| Event | Date | Location |
|---|---|---|
| 05/20/2013 - 05/27/2013 | New York City NY | |
| 05/21/2013 | New York City NY | |
| 05/23/2013 | New York City NY | |
| 05/27/2013 - 05/28/2013 | New York NY | |
| 06/12/2013 - 06/13/2013 | New York City NY | |
| 06/24/2013 - 06/26/2013 | San Francisco CA | |
| 06/26/2013 | ||
| 07/15/2013 - 07/17/2013 | Dana Point Ca | |
| 07/23/2013 | Los Angeles CA | |
| 07/25/2013 | Los Angeles CA |
IDG Global Solutions
To be a successful btob company, you need to combine marketing, sales, and mobile tools. That’s Digitas Senior VP/BtoB Global Practice Lead Dennis Reilly’s opinion as he explained to IDG Global Solutions Director Howard Sholkin. During a BtoB Digital conference in March 2013, O’Reilly was asked to describe what the best companies are doing…..
IDG Global Solutions
For the past four years, Cisco Systems has been a winner or runner up in the annual BtoB Social Media Marketing awards program.
Then in 2009, Cisco introduced MyPlanNet game that won BtoB’s Best Integrated Tech category and best tech social marketing program.
Cisco’s social media training program is available at:http://bit.ly/Yq1ALR
IDG Global Solutions
Hitachi Data Systems invites employees to become social media ambassadors Sharon Crost discussed the ambassadors program and Hitachi Data Systems social marketing in an interview with IDG Global Solutions Director Howard Sholkin at the BtoB Digital conference in March 2013. She said effective social engagement should involve all levels— executives, technologists, and marketing. Crost explained the companywide program in this interview…
Sharon Crost from Hitachi Data Systems says social can’t be controlled and needs to be managed. At a BtoB Digital conference in March 2013, IDG Global Solutions Director Howard Sholkin asked Crost to give us some examples of successful social campaigns. See what Crost has to say about creating authentic engagement with marketers’ clients and prospects…
IDG Global Solutions
IBM’s Christine Jacobs says content is the foundation for conversation. Jacobs believes successful marketers need to understand their audience, avoidpush marketing, and focus on creating a dialogue. At a BtoB Digital conference in March 2013, IDG Global Solutions Director Howard Sholkin asked Jacobs to share her advice on how to achieve the promise of conversational marketing…
IDG Global Solutions
IBM’s Christine Jacobs said she is laser-focused on paid, owned, and earned media as a marketing director for North America. She gained many insights five years ago when IBM conducted a review of digital marketing. At a BtoB Digital conference in March 2013, IDG Global Solutions Director Howard Sholkin asked Jacobs to explain what she and her colleagues discovered…
IDG Global Solutions
That’s the key piece of advice for marketers this year from IDC’s Karsten Weide. He reported that mobile advertising grew 88% in 2012 to $4.5 billion from $2.4 billion in 2011.
At the BtoB Digital Edge conference in March 2013 in San Francisco, Weide spoke with IDG Global Solutions Director Howard Sholkin, who asked Weide for his predictions about digital marketing for the rest of this year…
Folio
Industry Dive CEO Sean Griffey on what publishers should focus on.
We’re all aware of the rapid ascent of mobile use—particularly for accessing content. Yet, many publishers in b-to-b media have yet to build out a strategy that fully embraces the platform as both a dedicated asset and revenue generator.
This is precisely why Sean Griffey [pictured], along with Ryan Willumson and Eli Dickinson, startedIndustry Dive, a mobile content producer and tech platform. The company has been making aggressive moves to build out mobile-first content verticals and has also begun licensing its technology to help other b-to-b publishers build their own products.
Griffey, who will be a speaker at FOLIO: and min’s MediaMashup summit on April 16 at the Grand Hyatt in New York, shares some of his insights on mobile publishing and what you’re missing if you don’t yet have a strategy in place.
FOLIO: What’s your general impression of how far along b-to-b media is with its mobile initiatives?
Sean Griffey: It’s wildly varied. Some folks have embraced mobile while others haven’t seriously looked at it.
Overall, the response to mobile is eerily similar to how b-to-b responded to the internet in general. When users first started moving online in the 90s, b-to-b media companies had two main responses. They either ignored online because they didn’t see money in it or they immediately tried to replicate their print magazines.
CNBC
For the first time since Facebook’s IPO, COO Sheryl Sandberg sat down for an exclusive interview to talk about what’s happened since the social network went public, and where she’s taking the company next.
With Facebook shares [FB 21.8701 0.0401 (+0.18%) ] off some 40 percent since its MayIPO, Sandberg had no choice but to address the company’s stock price. “We’re obviously disappointed and really surprised by what happened in the IPO,” Sandberg said. (Read more: The Man Behind Facebook’s IPO Debacle)
She wouldn’t say whose fault the IPO was, saying that she is focused on things that she and the rest of the management team can control. “We’re taking that energy and really focusing on proving to the world that we can continue to grow our business, continue to grow our users and their engagement, and build a great company, not just for a quarter, but hopefully for decades and decades.”
Online advertising remains a bright spot among media categories but its growth rate is slowing. IDC’s Karsten Weide tracks the industry and says watch ad spend to see where the economy is going. Learn more in this interview with IDG Global Solutions Director Howard Sholkin…
