Network World (US)
FRAMINGHAM – IT budgets are expected to increase an average of only 3 percent this year, down from 6 percent reported last year, according to CIO magazine’s latest Tech Poll of 200 IT leaders. The survey, conducted in April, showed that budget increases are in store for nearly half of CIOs, up from 32 percent roughly 9 months ago. Just one in five CIOs anticipate IT budget cuts. There is also a big shift underway in terms of where IT spending is being targeted. CIOs are increasing spending on outsourced IT services, including cloud, plus mobile/wireless and applications.
As 2011 drew to a close, Arketi Group hosted the fifth annual Atlanta High-Tech CMO Roundtable, as well as the first such Roundtable for High-Tech CMOs in the Raleigh-Durham area. In all, some 60 marketing executives from leading technology companies across the Southeast gathered to discuss the current and future state of marketing within the business-to-business, technology sector.
The roundtables were divided into two sessions. In the first, participants discussed the outlook for their industries in general, and their organizations in particular; how they saw their marketing budgets, goals and priorities for 2012; and what they viewed as the challenges facing us the rest of this year.
While opinions varied, occasionally quite widely, some consistent themes emerged…