B2B Lead Generation: Increasing leads 296% by analyzing Web traffic
Marketing Sherpa, 2/9/11
Your website gets traffic 24 hours a day. Can you turn those visitors into leads to be nurtured with specific campaigns based on the pages they visited and their actions on your site?
Read about how one B2B marketer employed a tool that used website visitor information to create 296% more leads over a ten-month period, and to increase both email nurturing campaigns and telesales efforts.