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Internet Users View Ads As Distraction

April 18th, 2011

MediaPost, 4/18/11

What does it take to get Internet users to click on ads? Advertisers have been trying to unlock that mystery for years. With the average click-through rate at .09%, new research commissioned by AdKeeper and WPP’s 24/7 Real Media, and conducted by Nielsen, might have the answer.

The study conducted in March among 600 people ages 18 to 54 looked at consumer behavior in an attempt to understand why some Internet users don’t click on ads. The range includes banner, expandable, video and rich media, excluding search marketing and Facebook. Those who participated in the study “hardly ever or never” click on advertisements they see across the Web.

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Categories: Digital Media News | Tags: , , , , , , ,

2010 Online, by the Numbers

January 19th, 2011

NY Times, 1/14/11

Think your e-mail in-box is overflowing because you get dozens of e-mails a day? That’s nothing: Internet users collectively sent 107 trillion (yes, that’s with a “t”) messages in 2010.

Granted, a large percentage of those messages were spam, but that’s still a lot of e-mail. And that’s only a tiny slice of the bits that flew around the Internet last year.

In an effort to figure out how many e-mails, videos, photos and other digital stuff we collectively uploaded and passed around the Web in 2010, Pingdom, an Internet monitoring service, corralled a number of research reports and company statistics to create a picture of the year in online stuff.

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Pew: Older Generations Catching Up On Web

December 16th, 2010

MediaPost, 12/16/10

Millennials, the 18- to-33-year-old population bracket prized by marketers, no longer dominates the Internet as it once did as activities like email and search become more common across all U.S. age groups. But a new study by the Pew Internet & Life Project found Millennials are still well ahead in areas like social networking, instant messaging, and playing online games.

Blogging was the only activity that dropped off in popularity for any age segment, with half as many teens blogging as in 2006 and Millennials also seeing a slight decline. Blogging among all online adults increased only to 14% from 11% in late 2008.

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How Twitter Users Changed in 2010

December 16th, 2010

Mashable, 12/16/10

Twitter signed on more than 100 million new users in 2010. As they get acclimated to the information network, significant changes in usage are bound to take place. That’s exactly what social media monitoring company Sysomos found when comparing Twitter usage in 2010 to 2009.

What stands out the most is that more Twitter (Twitter) users have much higher follower and following counts.

Twenty-one percent of Twitter users now follow more than 100 people — that’s up from 7% last year — and 16% now have more than 100 followers, according to Sysomos, which looked at over a billion tweets from 20 million users in 2010 and compared them against data gathered in 2009.

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US Consumers Now Report Spending Equal Time With TV And The Internet

December 13th, 2010

Forrester, 12/13/10

There was a lot of buzz last week about Procter & Gamble’s decision to move spend away from TV soaps and daytime dramas and toward digital channels. And our most recent report (our annual look at consumers’ online behaviors), published today, supports this trend. For the first year ever, the average time US consumers report spending online is the same that they report spending watching offline TV. While Gen Yers have been spending more time online than watching TV offline for a few years now, this is the first year for Gen Xers. And Boomers now report spending equal time for both. Of course, Seniors Boomers still report spending most of their media time offline.

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Pew: 8% Of U.S. Online Population Use Twitter

December 9th, 2010

MediaPost, 12/9/10

Twitter, like Facebook, may have quickly become one of the Internet’s best-known brands in recent years, but only 8% of American adults online are using the microblogging service, according to a new study by the Pew Research Center’s Internet & American Life Project. That figure equates to 6% of the total U.S. population.

The study found that Twitter, not surprisingly, was more popular with young people, minorities, and urbanites. It also showed that about a quarter of users check Twitter several times a day for new material and that overall, they post a wide variety of content to the site.

The Pew Internet Project has asked in prior surveys whether participants ever go on the Internet to use Twitter or another service to share updates about themselves or see updates about others. In September 2010, 24% of Internet users answered “yes.” But that left open a question as to what portion was specifically using Twitter, leading to a greater focus on the social networking service in Pew’s November tracking survey.

In the latest study, people were simply asked, “Do you use Twitter?”

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Smartphones and Tablets Take Over in 2011, Researchers Say

December 2nd, 2010

NY Times, 12/2/10

The research firm IDC predicts that in 2011, computing’s third major technology wave will become mainstream, when computers held in one’s hand — smartphones and tablets — really take over and start putting personal computers in the rearview mirror.

Next year, the research firm says in a report published Thursday, there will be 330 million smartphones sold worldwide and 42 million media tablets. Tablet sales are expected to more than double next year, and to keep climbing, “breezing by netbooks, the phenomenon of two years ago,” said Frank Gens, chief analyst for IDC.

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FTC calls for online do-not-track effort to protect privacy

December 1st, 2010

IDG News Service, 12/1/10

U.S. Web users should be able to sign up for a do-not-track list that would prohibit websites and advertising networks from following their movements online, the U.S. Federal Trade Commission said.

The do-not-track list, modeled after a national do-not-call list targeting telemarketers, would help consumers better protect their privacy because a uniform mechanism for opting out of online tracking does not yet exist, the FTC said in an online privacy report released Wednesday. The do-not-track list could be implemented by the Internet industry or by the U.S. Congress, the FTC said.

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Ignoring Internet Banner Ads

November 29th, 2010

Adweek, 11/29/10

The oft-maligned promo unit takes yet another hit

It wasn’t a banner day for Internet banner ads when an AdweekMedia/Harris Poll asked consumers to cite the kind of advertising they’re most likely to ignore (see the chart).

Search-engine advertising also didn’t fare very well in the poll, which was conducted last month.

Despite having come of age with the Internet, the survey’s 18-34-year-olds were about as likely as their elders to pick banner ads as the genre they ignore the most (42 percent made that choice). Likewise, 21 percent of the 18-34s said search-engine ads are the genre they’re likeliest to ignore.

The biggest variation by age cohort came with respect to TV advertising.

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Brand Values Impacted Significantly by Blended Online Ad Channels

November 10th, 2010

MediaPost, 11/10/10

iProspect, in conjunction with comScore, conducted a 2010 study to uncover the true effect of the digital media channels, and the effect of branding on customers’ purchase paths. The research involved both real-time monitoring of Internet user behavior, and post-behavioral surveying of those users.

The key finding of this study is that online digital media assets have considerable branding influence, and that specific combinations can significantly impact a brand’s success. The study shows that search marketing and online display can be viewed as viable branding channels worthy of their fair share of branding budgets, and requiring development of means by which to measure their impact on brand equity.

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