Yorke Leads Group Serving Many of the Media Company’s Largest Technology Clients
IDG Communications CEO Bob Carrigan has named Matthew Yorke, CEO, IDG Global Solutions (IGS) after Yorke brought together two sales and services groups to create one, new organization to serve clients worldwide. Yorke had been president of IGS since 2010 and also served as president of IDG Strategic Marketing Services (SMS).
Matthew Yorke has been promoted to CEO, IDG Global Solutions (IGS) based in Framingham, Massachusetts. IGS provides media and marketing services for technology companies worldwide. (Photo: Business Wire)
IGS is a sales and service organization that has developed award-winning marketing programs for some of IDG‘s largest technology customers worldwide, including Microsoft, IBM, Dell, Avaya, Citrix, and Cisco. In announcing his promotion, Carrigan said, “Matt has brought together two of IDG Communicationsmost important sales and service organizations, SMS and IGS, as they combined to grow revenues 24% from 2011 to 2012. Under Matt’s leadership, IGS has become one of the company’s largest revenue producing business units.”
Yorke joined IDG in the United Kingdom in 1999 and moved to the US five years later to become an executive in IDG Corporate Sales. “I am fortunate to be leading a team of talented professionals who have done extraordinary work for clients seeking creative branding and demand generation programs in the US, Europe, Asia, China, Australia, and the Middle East,” said Yorke. “In recent years the demand by tech marketers for innovative campaigns across online, print, and events has soared. Marketing services for paid, owned, and earned media have transformed our clients and IDG.” In the past year, four organizations–the Web Marketing Association, Webbys, Wharton Social Media Leadership Awards, and Interactive Media Awards–have recognized IDG for its work on behalf of its clients Avaya, Dell, and HP.
Yorke also represents IDG on the Google Publishers Advisory Board. In recent years, he was named to the Folio: 40 for C-level visionaries, chosen by Media Business as one of its Business Publishing Executive Innovators, made Media Business’ Who’s Who list, and was recognized as a Social Media Superstar by Media Industry Newsletter (Min).
About International Data Group (IDG)
International Data Group (IDG) is the world’s leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.
IDG Communications‘ global media brands include CFOworld, ChannelWorld(R), CIO(R), CSO(R), Computerworld(R), GamePro(R), InfoWorld(R), Macworld(R), Network World(R), PCWorld(R), TechHive and TechWorld(R). IDG‘s media network features 460 websites, 200 mobile sites and apps and 200 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG‘s media brands.
With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.
A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.
International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.
Additional information about IDG, a privately held company, is available at http://www.idg.com
Trademarks and registered trademarks are owned by International Data Group, Inc. All product and company names are trademarks of their respective companies.
Worcester Business Journal
Apple unveiled its iPhone 5 last month, and it’s sure to make a bundle from its latest gadget. But forget about the $108-billion tech giant and its various competitors for just a moment, and turn your attention to a fast-growing Central Massachusetts ecosystem that has quickly sprung up because of the smartphone. Companies have shifted their focus or have formed entirely because of the increasingly popular gadget.
The firms run the gamut from mobile media to mobile advertising, enterprise softwaremakers, programmers and refurbishers. There’s no definitive count of how many jobs the mobile industry has created in Central Massachusetts, but judging from U.S. Census data on computer programmers, software developers and other roles, a conservative estimate puts it in the thousands.
Though the original iPhone launched in 2007, smartphones quickly went mainstream; half of Americans own one, and that’s projected to keep growing. Smartphones have been adopted at 10 times the rate of personal computers in the 1980s, twice as fast as the web in the 1990s and three times as fast as social networking, according to a recent report from research firm Flurry Analytics.
And 77 percent of people worldwide are using their smartphones for both personal and work tasks, according to a recent survey by Framingham-based IDG.
Matt Yorke, president of IDG StrategicMarketing Services, said his own experience matches up. “For me, it’s almost impossible to have a meeting and not see a row of tablets in front of me,” he said. And one would have to wrack his brain to imagine a device more personal than a smartphone, he added. “It sits by my bed, it’s the alarm clock, it’s the last thing I see at night and the first thing I see in the morning,” he said. And he’s probably not alone. All those signs, Yorke said, point to a steady march toward a “truly mobile society.”
By, Matt Yorke
The popularity of cellphones is well known but the speed at which smartphones have overtaken traditional mobile phones is remarkable. That transformation is brought into focus in research by IDG Global Solutions (IGS). In a worldwide survey of more than 21,000 IT, business, and consumer users, IGS found that 77% use a smartphone for business and/or personal use. The smartphone is also replacing single use devices.