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Companies Worldwide Plan to Increase Social Media Marketing

eMarketer

More Latin American companies plan to increase use for advertising, recruiting and communicating with customers.

Social media is becoming an important part of business around the world, and companies in many regions are planning to increase their use of it in the coming months.

For its “International Business Report,” Grant Thornton LLP spoke to senior executives from across the globe in August and September 2011 to determine how their companies used social media.

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