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New Year Brings New Content, Entertainment and Innovative Programs for Macworld/iWorld 2013

January 11th, 2013

PR News Wire

FRAMINGHAM, Mass. – Macworld/iWorld 2013(Twitter: @MacworldExpo; Event hashtag: #iFan13), the Ultimate iFan Event, kicks off in just three weeks and IDG World Expo today announced additional new content and highlights that complement an already full agenda of education, innovation andexperiential elements. These include: the Apple Distinguished Educator Showcase, additional Tech Talks, Digital Art Gallery, iPad Sketch Station, China Innovation Forum, finalists for the Indie Innovation contest and Macworld LIVE. Macworld/iWorld will take place January 31-February 2, 2013, at the Moscone Center West in San Francisco. Register now!

New content and highlights include:

Distinguished Educator Showcase
The extraordinary community of Apple Distinguished Educators will come together to give attendees the opportunity to hear from inspiring teachers and administrators about how they are transforming the classroom through the use of Apple technologies. The event, produced by Computer-Using-Educators (CUE), will take place Saturday, February 2, and include sessions such as: The Future of Learning: Tech That! Extending Student’s Digital Environment into the Classroom, Accessing Abilities, and Closing the Loop, Transformation Solutions with EdTech Vision, Professional Development and the Apple Ecosystem. Check out the full schedule here.

Additional Tech Talks
The Macworld/iWorld 2013 agenda boasts more than 60 new educational sessions, interactive panel discussions, practical “how-to” presentations and “tips and tricks” learning opportunities open to all iFan Pass attendees. Several new Talks covering a wide range of issues and questions were recently added, including:

  • “iPhoneography – Meet the Mobile Masters,” taking place on the Main Stage, is a rapid fire session during which attendees will hear the condensed essence of what makes iPhoneography unique and why it’s bending photography in a dramatic new direction. The viewpoints will be from a diverse, experienced group of leading iPhoneographers—including Jack Hollingsworth, Russell Brown, Richard Gray,Karen Divine, Dan Marcolina, Glyn Evans, Knox Bronson and Jessica Zollman—and will frame the movement where it is today and where it is headed in 2013 and beyond.
  • “Tech vs. Wild: Surviving Your Next Campout (and Other Natural Disasters) with High Tech Gear,” with Chuck La Tournous of RandomMaccess who will take attendees through a fun, fast-paced look at the gadgets that can turn you into a cross between Bear Grylls and MacGyver.
  • “iCloud, App Stores and other Things to Fear: Has Apple Forgotten Power Users?”Lex Friedman of Macworld headlines a panel of experts who will explore whether Apple is phasing out its support for power users. The panelists will discuss these serious issues facing Mac users today, and attempt to decide whether we should worry about our future as power users on the Mac.
  • “Art Goes Digital,” a special session with Alan Oppenheimer of Art Authority who will review some of the major developments in the digital art revolution and seek to answer questions such as: are we moving towards an iTunes of art? And what issues will we encounter along the way?
  • “Software, Hardware and Flying to Mars. How We Built, Programmed and Operate NASA’s Curiosity Mars Rover,” with Ben Cichy, James Kurienand David Oh of the NASA Jet Propulsion Laboratory, who will share their first-hand stories about how they built and operate the Mars Curiosity Rover.
  • “Getting Cozy with Siri” with Joe Kissell of TidBITS will demonstrate many of Siri’s clever and less-than obvious effort-saving capabilities, and show attendees how to make the most of this impressive technology. Joe will also talk to some of Siri’s competitors and demonstrate a few ways in which they go beyond Siri’s current capabilities.
  • “Future Tech: Amazing Student Tech Projects,” with Bill Wiecking of Hawaii Prep Academy who will talk about how a select group of international students is creating the future of tech with OSX and iOS.
  • “iPad Integration for Children with Autism Spectrum Disorder (ASD),” a special session with Mark Mautone of the Hoboken School District who will provide a comprehensive insight into how the iPad is used to educate individuals with ASD’s.
  • “Troubleshooting iCloud” with Tom Negrino of Backup Brain, who will demonstrate how to tame iCloud on your Mac and iOS devices. Learn tips and tricks about Documents in the Cloud, synchronizing data across all devices, working with iTunes Match and troubleshooting sharing media.

Rapid Fire
Come be dazzled in 5 minutes – over and over again! Macworld/iWorld’s RapidFire is all about getting “to-the-point” and teaching our audience one cool thing, really quickly and really effectively. Join Dan Moren of Macworld as he introduces each presenter to tackle one little known or little understood feature, one confusing concept, or one new approach and see if they can beat the clock to get you the data that matters. Open to all iFan Pass holders.

Digital Art Gallery
Part of this year’s LIVE Zone, the Digital Art Gallery will feature digitally-created artwork from artists hand selected during a competitive online submission process, as well as from the winners of an iPhoneography social media contest.  The 2013 Gallery will highlight the work of Craig Abaya, a San Francisco artist and concert photographer who also films musical artists in performance and conversation. While his roots are in the analog realm, today he photographs, films and records digitally every step of the way and uses tools of the trade ranging from MacBook Pro and Mac Mini to Aperture, Adobe Photoshop, Logic Pro and Garageband. Open to all Macworld/iWorld attendees.

iPad Sketch Station
Part of this year’s LIVE Zone, the iPad Sketch Station gives attendees the chance to watch talented and experienced artists draw and design art on their iPads in front of a live audience.  Sponsored by KiwiPixel and Procreate, the iPad Sketch Station will feature the work of amazing iPad artists including: Thierry Schiel,a professional digital artist, animator and international award-winning film maker from Luxembourg; Luis Peso,a professional digital artist, musician and goldsmith from Spain; and Jonathan Gesinski, a professional storyboard artist working primarily in the film industry, advertising, video games and illustration.  Open to all Macworld/iWorld attendees.

China Innovation Forum
Debuting at Macworld/iWorld 2013, the China Innovation Forum, co-hosted by IDG World Expo China and TechNode will bring together more than 100 entrepreneurs, executives, developers, investors, thought leaders and industry experts from China and Silicon Valley to explore and define opportunities and challenges within the tech industry. Open to all iFan Pass attendees.

iNDIE iNNOVATION: The Search for Tomorrow’s Music Stars
Macworld/iWorld teamed up with Sonicbids to find the hottest up-and-coming bands in the country innovating with Apple technologies. After several rounds of fan voting, the two  iNDIE iNNOVATION finalists have just been announced—Mister Loveless andExist Elsewhere—who best embody the use of Apple products in the creative process. The finalists will square off live on the Main Stage at Macworld/iWorld on Thursday, January 31 from 4:00pm– 5:00pm, with the winner performing as the opening act for one of the best live rock n’ roll bands ever, Little Feat, at the Macworld/iWorld BLAST party on Thursday, January 31 at Mezzanine SF. Tickets for BLAST are now available. Macworld/iWorld attendees will have the first option to purchase tickets for just $40. Space is limited.

Macworld LIVE
Hosted by the editors of Macworld and Macworld.com, the Macworld LIVE stage, located in the LIVE Zone, will feature exclusive coverage, interviews, demos and commentary from the world’s largest Apple-related extravaganza. Attendees can stop by and participate as the live audience for segments that will be viewed by Mac fans the world over on Macworld.com. Topics covered will include everything from gaming and art to publishing and the state of Apple. Check out the full lineup and schedulehere. Open to all Macworld/iWorld attendees.

Register
Attendee registration, along with information about event passes and pricing, can be found at: http://www.macworldiworld.com/register/.

For complete details on media qualification guidelines, please visit:http://www.macworldiworld.com/media-qualification-guidelines/. Please note that all media are required to submit media credentials for Macworld/iWorld.

Connect
For current happenings, news, chatter and to be part of the conversation, join Macworld/iWorld on:

About Macworld/iWorld
Macworld/iWorld is the world’s Ultimate iFan Event for those who use, create and love Apple products. Attendees will encounter a unique celebration of Apple technology-infused art, music, and film, as well as learning opportunities, and a shopping mecca in our expo hall filled with products and services for Apple users of all skill levels and interests. Whether a home user, an artistic hobbyist, a professional or a true Technorati, Macworld/iWorld gives attendees the chance to experience all that the amazing world of Apple-related tools can offer. Macworld/iWorld will take placeJanuary 31– February 2, 2013 at the Moscone Center West in San Francisco. For more information, please visit http://www.macworldiworld.com.

About IDG World Expo 
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo’s portfolio of conferences and events includes Macworld / iWorld, the MacIT® Conference, the Electronic Entertainment Expo® (E3®), Anime Expo®, The Game Marketing Summit, Enterprise MobileNext (mNext), and Macworld Mobile. IDG World Expo is a business unit of IDG, the world’s leading technology media, research and event company.

SOURCE IDG World Expo

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Digital Strategy Does Not Equal IT Strategy

November 20th, 2012

HBR

Everyone thinks they have a digital strategy these days. But while your company may have a business or IT strategy that incorporates digital technology, an IT strategy does not equal a digital strategy.
Why? Because most IT strategies treat technology in isolation. Think about it — your company may be working on a cloud strategy, social strategy, or mobile strategy. But today’s hottest customer-facing solutions rely on pervasive digital connections in which the individual technologies (cloud, near field communications, mobile, big data, etc.) merge to deliver an experience that looks and feels an awful lot like our natural behavior. In other words, the more connections between people, places, information, and things (aka digital density), the more customers can interact with companies and each other in a seamless and satisfying way. Does your strategy capitalize on that?

Read more… 

Categories: Digital Media Blog, Tech Business & Marketing Blog | Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Study says New York has jumped ahead of Boston in high-tech start-up companies

November 20th, 2012

Boston Globe

First finance, then sports. What next, the high-tech business, too?

New York has long dominated Boston in the financial industry and on certain sports fields. Now a new study suggests the Big Apple is making a raid on the Hub’s home turf by becoming a hot spot for tech start-ups.

New York ranked fourth, ahead of Boston, in a new study rating regions around the world based on the amount of start-up activity this year. In New York, it found, a growing number of software companies are making money faster and creating jobs quickly.

The study, scheduled to be released Tuesday, was issued by Startup Genome, a San Francisco company that conducts research on start-up businesses, and the giant Spanish telecom Telefonica, a company that acquires a lot of start-ups.

Read more… 

Categories: Digital Media News, Tech Business & Marketing News | Tags: , , , , , , , , , , , , , , , , , , ,

World Tech Update- Week of 11/1/12

November 8th, 2012

IDG News Service

Coming up on this week’s show Microsoft intros Windows Phone 8, we test out the Microsoft Surface tablet, Sony slashes sales targets and more.

Categories: Tech Business & Marketing Video | Tags: , , , , , , , , , , , , , , ,

Speed, Innovation Top Perfection, Says PCWorld Publisher

October 19th, 2012

eMarketer

Matthew Yorke, president of IDG Global Solutions, spoke to eMarketer about how IDG is managing its print magazine and online-only products with an eye squarely focused on a digitally dominated future.

eMarketer: As the publisher of PCWorld and Macworld, and parent of IDC Research, IDG began its digital transformation in the mid-1990s. What aspects of your early digital strategy have survived and why?

Matthew Yorke: One is our culture. We are extremely decentralized. Everyone is encouraged to stay close to their customers, adapt their business and create products and services that their customers want. Obviously some things fail, but plenty succeed. Another part of our culture is sharing. We come together once a year at global product meetings to collaborate and share successes and failures. There’s constant innovation going on at a micro level. But, eventually, if something is really successful, it will make its way to the macro level.

Also, we still talk today about managing to profit. It’s a great mantra, and it captures how we think about digital versus print. Over time we knew that print was going to continue to decline, and its relevance to us would be diluted, even if it was hard to accept. Managing to profit means you should be putting greater focus on your resources for your digital business.

eMarketer: How does that concept apply to a business if it’s not a media company?

Yorke:You need to embrace the speed of change and be prepared to destroy profitable parts of your businesses today to get to where the future of the business will be. It’s really hard for businesses to adopt behavior that may accelerate the pace of decline in the existing parts of their business today. But you can bet someone else has thought of the change, and they’re going to be managing to it. It’s better to drive that trend rather than to be driven by it.

“Managing to profit means you should be putting greater focus on your resources for your digital business.”

 

eMarketer: How did this cause you to rethink your competitive framework?

Yorke: This business used to be exclusively about brands. Today, it’s brands, but it’s also about a platform and the authority it’s built around. We have a plethora of services in which we compete: social, mobile, the IDG ad network, the tech network, the real-time bidding platform, data, lead generation, lead gen services and research services.

A small pure-play company is going to be spending time with our clients. They may not have the brand, but they’ve got expertise—they’ll take money off the table. So you’ve got to recognize them and be really sophisticated in how you leverage brands and all these touchpoints to your clients to allow [your] services to be even more relevant.

“We’ve learned you don’t have to be perfect. You can launch in beta mode to get out in the market and start to build a following and relevance with an audience.”

eMarketer: What do you do to enhance success?

Yorke: We’ve learned you don’t have to be perfect. You can launch in beta mode to get out in the market and start to build a following and relevance with an audience. Start learning based on the interactions, and over time keep iterating to turn out a powerful product. In fact, if it’s perfect, you probably spent way too much time thinking about it. Get it out in the market, start figuring it out and go from there.

Right now we have a site called TechHive.com that launched as a beta blog where we’re creating a different type of content in the B2C space. It’s more tech lifestyle-focused than what you’ve seen from us in the past with PCWorld or Macworld. We’ve been very clear [that the site is now in beta] and that we will launch in September of this year on a [more] sophisticated platform.

While the current version is nowhere near the user experience we’re going to offer later this year, we’re already building a social following and doing work to engage people with this brand and start to move the audience to action. That gives us “air coverage” to go out and talk to advertisers now. And then we will take it to the next level and beyond later in the year.

A longer version of this interview is available to eMarketer Total Access clients only. If you’d like to learn more about becoming a Total Access client, click here

 

 

Categories: Advertising & Marketing Blog, Digital Media Blog, Social Media Blog | Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Wanted: Job Candidates with Diverse Backgrounds to Fill Severe Big-Data Jobs Shortage

October 11th, 2012

IDG News Service (Boston Bureau)

A career path that began with studying infectious diseases and led to analyzing terabytes of game data may seem a circuitous route. For Brendan Burke, though, the applied math skills he picked up as an undergraduate biology and political science major, the programming skills he added as a bioengineering graduate student, and his use of the two as a research scientist led to a job in the booming IT field of data science.

“A lot of the skill set I developed very specifically for biology could be applied in very commercially viable ways,” says Burke, who earned both of his degrees from Stanford University and worked at the California school as a scientist. As head of player science at Playnomics, a Silicon Valley company that uses game data to develop player analytics, the math and computer science skills he used to determine how many touch points a virus requires to spread across a population now help him understand how people interact with games. “Something in data science gets your creative juices flowing when you see something that you built for an entirely different purpose can be used in all of these other ways,” he says.

Continue reading… 

Categories: Tech Business & Marketing Blog, Tech Business & Marketing News | Tags: , , , , , , , , , , , , , ,

Research Report on Customer Engagement

September 25th, 2012

IDG Enterprise 

The 2012 IDG Enterprise Customer Engagement survey was completed with the goal of gaining a better understanding of the role content consumption plays in the purchase process for major technology products and services.

Key findings include:

  • Specific types of content are used strategically throughout the IT purchase process.
  • IT decision-makers (ITDM) download an average of nine informational assets throughout the purchase process.

For the complete list of findings, click here

Categories: Tech Business & Marketing Research | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

CMO One-to-One: Speed, Innovation– Top Perfection, Says PCWorld Publisher

September 12th, 2012

eMarketer

In this series, eMarketer interviews CMOs and other top marketing executives who are leaders in the digital space.

eMarketer: As the publisher of PCWorld and Macworld, and parent of IDC Research, IDG began its digital transformation in the mid-1990s.

What aspects of your early digital strategy have survived and why?

Matthew Yorke: One is our culture. We are extremely decentralized. Everyone is encouraged to stay close to their customers, adapt their business and create products and services that their customers want. Obviously some things fail, but plenty succeed. Another part of our culture is sharing. We come together once a year at global product meetings to collaborate and share successes and failures. There’s constant innovation going on at a micro level. But, eventually, if something is really successful, it will make its way to the macro level. Also, we still talk today about managing to profit. It’s a great mantra, and it captures how we think about digital versus print. Over time we knew that print was going to continue to decline,and its relevance to us would be diluted, even if it was hard to accept. Managing to profit means you should be putting greater focus on your resources for your digital business.

Download the full interview

Categories: Advertising & Marketing Blog, Advertising & Marketing News, Digital Media Blog, Digital Media News, Innovation Blog, Innovation News | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

6 Major Tech Innovations for 2012: These trends could make for huge opportunities–or huge disruptions to your business. Either way, they are ones to watch.

March 29th, 2012

Inc.

We’re only a few months into 2012, but several technology innovations are starting to show promise. Whether these trends will force you to change how you do business, or present you with entirely new opportunities depends on how willing you are to be an early adopter and take risks. You’ll have to find room in your IT budget for these things, too. Whatever you do, keep these innovations on your radar:

Click here to view the trends

Categories: Tech Business & Marketing Blog, Tech Business & Marketing News | Tags: , , , , , , , , , , , , , , , ,

The Ongoing Agency Evolution

March 19th, 2012

cmo.com 

The ongoing agency evolution is inextricably linked to an evolving and complex digital landscape—one that includes constant technological innovations, emerging consumer behaviors, and the volatile economic climate in which they operate. With all these moving parts, it’s no wonder that many agencies are experimenting with new growth strategies and looking for opportunities to carve out an offering that’s both unique as well as timely for the brands in their portfolio.

Read more…

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