Forrester Research vice president and principal analyst James McQuivey writes about the new Google tablet: “As a competitor to the iPad, Nexus 7 isn’t worth the digital ink I’m consuming right now. ”But Google isn’t just selling a device. Instead, the company wants to create a content platform strategy that ties together all of its ragtag content and app experiences into a single customer relationship. Because the power of the platform is the only power that will matter. It’s unfortunate that consumers barely know what Google Play is because it was originally called Android Market, but the shift to the Google Play name a few months back and the debut of a device that is, according to its designers, ‘made for Google Play,’ show that Google understands what will matter in the future.
The Wall Street Journal
HOLLYWOOD, Calif. — Microsoft Corp. on Monday unveiled the first computer it has ever made, a tablet called the Surface that comes with a keyboard and other features designed to stand out in a market dominated by Apple Inc. The new device, unveiled by Microsoft Chief Executive Steve Ballmer at an event for journalists here, is a sign of the new tactics the software giant has been forced to embrace as it tries to make up lost ground in the mobile market. Microsoft said the smallest Surface tablet is 9.3 millimeters thick and weighs 1.5 pounds, which is similar to Apple’s iPad, at 9.4 millimeters thick and 1.44 pounds. The Surface has a 10.6-inch screen compared with the iPad’s 9.7-inch screen. The Surface has a built-in kickstand and magnetic cover, which also acts as a touch keyboard. Microsoft didn’t say whether the device would connect to cellular data networks or would be Wi-Fi only. Microsoft didn’t identify contractors who will manufacture the hardware, or provide much clarity on timing — except to say that the first Surface models will arrive when Windows 8 is generally available, which is expected to be in the second half of the year.
Mr. Ballmer styled the new tablet device as a vehicle to exploit its forthcoming Windows 8 operating system, and a variant called Windows RT that relies on different kinds of computer chips. The software is the first from Microsoft designed with tablet computers in mind, offering an interface called Metro that is designed to be controlled by a user touching a display. Al Hilwa, an analyst at IDC, said the combination of PC and tablet features makes surface a “true converged” device. ”A Swiss Army knife of a tablet?”
New study reveals a global shift towards Android tablet adoption amongst IT and business professionals, along with substantial work usage in this community
IDG Connect’s study of 3124 worldwide IT and business professionals demonstrates a startling move away from iPads, especially in developing regions. Results show that 71% of respondents own a tablet, 51% of these have an iPad, but more first time buyers will opt for Android over the next 12 months:
- 44% will buy an Android tablet
- 27% will buy an iPad
- 3% will opt for Windows 8
- 21% aren’t sure
IDC Press Release
FRAMINGHAM, Mass.– Expectations of strong demand for media tablets in the second half of 2012 has led International Data Corporation (IDC) to increase its forecast for the worldwide market to 107.4 million units for the year, up from its previous forecast of 106.1 million units. In the latest forecast update of the Worldwide Quarterly Media Tablet and eReader Tracker, IDC also revised upward its 2013 forecast number from 137.4 million units to 142.8 million units. And by 2016 worldwide shipments should reach 222.1 million units.
For the full release click here
Agence France Presse
Demand for tablet computers is growing faster than earlier forecasts, driven by strong demand for the iPad from Apple, according to a survey released Thursday. The report from research firm IDC boosted the forecast for global tablet sales to 107.4 million, from a prior forecast of 106.1 million. IDC also revised upward its 2013 forecast number to 142.8 million from 137.4 million, and said worldwide shipments should reach 222.1 million units by 2016. “Demand for media tablets remains robust, and we see an increasing interest in the category from the commercial side,” said Tom Mainelli, an IDC analyst.
When offered a choice of device, those seeking to browse the internet while on the go are likely to choose tablets over smartphones due to the larger screens offered by the former. But devices with larger screens do not necessarily result in a higher clickthrough rate (CTR) on ads, according to an analysis of data gathered on US users of mobile ad network Jumptap over Q1 2012.
The study examined the CTRs earned by eight mobile devices, the largest being the Samsung Galaxy Tab (10.1 inches), and the smallest being the Sony Xperia Mini (2.5 inches). The Kindle Fire, with a middle-of-the-pack, 7-inch screen, had the highest CTR—1.02%. The iPad, with a screen size of 9.7 inches, had a CTR of 0.90%. The iPhone, whose four-inch screen is less than half the size of an iPad, garnered a CTR of 0.84%. In fact, the device with the largest screen, the Samsung Galaxy Tab, had a middling CTR of 0.53%. It seems there is no clear correlation between device screen size and a user’s inclination to click on an ad.’
eMarketer predicts the number of iPad users in the US will rise by over 90% this year to 53.2 million, as loyal users replace older models and new consumers purchase the device. This year, the iPad will continue to be in the hands of more than three-quarters of all tablet users in the country. That level of growth is down significantly from last year’s 143.9% jump, and will continue to decline; by 2015, the number of iPad users will rise by just under 12%. By then, more than one-third of all US internet users will have such a device.