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 09/12/2013 Cleveland OH

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Gartner Says Consumers Will Spend $2.1 Trillion on Technology Products and Services Worldwide in 2012

July 26th, 2012

Gartner Press Release

STAMFORD, Conn.— Consumers will spend $2.1 trillion worldwide on digital information and entertainment products and services in 2012, according to Gartner, Inc. This amounts to a $114 billion global increase compared with 2011, and spending will continue to grow at a faster rate than in the past, at around $130 billion a year, to reach $2.7 trillion by the end of 2016.

For the full release click here
Categories: Tech Business & Marketing News, Tech Business & Marketing Research | Tags: , , , , , , , , , , , , , , , , , , , , ,

Third-Party Cos. Can Sell Google Cloud Services

July 25th, 2012

MediaPost.com

The ability for consumers to traverse from one device to another and for brands to target ads cross-platform will require cloud services to store data and content. Google has announced a partnership program that allows third-party companies to use and sell its cloud services. The move identifies a need for a closer working relationship between marketing, advertising and IT to support data and Web services.

The company divided the partner program into two categories: Technology Partners provide tools that integrate with its platform. Service Partners provide advice and implementation options to use cloud services, aimed at supporting business, mobile and social apps, so companies can dig deeper into business intelligence. At the MediaPost OMMA Data & Targeting conference in Los Angeles on Wednesday, Christopher Snyder — president at Juhll, a marketing agency — said all his company’s offerings rely on cloud services. “We’re a 10-person shop, so I feel we don’t have a choice,” he said. “If the office burned down tomorrow at least all of our work would be saved. We’d only lose furniture.”

Snyder said it doesn’t make sense to store content on a server anymore. Similarly, IDG Tech Network Director of Marketing Danielle Krieger grabs and shares content with internal clients on a cloud service.

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Categories: Tech Business & Marketing News | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

For Marketers, Lead Gen Focus Is Trained on Digital

July 25th, 2012

eMarketer

The web has provided marketers with an opportunity to develop leads early in a consumer’s purchase process, and marketers are turning to hard numbers to measure the success of their efforts. According to a January 2012 survey of marketing professionals worldwide conducted by research company MarketingSherpa, 52% of marketers said their top lead gen strategy for the next year was to meet or exceed quantifiable return on investment goals. That was followed by optimizing the marketing/sales funnel (51%), gleaning more audience insight (51%) and maximizing the lifetime value of customers (47%).

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Categories: Digital Media Blog, Digital Media News, Digital Media Research, Lead Generation Blog, Lead Generation News, Lead Generation Research | Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

LinkedIn Will Integrate With The Next Version Of Microsoft Office

July 24th, 2012

Business Insider

LinkedIn announced on its blog this evening that Microsoft will support integration with the social network in the upcoming version of Office. Users will be able to log in with their LinkedIn credentials in Outlook and see profile information like photos and status updates for anyone who emails them. LinkedIn data will also be added to contact cards in Outlook. Microsoft Office is available as a free consumer preview now and is expected to formally launch early next year.

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Categories: Social Media News | Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Nielsen Launches Innovation Lab

July 24th, 2012

Cable Fax

Nielsen has launched its Innovation Lab, a program to spur ideas and advancements in advertising effectiveness, and it’s looking for help from all. While Stanford Graduate School of Business is the first collaborator, Nielsen wants input from the industry, said Scott McKinley, Executive Vice President, Advertising Effectiveness, Nielsen.

“We will absolutely be working with all the parties at the table, particularly networks” he said. “While we’ve enjoyed decades of relatively stable, trusted measures for reach in television, [it] could be improved by figuring out outcome metrics for television so that an advertiser can understand how a television buy impacts sales. Television, let’s face it, is absolutely the biggest allocation of dollars today and as the measurement improves for digital there is pressure on TV to come up to par with where digital is going.”

The Lab’s main project is “solving the question of cross media advertising effectiveness,” according to McKinley. Other areas of import include studying advertising effectiveness for mobile.

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Categories: Advertising & Marketing News | Tags: , , , , , , , , , , , , , , , , ,

IDG TechNetwork Unveils New DMP; ‘Content Is King — But Not Needed As A Proxy Anymore’

July 23rd, 2012

AdExchanger

The IDG TechNetwork is pulling the curtain off its new data management platform (DMP) today. The network oversees roughly 500 sites, including the tech and information publisher IDG’s own web extensions such as PC World,Macworld and CIO magazines. Peter Longo has been CEO of the IDG TechNetwork for four years and has held executive posts as several publishers over the past two decades, at places such as Inform, Zinio Systems, Ziff Davis Media and CMP. We spoke to him about his role as the head of the ad network as well as someone who understands publishers’ needs — and occasional nervousness — when it comes to programmatic buying.

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Categories: Digital Media Blog, Lead Generation Blog | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Update on Tech Market Intelligence: The Role; Budgets; and Trends

July 17th, 2012

IDC PMS4colorversion 300x99 Update on Tech Market Intelligence: The Role; Budgets; and Trends

As with almost all functions within a large and complex marketing organization, the Market Intelligence (MI) organization is under pressure to transform. In our recent discussions with top MI executives, three transformational trends stand out as “guidance” for this profession.

1. Transform the MI organizational model and team to be more proactive. MI staffs tend to be spread thin and rarely have the bandwidth to move out of “response” mode. IDC believes that the MI function needs to increase the self-service capability for the majority of its internal clients. Better information portals, and the tools and training to access these resources are key to this effort. In doing so, MI should then be able to place more active attention to the second guidance area which is:

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Categories: Tech Business & Marketing Blog | Tags: , , , , , , , , , , , , , , ,

Why CMOs and CIOs Need a Shared Agenda

July 11th, 2012

By John Kennedy 

Vice President, Corporate Marketing, IBM

What’s the biggest obstacle marketers face today when it comes to connecting with customers?

It’s building a productive partnership with their CIO, according to 60% of the marketers IBM recently talked with for a survey. The survey underscores what’s becoming clear to those in the marketing and technology departments. To stay relevant in our uber-digital, hyper-empowered consumer age, CMOs and CIOs need to become every bit as connected.

From tweets to pinboards, Tumblr updates and Facebook likes, every digital move a person makes leaves digital clues to understanding brand-love or early warning signs of customer defection and churn.

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Categories: Advertising & Marketing Blog | Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Content marketing services: a prime opportunity

July 2nd, 2012

eMedia Vitals/Scott Vaughn, UBM Techweb

B2B marketers understand that engaging customers in today’s environment requires a depth of high-quality content designed to attract prospects that seed their websites, feed their marketing programs and fuel their marketing automation systems.  That’s an opportunity for publishers. Typical quarterly goals for today’s B2B marketer: Generate 25,000 leads, host 26 events, create and manage thousands of web pages and enable hundreds of sales calls.  These mammoth goals and the expanded requirements that come with them are creating a great opportunity for savvy, nimble publishers that can evolve their culture and skills to navigate beyond traditional advertising into marketing services.

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Categories: Digital Media Blog, Digital Media News | Tags: , , , , , , , , , , , , , , , , , , , , , , , ,

More Hold-Outs Plan to Begin Mobile Marketing – Three-quarters of marketers without a mobile strategy have plans to develop one

June 25th, 2012

eMarketer

Worldwide, growth in the adoption of mobile devices is set to continue apace for the foreseeable future. So it makes sense, then, that marketers would be moving quickly to adapt to this new channel. But an April 2012 survey of business leaders worldwide by email marketing services provider Strongmail found that 55% of respondents were not currently using mobile as a marketing channel.

Despite this, those currently without mobile campaigns seem to see the writing on the wall—43% of them planned to integrate mobile into their campaigns within the next year. Another 32% said they planned to develop mobile campaigns in a year or more, while only 25% said they had no plans for a mobile campaign at all.

Categories: Mobile News, Mobile Research | Tags: , , , , , , , , , , , , , , , , , , , , ,