You are here: Home » marketing budgets

Upcoming Events
Event Date Location

Mobile Commerce World

 06/24/2013 - 06/26/2013 San Francisco CA

CIO/CMO Agenda

 06/26/2013

2012 ANA Digital & Social Media Conference

 07/15/2013 - 07/17/2013 Dana Point Ca

OMMA Premium Display

 07/23/2013 Los Angeles CA

OMMA RTB

 07/25/2013 Los Angeles CA

Digiday Exchange Summit

 09/18/2013 - 09/20/2013 Austin TX

Digiday Exchange Summit

 09/18/2013 - 09/20/2013 Austin TX

Ad Week New York

 09/23/2013 New York City NY

OMMA Display

 10/01/2013 - 10/02/2013 New York City NY

Digiday Agency Summit

 10/22/2013 - 10/24/2013 Miami FL

advertising-marketing

Subscribe To Latest Posts
Subscribe
Sort Posts By:

Marketers Prioritize a Globalized Digital Presence- Marketers add regional, language support for broader appeal

August 23rd, 2012

eMarketer

Companies around the world are looking outside their home countries for new markets to penetrate, and digital channels can make doing so easier. A website can reach potential customers around the world—as can a presence on Facebook, Twitter or other social networks. But without content customized for different regions and languages, a digital presence can seem lacking.

According to research from online presence management firm Limelight Networks, a customized presence is difficult to create and maintain. In a May survey of US-based marketing executives, Limelight found 28% of respondents were currently managing six to 10 regional websites, while 32% managed even more. Many planned to add further regional sites as well as additional language support. But resources are a major constraint. The marketers surveyed said their biggest challenges included the multiple platforms needed to manage such a wide-ranging digital presence, as well as staffing and budgetary issues.

Read more…

Categories: Advertising & Marketing News, Digital Media News | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Global marketing budgets fall

August 23rd, 2012

Warc

LONDON: Marketing expenditure levels continue to decline around the world, with Asia Pacific and Europe witnessing the most substantial cutbacks, according to Warc’s latest Global Marketing Index. Based on data from a panel of 1,225 executives, the monthly reading for marketing spend reached 46.1 points in August, on a scale where scores over 50 points show conditions are improving, and those below this benchmark reflect the opposite. (A more detailed report is available here.) In reflection of the increasing pressure weighing on the sector, investment rates have dropped in eight of the 11 months since the first edition of the GMI was published.

Continue reading… 

Categories: Advertising & Marketing News, Advertising & Marketing Research | Tags: , , , , , , , , , , ,

New studies show marketing budgets rising

April 4th, 2011

Technology companies lead what is expected to be strong growth in b2b spending

BtoB, 4/4/11

B2b marketing budgets will show healthy growth this year, led by technology companies, according to separate surveys released last month by research companies Forrester Research and IDC.

Both companies project strong growth in b2b marketing this year, following two years of budget cuts during the recession.

In its March 22 report, “Bigger B2B Marketing Budgets Come With Great Expectations,” based on an online survey of 563 global marketing executives in the fourth quarter, Forrester found that b2b marketing budgets will increase by an average 6.7% this year over last year.

Read More

Categories: Advertising & Marketing News | Tags: , , , , , , , , , ,

IDC projects global IT marketing budgets will increase 8.0% this year

March 24th, 2011

BtoB Daily News, 3/24/11

Global IT companies will increase their marketing budgets by an average of 8.0% this year, according to preliminary results from IDC’s “Tech Marketing Barometer” study.

The study was based on an online survey of 45 senior marketers at hardware, software and service companies, conducted in January and February.

It found that global IT marketing investment will outpace global IT revenue growth of 6.8% this year.

Also, 60% of marketing budgets will go toward marketing programs, and 40% will go toward marketing staff, according to the survey.

Source: BtoB

Categories: Advertising & Marketing News | Tags: , , , , , , , , ,

The Advertiser-Agency Gap in Digital Spending Priorities

March 11th, 2011

Clients and agencies also disagree about their success at measuring ROI

eMarketer, 3/11/11

Clients and agencies also disagree about their success at measuring ROI

There’s no question that the vast majority of marketers are shifting more spending to digital, and a combination of tried-and-true tactics with newer online options will benefit from increasing budgets. But advertisers and their agencies are not yet on the same page when it comes to the details of many of those changes.

According to a report on 2011 marketing budgets from Econsultancy and SAS, agencies worldwide are more eager than their clients to increase spending on newer digital marketing tactics, while advertisers show a greater interest in upping budgets for the time-tested. For example, agencies were 13 percentage points more likely than advertisers to say their clients would be increasing mobile marketing spending. Advertisers were out in front of their agencies with reports of spending increases for email marketing, corporate websites, paid search and display ads.

Read More

Categories: Digital Media News | Tags: , , , , , , ,

IDC Forecasts Tech Vendor Marketing Budgets Will Expand by 8% in 2011, Outpacing Revenue Growth

March 9th, 2011

IDC Press Release, 3/9/11

The International Data Corporation (IDC) CMO Advisory Service forecasts that global IT marketing investment will grow by 8% in 2011, exceeding IDC’s expected global IT revenue growth of 6.8% for the year.
The past few years have been damaging to marketing department budgets: in 2009 marketing budgets declined twice as fast as revenues and, although revenue growth recovered in 2010, marketing budgets failed to exhibit the expected “snap back”. However, marketing budgets are showing strong signs of recovery in 2011.

Read More

Categories: Advertising & Marketing News | Tags: , , , , , , , , , ,

CMOs: Budgets Shifting; Social Spend, Optimism Up

March 2nd, 2011

Marketing Profs, 3/2/11

Though social media spending is projected to constitute a growing share of companies’ overall marketing budgets over the next 12 months, CMOs say, integrating social marketing into their overall strategies is still a challenge, according to a survey conducted by Duke University and the American Marketing Association.

Social media spending is expected to account for 9.8% of marketing budgets over the next 12 months, up from the current 5.6%. Moreover, in the next five years, social spending is projected to climb to 18.1% of total marketing budgets.

Read More

Categories: Advertising & Marketing News | Tags: , , , , , , ,

How Well Is Social Media Fitting into the Marketing Mix?

February 24th, 2011

Budgets are rising, but integrating social media into overall strategies is still a challenge

MediaPost, 2/24/11

Over the next several years, social media spending will become a bigger percentage of companies’ overall marketing budgets. Yet CMOs report there are still challenges when it comes to integrating social media into their overall business strategies.

The American Marketing Association and Duke University’s Fuqua School of Business surveyed more than 400 top marketers for the February 2011 CMO Survey. They reported that over the next 12 months, social media spending will jump to 9.8% of marketing budgets, up from the current level of 5.6%. In the next five years, that percentage will increase to 18.1%.

Read More

Categories: Digital Media News | Tags: , , , , , ,

Social-Media Skills Top List of Marketers' Digital Priorities

February 10th, 2011

Survey: Brands Plan to Invest in Corporate Sites, Facebook, Twitter

Ad Age, 2/10/11

Marketers are looking to add workers with social-media savvy more than any other type of digital-marketing expert this year, according to a new study from the Society of Digital Agencies.

Nearly one-third of marketers surveyed by the group are looking to hire people this year with social-media skills, with research and strategic planning coming in as the second-most sought after skill set.

The study also found that 80% of marketers surveyed planned to increase the volume of digital projects this year. However, digital spending still only accounts for a fraction of the overall budget. The majority of respondents still spend less than 30% of their marketing budgets on digital.

Read More

Categories: Advertising & Marketing News | Tags: , , , , , , , ,

There Is More to Performance Marketing Than Measuring Performance

January 19th, 2011

ClickZ, 1/13/11

Before the Internet, advertisers used traditional media – television, print, radio, etc. – to help engage their target audience. Results were hard to measure and marketing budgets were the economic touchstone. With the advent of the Internet, marketers have gotten better, and faster, at measuring their results. But in 2011 and beyond, simply measuring results is not enough. Today’s best online marketers are performance marketers. They are not just measuring results, but actively improving them.

What if marketers could accurately predict the return on their marketing investment before running a campaign? What if they could pay media outlets only when the target consumer took a desired action like requesting more information on their product? And what if while the campaign was running, the marketer could change campaign elements – the mix and price for the media, the creative used, the sales process – to optimize sales related to the advertising program? If marketers could do all this, they would be running a true performance marketing campaign. More importantly, they would be generating revenue increases that would essentially make budgets obsolete. This is the essence of online performance marketing. Organizations that want to supercharge their customer acquisition strategies, while building profits, will increasingly turn to performance marketing to power their growth.

Read More

Categories: Digital Media News | Tags: , , , , , ,