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2012 Industry Predictions: The Death of Audience Buying?

Digiday 

What are some changes that will shape 2012 in ad tech?
DMPs will be embraced as the future of digital media – relying solely on third-party data providers will no longer be viable. Agencies creating differentiated positions for their clients with propriety and unique views of data will pull away from competitors. Agencies and trading desks that do not control technology will further cede strategic leadership to industry players that do. Ad Network consolidation will accelerate with premium publishers withdrawing inventory out of the market, DSP commoditization and the formation of the Summit (AOL, Microsoft and Yahoo). — Brian Lesser, CEO of Xaxis
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New IDC MarketScape Provides a Vendor Assessment of the Rapidly Growing Worldwide Enterprise Wireless LAN (WLAN) Market

Business Wire 

FRAMINGHAM, Mass. — International Data Corporation (IDC) has published a new vendor and market analysis profiling the leading providers in the worldwide enterprise wireless local area network (WLAN) market. The IDC MarketScape report utilizes a rigorous scoring methodology that produces a definitive assessment of each vendor’s current market capabilities and strategies for competing in the future. IDC placed two vendors — Cisco and Aruba — in the “Leaders” category for 2011/2012, with several others, including HP Networking and Motorola Solutions being recognized as “Major Players.”

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EMEA Server Market Grows by 0.6% in 3Q11 to $3.2 Billion as Server Revenues Topple in Western Europe and in Middle East and Africa

IDC2 e1322687983514 EMEA Server Market Grows by 0.6% in 3Q11 to $3.2 Billion as Server Revenues Topple in Western Europe and in Middle East and Africa

 

 

 

IDC Press Release 

London and Prague  – The EMEA server market displayed flat growth in 3Q11, with revenue of $3.2 billion, up 0.6% annually and 546,883 units shipped, 1.0% less than in the same quarter last year. Revenue performance in the Western European subregion was below the EMEA average, with server sales down 1.4% annually. This was reflected in a shrinking Western European revenue share of the overall EMEA server market, which generated 74.8% of total sales, the smallest percentage since IDC records began. IDC believes that the current fluctuations of the exchange rate as the euro devaluates in the currency markets and more specifically against the dollar had a significant effect on server system revenue in Western Europe.

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Gartner Says Worldwide Security Service Spending on Pace to Reach $35.1 Billion in 2011

Gartner Press Release

Worldwide security services spending is on pace to reach $35.1 billion in 2011, up from $31.1 billion in 2010, according to Gartner, Inc. The market is forecast to total $38.3 billion in 2012, and surpass $49.1 billion in 2015.

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Samsung Takes Top Spot as Smartphone Market Grows 42.6% in the Third Quarter, According to IDC

IDC2 e1322687983514 300x96 Samsung Takes Top Spot as Smartphone Market Grows 42.6% in the Third Quarter, According to IDC

 

 

IDC Press Release

FRAMINGHAM, Mass. – The worldwide smartphone market grew 42.6% year over year in the third quarter of 2011 (3Q11), despite a slowdown within key mature markets. According to the International Data Corporation (IDCWorldwide Quarterly Mobile Phone Tracker, vendors shipped 118.1 million units in 3Q11 compared to 82.8 million units in the 3Q10. However, the 42.6% growth was lower than IDC’s forecast of 49.1% for the quarter and lower than 2Q11 growth of 66.7%.

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Why B2B Companies Should Use Foursquare

Customer Think

The explosion of social media has effects far beyond how B2Bs market.  Companies everywhere struggle with the question of how to manage their B2B social media efforts and along with that, how much access they should allow their employees to social media while on the job.

Consider some of these statistics:

Find out the statistics… 

Strategy Analytics: Samsung overtakes Apple in Q3 in smartphones Apple was partly hit as consumers and operators awaited the Q4 launch of the iPhone 4S

IDG News Service (Bangalore Bureau)

Samsung beat Apple to the top position in the smartphone market in the third quarter taking a 23.8 percent share of the global market to Apple’s 14.6 percent, according to data released Friday by research firm Strategy Analytics.

Nokia was third with a 14.4 percent share.

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Worldwide Mobile Phone Market Experiences Slower Growth as Smartphone Purchases Soften in the Third Quarter, According to IDC

IDC2 e1322687983514 300x96 Worldwide Mobile Phone Market Experiences Slower Growth as Smartphone Purchases Soften in the Third Quarter, According to IDC

 

 

IDC Press Release

Worldwide Mobile Phone Market Experiences Slower Growth as Smartphone Purchases Soften in the Third Quarter, According to IDC

FRAMINGHAM, Mass. The worldwide mobile phone market grew 12.8% year over year in the third quarter of 2011 (3Q11), as smartphone growth declined in key mature markets. According to the International Data Corporation (IDCWorldwide Mobile Phone Tracker, vendors shipped 393.7 million units in 3Q11 compared to 348.9 million units in the third quarter of 2010. However, the 12.8% growth was higher than IDC’s forecast of 9.3% for the quarter and stronger than the 9.8% growth in 2Q11.

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Gartner Says Companies Will Generate 50 Percent of Web Sales Via Their Social Presence and Mobile Applications by 2015

Business Wire

By 2015, companies will generate 50 percent of Web sales via their social presence and mobile applications, according to Gartner, Inc. Vendors in the e-commerce market will begin to offer new context-aware, mobile-based application capabilities that can be accessed via a browser or installed as an application on a phone.

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Worldwide PC Market Grapples with Slow Growth in Second Quarter as Lenovo Rises to Number 2 Position, According to IDC

Business Wire

FRAMINGHAM, Mass., Oct 12, 2011 (BUSINESS WIRE) — Worldwide PC shipments increased by 3.6% in the third quarter of 2011 (3Q11) compared to the same quarter in 2010, according to the International Data Corporation (IDC) Worldwide Quarterly PC Tracker. The results are up slightly from the 2.7% growth experienced in 2Q11, and just below IDC’s August projections for 4.5% growth in the quarter. The Americas and EMEA were slightly below expectations while the Asia/Pacific markets were slightly ahead. The market continues to struggle as consumer discretionary income is diverted to other areas and business spending remains depressed in light of other priorities and a potential double-dip recession.

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