The Next Web
Social discovery and sharing platform Shareaholictoday released its first report examining engaged social referrals. Since many of us spend an egregious amount of time using social media, the company was interested in answering the question “What is our behavior post-click, when we actually interact with a link one of our friends shared socially?”
As such, it was necessary to examine the average visit duration, pages per visit, and bounce rate for each of the top eight social media platforms. Here’s the breakdown (data is from September 2013 to February 2014) from Shareholic, which tracks 250 million users visiting its network of 200,000 publishers.
We already know that LinkedIn and Google+ drive very few referrals compared to their competitors. Yet it turns out the traffic they do drive, is actually quite high on the quality scale.
Google+ users spend more than three minutes diving into links shared by their circles, view 2.45 pages during each visit, and bounce only 50.63 percent of the time. LinkedIn users meanwhile spend over two minutes on each link they click, view 2.23 pages with each visit, and bounce 51.28 percent of the time.