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Top 10 Mobile Marketing Tips

Why is mobile marketing important?

Today people have the ability to shop around the globe at the touch of a button. They can find out more than ever before about the brand they’re engaging with and talk about their experience, sharing their views with millions of people just like them. Their expectations (and demands), whether they are consumers or business customers, are soaring. Channeling into their needs and connecting with them both in the spaces they frequent, and on the devices they use to make purchase decisions, is now mission critical.

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Screen Shot 2014 10 29 at 3.22.26 PM Top 10 Mobile Marketing Tips

To download the complete mobile playbook with IDG global mobile research, a practical guide to mobile marketing, tips using a mobile app, infographics, real world case studies, and more, click here

2014 IDG Mobile Playbook

Today people have the ability to shop around the globe at the touch of a button. They can find out more than ever before about the brand they’re engaging with and talk about their experience, sharing their views with millions of people just like them. Their expectations (and demands), whether they are consumers or business customers, are soaring. Channeling into their needs and connecting with them both in the spaces they frequent, and on the devices they use to make purchase decisions, is now mission critical.

This digital playbook features why mobile marketing is important,  IDG global mobile research, a practical guide to mobile marketing, 10 tips using a mobile app, infographics, real world case studies, and more.

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 Screen Shot 2014 10 28 at 8.30.53 AM 212x300 2014 IDG Mobile Playbook

9 New Terms Modern Marketers will want to Know

IDC PMS4colorversion 1 9 New Terms Modern Marketers will want to Know

New practices need new language to describe them. When IDC’s smart, experienced, forward-looking, clients and special guests got together at our recent Marketing Leadership board meeting in New York, I jotted down these terms they used as particularly useful for describing their challenges and ideas.

Product%2BSelfie 9 New Terms Modern Marketers will want to Know
  1. Product selfie: A type of content where it’s all about the product and nothing about the buyer/user (Guidance: Keep to a minimum – you know why.)
  2. Snackable content: Short-form, easy-to-consume, desirable, content (Guidance: As attention spans get shorter, you’ll need more of this.)
  3. Brand-as-a-Service: Offering beneficial, free, and minimally-self-serving, customer service that extends your brand promise. Examples: USAA offering car-buying services, Pantene offering tips for creating celebrity hair-styles during an Academy Awards social media campaign; (Guidance: Powerful! Find yours.)
  4. Budget slush fund: Holding back 5-15% of your budget so that you can respond with agility to unexpected opportunities such as a social media fire or an idea from a regional marketer that is worth testing. (Guidance: Great strategy to you get beyond the same-old, same-old, but you’ll need a seeking and vetting process to make sure this doesn’t go to waste)
  5. Off-domain: Use of non-owned capabilities such as content syndication, outside point-of-view, 3rd-party voices; curated content, and community/social/partner media or events  (Guidance: This fast growing practice will require a different mind-set than the traditional “owned and ads first”  Start with some pilots now and plan to expand.)

Continue reading…

IDG’s Social Media Marketing Success Story

Media Shepard

IDG worked with Samsung late last year to promote the company’s 10.1 Galaxy Note tablet. For Samsung, the goals were clear: promote the product during the holiday season in order to reach the campaign’s target business audience. IDG’s job was to leverage its industry contacts and brand following to create awareness and engagement.

That job fell to Colin Browning, marketing services director at IDG, who heads the Performance Marketing group within IDG Strategic Marketing Services. Browning’s team is responsible for the implementation, management, analysis, and optimization of social media and lead generation programs for clients.

mediaShepherd asked Browning to explain how IDG designed and implemented an effective B2B social media campaign: platforms used, specific approaches, goals, strategies and results.

mediaShepherd: What were the goals of the campaign? How were you defining “success” both for your client and IDG?

Colin Browning: The overall campaign goal was to increase the IT leadership’s awareness of Samsung’s new 10.1 inch tablet as a superior device for use in the workplace. For the social component we wanted to get the target audience discussing the broader advantages and flexibility of tablets while including Samsung’s messaging.

mS: There is often a fine line between promotional and valuable content, especially with custom marketing campaigns. How did you ensure that you would be pushing out valuable content to your audiences to facilitate real engagement? (Did the survey(s) you conducted play a role in this?)

CB: The program content, including the Twitter chat topics, were designed to be thought leadership based. While these are all informative pieces and conversations, they were also aligned to the key value propositions of the Samsung Tablet. This enabled us to have broader audience conversations about the use of the tablet in the workplace and what IT’s needs are, without coming across as overly promotional.

Continue reading…

Infographic: Everyday Big Data

Vouchercloud

Scientists and businesses often encounter difficulties in analysing huge data sets, otherwise known as “Big Data”. Its size is forever changing across many landscapes, with the amount of data created each day constantly increasing – now four times faster than the world economy. Every day we create 2.5 quintillion bytes of data, which is enough to fill 10 million Blu-Ray discs, which in turn is enough to make a stack the size of 4 Eiffel Towers. Big doesn’t seem to be quite ‘big’ enough a word to describe how data is evolving.

The most astonishing thing about Big Data is the speed at which it is increasing. 90% of the world’s data, for example, was created in the last 2 years alone. The number of people with access to the internet today is equal to the world’s entire population in 1960 (3 billion). Global communication has never been easier and it might not come as much of a shock that there are 204 million emails sent per minute. But there are also 216,000 Instagram posts and 217,000 tweets. This is social and business conversation at its best.

The data collected through all these interactions is helping to shape the way we live our lives. As you can see below in the data graphic by vouchercloud it is helping us to save money (comparison websites, reducing energy bills, monitoring our fuel consumption and tailored coupons based on our previous spending habits). It is helping us to get around more efficiently – urban transport is improved using real time data capture and managing traffic hotspots by changing bus routes or traffic light sequences to ease congestion. Even more topical and important, it is helping us to save lives; streaming patient data to recognise outbreaks of illnesses and disease, identifying those at risk and managing the costs of treating patients.

Data is improving and expanding across mobile, digital media and social media, and Big Data is innovating the future ahead of us.

Big Data GRAPHIC1 e1413817382616 Infographic: Everyday Big Data

Should publishers take Web design cues from print?

Digiday

With the relaunch of Bloomberg Politics this week, Bloomberg is extending Businessweek’s polarizing design aesthetic further into the Web. With splashy homepage visuals, Businessweek-esque pull quotes and a continuous scrolling feature that mimics page turning, the new site feels less like a purely digital site and more like a digital version of the Businessweek print magazine itself.

And Bloomberg is not alone. Publishers across the Web are taking more digital-design cues from their print brethren. Yahoo, for example, calls its tech, food and travel sites “magazines,” and Flipboard also leans heavily on print cues by mimicking page-flipping and by letting readers curate their own custom magazines — covers and all. It’s an approach that Apple also took with its own Newsstand and iBooks apps, which also try to replicate the experience of reading off paper.

Continue reading…

IDG Corporate Video 2015

idg logo1 IDG Corporate Video 2015

IDG is the world’s leading media, events, and research company reaching over 280 million technology buyings in 97 countries.

IDG Communications (a subsidiary of IDG) is the largest global technology media, data and services company. It delivers personalized and contextual-based experiences for the most powerful tech buyers.

From millennial tech enthusiasts to senior executives, IDG understands and reaches them all.

Mobile Infographic Video: Millennials vs. Generation X

IDG GlobalSolutions Color Mobile Infographic Video: Millennials vs. Generation X

A global content revolution is upon us. These days practically every piece of con- tent we discover, share or engage with comes as a stream of digital information – real-time search results, social media feeds or swathes of rich media ads and advertorial experiences.

Nearly all respondents aged 18 to 34 owned a smartphone, and 91% of 18- to 24-year-olds and 85% of 25- to 34-year-olds used social networking sites and apps on their smartphone. Only 38% of 18- to 24-year-olds owned a tablet, however. Tablet ownership jumps to 55% among 25- to 34-year-olds, and 65% report using another device or screen, primarily television (83%) at the same time as their tablet.

To download the 2014 IDG Global Mobile Survey white paper and view other infographics, CLICK HERE

Take the IT Salary Survey and Discover your Earning Power!

cw ss horizontal 2015 300x69 Take the IT Salary Survey and Discover your Earning Power!

Computerworld’s 2015 IT Salary Survey: What’s your earning power?  How does your salary compare with your IT peers? Computerworld’s 29th Annual IT Salary Survey will feature the latest IT salary trends and advice on where to find the best-paying jobs. This year’s survey participants can enter a drawing to win one of 3 American Express Gift cards for $500! The drawing is open to legal U.S. residents, age 18 or older.

Take our annual Salary Survey today!

http://tinyurl.com/k5dszeo

China’s social media adspend to triple

Warc

HONG KONG: Advertising expenditure on social media in China is forecast to triple over the next five years, overtaking Japan to become the region’s largest market, new figures have shown.

Data from analyst Forrester Research indicate that spending by advertisers in this channel will grow from $535m in 2014 to $1.7bn in 2019. In comparison, spending in Japan will double over the same period, from $864m to $1.6bn.

“Chinese consumers are addicted to social media,” Wang Xiaofeng, Forrester Research analyst, told the South China Morning Post, as she estimated that upwards of 95% of metropolitan internet users were on social networks.

Accordingly, marketers are following them onto the various domestic platforms that have sprung up, although sites such as Sina Weibo, QQ and Renren have been in danger of falling out of fashion as messaging apps like WeChat gain in popularity.

They have reacted with new initiatives and new focus. Thus, for example, Renren made a strategic shift earlier this year to focus on college students and the younger generation, while Weibo looked to integrate itself with TV shows and live events.

Read on…