Strategic market analysis, research and information for high tech business-to-business professionals. Providing online advertising, marketing, social media and industry event intelligence, plus statistics and strategies critical to success in a dynamic technology marketplace.
The US and western Europe make up a major share of digital spending but other regions are growing more quickly. IDC’s Karsten Weide has been tracking ad spend for several years. He spoke at the BtoB Digital Edge conference in March 2013 in San Francisco. At the event, IDG Global Solutions Director Howard Sholkin asked Weide to talk about the important regions for marketers…..
Doing business in India is tough, but that has never stopped great entrepreneurs from building great companies in the past. And it will not stop them from doing so in the future.
Over the past year, those outside India have read headlines such as “Farewell to Incredible India”, “India’s economy: A BRIC hits the wall” and “Indian banks: Hold your nose”. But what about those from within the country? To gain perspective from inside India itself, IDG Connect asked 185 IT & Business professionals based in India if they thought the country was failing, and the reasoning behind their answer. As of now, a majority (56.8%) say “No”. This spotlight provides unique insight from professionals on the ground, and shows how much faith locals have in their economy and where they think things can be improved.
Coming up on World Tech Update this week Google introduces its Nexus 7 tablet and Nexus Q media streamer, Microsoft’s antitrust fine is cut, WiFi is coming to international air routes and the OLPC XO-3 tablet hits delays.
An 18% rise in global paid-search query volume should help revenue grow by 20% in 2011, compared with 18% year-on-year revenue growth in fiscal 2010, according to a report released Monday from J.P. Morgan. The analyst firm believes opportunities for paid search in the international market will become more significant than in the U.S.
The market in the United Kingdom remains at par or ahead of the U.S. market, but the development of the overall international paid-search market is still more than two years behind the United States. While J.P. Morgan analysts expect the U.S. to experience 12% year-on-year query growth in 2011, international markets will see a 19% lift. The firm’s estimates put paid-search revenue growth at 25% to $25.7 billion.