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10/21/2014 - 10/22/2014 Chicago IL

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Infographic: Everyday Big Data

Vouchercloud

Scientists and businesses often encounter difficulties in analysing huge data sets, otherwise known as “Big Data”. Its size is forever changing across many landscapes, with the amount of data created each day constantly increasing – now four times faster than the world economy. Every day we create 2.5 quintillion bytes of data, which is enough to fill 10 million Blu-Ray discs, which in turn is enough to make a stack the size of 4 Eiffel Towers. Big doesn’t seem to be quite ‘big’ enough a word to describe how data is evolving.

The most astonishing thing about Big Data is the speed at which it is increasing. 90% of the world’s data, for example, was created in the last 2 years alone. The number of people with access to the internet today is equal to the world’s entire population in 1960 (3 billion). Global communication has never been easier and it might not come as much of a shock that there are 204 million emails sent per minute. But there are also 216,000 Instagram posts and 217,000 tweets. This is social and business conversation at its best.

The data collected through all these interactions is helping to shape the way we live our lives. As you can see below in the data graphic by vouchercloud it is helping us to save money (comparison websites, reducing energy bills, monitoring our fuel consumption and tailored coupons based on our previous spending habits). It is helping us to get around more efficiently – urban transport is improved using real time data capture and managing traffic hotspots by changing bus routes or traffic light sequences to ease congestion. Even more topical and important, it is helping us to save lives; streaming patient data to recognise outbreaks of illnesses and disease, identifying those at risk and managing the costs of treating patients.

Data is improving and expanding across mobile, digital media and social media, and Big Data is innovating the future ahead of us.

Big Data GRAPHIC1 e1413817382616 Infographic: Everyday Big Data

Should publishers take Web design cues from print?

Digiday

With the relaunch of Bloomberg Politics this week, Bloomberg is extending Businessweek’s polarizing design aesthetic further into the Web. With splashy homepage visuals, Businessweek-esque pull quotes and a continuous scrolling feature that mimics page turning, the new site feels less like a purely digital site and more like a digital version of the Businessweek print magazine itself.

And Bloomberg is not alone. Publishers across the Web are taking more digital-design cues from their print brethren. Yahoo, for example, calls its tech, food and travel sites “magazines,” and Flipboard also leans heavily on print cues by mimicking page-flipping and by letting readers curate their own custom magazines — covers and all. It’s an approach that Apple also took with its own Newsstand and iBooks apps, which also try to replicate the experience of reading off paper.

Continue reading…

IDG Corporate Video 2014

idg logo1 IDG Corporate Video 2014

IDG is the world’s leading media, events, and research company reaching over 280 million technology buyings in 97 countries.

IDG Communications (a subsidiary of IDG) is the largest global technology media, data and services company. It delivers personalized and contextual-based experiences for the most powerful tech buyers.

From millennial tech enthusiasts to senior executives, IDG understands and reaches them all.

Where’s the best place to work in IT in 2015?

cw bp horizontal 2015 300x47 Wheres the best place to work in IT in 2015?

Computerworld is seeking to identify the 100 top workplaces for IT professionals for our 22d annual Best Places to Work in IT list. We invite Computerworld readers, HR and PR professionals and other interested parties to nominate organizations, in any industry, that they think are providing great working environments for IT employees, including challenging work, fair pay and ample training opportunities. Nominate a company now through Dec. 14, 2014: https://response.questback.com/idg/bpnoms15/

Take the IT Salary Survey and Discover your Earning Power!

cw ss horizontal 2015 300x69 Take the IT Salary Survey and Discover your Earning Power!

Computerworld’s 2015 IT Salary Survey: What’s your earning power?  How does your salary compare with your IT peers? Computerworld’s 29th Annual IT Salary Survey will feature the latest IT salary trends and advice on where to find the best-paying jobs. This year’s survey participants can enter a drawing to win one of 3 American Express Gift cards for $500! The drawing is open to legal U.S. residents, age 18 or older.

Take our annual Salary Survey today!

http://tinyurl.com/k5dszeo

Enterprise Networking Market in India to Remain Strong and Grow

IDC PMS4colorversion no shadow 300x98 Enterprise Networking Market in India to Remain Strong and Grow

According to International Data Corporation (IDC), the Networking market in India witnessed growth due to huge investments in 2Q2014 Q-o-Q as well as Y-oY. According to IDC’s APeJ Quarterly Switch and Router tracker, the Ethernet Switch market  stood strong at USD 128.4 million in terms of customer revenue during Q2 2014 growing 19.2% Q-o-Q and  29.1% Y-o-Y. The router market, however, witnessed sharp decline from previous  quarter that had a spike due to various reasons, by 17.4%. However, the market garnered a total of USD 68.4 M, a 12.3% growth Y-o-Y. Cisco retained its dominance in the Switch & Router market winning deals primarily in the telecom vertical. 2Q 2014 was also attributed to the various announcements and framing of tenders for the government projects that are due to be executed in the coming quarters. Further growth is expected in the coming quarters as well. Large to midsized deals were also visible in the government vertical. SMB segment also witnessed deals in various verticals specially the tier II & tier III banks. Manufacturing, utility and banking were the fastest growing verticals in 2Q and are expected to continue with their spending pattern in the coming quarters as well.

Continue reading…

Programmatic Ad Buying to Reach $21 Billion

The Wall Street Journal

Machines are taking on a much bigger role in advertising buying round the world, according to a new study.

Automated ad buying, in which marketers use computerized systems to target users based on consumer data and Web-browsing histories, is expected to jump 52% this year to $21 billion globally, according to a study scheduled to be released Monday by Magna Global, the research and ad-buying arm of Interpublic Group.

Such “programmatic buying” would represent about 42% of global display-related ad business, the company said.

Automated buying is a major departure from the traditional ad-buying process, which involves calling or emailing salespeople to do deals.

About $9.3 billion of the expected automated ad spending this year, Magna said, will be through real-time bidding, in which advertisers use machines to automatically bid for inventory that meets their ad specifications, within milliseconds of it becoming available.

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10 ways to secure funding for your next IT project

ZDNet

IT has historically been perceived as a cost centre, and therefore a good place for businesses to cut. But it doesn’t have to be that way.

After years of battening down the hatches, firms are willing to spend on IT again, with a recent survey by IDC finding that companies are allocating nearly half of their IT budgets to new projects. But securing funding for these projects can be an uphill struggle, so how can CIOs land the cash needed to make them happen?

Here are some techniques that can work when you’re arguing the case for an IT project.

Make your pitch about three things

When pitching a project, the most important thing is to concentrate on how it will impact the business. “Don’t even think about the technology when you’re putting in for the budget,” said Clive Longbottom, founder of Quocirca.

“Any change can only impact three variables within the business: How are you going to lower the risk to the business, reduce the cost to the business and improve value for the business?” said Longbottom.

“Provided that any argument you put forward fits into one of those three, you stand a much better chance because the business goes ‘this is now an investment, rather than just a technology spend’,” he added.

Read on…

With New Ad Platform, Facebook Opens Gates to Its Vault of User Data

The New York Times

SAN FRANCISCO — Facebook built itself into the No. 2 digital advertising platform in the world by analyzing the vast amount of data it had on each of its 1.3 billion users to sell individually targeted ads on its social network.

Now it is going to take those targeted ads to the rest of the Internet, mounting its most direct challenge yet to Google, the leader in digital advertising with nearly one-third of the global market.

On Monday, Facebook will roll out a rebuilt ad platform, called Atlas, that will allow marketers to tap its detailed knowledge of its users to direct ads to those people on thousands of other websites and mobile apps.

“We are bringing all of the people-based marketing functions that marketers are used to doing on Facebook and allowing them to do that across the web,” David Jakubowski, the company’s head of advertising technology, said in an interview.

Continue reading…

What happens when you combine WhatsApp with YouTube

Digiday

The next frontier for media might just be messaging.

WhatsApp reached 600 million monthly active users in August, six months after Facebook paid $19 billion for the massively popular messaging app. Competitors Line, WeChat and Viber have also experienced impressive growth in recent months.

Montreal-based 5by plans to introduce its own messaging product next week, with one key difference from those aforementioned apps: Its new platform lies at the nexus between messaging and Web video.

“People do not want to broadcast everything on Facebook; they just want to easily send things to people they care about,” 5by CEO Greg Isenberg told Digiday. “We leverage this behavior to make it easier for people to find, share and discuss videos.”

Read on…