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Almost three-quarters of IT professionals find white papers useful. But, according to a survey of more than 3200 professionals worldwide, too much vendor content is based on North American perspectives. Users want more information that’s relevant to their countries.Please login or create an account in order to access this content.
BusinessWire & Asia Pulse & UAE Govt News
IDG Connect’s global content survey of 3,217 IT professionals in 114 territories reveals that whilst 72% of respondents find vendor white papers extremely useful, the majority outside of North America still struggle to find the localised content they need. Results suggest that although this is an issue worldwide, it is a greater problem in developing markets. Read more
Cellphone on its Way Out; Majority of Respondents Plan to Buy Tablets
LONDON & FRAMINGHAM, Mass.–(BUSINESS WIRE)–Mobile devices are gaining popularity very rapidly worldwide. An online survey by IDG Global Solutions (IGS) identified differences in favored smartphone brands and usage by region, but it is clear that the traditional cellphone is fading fast. Almost 13, 700 people from 16 countries completed surveys last February and March that were promoted across IDG media brands including Computerworld, PCWorld, Network World, CIO and Macworld.
More than two-thirds of the respondents worldwide said they use a smartphone for personal (73%) or business (69%) purposes. Apple, Blackberry, Nokia, and Sony Ericsson dominate the market depending on the country. In business and personal use, Nokia and Apple lead the way in Europe. In the US, Apple (29%) and Blackberry (26%) are very competitive for business users whereas Samsung (15%) is second to Apple (33%) for personal use.
Smartphone owners show a new behavior: 70% browse the Internet regularly and use mobile applications. These devices are no longer limited to calls, email, and text messages as people go online from home, on the move, and in the office. When surfing the web on smartphones, respondents indicated that general and IT news are most popular, followed by social networking access.
GPS navigation topped instant messaging as an application. Most countries’ GPS usage surpassed 50% led by Finland (77%), Sweden (75%), Denmark (88%), Brazil (68%), Australia (66%), Germany (57%), Spain (56%), US (54%), and UK (41%). Instant messaging use reached 68% in Brazil, China (67%), and Mexico (64%). Behind Canada’s 46% are Italy, Spain, Netherlands, and Sweden at between 43%-to-48% and the US (40%), France (38%), Germany (34%), and UK (26%).
Geolocation use for vouchers, deals, and offers is not a major factor in most geographies: China (42%), Brazil (31%), Italy (30%), and US (29%).
According to the IGS survey, app vendors are in good position. A large majority of respondents said they download apps to their phones and also pay for apps. Two-thirds regularly use between one to seven apps with the most popular being general news, social media, gaming, and IT news.
Tablets Taking Off
Twenty percent of all respondents own a tablet. Tablet growth is set to take off over the next 12 months as 67% are planning to buy one. Apple owns this category in all countries with 80% market share, followed by Samsung Galaxy at 9% worldwide. The IGS survey revealed that half of all tablet owners use it for work.
The most popular uses are web browsing (93%), email (84%), mobile apps (72%), watching videos (69%), and reading publications (66%).
Sixty-seven percent of all tablet owners share it with colleagues or family, spreading the tablet experience to much more than the 20% ownership figure.
IDC reported last month that the worldwide smartphone market is expected to grow by 55% this year compared with 2010. Vendors are projected to ship 472 million phones in 2011.IDC, an IDG subsidiary, predicts the Android operating system will own 40% of the market in the second half of this year, posing a serious threat to Apple, Nokia, and Blackberry.
“The dramatic growth in smartphone and tablet use is exciting news for media companies as their audiences can browse the Internet and engage with brands 24/7,” said Christina Carstensen, director, Mobile Strategy, IGS in London. “The new technologies have changed user behavior and expectations. Our survey shows that tablets are an unstoppable trend this year with two-thirds of consumers planning to buy a tablet in the coming months.”
“Tech marketers are recognizing the value of mobile advertising as the device market heats up,” said Matthew Yorke, president, IGS. “I expect spending on mobile to rise sharply in the coming year much like what happened with social media marketing over the past two years.”
IGS is IDG’s single point of contact for media planning and multi-platform media buying across more than 90 countries.
About International Data Group
International Data Group (IDG) is the world’s leading technology media, events and research company. IDG’s media brands – including CIO®, CSO®, Computerworld®, GamePro®, InfoWorld®, Macworld®, Network World®, PCWorld® and TechWorld® – reach an audience of more than 200 million technology buyers in 90 countries.
Online, IDG’s network features more than 450 websites spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 460 independent websites in an ad network complementary to IDG’s media brands. IDG® is also a leading producer of more than 700 technology-related events, including Macworld® 2011, E3 Expo®, DEMO®, SNW™, and IDC Directions®.
IDG’s marketing services include lead generation with IDG Connect®, custom publishing, social Web marketing with IDG Amplify® ads and IDG Social Scout™ analysis and program development, and IDG Market Fusion™ research and content optimization.
IDC®, a subsidiary of IDG, is the premier global provider of market intelligence; advisory services; and events in IT, telecommunications, and consumer technology markets. Over 1,000 IDC analysts in more than 110 countries provide global, regional, and local expertise on technology and industry opportunities and trends.
Additional information about IDG, a privately held company, is available at http://www.idg.com.
Trademarks and registered trademarks are owned by International Data Group, Inc. All product and company names are trademarks of their respective companies.
Less Than Half of All Companies View Warranty Management as Critical to Brand’s Image
IDG Press Release, 5/4/11
A new study published by IDC Manufacturing Insights, Methods and Practices: Warranty Capabilities Maturity Model(Document #MI227896) reveals that while most product companies recognize the criticality of effective warranty management practices, very few companies are addressing the problem effectively.
Key findings from IDC Manufacturing Insights’ Worldwide Warranty Survey, conducted in conjunction with WarrantyWeek.com, include:
Top Innovators in Business Publishing 2011
Media Business, 4/29/11
Ulla McGee isn’t a production executive in the traditional sense. She doesn’t negotiate contracts with printers or go on press checks.
As VP-mobile products at International Data Group’s PCWorld|Macworld unit, McGee works on production’s new frontier: helping the unit and IDG as a whole create content and apps for the mobile Web.
The job is a relatively new one. Up until last year, McGee’s title was VP-business development, but it became apparent several months ago that mobile was occupying an increasing amount of her time. “I have really moved into a focus entirely on mobile products and mobile product development,” she said.
Because of its coverage of Apple Inc. and its audience of Apple fans, Macworld and Macworld. com have been at the epicenter of the seismic shift Apple has caused with its introduction of the iPhone and iPad. McGee was involved in Macworld’s first steps toward optimizing its website for the mobile Web as use skyrocketed after the debut of the iPhone. Earlier this year, McGee helped introduce the Macworld Daily Reader, its first native iPad app.
Week of 4/25/11
Sony plans to enter the tablet market and the Playstation network is hacked and consumer data is breached. These stories and more from Nick Barber of the IDG News Service….
IDG News Release, 4/27/11
IT organizations driving innovation in some of today’s most important technologies were honored with Best Practices awards at SNW Spring 2011, which was produced Computerworld in conjunction with The Storage Networking Industry Association (SNIA). The awards were presented to the top winner in each of four categories during the Best Practices Awards Program ceremony on April 6 at the SNW Spring 2011 conference — the premier conference on storage, infrastructure and the data center — which took place in Santa Clara April 4-7.
The winners for SNW’s Spring 2011 Best Practices Awards Program are: