Upcoming Events
Event Date Location

Digiday Conference & Expo

05/27/2013 - 05/28/2013 New York NY

CITE Conference & Expo

06/02/2013 - 06/04/2013 San Francisco CA

tech-business-marketing

Subscribe To Latest Posts
Subscribe
Sort Posts By:

Global economic woes slow IT spending

Network World (US)

FRAMINGHAM – IT budgets are expected to increase an average of only 3 percent this year, down from 6 percent reported last year, according to CIO magazine’s latest Tech Poll of 200 IT leaders. The survey, conducted in April, showed that budget increases are in store for nearly half of CIOs, up from 32 percent roughly 9 months ago.  Just one in five CIOs anticipate IT budget cuts. There is also a big shift underway in terms of where IT spending is being targeted. CIOs are increasing spending on outsourced IT services, including cloud, plus  mobile/wireless and applications.

 Read more… 

 

Marketing Trends 2012: Sixty CMOs Reveal What the Future Holds for Business-to-Business Technology Marketing

Commprbiz

As 2011 drew to a close, Arketi Group hosted the fifth annual Atlanta High-Tech CMO Roundtable, as well as the first such Roundtable for High-Tech CMOs in the Raleigh-Durham area. In all, some 60 marketing executives from leading technology companies across the Southeast gathered to discuss the current and future state of marketing within the business-to-business, technology sector.

The roundtables were divided into two sessions. In the first, participants discussed the outlook for their industries in general, and their organizations in particular; how they saw their marketing budgets, goals and priorities for 2012; and what they viewed as the challenges facing us the rest of this year.

While opinions varied, occasionally quite widely, some consistent themes emerged

Gartner Says Worldwide Supply Chain Management Software Market Grew 12.3 Percent to Reach $7.7 Billion In 2011

Gartner Press Release 

The worldwide supply chain management (SCM) software market totaled $7.7 billion in 2011, a 12.3 percent increase from 2010, according to Gartner, Inc. It was the second year of double-digit growth for the SCM software market as supply chain investments kept their priority status and moved forward, despite caution from IT budget decision makers.
For the full release click here