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Jackpot! 50 (mostly) free social media tools for brands

ragan.com 

Couple years ago, Jay Baer wrote a great blog post called “The 39 social media tools I’ll use today,” which serves an all-in-one toolkit for social media marketers. Much has changed in the two years since that post was published. Here is a 2012 remix featuring a mix of (mostly free) tools you can use on a daily basis.

Listening/Research 
The foundations for any social media marketing activity start with listening and in-depth research, ranging from influencer identification to campaign planning.

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Social Media Isn’t Dead (No Matter What Some Folks Say)

Marketing Profs, 1/20/11

AdAge has been beating up on social media lately. Matt Creamer wrote last week that popularity doesn’t lead to influence or sales. In the current issue, Rance Crain, who admits that the topic confuses him, writes “advertisers don’t even know what the primary purpose of social media is supposed to be.” Sorry, but that train left the station a long time ago.

Creamer, Crain, and the rest of the “social media is dead” crowd are right about two things: “… social media … threatens to warp our understanding of influence” (Creamer) and “it’s a jungle out there, and advertisers aren’t even sure what the latest entries are supposed to do for them” (Crain).

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IDG Enterprise Launches Premium Lead Generation Program With Lead Scoring and Nurturing Services

IDG Enterprise News Release, 10/28/10

LeadAccel Enhances Marketing Campaigns Reaching IT and Security Decision-Makers

IDG Enterprise — the media company comprising CIO, CIO Executive Council, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World — announces LeadAccel, enhanced online reporting and lead nurturing services. Available January 2011, LeadAccel will provide insight in topic specific engagement of customers and prospects, and nurture them through the purchase process based on interests.

LeadAccel includes three lead-focused services to assist marketers in understanding how their leads are engaging with their campaigns and educational assets. The services are:

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