An executive at JWT has detailed how mobile contributed to campaigns for two brand name companies. During a marketers panel discussion last month, John Baker talked about how mobile was part of one multimedia campaign and another program where the marketing hinged on an app. Baker also predicted a bright future for mobile marketing. Click to listen to the interview….
JWT, one of the country’s biggest advertising agencies, named its world-wide digital director, David Eastman, as its chief executive of North America.
The move comes as the current North America co-presidents, Rosemarie Ryan, and Ty Montague, who have helped revitalize the shop and created Microsoft Corp.’s successful Bing marketing campaign, are set to leave the agency to start their own firm.