The Media Briefing
Social media represents one of the core distribution networks for online publishers, and it’s a battleground on which they compete to get their content seen by digital audiences.
Thanks to data from Newswhip, who kindly gave us access to the last three months worth of social media interaction data, we can see the total social interactions on Facebook, Twitter, LinkedIn and Pinterest for each of the top 100 publishers in November, December, and January.
January drops for the NYT and Upworthy
Upworthy’s total sharing interactions dropped 36 percent from November to December, and 47 percent from December to January. Figures-wise, in November they were getting 16.8 million total social media shares. That dropped to 5.7 million in two months.