Upcoming Events
Event Date Location

WWW.AMA.ORG : WEB & DIGITAL ANALYTICS – CHICAGO

04/24/2014 Chicago IL

Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

E3

06/10/2014 - 06/12/2014 Los Angeles CA

Digiday Agency Innovation Camp

06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

digital-media

Subscribe To Latest Posts
Subscribe

Report: Online Ads To Beat Print Spend For First Time

ClickZ

EMarketer forecasts online advertising will edge out print in total spending this year. While it says online dollars have already outstripped newspapers and magazines separately, today’s announcement by the New York-based researcher marks the first time digital is projected to surpass the two combined.

Continue reading… 

 

BPA Issues New and Amended Rules for 2012 – App reporting continues to present a challenge.

Folio

Media auditor BPA Worldwide approved a number of new and amended rules during its December 2011 meeting in New York City, including several that address the increasing difficulty of measuring a magazine’s digital audience.

Reporting app usage, specifically, has been a challenge, increasingly so as the format is moving toward “push,” rather than email, notification of a new issue’s delivery, for which there is no mechanism for tracking successful delivery.

Read more… 

TV, Mobile See Gains in Viewing Time – US adults spend more time with mobile than print magazines and newspapers combined

eMarketer 

Despite an increasing fixation with all things digital—including online video viewing—US adults are still watching more and more traditional TV, whether it’s live or recorded on a DVR or DVD, eMarketer estimates. The average adult consumer spends 4 hours and 34 minutes each day watching TV and video on a traditional television set this year, up 10 minutes from last year.

Read more… 

The 5 Types of Content That Grab Attention

Content Marketing Inst.

Do you want to engage people’s attention, provide them with useful information and, in the process, change the way they think about your organization?  In my experience, there are five types of content that can help you do this.

You can use them for print media, such as business and consumer magazines, as well as for websites, blogs, podcasts, videos – virtually any medium.

Click here to learn the five types…

A Blueprint for Ad and PR Agencies: Become More Competent in Content Marketing

b2C

I’ll be the first to tell you agency-based content marketing is old news. Establishing credibility and providing valuable content through books, magazine articles, and white papers has been the industry norm for decades. The world is already accustomed to looking to advertising and public relations agencies for guidance and that next big idea — be it creative, communicative, or a combination thereof.

Read more… 

11% Of Magazine Exposures Are Digital-Only, Survey Shows

Paidcontent

Eleven percent of U.S. adults’ exposures to magazines are exclusively via digital platforms, new data from GfK MRI says. But with newsstands available on more devices, that number should increase.

Between March and October 2011, GfK MRI estimates that the total U.S. gross magazine audience (the number of consumer exposures to magazine-branded content on any platform, including print) was 1.58 billion. Of those, 135 million exposures were print + digital, and 166 million were digital-only. That digital-only group is made primarily of men (63 percent), and they’re more likely to be young, affluent and well-educated. The sample size for this survey was 12,546 people, and GfK MRI extrapolates its results to the entire U.S. adult population.

Read more… 

Print Goes Mobile

MediaPost

According to a survey published by the Audit Bureau of Circulations. 85% of the magazines and newspapers in the U.S. and Canada currently offer mobile content for e-readers, smartphones or tablets. Just 76% of magazines and newspapers offered mobile content last year.  “Going Mobile: How Publishers Are Maturing and Monetizing Their Offerings,” found that 88% of newspapers, 83% of consumer magazines and 79% of business publications offered mobile content.

Learn more…

 

Ziff Davis Enterprise To Go All-Digital In 2012 Remaining three magazines will convert to digital editions in January.

Folio

Ziff Davis Enterprise has launched a new strategy called OmniDigital that will take the company all-digital with emphasis in four keys areas–traditional websites, mobile websites, tablets and digital editions. The company will convert its remaining three magazines–BaselineCIO Insight and eWeek–to digital editions starting in January.

Read More…

AdweekMedia Forecast 2011

Adweek, 12/12/10

Our editors take a look at what’s ahead in key industry sectors

FORECAST 2011: PRINT

If 2010 was a year of digital innovation, in the form of iPad apps and online paywalls, 2011 will be one of continued tinkering. Publishers will test tablet subscription offers and metered paywalls as they recognize the need to offset shrinking ad revenue and increase their haul from consumers. Four of the biggest magazine companies start the year off with new leadership, raising expectations for transformation at a high level. Expect to see the continued expansion of marketing services, deeper integration of print and digital sales, and creation of digital products driven by consumer needs—steps many would call long overdue. “The biggest thing that needs to happen is a lot of listening to what the client wants, listening to what the consumer wants,” says Carolyn Dubi, svp, director of print at Initiative. “It brings us toward the golden ticket, which is about performance.”

4 TRENDS TO WATCH

Read more

ASME Releases Updated Ad Guidelines

Mediaweek, 10/21/10

With ads popping up on covers, traipsing across editorial white space and woven into magazines in otherwise unusual ways, the American Society of Magazine Editors’ guidelines—which say how to keep ads and editorial content separate—haven’t always kept up.

On Oct. 21, ASME released revised guidelines for the first time in five years (posted at magazine.org/asme), with new language concerning the use of false covers, sponsored sections, interruptive advertising and ad adjacencies—high-profile examples of which have lately come before the association.

ASME also is working on revisions to its digital guidelines to reflect the growing use of invasive and interruptive ads online and federal rules requiring bloggers to disclose commercial ties. That process is expected to be finished later this year.

Read more