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IDG Communications Launches ABM360™ for Comprehensive Account-Based Marketing

Business Wire

–World’s Leading Tech Media, Data and Services Company Will Provide Sophisticated Lead Generation, Engagement and Targeting Solutions for BtoB Marketers–

IDG Communications today announced the launch of ABM360, a powerful suite of account-based marketing solutions. ABM360 combines IDG’s industry-leading knowledge of the BtoB technology buying cycle with IDG’s 1st party intent data, account-based media, demand generation and marketing services to enable marketers to identify purchasing intent at the company and decision maker level.

“We’ve run dozens of campaigns using these tools, and they have proven to deliver a winning combination of innovation and most importantly, results.”

Technology marketers continue to be challenged by delivering the right message, at the right time, to the right buyer. ABM360 is the only truly global account-based marketing solution that leverages digital display, demand generation, and data solutions to help marketers identify purchasing intent.

“Mediacom has already come to rely upon IDG’s ABM solutions as an integral part of our clients’ campaigns,” said LaShena Huddleston, Media Director, Mediacom. “We’ve run dozens of campaigns using these tools, and they have proven to deliver a winning combination of innovation and most importantly, results.”

ABM360 reflects IDG’s core capabilities across all facets of technology marketing. By combining IDG’s 1st party personal and contextual data with its demand generation, media, and creative services, ABM360 gives marketers unprecedented global access to the companies and decision makers that matter most.

“IDG’s focus on delivering results has been a game-changer for HP Fortify,” said Majken Pullin, Americas Security Campaign Manager at Hewlett-Packard. “Our use of IDG Sonar, a component of ABM360, shows us that IDG understands the technology industry and buyer intent better than anyone.”

The comprehensive solutions in the ABM360 suite include:

  • Target Account Media – A media targeting solution that helps reach account lists at scale to drive awareness and interest
  • High Intent Media – A solution that applies intelligence to surround high intent accounts with targeted media
  • Creative Personalization – A creative solution that drives better engagement through the use of media that dynamically personalizes based on company data
  • Target Account Lead Generation – A lead generation solution that helps marketers focus on only the accounts with the greatest potential for their business
  • IDG Sonar– A data-enhanced demand generation program which provides actionable sales intelligence at the company and individual decision-maker levels. Sonar intelligence derives intent from IDG’s 1st party data combined with 3rd party data and validates that intent with a BANT-style qualification
  • Deep Media Nurturing – A content marketing program that uses highly-targeted, personalized media to nurture individuals through the purchasing cycle

“IDG knows the technology purchase process better than anyone,” said Michael Friedenberg, CEO, IDG Communications. “This expertise led us to create a suite of ABM products that specifically helps technology marketers identify company purchasing behavior and the people driving these decisions. IDG is the only company to leverage digital display, data and demand generation on a global basis to unlock revenue for marketers and deliver real ROI.”

In the coming months, IDG will be layering new products into the ABM360 suite that leverage predictive analytics and additional advanced data segments.

 

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IDG.tv to Unify Global Video Content

Yahoo! Finance

IDG Communications today announced strategic enhancements that will allow IDG.tv to give marketers unprecedented video reach, distribution and targeting in 97 countries and provide even more compelling video content to its audiences.

The company is unifying all of its video content from its tech media properties on a global basis, and recently launched IDG Studios, creating core content for its channels as well as original, episodic programming on IDG.tv for both enterprise and consumer technology audiences.

According to comScore Video Metrix, IDG was the #1 tech property in video in March 2015 with 9.93 million total unique viewers, thanks to its trusted and engaging insights, analysis and reviews from premium trusted media brands including CIO, NetworkWorld, MacWorld, PCWorld and outpacing its the nearest competitor AOL Tech by over 3.5 million unique viewers.

“IDG is a global, tech video content and distribution powerhouse. Our premium owned and operated brands and the broad reach of IDG TechNetwork, is a winning combination,” said Dina Roman, General Manager, IDG.tv. “Add to that a slate of original programming that offers unique sponsorships for marketers, and a unified, scaled global distribution platform that we can curate and control, IDG continues to provide a wide variety of targeting opportunities across an affluent, tech-savvy audience.”

As part of its new unified content strategy, IDG.tv will offer a consistent video programming calendar, with seasonal consumer and technology event-based themes, across all of its properties as well as on more than 500 sites in the IDG TechNetwork. IDG Studios’ new and original episodic programming will include original content for viewers, such as Hardcore HardwareBreakout Startups and WorldTech Update, as well as custom editorial series created on behalf of some of the world’s largest technology marketers.

Kyle Kramer, a proven digital video expert, was recruited from Vox Media to serve as IDG’s VP of Video Programming. Kramer served as Head of Production at Vox Media where he oversaw studio operations and award-winning production for all Vox Media properties, including The Verge, Polygon, SB Nation, Eater, Racked, Curbed & Vox.

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4 Media Types Every Marketer and PR Professional Needs

Heidi Cohen

Media is a key element of any marketing or PR plan. Marketers and PR professionals monitor, create and place content and their messages via different media types in order to expand their audience reach to attract and convert prospects.

Due to technology and the dynamic nature of online communications, media has evolved. As a result, how you use the different types of marketing media to achieve your goals and reap measurable results has changed.

 

4 Key types of media

In today’s information landscape, 4 key marketing media types have emerged. All 4 key types of media are critical to reaching your maximum potential target market and persuading prospects and retaining customers and fans. (BTW: (Here’s a snapshot of how we consume content and media.)

4 Key Types of Media Heidi Cohen Actionable Marketing Guide 4 Media Types Every Marketer and PR Professional Needs

1. Owned media

Includes all of the content and information you publish on platforms you own regardless of whether you’re an individual or an organization. It’s at the heart of content marketing (and here are 35 tactics to improve your content marketing). Here’s an example from Gini Dietrich’s Spin Sucks.

Key marketing characteristics of owned media:

  • Full control and discretion over content published. You decide what, when and how to publish your content.
  • Extends your own brand. This is critical reason to build and distribute content marketing on your own platforms. If you publish your content elsewhere first, ensure that you retain permission to post it on your own website later.
  • Tends to have a smaller reach, especially compared to third party media, unless you’re an influencer or a top brand. Build your housefile to ensure that you can contact your prospects and audience if other options are closed for reasons beyond your control.
  • Encompasses any information your organization creates. This includes website, blog, catalog, email newsletters, magazines, product manuals, employee handbooks and investor relations.

Communications direction:

  • Either one-to-many or one-to-one. They generally go from the media owner to individuals who’ve agreed to receive them, customers, employees, investors and the public.

 

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5 Words That Will Kill Your Blog

UnMarketing

You’ve done the hardest parts of writing a blog post: Gotten the reader to your site, evoked a strong enough emotion to make them feel they need to add to the discussion and leave a comment, and they submit it and see this:

“Your comment is awaiting moderation”

“Your comment is awaiting approval”

“You need to register first”

Congratulations, you’ve just halted the conversation on your post.

For the most part, moderation is used to stop spam from appearing not necessarily to censor comments, but you’re hurting the voice of the very people that can be your biggest evangelists.

There are many issues with this:

  1. When a commenter sees those five words and has to wait for approval, it will stop them from spreading the post until it has been approved
  2. 99% of the time the commenter doesn’t get a notification that the comment has been approved, and so never spreads the original post at all.
  3. The flow of comments is dictated by the blog owners ability to approve comments in a timely fashion.
  4. As soon as a commenter sees that their original comment is awaiting moderation, they will hesitate to comment on anyone else’s comment in the thread.
  5. The commenter doesn’t know if it’s awaiting approval for being a non-spam comment, or that the blog owner is only allowing positive comments.

If the spam issue is your main reason for moderating blog comments, there are a few quick fixes.

  1. Install the Askimet plugin. This well-known, and free for personal use tool is amazing for filtering out spam comments. I average 100+ comments per post, and have only ever had to delete one spam comment that made it past Askimet’s filter.
  2. Use a comment management system like Disqus. That’s the system I use here. It allows threaded comments, meaning I or others can reply in-line to a comment and it makes it linked as a conversation, including emailing the original commenter that someone has replied, so they can return and continue the engagement. It also emails me every time someone comments, and I can reply on my Blackberry in the email, and it will post it as a comment. Not to mention if a spam comment slips through (or a troll) I just reply to the email with “delete” and it’s gone instantly.

There are some valid reasons to moderate comments, such as very sensitive topic-based sites (especially religion, politics, parents against Justin Bieber) and also large corporate blogs that have certain topics that bring out the “special” folks of the world.

But for the most part I see moderation being done on the very blogs that need comments: the ones that don’t have many at all. Especially when you’re starting out, let the conversation flow. Create community and engagement. The comments on my posts are 10X better than my original post. Why would I want to stifle that?

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How to build audiences with single-subject news products

American Press Institute

As audiences gain more choices for news, they are increasingly turning to specialized sources. That represents a challenge to general-interest publishers but also creates an opportunity to reach new audiences by being the best source on a particular topic.

Topic, not demographics or habits, is now the biggest factor determining where people turn for news. Convenience also matters. These are among the most important findings from the Personal News Cycle research API has conducted along with our partners AP-NORC in our ongoing collaboration called the Media Insight Project.

Readers can now find global, dispersed communities for their passions, which creates new markets for news and media organizations to cover these narrow interests and passions in depth. By creating deep communities around topics that extend beyond geography, publishers can find new business opportunities.

There are many reasons a publisher would want to create a single-subject news site. Among them, single-subject sites can:

  • Attract a new audience and deepen the loyalty of an existing audience
  • Expand upon your existing strengths in a cost-effective way
  • Build a new, innovative product under your company’s brand, but with the flexibility of an independent sub-brand

The single-subject strategy can work well even for relatively small or local publishers. Developing a single-subject news product isn’t just for established brands with endless editorial, technical and sales resources. In this study we specifically sought examples of a wide range of news organizations — from big to small, newspapers and magazines, and examples from around the world.

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Middle East Buyer Behavior

In the first part of IDG Connect Asks research series, we look at buyer behaviour in the Middle East. We surveyed 495 IT professionals in Middle Eastern countries: Turkey, UAE, Saudi Arabia, Qatar and Bahrain.  372 respondents were from the non-tech industry while the further 107 were from the tech industry.  Respondents were asked a multiple choice question; “When you participate in a purchase decision as part of a buying team which of the following phrases best describes your approach?”.

IDG Connect Buyer Behaviour Regional Research – Middle East

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The Power of Knowledge

The Power of Knowledge white paper takes a comprehensive look at the IDG Enterprise 2014 Customer Engagement research to better understand the preferences of the IT buyer. The results find that IT decision-makers do not need more content, but more reliable, credible and accurate information throughout the purchase process.

This white paper will:

  • Explain the challenges IT decision-makers have when it comes to finding useful information.
  • Provide a better understanding of timing, format and relevance of the content that your target audience is searching for.
  • Highlight key ways social sharing of content and social interactions help create a trustworthy brand, and how IT buyers better perceive these brands.
  • Show how technology marketers and sales can better integrate in order to ensure a smoother customer journey.

 

Screen Shot 2015 04 27 at 1.00.24 PM The Power of Knowledge

Click here for your copy… 

Emerging Technological Trends

 Emerging Technological Trends

Business is evolving. The explosion of new tech is driving new demands on the enterprise and IT has the integral role of determining the appropriate tech adoptions and investments to drive business objectives. Our infographic, “Emerging Technologies Transforming Enterprise IT: Adoption, Integration, and Investments,” highlights Network World research on enterprise network IT and how they are responding to the challenges and opportunities presented by transformative technologies such as Internet of Things, Software-Defined Networking, and more.

Screen Shot 2015 04 27 at 12.48.30 PM Emerging Technological Trends

Download a full version of the infographic here

For additional information from the research studies featured in this infographic, check out:

Network World State of the Network Study, 2015

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The Power Of Earned Media In Social Images

TechCrunch

Brands are spending large amounts of money on sponsorships, in particular in sports, which are seen as a unique way of engaging emotionally with fans. Ideally the brand will be featured prominently in an image of a star player scoring a key goal for the home side and reap the benefits of being connected to a moment of collective glory.

Anecdotally brands get “a lot” of exposure for their sponsorships of teams and athletes via images shared on social media, but up till now, no one has been able to quantify this valuable audience.

Luckily for brands, the convergence of existing computer vision technology and the recent advances in machine learning are changing the game. Large-scale analysis of social media images to identify brand logos and gather useful information about audience and engagement is now emerging as a credible approach to earned media measurement, especially for sport sponsorship. It is now possible to look inside the image to detect faces, objects and brand logos at a scale, speed and accuracy that was impossible a few years ago. These new approaches reveal huge audiences and high levels of engagement that were previously invisible. 

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New Opportunity for Emerging Tech Vendors to Participate at CIO 100

 New Opportunity for Emerging Tech Vendors to Participate at CIO 100

Framingham, Mass. – April 10, 2015 – IDG’s CIO—the executive-level IT media brand providing insight into business technology leadership—announces the enhanced focus on emerging technologies in the enterprise at the CIO 100 Symposium & Awards Ceremonyconference, from mobility to data/analytics, next gen security, cloud, social and other disruptive technologies. This focus aligns with CIOs’ spending plans. According to the CIO Magazine Tech Poll: Economic Outlook, CIOs will increase spending on edge technologies to 45% of their tech budget in the next 1-3 years and 54% of enterprise CIOs anticipate spending more with newer technology vendors in the next year. In order to accommodate this interest and provide access to the new technologies and vendors driving innovation within the enterprise, the CIO 100 Symposium & Awards Ceremony, the conference celebrating the innovative use of technology to deliver genuine business value, will add an Emerging Sponsor level.

More than 300 CIOs and technology executives will convene on August 9-11, 2015 in Colorado Springs, CO at the CIO 100 Symposium to hear from peers, industry leaders and technology vendors on innovative ways technology is advancing the enterprise. To expand the scope of this learning, CIO is inviting new technology vendors—defined as established since 2005—to participate in the conference at the Emerging Sponsor level, to share their solutions and expand their visibility with technology purchase decision-makers.

“Technology is the vehicle that will propel enterprises ahead and CIOs want to know what new solutions and services can accelerate this transformation,” said Adam Dennison, senior vice president and publisher, CIO. “The CIO 100 has always focused on innovation and we are excited to roll out this robust partnership portfolio, providing a full scope of potential partners in one place for CIOs to explore.”

To learn more about becoming an Emerging Sponsor at the CIO 100 Symposium & Awards, or any sponsorship level, please contact Adam Dennison at adennison@cio.com.

Registration Information
To learn more about the symposium or to register to attend visit www.CIO100.com, call 800.366.0246 or email: executiveprograms@cxo.com.

Current Sponsors
2015 CIO 100 sponsors include underwriting partner VMware and corporate partnersDropbox and Sungard Availability Services.

More Information…