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iMedia Agency Summit (Malaysia)

08/25/2014 - 08/27/2014 Kota Kinabalu Malaysia

iMedia Brand Summit (Australia)

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iMedia Brand Summit (India)

09/03/2014 - 09/05/2014 Adao Waddo, Salcette India

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Ad Age CMO Strategy Summit

09/17/2014 San Francisco CA

OMMA Premium Display @ Advertising Week

09/30/2014 New York NY

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10/02/2014 New York NY

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10/14/2014 London

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia

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10/28/2014 - 10/29/2014 New York NY

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New Deliverability Statistics and What They Mean for Your Email Marketing Program

ClickZ

In a 2010 survey conducted by MarketingSherpa, 31 percent of email marketers cited “improving email deliverability” as a significant challenge to effective email marketing. Based on a white paper about deliverability that I’ve just reviewed, I’m surprised and dismayed that the figure isn’t higher.

On average, only 81 percent of legitimate email marketing messages make it to the inbox, according to Return Path’s Global Deliverability Benchmark Report for the first half of 2011. In North America, the figure is a bit higher at 86 percent (for a more detailed global breakdown, see the report).

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