Upcoming Events
Event Date Location

Game Marketing Summit

04/23/2014 San Francisco CA

WWW.AMA.ORG : WEB & DIGITAL ANALYTICS – CHICAGO

04/24/2014 Chicago IL

Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

E3

06/10/2014 - 06/12/2014 Los Angeles CA

Digiday Agency Innovation Camp

06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

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Data technology crucial to digital marketing

Direct Marketing News 

Marketers are tasked with defining the best strategies and programs to drive marketing success and identifying the role of media channels in order to do so. Then they must track those efforts to divine what works best and which tactics to abandon.

Direct Marketing News convened a select group of senior marketing leaders in a closed-door roundtable discussion, sponsored by Marketo, in San Mateo in February, to get at the heart of some of these challenges. Participants discussed topics including the structure of their own marketing programs; the role of content; challenges in integrating messaging across channels; and how marketers are using digital efforts — particularly mobile, social and video — separately and collectively to nurture engagement and further loyalty with customers.

Continue reading… 

Infographic: The ultimate marketing measurement guide

ragan.com

Measurement. This word tends to ignite fear in many marketing managers. In fact, one out of five marketers do not measure their marketing efforts at all, an infographic from Marketo says.

When you are the person who determines whether your company’s marketing efforts are successful, your mind may go through the following stages:

To learn the stages click here