Not only has marketing slimmed down from a staff perspective, but more importantly, we’ve developed a laser focus on being more relevant to our buyers and internal customers. In addition, we’ve developed a healthy obsession with metrics to demonstrate our value to the organization and better manage our precious budget. But even with this greater maturity, the worst thing we can do at this stage is lessen our drive for innovation.  Here are just a few of the key insights from this summit to help you and your marketing team keep innovation at the forefront of your marketing strategy and tactics:
  • Content is King:  Be a source of value for your buyers, even if your content strays from your product offering

Continue reading… 

 

Categories: Advertising & Marketing Blog | Tags: , , , , , , , , , , , , ,

Mobile Industry Sees A Shift in Innovation

March 8th, 2013

Wall Street Journal

BARCELONA—Here are two stories that sum up the state of the phone industry as revealed at last week’s Mobile World Congress, the annual gathering of the mobile phone business. Firstly, what was the buzz of the show?

It wasn’t a top-end, LTE-enabled, quad-core processor smartphone—it was the Nokia NOK1V.HE +1.60% 105, a €15 phone. Its most notable feature—apart from its price—is its 35-day standby time. The second comes from the experiences of The Wall Street Journal. To save the blushes of one particular handset maker we won’t name the company, but it took us 12 takes to shoot a video review of one of its products. In the end we failed. Why? It took three takes only to discover we had filmed the wrong phone. It then took another nine to try to review the correct one. Every time we tried there was some button that was pushed by mistake, or we hit the wrong thing on the screen and it didn’t do what we thought it would. In the end we gave up. What do the two stories tell us? That real consumer benefits, like a monthlong standby, are valued by consumers. They also show that one phone looks a lot like an other and that adding extra functions to a device isn’t always the path to a good user experience.

Continue reading…

Categories: Mobile News | Tags: , , , , , , , , , , , , , ,

Tablets take off; will media innovation follow?

February 15th, 2013

eMedia Vitals

Apple CEO Tim Cook says tech innovation is moving from PCs to tablets and smartphones. Slowly, magazine publishing is following.

Speaking at a Goldman Sachs conference in San Francisco, Cook said there’s a “sea change” taking place in the PC industry as development shifts from PCs to mobile devices. “But we’re in the early innings of this game,” he added.

Not too early for magazine publishers to start shifting resources toward their tablet strategies. A new study from NPD Group found that more than one-third of consumers are transitioning some of their content consumption from PCs to tablets and smartphones. Combine consumption and engagement trends with rapidly growing tablet sales – Apple shipped 23 million tablets in the fourth quarter alone, and lower-priced, 7-inch tablets are rapidly gaining share while creating a mass market – and the stage is set for a significant uptick in sales of digital content, including magazines.

Last week’s magazine circulation report from the Alliance for Audited Media shows the gains digital editions are making – but also the untapped opportunity. Digital replica editions among the titles reporting to the AAM more than doubled over the second half of 2012 from a year earlier, accounting for nearly 8 million digital replicas. That number is still just 2.4% of total circulation, however. And just 65% of magazines in the AAM report reported digital circulation; several large titles did not, including Better Homes and Gardens, Barron’s, AARP, TV Guide, and Time Inc’s major titles such as Time, Sports Illustrated and Southern Living. This suggests even higher sales of digital editions.

Continue reading… 

Categories: Mobile Blog, Mobile Research | Tags: , , , , , , , , , , , , , , , , , ,

With buyout set, Dell needs to lay out PC strategy – Rivals HP and Lenovo could use market uncertainty to their advantage

February 6th, 2013

Computerworld

Computerworld - Dell’s buyout deal should give the company renewed business flexibility and stealth, but its customers need to know if Dell will be in the PC market for the long haul.

“Now, Dell will be able to better compete with HP, Lenovo, IBM and Cisco,” said Patrick Moorhead, an analyst with Moor Insights & Strategy. “They can do what they want without the scrutiny of Wall Street and the SEC, and do it under the radar, making it harder for competitors to guess at Dell’s next moves and then making defensive moves to thwart them.”

However, whether Dell, the third-largest PC maker in the world, plans to continue to be a major player in the PC business is an open question. That question has customers – both enterprises and consumers – concerned.

“It’s too early to tell how much Dell wants to remain in PCs,” said Moorhead. “They could more easily reduce or exit the business as a private company… Dell customers, specifically business PC customers and channels, could be a little edgy until Dell announces it’s in the PC business for the long haul.”

Hewlett-Packard, which has been barely hanging on to its number one position in the PC market, used the news of Dell’s buyout announcement to take a jab at its competitor.

“Dell has a very tough road ahead,” HP said in a released statement. “The company faces an extended period of uncertainty and transition that will not be good for its customers. And with a significant debt load, Dell’s ability to invest in new products and services will be extremely limited. Leveraged buyouts tend to leave existing customers and innovation at the curb.”

Read more…

Categories: Tech Business & Marketing News | Tags: , , , , , , , , , , , , , , , , ,

India Failing: Hitting Another BRIC Wall?

January 28th, 2013

IDG Connect 0811 300x141 India Failing: Hitting Another BRIC Wall?

Doing business in India is tough, but that has never stopped great entrepreneurs from building great companies in the past. And it will not stop them from doing so in the future.

Over the past year, those outside India have read headlines such as “Farewell to Incredible India”, “India’s economy: A BRIC hits the wall” and “Indian banks: Hold your nose”. But what about those from within the country? To gain perspective from inside India itself, IDG Connect asked 185 IT & Business professionals based in India if they thought the country was failing, and the reasoning behind their answer. As of now, a majority (56.8%) say “No”. This spotlight provides unique insight from professionals on the ground, and shows how much faith locals have in their economy and where they think things can be improved.

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Categories: Tech Business & Marketing Research | Tags: , , , , , , , , , , , , , ,

The New Year’s Most Innovative iOS and OSX Apps Take Center Stage at Macworld/iWorld 2013

January 8th, 2013

iFanevent2013 300x66 The New Year’s Most Innovative iOS and OSX Apps Take Center Stage at Macworld/iWorld 2013        IDG World Expo The New Year’s Most Innovative iOS and OSX Apps Take Center Stage at Macworld/iWorld 2013

New Tech Talks, Appalooza Product Showcase and Social Media Contest Highlight What’s New, What’s Cool and What’s Next in the World of Apps and App Development

Framingham, Mass.–––IDG World Expo today announced new and expanded content and events that aim to decode app development, put the spotlight on the latest tools for the mobile lifestyle, and give attendees the power to try, learn and play with the newest iOS and OSX innovations, all at Macworld/iWorld 2013 (Twitter: @MacworldExpo; Event hashtag: #iFan13), the Ultimate iFan Event. Appalooza, one of the most popular areas of the show floor, will feature developers showcasing hundreds of the latest creations for everything from productivity, gaming and IT to education, music making, photography, and much more, all built for iPads, iPhones and MacBooks. Macworld/iWorld will take place January 31-February 2, 2013, at the Moscone Center West in San Francisco. Registration is now open.

“Apple technologies are a driving force in today’s mobile lifestyle, and nothing demonstrates the innovation, creativity and excitement of this lifestyle more than the proliferation of new iOS and OS X apps hitting the market each day,” said Paul Kent, vice president and general manager of Macworld/iWorld. “Macworld/iWorld brings together developers big and small to showcase the latest and greatest apps that will change the way you work, live and play and learn. Nowhere else can you learn about a new app directly from the person who created it, or try out your favorites before you hit ‘buy’ on the App Store. This is where apps come to life.”

 

Highlights of app-related content at Macworld/iWorld 2013 include:

Expo Hall: A Showcase of Mobile Apps

The Macworld/iWorld 2013 expo hall will feature hundreds of developers—more than 40 percent of which are first-time exhibitors—showcasing the latest hardware, software, apps and accessories for the Mac, iPhone, iPod and iPad. Appalooza companies will showcase the best new iOS and OSX apps, including:

  • Art Authority—an app that stunningly displays paintings and sculptures by major western artists from ancient times through current-day. Art Authority is currently used by Seton Hill University in multiple art classes and is under evaluation by many other educational institutions.
  • BeLight Software, Ltd.—a Mac software company that specializes in desktop publishing, home design and data protection apps.
  • Byte Squared, Ltd.—a company that creates productivity apps, including business apps for editing business documents on the iPhone and iPad.
  • Creaceed SPRI—a developer of creative and user-friendly photo and film apps for the Mac, iPhone and iPad.
  • Flint Mobile—a mobile payments company that is creating the easiest way for on-the-go businesses to accept credit cards and to find new customers through social marketing via an iPhone app that enables merchants to process credit card payments securely using only their phone.
  • Get Cloak—a service for the Mac, iPhone and iPad that keeps users safe when connected to public wireless networks like those found at coffee shops, hotels, airports and conferences.
  • iPresent—a company that develops a dynamic interactive iPad app for sales teams.
  • MacPaw—a premier Mac development firm dedicated to designing and creating reasonably priced Mac software apps that are intuitive, easy-to-use and extremely useful to its worldwide customer base.
  • Naturespace Holographics Audio—creator of the most sonically and spatially accurate recordings of the natural world available with two iPhone apps, “Naturespace: Relax Meditate Escape Sleep” and “Thundergod – The Naturespace Thunderstorm Collection.”
  • Publications Intl. LTD—a worldwide publisher of books, including Children’s Cooking, Special Interest and Education, for the iPad.
  • SugarSync—a one-stop shop for the best of the Cloud, syncing users’ files, music and moves wherever they go.
  • xTuple—an app for the Mac, iPhone and iPad that enables users to manage and enrich customer and prospect relationships on-the-go.

App-Related Tech Talks

The Macworld/iWorld 2013 agenda boasts more than 60 new educational sessions, interactive panel discussions, practical “how-to” presentations and “tips and tricks” learning opportunities with a host of sessions focused on apps and app development, including:

  • “The Studio in Your Pocket,” a full-day workshop with Michael Koerbel and Anna Elizabeth James, iPhone filmmakers at Majek Pictures, will explore the latest video, photography and audio apps for both iPhone and iPad.
  • “Appalooza: Mobile Applications for the Musician,” with Michael Carrera of Berklee College of Music, will highlight the coolest mobile music apps available to help attendees practice, perform and create music – anytime, anywhere on their iOS mobile device.
  • “iPhoneography: AppAlchemy,” a Tech Talk with Dan Marcolina, photographer, iPhoneography event organizer, and author of the critically acclaimed book/iPad series “iPhone Obsessed,” will show attendees how the combination of picture choice and multiple-app processing can turn a simple snapshot into a statement.
  • “iOS Development for Beginners,” a full-day session with Matthew Purcell of Canberra Grammar School and his Year 10 iPhone and iPad Application Development class, will provide attendees a workshop on iOS app development.
  • “The iPad Mobile Office – You Can Take It All with You,” an interactive session with Phil Goodman of Goodman Consulting and Benjamin Levy of Solutions Consulting, designed to teach attendees how to harness the power of iOS and facilitate daily business tasks. The session will highlight the most empowering iOS apps in the App Store that will fundamentally change one’s work life.
  • “Name That App,” an app-guessing game with John Soward of Dataseam and John Turner of Assistronics, will allow contestants, picked from the audience, to guess an app based on seeing a partial icon.
  • “iOS Productivity Tools,” with Allison Sheridan of Nosillacast Mac Podcast, will introduce attendees to various iOS productivity apps designed to make lives easier, including note-taking apps, word processors and spreadsheets, the best reminder apps, and more.
  • “Xcode for IT Admins: Exploring iOS and Cocoa,” a full-day workshop with John Soward of Datastream, John Turner of Assistronics, and John Sterling of Volar Video, will teach attendees the basics of app development using Xcode. Participating attendees will get a chance to build an app and work through some of the tools in the Apple developer’s tool chest.
  • “iPhoneography: from Shooting to Storytelling,” with Emmy award-winning photographer Richard Koci Hernandez, will teach attendees how to combine the basic principles of good photography, a variety of different iPhone camera apps, and various stealth techniques to capture unique unguarded moments. 

Appalooza Social Media Contest

From January 10-19, iFans around the world will have a chance to vote on which 2013 Appalooza exhibitor they are most excited to check out this year and have a voice in crowning the “iFan’s Favorite App.” Starting January 10, iFans can see all the Appalooza exhibitors competing for this coveted title and vote for which one deserves to win at www.facebook.com/macworldiworld. There is no limit to the number of apps fans can vote for and true app fanatics can place a vote once per day for all 10 days.

As a special added bonus, iFans who cast their vote will be entered to win an iPad mini with an iTunes gift card to download all their favorite new apps.

Be an Appalooza Exhibitor

If you are considering showing off your app as an Appalooza exhibitor at Macworld/iWorld 2013, don’t wait to sign up! Sign up by January 8 to be included in the “iFan Favorite” app contest, reaching our fan base of more than 9,000 Apple-product fanatics.

We will also be featuring one app per day for the duration of the voting (10 days). If you’d like to be considered for a spot as an App-of-the-Day during the contest, please email us at macworldiworld@schwartzmsl.com and tell us why you think your app should be featured.

Register

Attendee registration, along with information about event passes and pricing, can be found at: http://www.macworldiworld.com/register/.

For complete details on media qualification guidelines, please visit: http://www.macworldiworld.com/media-qualification-guidelines/. Please note that all media are required to submit media credentials for Macworld/iWorld.

Connect

For current happenings, news, chatter and to be part of the conversation, join Macworld/iWorld on:

About Macworld/iWorld

Macworld/iWorld is the world’s Ultimate iFan Event for those who use, create and love Apple products. Attendees will encounter a unique celebration of Apple technology-infused art, music, and film, as well as learning opportunities, and a shopping mecca in our expo hall filled with products and services for Apple users of all skill levels and interests. Whether a home user, an artistic hobbyist, a professional or a true Technorati, Macworld/iWorld gives attendees the chance to experience all that the amazing world of Apple-related tools can offer. Macworld/iWorld will take place January 31 – February 2, 2013 at the Moscone Center West in San Francisco. For more information, please visit http://www.macworldiworld.com.

 

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld / iWorld, the MacIT® Conference, the Electronic Entertainment Expo® (E3®), Anime Expo®, The Game Marketing Summit, Enterprise MobileNext (mNext), and Macworld Mobile. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

#   #   #

Contact:

Marisa Borgasano

Schwartz MSL for IDG World Expo

(781) 684-0770

MacworldiWorld@schwartzmsl.com

Categories: Digital Media Events, Digital Media News, Mobile Events, Mobile News, Tech Business & Marketing Events, Tech Business & Marketing News | Tags: , , , , , , , , , , , , , , , , , , ,

Macworld/iWorld 2013 Turns Up the Volume with New Music Events and Content

December 20th, 2012

PR Newswire (U.S.)

iNDIE iNNOVATION competition, demonstrations and special performances, full agenda of Tech Talk and host of new products create surround sound music experience for attendees

FRAMINGHAM, Mass., Dec. 20, 2012 /PRNewswire/ — IDG World Expo today announced a lineup of new music-related content and events that amplify the many ways Apple and related technologies are changing the way we create, produce, distribute and experience music at Macworld/iWorld 2013 (Twitter: @MacworldExpo; Event hashtag: #iFan13), the Ultimate iFan Event. The lineup includes: iNDIE iNNOVATION, a social media and performance competition to find new bands innovating with Apple technologies; Music Studio featuring demonstrations and performances from top professionals; a wide range of Tech Talks covering everything from the best new apps for musicians and iPad music production to building a media center and maximizing Airplay; and a contingent of music product manufacturers in the Expo Hall where the newest apps, hardware, software and accessories for the music marketplace will be on display. Macworld/iWorld takes place January 31-February 2, 2013, at the Moscone Center West in San Francisco. Registration is now open and special pricing runs through January 1.

Read more… 

Categories: Tech Business & Marketing Events, Tech Business & Marketing News | Tags: , , , , , , , , , , , , , , , , , , , ,

Biggest BYOD challenge: Protecting private data

November 27th, 2012

CITEworld

The dirty secret of BYOD is that employees are giving up their personal privacy in exchange for the convenience of choosing their own phone and conducting life on a single device.

It’s all well and good to have that freedom, but there are ways to balance employee personal privacy with the needs of the company says, Apperian’s CTO Carlos Montero-Luque.

Montero-Luque says employees face two main challenges when they accept the BYOD bargain, and they might not even realize it.

Continue reading…

Categories: Digital Media Blog, Mobile Blog, Tech Business & Marketing Blog | Tags: , , , , , , , , , , , , , , ,

IDG Enterprise Launches Alliance Advisory Services

November 13th, 2012

news release

Framingham, Mass. – IDG Enterprise—the media company comprising Computerworld, InfoWorld, Network World, CIO, DEMO, CSO, CIO Executive Council, ITworld, CFOworld and CITEworld—announces the launch of Alliance Advisory Services, a collection of turnkey partner alliance marketing services to help customers create, elevate and communicate their value to partners and collectively roll out customer-facing messaging and assets to strengthen the value of the alliance.

IDG Enterprise’s Alliance Advisory Services have a robust portfolio of solutions that can supplement ongoing initiatives —including research based programs or white papers—or the Alliance Advisory Services team can act as a full consultative group to facilitate partner relations, build and execute brand messaging and library of assets, amplify messaging socially and more. Two of the programs are:

For the full release click here

 

Categories: Digital Media News, Innovation News, Tech Business & Marketing News | Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

Federated Media Shutters Standard Direct Sales Business

November 9th, 2012

Adweek
In what could presage a foundational shift in the online advertising landscape, Federated Media Publishing will shut down its direct sales business, i.e. the division charged with selling standard display ads.
On Thursday afternoon (Nov. 8) the company began informing employees that it would cut that business in favor of its programmatic buying and native advertising businesses. As part of that shift Federated Media CEO Deanna Brown said the company will lay off 24 employees from its direct sales business—less than 10 percent of the company’s employee base—and transition the remaining members to the company’s other businesses.
Categories: Advertising & Marketing News, Digital Media News, Tech Business & Marketing News | Tags: , , , , , , , , , , ,