Upcoming Events
Event Date Location

FLURRY : SOURCE14

04/22/2014 San Francisco CA

Game Marketing Summit

04/23/2014 San Francisco CA

WWW.AMA.ORG : WEB & DIGITAL ANALYTICS – CHICAGO

04/24/2014 Chicago IL

Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

E3

06/10/2014 - 06/12/2014 Los Angeles CA

Digiday Agency Innovation Camp

06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

digital-media

Subscribe To Latest Posts
Subscribe

IAB Advances Data Demystification, Releases Lexicon of Universal Data Segments & Techniques Latest Effort from IAB Aims to Facilitate Communication, Alleviate Confusion Between Media Planners and Publishers & Data Providers

IAB news release

EW YORK, NY – The Interactive Advertising Bureau (IAB) has taken another step forward to increase marketplace efficiency with the release today of the “Data Segments & Techniques Lexicon,” a new practical tool that provides media planners with a framework for clearer communication with publishers and data partners. This initiative is one of many that the IAB is undertaking in order to make buying and selling more streamlined and consistent across the digital marketing arena, enhancing the potential for further revenue growth for all stakeholders.

Read More…

Future of Media Buying: Demand-Side Platforms

MediaPost, 9/23/10

For 100 years or more, the media planning discipline has been preoccupied with the question of “where.” The role of the media planner was to seek out the most relevant opportunities to reach an advertiser’s target audience through paid media. Thus, the skills, training and tool sets that drove media planning focused on finding and buying content to attract those audiences. But in a marketing landscape increasingly dominated by technology and data, knowing where to run relevant advertising is no longer an adequate solution.

Effective media planning also needs to address how to run relevant advertising, and what technological and data strategy is required to deliver a relevant, targeted ad to the right audience with minimal waste.

Read more

Buyers are conflicted over the ad market

Media Life, 9/13/10

Media folks seem increasingly worried about a dip

Media planners and buyers are closer to the media economy than anyone, often seeing trends well before the big-name talking heads of media. But that does not exempt them from being influenced by what’s in the headlines, and these days that’s mostly grim news about the economy.

The result is an increasing pessimism among media people about the recovery in ad spending, even while all the signs point to a recovery that remains pretty much on track.

That came out of a recent Media Life poll on the state of the ad economy.

Read more

Free Up Buyers And Planners For More Strategizing

MediaPost, 6/29/10

According to new Centro research designed to spotlight various aspects of digital media planning efficiency and workforce productivity in the online advertising workplace, the results offer some empirical evidence illustrating the need for more streamlined digital media processes.

Two hundred eighty-eight media professionals responded to survey questions, which was hosted on a third-party survey site from May 11-14, 2010.

Read more