There’s no consensus among journalists about what the term multimediameans, or even whether to use it anymore.
The multimedia skills listed in a job advertisement might span a range of specialties from web developer to videographer. Some ads specify “proficiency in multimedia” with no further explanation. A 2013 ad seeking a multimedia producer was more precise: “Your core duties will involve a variety of multimedia — audio, video, photos, informational graphics, and motion graphics — to support our core news content.”
“One of the most pressing needs mentioned by journalists in various countries was the acquisition of new multimedia skills,” according to findings from a recent study that surveyed more than 29,000 journalists around the world.
Despite the continuing use of the term multimedia, not every journalist thinks it should be used nowadays. Eric Maierson, a producer at MediaStorm since 2006, hates the word multimedia. There is irony in that, because until recently, MediaStorm called itself a “multimedia production studio.” However, Maierson explained: “I believe ‘multimedia’ is the word we’ve come to use when describing photographers who make documentaries.” (Nowadays MediaStorm calls itself a “film production and interactive design studio” and produces mostly video documentaries. Past projects include Crisis Guide: Iran, a good example of pre–“Snow Fall” multimedia.)