Upcoming Events
Event Date Location

Game Marketing Summit

04/23/2014 San Francisco CA

WWW.AMA.ORG : WEB & DIGITAL ANALYTICS – CHICAGO

04/24/2014 Chicago IL

Digiday Brand Summit

04/27/2014 - 04/29/2014 Nashville TN

Event Marketing Summit

05/07/2014 - 05/09/2014 Salt Lake CIty Utah

Digiday Programmatic Summit

05/14/2014 - 05/16/2014 New Orleans LA

Internet Week New York

05/19/2014 - 05/25/2014 New York NY

E3

06/10/2014 - 06/12/2014 Los Angeles CA

Digiday Agency Innovation Camp

06/24/2014 - 06/26/2014 Vail CO

Content Marketing World

09/08/2014 - 09/11/2014 Cleveland OH

digital-media

Subscribe To Latest Posts
Subscribe

Bombarded by 5,000 Messages a Day: 5 Ways to Ensure You’re Getting Through

Content Marketing Inst. 

A content marketer has to contend with constant, lightening-fast competing messages. No matter what field you serve, your audience has thousands of other messages competing for their attention and action.

This may feel overwhelming, lead to fatigue, and exhaust you to the point of not trying.

Learn the five ways now

The Case for Creative Integration – Ignore at Your Own Peril

ClickZ

Try asking anyone in an agency environment or in a marketing department how great creative contributes to the marketing campaign. They’ll quickly reply with all the best practice approaches like marrying good creative with good placement, bringing creative professionals early into the planning stages, and blah, blah, blah. The reality is usually something far different and it shows. Our digital world is littered with forgettable ads, dumb websites, and other digital experiences that don’t apply what we know about our prospective audience. These efforts don’t give a clear next step, don’t use the power of creative to tell an interesting story, or fail to communicate a relevant and memorable message. Read more