Upcoming Events
Event Date Location

Data+: Analyze, Predict, Monetize

09/07/2014 - 09/09/2014 Phoenix AZ

iMedia Brand Summit: Marketing in an Always-On World

09/07/2014 - 09/10/2014 Coronado CA

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

Video Insider Summit

09/14/2014 - 09/17/2014 Montauk NY

Ad Age Digital Conference San Francisco

09/16/2014 San Francisco CA

CSO Perspectives on Defending Against the Pervasive Attacker

09/17/2014 Boston MA

 CSO Perspectives on Data Protection and Privacy

09/23/2014 San francisco CA

OMMA RTB (Real-Time Buying)

10/14/2014 London

OMMA Chicago

10/21/2014 - 10/22/2014 Chicago IL

iMedia Breakthrough Summit: The Next Wave of Marketing

10/26/2014 - 10/28/2014 Stone Mountain Georgia


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IAB Advances Data Demystification, Releases Lexicon of Universal Data Segments & Techniques Latest Effort from IAB Aims to Facilitate Communication, Alleviate Confusion Between Media Planners and Publishers & Data Providers

IAB news release

EW YORK, NY – The Interactive Advertising Bureau (IAB) has taken another step forward to increase marketplace efficiency with the release today of the “Data Segments & Techniques Lexicon,” a new practical tool that provides media planners with a framework for clearer communication with publishers and data partners. This initiative is one of many that the IAB is undertaking in order to make buying and selling more streamlined and consistent across the digital marketing arena, enhancing the potential for further revenue growth for all stakeholders.

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Future of Media Buying: Demand-Side Platforms

MediaPost, 9/23/10

For 100 years or more, the media planning discipline has been preoccupied with the question of “where.” The role of the media planner was to seek out the most relevant opportunities to reach an advertiser’s target audience through paid media. Thus, the skills, training and tool sets that drove media planning focused on finding and buying content to attract those audiences. But in a marketing landscape increasingly dominated by technology and data, knowing where to run relevant advertising is no longer an adequate solution.

Effective media planning also needs to address how to run relevant advertising, and what technological and data strategy is required to deliver a relevant, targeted ad to the right audience with minimal waste.

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Buyers are conflicted over the ad market

Media Life, 9/13/10

Media folks seem increasingly worried about a dip

Media planners and buyers are closer to the media economy than anyone, often seeing trends well before the big-name talking heads of media. But that does not exempt them from being influenced by what’s in the headlines, and these days that’s mostly grim news about the economy.

The result is an increasing pessimism among media people about the recovery in ad spending, even while all the signs point to a recovery that remains pretty much on track.

That came out of a recent Media Life poll on the state of the ad economy.

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Free Up Buyers And Planners For More Strategizing

MediaPost, 6/29/10

According to new Centro research designed to spotlight various aspects of digital media planning efficiency and workforce productivity in the online advertising workplace, the results offer some empirical evidence illustrating the need for more streamlined digital media processes.

Two hundred eighty-eight media professionals responded to survey questions, which was hosted on a third-party survey site from May 11-14, 2010.

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