Motorola Solutions put it in its name. Dow Chemical launched a new ad campaign around it. IBM has made it a core part of its business. Solutions marketing—an approach that focuses on offering a combination of products and services to help solve unique customer problems—is being embraced by all types of b2b marketers. But not everyone understands what it is or how to do it.
“Solutions marketing is incredibly complex. It is not for light-weights,” said Steve Hurley, managing director of Solutions Insights, a solutions marketing consultancy that recently released a study on the evolving role of solutions marketers at organizations. The study was conducted in conjunction with the Information Technology Services Marketing Association.
“Digital marketing is all about reading signals and mapping patterns. And it has to matter right now or it doesn’t matter.” So said Brad Rencher, Adobe Systems’ senior vice president and general manager, Digital Marketing Business Unit, Wednesday morning, as he kicked off the company’s Digital Marketing Summit 2012, taking place this week in Salt Lake City. Rencher, playing to a full house at the Salt Palace, told attendees that Big Data is getting bigger, while the details are getting smaller—but it’s those details that drive success.
IDG Enterprise news release
Framingham, Mass. – IDG Enterprise—the media company comprising CFOworld, CIO, CIO Executive Council, Computerworld, CSO, DEMO, InfoWorld, ITworld and Network World—releases the results from the 2012 Cloud Computing survey examining cloud computing implementation, usage, investment plans and vendor requirements.
The survey, completed by more than 1,650 IT and security decision-makers from a range of industries, highlights the growth in cloud computing investments, demonstrating the value cloud computing provides to organizations. Respondents state that 34% of their current IT budget is allocated to cloud computing solutions and more than half (63%) expect to increase spending in the next 12 months. On average, organizations will increase cloud computing spending by 16%.
For the full release click here
The recession may be officially over, but marketers are under increasing pressure to find cost savings and reductions in their marketing and advertising budgets. Those efforts will impact ad shops, as many clients are asking their agencies to identify potential cost cuts that go beyond merely trimming ad-spending budgets.
IDC Press Release
FRAMINGHAM, Mass. –The universe of smart connected devices, including PCs, media tablets, and smartphones, saw shipments of more than 916 million units and revenues surpassing $489 billion dollars in 2011, according to the International Data Corporation (IDC). These numbers reflect the combined total from IDC’s Worldwide Quarterly PC Tracker, Mobile Phone Tracker, and Media Tablet Tracker.
Earlier this year, comScore revealed some key findings from a broad study of online brand campaigns in connection with the launch of its ad verification service called Validated Campaign Essentials. Among the highlights, it found that nearly a third (31%) of online display ads are never seen, and 72% of campaigns had at least some ads running next to objectionable content.