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Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

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05/07/2014 - 05/09/2014 Salt Lake CIty Utah

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05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

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06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

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What marketers need to know about Europe's new privacy directive

BtoB, 4/14/11

A new European Union privacy directive is set to take effect on May 25—less than six weeks away—and companies that have databases that include overseas customers and prospects need to take note if they haven’t already, said Dennis Dayman, chief privacy and deliverability officer at Eloqua, a provider of marketing automation.

The e-Privacy Directive will require marketers to gain “explicit consent” from website visitors before tracking and storing their information. This will move most marketing programs from an opt-out to an opt-in paradigm and will affect any email marketer that passes subscribers through to a landing page or website in order to read marketing messages or e-newsletters, Dayman said. Penalties and enforcement under the new provisions have not been hammered out yet, but Dayman said companies should prepare now.

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Marketers shine spotlight on online video at 'BtoB's' NetMarketing Breakfast

BtoB Daily News, 2/24/11

New York—The growing use of online video as a b2b marketing tool was the focus of the discussion Thursday at BtoB’s NetMarketing Breakfast in New York.

Speakers shared various case studies demonstrating how they are using online video—combined with social media marketing—to get their companies’ marketing messages out and expand prospects.

For example, CareerBuilder.com, the largest online employment website in the U.S., is using online video to raise awareness of its various marketing programs that go beyond job listings online, such as social media platforms and software-as-a-service.

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