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(Re)defining multimedia journalism

Medium

There’s no consensus among journalists about what the term multimediameans, or even whether to use it anymore.

The multimedia skills listed in a job advertisement might span a range of specialties from web developer to videographer. Some ads specify “proficiency in multimedia” with no further explanation. A 2013 ad seeking a multimedia producer was more precise: “Your core duties will involve a variety of multimedia — audio, video, photos, informational graphics, and motion graphics — to support our core news content.”

“One of the most pressing needs mentioned by journalists in various countries was the acquisition of new multimedia skills,” according to findings from a recent study that surveyed more than 29,000 journalists around the world.

Despite the continuing use of the term multimedia, not every journalist thinks it should be used nowadays. Eric Maierson, a producer at MediaStorm since 2006, hates the word multimedia. There is irony in that, because until recently, MediaStorm called itself a “multimedia production studio.” However, Maierson explained: “I believe ‘multimedia’ is the word we’ve come to use when describing photographers who make documentaries.” (Nowadays MediaStorm calls itself a “film production and interactive design studio” and produces mostly video documentaries. Past projects include Crisis Guide: Iran, a good example of pre–“Snow Fall” multimedia.)

Read more…

Which mobile channels should brands support?

Mobile Marketer

Most organizations struggle with deciding which mobile channels to support.

There are costs and trade-offs with each of the channels. Yet it is important to reach all your customers and do it through the medium that they prefer.

The best approach of course is to support all the channels. Read more