|03/13/2014||New York NY|
|03/24/2014 - 03/28/2014||Salt Lake CIty UT|
|03/26/2014 - 03/27/2014||San Francisco CA|
|03/27/2014 - 03/28/2014||Chicago IL|
|03/27/2014 - 03/29/2014||San Francisco CA|
|04/27/2014 - 04/29/2014||Nashville TN|
|05/07/2014 - 05/09/2014||Salt Lake CIty Utah|
|05/14/2014 - 05/16/2014||New Orleans LA|
To borrow a turn of phrase from Drake, the cloud may have started from the bottom but now it’s here. Most of the basic problems with security and compliance concerns have been addressed and solved — it’s just on IT to learn to adapt to the changing nature of data governance and management in this brave new world. At least, that’s what a panel of executives from cloud service vendors Druva, CipherCloud, Okta, and Birst had to say at an event in San Francisco yesterday.
The panelists in question all agreed that this a period of transition for the cloud, as enterprises are beginning to embrace the model in greater numbers — Varun Badhwar, vice president of product strategy at cloud information protection firm CipherCloud, said that SaaS’s lower price point has won over some formerly skeptical fans. But in the rush to move to the cloud, some customers may have favored business demands for something cheap and good, at the expense of IT demands for transparency and guaranteed levels of security and privacy.
Ensuring cloud security wasn’t always so simple, said Brad Peters, CEO of cloud-based analytics company Birst. Early in the cloud’s development, a lack of unified security compliance standards (like FISMA or SSAE16) meant that every customer deployment had to be a “one-off,” convincing the customer individually and in-depth of the security of their infrastructure with no single point of reference that could be used to quickly and repeatedly demonstrate their commitment to security.
By Bob Johnson, VP & Principal Analyst
Think about the challenge to create meaningful value propositions. They are most often me-too single words or one-liners that simply get lost in the competitive noise and do little to motivate behavior. Vendors need to fix how they create and package value propositions beginning with understanding what a true value proposition should be.
One of the better definitions I’ve seen is from Knowledgence Associates. A value proposition isa customer-focused description of value that demonstrates your knowledge about the customer’s experience or challenge, your specific offer to address it, underscored by what differentiates your offer from any other.
Value propositions must be defensible, sustainable, differentiating and quantifiable. They should articulate how the vendor is able to deliver needed, distinct value or impact if a buyer invests in a particular solution. It is hard work to create an effective set of value propositions. So, many marketers simply make standard product or service statements, using buzz words that are in common use within a market and tout them as value propositions. A word that often is touted as a value proposition is the word “agility.” But the reality is that a single word that describes a feature or a capability does not make it a value proposition. What are the challenges or goals that a prospect or customer has that agility can address? What about your offering leads to improved agility? What does the prospect have to do to get there? What are the tangible improvements they gain along the way? The value could impact how people are allocated, how processes take place, the types of insight a solution provides that leads to clear action steps.
AUSTIN, Texas — For some forward-thinking advertisers, refrigerators are hot.
Smart refrigerators, that is. So are thermostats and your car’s dashboard or even the lock on your front door, provided they’re all connected to the Inernet. All this Jetsons-type stuff is coming. Actually it’s already here. Advertisers and their agencies are trying to figure out where they fit in.
At SXSWi this year, talk of “mobile” was old hat. Instead, marketing-focused sessions dwelled on wearables, penetrating real-time conversations and “the Internet of cars.” No self-respecting representative from the ad world these days gets too excited about a new iPhone app.
SEE ALSO: Startups to Watch at SXSWi 2014
Talk about the Internet of Things, a term coined in the mid-’90s, is also a bit passé. What’s replacing it is a unified theory of a connected life. Imagine if your appliances, your thermostat, your personal fitness tracker, the locks on your doors and your car and all the devices you use to be productive, worked together, seamlessly. Shiv Singh, SVP global brand and marketing transformation for Visa, foresees a day when you can complete a 10-mile run and your devices will know to order a Gatorade to be delivered to your door when you’re done.
It’s true: that addictive little app you play in the palm of your hand can teach us a lot about managing massive amounts of critical data. What’s the connection between a mobile gaming app and a robust and effective enterprise infrastructure? Countless (and growing) amounts of critical data and the pressure to constantly meet high customer experience expectations.
Rovio (creators of Angry Birds) deals with more data than many enterprises. As of last year, Angry Birds experienced over two billion downloads, 263 million monthly users, and was downloaded on 50% of new mobile devices. Now, consider all the data these users bring (personal information, player stats, etc.). The numbers get big fast.
Gamers are arguably the most challenging audience – with extremely high expectations that demand low latency gameplay and 24/7 access to their accounts on all of their devices. Gaming companies like Rovio have nailed down critical data by focusing on the key factors—performance and availability—that affect business revenue, attrition rates, and user experiences.
The number one factor in gaming success is performance. A few seconds of downtime or latency can be disastrous: Do you think a gamer who has great skills but can’t shoot fast enough due to game latency will hang around? Not a chance.
Content Marketing World, the largest content marketing event on the planet, is coming back to the United States for a fourth year.
Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience. Register today for the best price (and save)!
Already confirmed 2014 speakers include such brands as Kraft Foods, Microsoft, Facebook, SAP, Cisco Systems, Coca-Cola Braziland more than 100 content marketing experts from around the globe. SPECIAL ANNOUNCEMENT: Actor, Director, Producer Kevin Spacey to be closing keynote speaker.