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CSO Perspectives on Defending Against the Pervasive Attacker

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Looking back at #SXSW: 3 ideas that dominated this year’s show

SmartBrief on Social Media, 3/17/11

The South by Southwest Interactive Festival has a bit of a reputation as a coming-out party for hot new social technologies. Twitter and Foursquare rose to prominence after making waves at the show in 2007 and 2009, respectively. Last year saw Foursquare and Gowalla duke it out for the location-network crown.

But this year was a little more complicated. I’d love to tell you that I have been to Austin and I have seen The Next Big Thing — but I didn’t see one big story this year. Instead of one hot technology, I felt like there were three conversations that kept popping up at this year’s panels, parties and meetups.

I expect to be talking about these three areas again and again over the next year:

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