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EMEA External Disk Storage Systems Market Records a Sluggish 2014 First Quarter, Says IDC

IDC PMS4colorversion 1 300x99 EMEA External Disk Storage Systems Market Records a Sluggish 2014 First Quarter, Says IDC

The external disk storage systems market value in Europe, the Middle East, and Africa (EMEA) was down 1.4% year over year in terms of user value, according to the latest EMEA Quarterly Disk Storage Systems Tracker from International Data Corporation (IDC). The dollar per gigabyte declined about 30% year on year, increasing shipped storage capacity by over 40% to a value just shy of 2.5 exabytes.

Western Europe

Western Europe declined 1% year on year, interrupting the positive trend built up in the last three quarters. “Western Europe’s sluggish performance is down to deferred customer orders in view of model renewals, as well as still weak economies across the region,” said Silvia Cosso, storage systems analyst with IDC Western Europe. “From a price band perspective, the high-end class dropped heavily for the fourth quarter in a row, as customers are shifting to the midrange. This trend is also aggravated by seasonality factors, with large accounts pushing back investments later in the year.”

From a country perspective, traditionally strong economies such as France and most of the Nordics were on the negative side, while trends in crisis-battered economies such as the Iberian Peninsula, Greece, and Ireland remained volatile — a sign that the recovery could still be some way off. Overall, with France progressively losing ground since the second quarter of 2013, the Western European market is increasingly dependent on Germany and the U.K., both of which recorded single-digit growth.


The external storage market in Central and Eastern Europe, the Middle East, and Africa (CEMA) dropped slightly, with 2.4% annual growth, while capacity jumped 30%. The two subregions demonstrated similar behavior.

The Central and Eastern European (CEE) region was pulled down by weak performance in most of the countries. “Ukraine, Kazakhstan, and some other CIS countries witnessed significant cutbacks in storage spending by both public and private sectors due to the Ukrainian-Russian situation and dependence on the unstable Russian economy,” said Marina Kostova, systems storage analyst with IDC CEMA. “The Russian storage market itself grew modestly to reflect the shorter investment cycle in 1Q and changes in tender legislation.”

Middle East and African (MEA) countries suffered the most from the sharp drop in high-end storage system shipments, which contracted more than 50% since last year. Mobile telecommunication companies and large retailers reconsidered their investment strategy, focusing on converged infrastructure and server consolidation at the expense of storage hardware. The midrange systems segment demonstrated double-digit growth, but was unable to affect overall external storage market performance in the region.

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Integrated Systems Revenue Jumps to $1.8 Billion in EMEA in 2013, Says IDC

IDC PMS4colorversion 1 300x99 Integrated Systems Revenue Jumps to $1.8 Billion in EMEA in 2013, Says IDC

The value of the integrated systems market in Europe, the Middle East, and Africa (EMEA) recorded another peak, growing by 58% year over year in 4Q13 and 63.5% for the full 2013 at $1.76 billion, according to the latest Quarterly Integrated Infrastructure & Platform Tracker from IDC, representing around a quarter of global sales in this segment.

Major vendor offerings tracked in IDC’s report include Oracle Engineered Systems, VCE Vblock, Cisco/NetApp Flexpod, IBM PureSystems, HP Converged Systems, EMC Vspex, Hitachi Unified Compute Platform, and Dell Active Systems.

Integrated infrastructure systems, single SKU systems optimized for virtualization (see definitions below), have proven the more popular investment option, accounting for over 57% of total sales in EMEA in 2013, more than doubling from 2012, mainly driven by price point and vendor choice/momentum.

Western Europe

In the EMEA region, Western Europe’s revenues still account for about 86% of sales. UK companies adopted early and represent around one third of the market, with Germany now growing more significantly whereas in France, adoption is beginning to ramp up more slowly. In the Nordics, customers are also more speedily moving to integrated systems.

“The increasing need for easy manageability as well as data consistency preservation is pushing the market towards the adoption of integrated solutions, which are quick to set up and have optimized performance based on a certified stack,” said Silvia Cosso, research analyst, IDC European Storage Group. “However, the still comparatively high price point of systems has so far limited the adoption of the technology in some areas. The discussion, however, needs to turn from CAPEX to OPEX.”

According to a survey carried out by IDC in major European markets, end users that invested in integrated systems saw key benefits in improved disaster recovery (32% of the respondents) and lower TCO (30%). “While hurdles to mainstream adoption remain — particularly in harmonizing the new stacks with existing environments — accelerated penetration of integrated solutions appears evident when comparing adoption among users and non-users. Integrated system users we interviewed reported that 14% of their hardware spending was absorbed by such solutions in 2013, and they expected that to grow to 18% by 2018. This compared to a 2018 expectation of less than 10% for non-users. This is mainly due to the ability of integrated systems to better support business processing applications and data analytics, as well as the tendency of adopters or midsized service providers to standardize on them,” said Giorgio Nebuloni, research manager, Enterprise Server Group, IDC EMEA (Source: IDC European Integrated System Survey (December 2013), 400 respondents from five European geographies. )

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IT Maturity Increasing Among MEA Manufacturers as They Embrace Technology in Bid to Drive Productivity and Competitiveness

IDC PMS4colorversion  IT Maturity Increasing Among MEA Manufacturers as They Embrace Technology in Bid to Drive Productivity and Competitiveness

16 Mar 2014

With Middle East and Africa (MEA) manufacturers showing considerable enthusiasm for IT and comfortably outspending their counterparts in Central and Eastern Europe, the sector is well set for a significant boost in productivity and increase in competitiveness, according to the latest findings released today by IDC Manufacturing Insights.

A recent end-user survey conducted across MEA by IDC Manufacturing Insights shows that manufacturers in the Middle East, in particular, now view IT as an area that can help accelerate their manufacturing maturity. To this end, more comprehensive and competitive IT strategies are being put in place in core MEA countries, and more mature decisions regarding IT environments are being made, with customer-oriented initiatives and integration across the enterprise resonating particularly strongly. IT solutions that can be developed around the core enterprise resource planning (ERP) suite are also being viewed as powerful tools for fulfilling key strategic objectives.

“MEA manufacturers are becoming more mature in their use of IT,” says Martin Kuban, IDC Manufacturing Insights’ lead research analyst for Central and Eastern Europe, the Middle East, and Africa (CEMA) “Ongoing industrialization and market optimism have translated into increased IT spending, which has helped to accelerate this process. IDC forecasts that 2014 will be a very dynamic year in terms of IT deployments in the MEA manufacturing vertical.”

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Strong Growth in Energy Demand Set to Spur $1 Billion IT Investment by Major MEA Utilities

IDC PMS4colorversion 1 Strong Growth in Energy Demand Set to Spur $1 Billion IT Investment by Major MEA Utilities

IT spending by utilities in the four major Middle East and African countries (Turkey, South Africa, Saudi Arabia, and the UAE) increased 9.2% year on year in 2013 to total just under $1 billion, according to the latest round of data released by IDC Energy Insights. The figure is set to reach $1.05 billion in 2014.

The Middle East’s young and continuously growing population, along with a strong increase in national income, is driving rapid growth in demand for electricity across the region. In Africa, meanwhile, investments in restructuring the power sector, building essential infrastructure, deploying renewable energy (mainly solar), and making clean water accessible to all dominate the agenda and are combining to ratchet up the demand for energy across the region.

Currently accounting for around 45% of external IT spending in the utilities sector, IT services will be in particularly high demand over the coming years, with investments soaring by an annual average rate of more than 14% between 2012 and 2017. The need for more efficient operational modules (e.g., enterprise asset management, billing, data analytics) and heightened security will also propel software spending, with investment in this area set to grow at an average of 9.6% over the same period.

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EMEA Server Market Grows by 0.6% in 3Q11 to $3.2 Billion as Server Revenues Topple in Western Europe and in Middle East and Africa

IDC2 e1322687983514 EMEA Server Market Grows by 0.6% in 3Q11 to $3.2 Billion as Server Revenues Topple in Western Europe and in Middle East and Africa




IDC Press Release 

London and Prague  – The EMEA server market displayed flat growth in 3Q11, with revenue of $3.2 billion, up 0.6% annually and 546,883 units shipped, 1.0% less than in the same quarter last year. Revenue performance in the Western European subregion was below the EMEA average, with server sales down 1.4% annually. This was reflected in a shrinking Western European revenue share of the overall EMEA server market, which generated 74.8% of total sales, the smallest percentage since IDC records began. IDC believes that the current fluctuations of the exchange rate as the euro devaluates in the currency markets and more specifically against the dollar had a significant effect on server system revenue in Western Europe.

For the full release click here

Adspend Updated Forecast

MediaPost, 4/20/11

As a follow on after yesterday’s Research Brief of where we’ve been, here’s a look at where we might be we’re going.

According to an adjusted ZenithOptimedia forecast for global ad expenditure, it is now forecast to grow by 4.2% in 2011, down from the 4.6% forecast in December as a result of the political turmoil in the Middle East and the devastating earthquake in Japan. In Egypt there was almost no advertising on television during the revolution, notes the report, and Japan broadcasters replaced almost all commercial ad slots with public-service announcements for weeks after the earthquake.

The report says that some of the missing advertising is expected to reappear later in the year, followed by strong growth in these markets in 2012. Japan is forecast to shrink 4.1% this year then grow 4.6% next year, while Egypt follows this year’s 20.0% drop with 12.1% recovery in 2012.

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